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Sprout Social Reviews & Product Details - Page 9

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Kit K.
KK
Chief Polymath
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sprout Social?

What's best about Sprout Social is that everything you need to manage and understand your social-media management and performance is all in one place. It's easy to access and everything makes sense. Sprout can handle multiple platforms and accounts, making it perfect for a small agency like mine. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There can sometimes be issues connecting with accunts. For instance, admin privileges for one of my clients was with another agency which had gone out of business. We couldn't retrieve the passwords and privileges, and couldn't connect the accounts to Sprout. But that's not a Sprout thing as much as it is a Meta thing. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It's helping us track social-media performance and giving us insight into the larger conversations surrounding my clients' brands. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Kit! We're glad to hear that Sprout Social is helping you manage and understand your social-media performance effectively. We understand the frustration with account connection issues, and we're constantly working to improve this process. Thank you for your feedback!

Nicki K.
NK
Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The user interface, ease of use, and comprehensive tools are second-to-none. The social media scheduling, planning, and reporting are the best I've ever used. With AI integrations like optimized posting times, our special media platforms have flourished over our year with Sprout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The investment in Sprout is costly. We had to cancel a few other subscriptions to make our Sprout line work -- while we're glad we did, we will not be able to upgrade our account type any time soon. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It solves the need for logging into seven platforms individually to post or manage our community.

It solves our lack of reporting in a quick and automated way.

It solves our competition monitoring so we can stay on trend. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that you find Sprout Social's user interface, ease of use and comprehensive tools to be second to-none. Our goal is to provide the best social media scheduling, planning and Reporting tools, and we're glad to hear that you've found them to be the best you've ever used.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Political Organization
UP
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social has an easy onboarding process, with reports immediately available for all basic measures for paid campaigns and organic campaigns, split up by network, by post, or aggregated for your company. It's easy to switch between different platforms and dates, add unique views, and the tagging feature easily lets you sort by campaigns and topics. Additionally, the Listening feature is nice to be able to get a bird's eye view of the chatter surrounding your company online; this adds a nice layer to our social reporting outside of our own posts. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The AI needs some work. The social sentiment is routinely way off - so much so that we can't use it, though it's a feature we'd really like to have. There have also been some issues with being able to integrate Sprout paid data into Looker and our own internal dashboards (though this may be a legal issue and not a Sprout issue itself). Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout lets me quickly sort through our social media data to find insights and cultivate strategies. Its ability to zoom as far in (specific posts) and as far out (aggregated metrics for all of our company's platforms) as you want gives it a lot of flexibility to make decisions at all levels. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social's onboarding process and Reporting capabilities. We understand your concerns about AI accuracy and integration challenges, and we're committed to addressing these issues to enhance the overall functionality of our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Arts and Crafts
UA
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The most helpful part about Sprout Social is the ability to schedule social media posts far in advance. It's very easy to go back to previous posts and duplicate them for the future. It's also great to be able to go back in time to a year previous to see what specifically was posted when and where. I am the sole user of Sprout Social at our company, and I use it every day. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One of the downsides I've found is the Sprout Social app. I don't find the app to be as useful as the website. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps us in allowing posts to be scheduled out in advance, to social media sites that do not have a scheduler. The ability to post, for example, to Google Business has increased phone calls to our business, foot traffic to our storefront, and website purchases. Customers are able to see every post we send to Facebook and Instagram when they look us up. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your feedback! We're glad to hear that Sprout Social has been beneficial for your business by increasing engagement and driving traffic. We appreciate your input about the app and will take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Caitlyn M.
CM
Marketing Specialist, Social Media
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

My favorite thing about Sprout Social is its powerful reporting and analytics features! The platform makes it easy to understand, in real-time, which content is performing best. Reporting to executives is quick and seamless, saving me time and effort. Plus, integrating Sprout into my daily social media routine was a breeze—logging in and getting started is as simple as it gets! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I would love to see more insights from LinkedIn since that is our #1 social media network. For example, showing more of what competitors are sharing on LinkedIn. I think that would be super helpful! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Showcasing what content/posts are performing well so that I can quickly adjust my social media strategy based on that data. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social Analytics! We're thrilled to hear that you find our Reporting and analytics features powerful and easy to use. We appreciate your feedback about wanting more insights from LinkedIn, especially regarding competitor activity. We'll definitely take this into consideration for future updates.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Paraic M.
PM
Social Media Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Reports - Pre-built reports are great and the visual aspects of them are very helpful for when I'm doing reporting to people who are not in SproutSocial

