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Sprout Social Reviews & Product Details - Page 92

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

It helps me track customer success management. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I would like to see more detailed reporting, we still use Meta as a subsidary. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout allows my team to track what our clients are doing and how they are talking about our products. As we pivot to new age tech, this helps us tremendously but on the cutting edge of use trends so that we are not losing customers due to archaic strategies. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Thank you for sharing your experience with Sprout Social. We're pleased to hear that it's helping your team track customer behavior and product discussions. We understand your desire for more detailed reporting and will take this into account for future improvements. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Philip S.
PS
Communications Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Sprout Social?

My favorite part is scheduling the posts ahead of time. We use LinkedIn, Facebook, Instagram, and X primarily; and I love that I can schedule posts to all these platforms from Sprout. Especially if I'm going to be away for a period of time, to still be able to have posts going out in my absence is awesome! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't like that I can't tag from within the platform when I'm creating posts. Like on an actual platform, you type "@someone's name, or @company name" and you can tag them. You can't do this within Sprout though, this is a big issue they need to resolve. I often times need to tag companies in my LinkedIn posts, so I won't be able to schedule them in Sprout. I have to physically log in and make the post live from LinkedIn to be able to tag. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Not having to log into multiple social sites to post, check analytics, see what is performing well, what is not, etc. Saves a lot of time and effort! Review collected by and hosted on G2.com.

Response from Justin Woods of Sprout Social

Hey Phillip! I'm Justin, and I'm on the Customer Marketing team here at Sprout Social 🤝. Thanks for being a Sprout customer and taking the time to review us on G2. Speaking of time, I loved reading how Sprout's publishing suite is helping you save time each day. I am also passing along your feedback about LinkedIn mentions to our Product team. Don't hesitate to contact us anytime at customers@sproutsocial.com with any additional feedback or just to say "Hi."

Verified User in Manufacturing
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

They are constantly making improvements based on the feedback they receive from users, it's super user-friendly, and the team is always happy to help out in any way possible. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It's pricey, so may only be accessible to medium/large companies. But honestly it's worth it. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We are a global compay, so having all accounts and regional social media managers in one place has been game-changing for us. It improves collaboration, order, and overall management. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're committed to continuously improving our platform based on user feedback. While we understand the pricing may be a consideration, we aim to provide a valuable solution for medium/large companies. It's great to hear that Sprout Social has been game-changing for your global company by improving collaboration and overall management.

Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Sprout Social?

I love that you can easily schedule social posts ahead of time. It has great features that give very valuable analytics. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes video quality decreases when scheduling without a mobile publisher. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Allows us to schedule posts ahead of time which frees up the day to work on other projects. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We appreciate your positive review! It's great to hear that our scheduling feature helps free up your time for other projects. We'll definitely take your feedback about video quality into consideration for future improvements.

MW
Accountant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The ease of use and the ability to chose the best times to post Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Nothing I believe everything is amazing and great! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Posting at opportune times while making sure I have calendar available to edit and change my posts Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Mia! We're thrilled to hear that you find Sprout easy to use and that our scheduling features are benefiting you! Thank you for your positive feedback and for choosing Sprout Social!

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Easy to schedule and organize social posts, tag posts to see what kinds of content are performing the best, create reports in minutes that would otherwise take a long time to create. Onboarding process is also very smooth and comprehensive. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Some integrations that would be useful are not available - like social listening for competitors on LinkedIn. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Targeting social posts for our primary ICP's and driving pipeline via organic social Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We're glad to hear that you find our onboarding process smooth and comprehensive, and that our scheduling and organizing features are helpful for your social posts. We appreciate your feedback about the integrations, and we'll definitely take that into consideration for future improvements. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Verified User in Legal Services
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The ability to schedule posts, push them to Advocacy, and check negative sentiments. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The inability to export a user-friendly calendar Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It helps with managing posts and pushing them to Advocacy. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your review! We're glad to hear you've had a great experience with Sprout Social! We appreciate your feedback about the calendar export feature and will share it with our team for consideration.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like the reporting and publishing tools. I like all the different metrics it shows. It has been really helpful when trying to relay information back to my superior. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't like that with some features, when something doesn't work, it wont go into much details. It will just say feature temporarily not available. Also, it's not the biggest deal breaker, I would just like to know when it would be working again is all. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Having to track various metrics of success, as well as having to manage and run several social accounts simultaneously. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Thank you for sharing your positive experience with our reporting and publishing tools. We understand the importance of detailed feature availability notifications and will work on enhancing this aspect for a better user experience.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

David M.
DM
Founding Partner
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout is best in class based on its ease of use and analytic tools. It is a wonderful platform for easily planning and executing your social media strategy.The analytic tools are especially helpful when determining the content that is driving the greatest performance, who is engaging with your content, and how best to keep them engaged. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I have not encountered any down-side with Sprout other than the increased cost for accessing the full analytic suite of tools. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout helps to ensure we are prioritizing our time and budget in the best possible areas. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi David - we're thrilled to hear that you find Sprout Social to be the best in class for social media management, especially with its ease of use and analytic tools. We appreciate your feedback on the platform's ability to help plan and execute social media strategies effectively. Thank you for choosing Sprout Social!

Tessa K.
TK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is so easy to use, organizes all of our posts, and allows us to be strategic and visual when planning. It was so easy to get started! I love the amazing features like listening, reports/dashboards, and posting times. We've been seeing a big increase in engagement! Anytime we've needed to speak with Customer Support they've been incredibly helpful. We use this tool daily, and it is a HUGE time saver and a lifesaver for our Social Plans. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There can be a lot to learn about Sprout Social when first starting out, it helps to contact your Sprout Social Support team and it can be an added bonus to have team members who have already used the platform before. There's a ton of information and the help center is really great about being informative. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Ease of use, saving time managing multiple accounts, Social Media reporting/analytics and automations. Review collected by and hosted on G2.com.

Response from Tanya Berard of Sprout Social

Hello Tessa! We're thrilled to hear that you find Sprout Social easy to use and that it has been a huge time saver for you and your team! Our customer support team is dedicated to providing helpful assistance, and we're glad to hear they've been able to do that for you. We appreciate the feedback and look forward to growing with you in the future!

~ Tanya Berard, Customer Marketing Team