Smart Inbox - Makes replying to queries and questions easy Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Listening - Really wish that the capabilities of listening were stronger for platforms like LinkedIn. It basically monitors what is already being captured in my Smart Inbox Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Being able to management community, scheduling, and reporting in one place. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled that you find our pre-built Reports and Smart Inbox valuable for your social media management. We hear your feedback about the Listening capabilities and will strive to improve this aspect for a better user experience. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Sam M.
SM
Social Media Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I've been using Sprout for years! It's an amazing tool and helps me out so much as a social media manager. I'm a team of one so it helps me with scheuduling and reporting. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The downside is them trying to constantly upsell you. They have a lot of great products, but we don't have a ton of budget for more. I appreciate the sales team doing their jobs but sometimes the hard sell is too much. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout helps me aggregate all of the social media platforms our business is on into one! I can easily go in and schedule all my posts out. They also have great reporting and analytics that help track our success on social media. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your continued support and loyalty to Sprout Social! We understand your concerns about upselling and will work to ensure a more balanced approach to our sales efforts. We appreciate your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love everything about Sprout. The full calendar view of what I'm going to be posting per month is really helpful in determining strategy and what content we might be missing. I'm looking at the full calendar every single day. I'm a big fan of the weekly Sprout reports, which show how one week performed compared to the week before. I always take the time to look at those. They are a big help, especially since I'm pretty busy and don't want to have to log everything into the Reports section all the time. The reports section is nice. I'm only on the basic plan, but still get plenty of data to share with my executive team about all of our social accounts. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

In the publishing calendar, I want to be able to look back past one year. This would be helpful for me to know sometimes and make the reporting a little easier to do. If I did a report from 2 years ago and saw a spike in engagement on the day and wanted to see what we posted, I would need to scour our organic feeds to find the date I'm looking for. There are also some discrepancies in the reports that I know Sprout is working on.

There have also been some issues with our Smart Inbox. I don't have the ability to view something on the external platform if I wish to. This would be helpful because we have multiple Facebook accounts with the same name, and I want to see which one was mentioned in something. But there's no way for me to view it on Facebook, so I have to actually go to Facebook and find it. There have also been notification issues in the Smart Inbox with two of my other users. Notifications that I was getting, they were not. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is helping us manage our social media, from content scheduling to data reporting. This has benefited us tremendously by keeping us on track, allowing us to see what types of content are performing well, and determining which data is valuable to show our executives. Content scheduling helps us think ahead instead of being reactive or needing to post manually every day. The data reporting has helped our executives go from not knowing what social platforms we are on, to being engaged with us through said social platforms or hearing us out on key data points. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that the full calendar view and weekly Reports are helping you with your social media strategy. We appreciate your feedback about the Publishing calendar and the Smart Inbox, and we'll definitely take that into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I primarily use Sprout Social for three things: Pulling reports, scheduling content, and managing inboxes. The smart inboxes allow me to keep the six channels I manage organized and orderly. The custom reports allows me to build the right data pull for any presentation or report that I need to send out across the organization. The scheduling tool allows me to easily plan content, move things around as needed, and even send content directly to my phone for further customization.

I also have always loved the reps I've worked with. This is now the third org that I've used Sprout at and the account managers I've worked with are always SO wonderful. They're helpful, provide personalized support, and are also always willing to try and customize plans for our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish more tools were available for more of the plans. I.E. basic listening access that can let users play with the listening tool in its most basic form before deciding to upgrade further. It's a tool that is hard to understand its value without actually using it. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I manage two brands, each having three social accounts. Sprout allows me to stay organized, both from a content scheduling perspective, but also for all inbound messages and report pulling. Sprout is extremely user friendly so I'm able to navigate the platform efficiently and get what I need in a timely matter. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that our platform has been helpful in organizing your social media management tasks and providing personalized support. We appreciate your feedback about the availability of tools and will take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout allows me to see all of my social media accounts in one place and manage them...but that is hardly my favorite part about the company. My actual favorite part is the supportive team and the innovation that is occurring. When I started as a team of one, the platform had more features than I could even find the time to explore, but since our team has expanded, I continue to find more value. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I dislike that Sprout has not solved the problem of not getting data from LinkedIn. But this is not unique to Sprout, and my hopes actually remain really high that if anyone is going to solve it - it might be them! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The main reason I use Sprout these days is for Listening and Reporting. Much like the reason I use ChatGPT frequently, I don't have the time to spend on certain tasks anymore. Manually pulling metrics into reports is one of those tasks that would burn an entire week if I had to do it manually. I also enjoy that we added Professional Services this year, which allowed me to further gain value from Sprout by allowing their experts to create more in depth Listening searches and reports than we had time to do ourselves. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that you find value in our platform and appreciate our supportive team and innovative features. We understand your frustration with the data retrieval from LinkedIn, and we're continuously working to improve our integrations to provide a seamless experience for our users.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!