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Sprout Social Reviews & Product Details - Page 8

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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AM
Customer Experience Junior Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The Sprout platform is very effective for customer support management through social media. Being able to view all comments and private messages in one place, prioritizing the ones that came in first, makes the process more operationally efficient. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are some aspects of this integration that fall short. Frequently, comments appear with a delay, which negatively impacts our ability to meet response time goals. Additionally, the reporting section is not intuitive and lacks customization options; the information is spread across several tabs, and we constantly need to copy the data into a spreadsheet to create our own reports. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout makes operations smarter. Our team doesn't need to manage multiple social media windows, and we don't have to request separate access for each platform. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your feedback with us! We're thrilled to hear that you find Sprout Social effective for managing customer support through social media. We understand the importance of timely responses and apologize for any delays you've experienced. Our team is continuously working to improve our platform's performance to ensure a seamless experience for our users. Thank you for choosing Sprout Social to streamline your social media operations!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Hailey D.
HD
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social has been a game changer for our team in streamlining all of our sociam media communication into one place. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

You integrations with Facebook tend to have a lot of problems and issues causing our team to not be able to respond as efficiently as we would like all of the time. Not pulling in comments from Tiktok on our ads is also a bit frustrating that we have to go out of the platform to do this.

Your reporting we would also like to be able to customize it a bit more. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social has helped our team streamline all of our communiation on all platforms into one place allowing us to respond effectively and efficiently to all messages and comments. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your feedback with us! We're thrilled to hear that Sprout Social has been a game-changer for streamlining your social media communication. We apologize for any inconvenience you've experienced with our Facebook integrations and not pulling in comments from TikTok. We're constantly working to improve our platform, and your feedback helps us identify areas for enhancement.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Adrienne C.
AC
Social Media & Communications Manager
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The only platform I've used for social media management that truly allows me to do almost all of my scheduling and engagement in one place. I especially like the ability to tag pages on Facebook and LinkedIn, so that I can actually schedule posts in Sprout vs. having to do posts with tags separately in their own platforms. And the smart inbox helps me make sure I'm not missing any comments or messages. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish the reporting was a bit more accurate to the numbers in our analytics on Meta. Also a few functionality things I think could be improved. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Social media is a time suck, and Sprout Social helps us reduce the amount of time spent scheduling posts and engaging with our community. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing what you like best about Sprout Social! We understand the importance of accurate Reporting and are continuously working to improve our platform's functionality. We're pleased to hear that Sprout Social is helping you save time on social media management.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

KS
Communication Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Easy to schedule posts to multiple platforms. Easy to find ideal posting times. The smart inbox is easy to use. I also like the reporting section and the Instagram Grid Planner. The AI assistant is helpful for creating captions. The approval process works well. Customer support has been available and helpful. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish there were a few more features like AI responses for the smart inbox and a way to save frequently used hashtags. Also, I sometimes get errors when responding in the smart inbox and am not able to reply to comments. I wish that would be fixed. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout helps us by scheduling social media posts for a variety of platforms on several different channels for our company. It also helps us to respond in a timely manner to comments and messages and track our analytics. It's nice having everything all in one place so we aren't having to switch between services. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're glad to hear that you find Sprout Social easy to use and that it helps you schedule posts, find ideal posting times, and manage your social media presence effectively.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout not only looks great, but is simple to use whilst providing advanced analytical information & a reliable publishing process. As someone who has tried many other platforms as a social media manager, honestly nothing compares! The customer service is also great, with the account manager being super helpful and knowledable, and the customer service querey team also being speedy and responsive. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There is little that I don't like about Sprout, with only really minor features e.g. not being able to change captions when posting the same thing across different platforms being things I don't like. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It helps me organise publishing efficiently, and gives me an accurate and consistent source for analytics that I use to create reports for my team and for clients. It's clean, obvious and it's so easy to filter specific dates. A real bonus is being able to see progress and compare with previous dates and periods. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your positive feedback! We're glad to hear that Sprout Social has been a valuable tool for your social media management. We appreciate your comments about captioning, and we'll certainly take that into consideration for future updates. We're committed to providing a top-notch experience for our users, and we're grateful for your support.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

GH
Director of Accounts & Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout offers our agency a number of great benefits, but what I appreciate most in my role is the ability to update and utilizie the workflows. We often have clients and team members with different needs so being able to alter these by clients has been a lifesaver in many instances. We also value their committment to feedback and flexibility to client needs, the team is always receptive and responsive whenever we run into challenges. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

At present time nothing come to mind, we have been very happy with Sprout during our almost 5 year partnership. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The Smart Inbox has really come in handy for our team this year. It is so helpful to have this all in one place for consistent and timely responses. Review collected by and hosted on G2.com.

Evan F.
EF
Community Engagement Intern
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social provides many different capabilities, such as publishing, listening, reporting, etc. I have been using Sprout Social for almost a year now and I've never faced any major issues. It makes performing all tasks around social media easy and stress-free. It's also a great collaborative platform that makes it easy to work together with your team. Their customer support has always been quick and very helpful. Using sprout everyday, I highly recommend it as it is beneficial to integrate your social media platforms and easy to implement your strategy and campaigns on it. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are a few minor things; sometimes your profiles get disconnected, a few occasional technical glitches, a few features I wish they had, but nothing that can't be easily fixed through their support or worked around. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social makes it easy to manage several social media accounts at once, compiling all of your accounts onto one platform. It simplifies the sometimes confusing publishing screens on platforms, and can quickly crop/edit your assets to be the appropriate size. It also provides AI suggestions for alt-text that are usually perfect. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're happy to hear that Sprout Social has made managing multiple social media accounts stress-free for you. We appreciate your feedback and are constantly working to improve our platform and address any minor issues that may arise. Thank you for choosing Sprout Social for your social media management needs.

Bailey B.
BB
Digital Marketing Web Content Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The most helpful part about sprout for me is the social listening. It makes seeing issues within the community, questions, or celebrations of our company so much easier to respond to. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The publishing tool still doesn't allow to change the caption for a post between the different platforms which causes a bit of a pain point in the scheduling process for our posts especially since we create links for tracking per platform so we need all the captions to be different. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

They solve our social listening concerns, and creating a platform to easily see all the posts that are being shared and in what cadence. It allows for us to ensure our posting schedule is meeting needs without flooding our platforms too often. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social and for highlighting the benefits of Social Listening. We understand your frustration with the Publishing tool, and we'll take your feedback into consideration for improving our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Ashley E.
AE
Senior Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I love that Sprout Social was easy to set up and allows for easy posting/scheduling. The tool is very user-friendly and it didn't take long to grasp its use. I was able to create an account and get posting the same day! It was very quick to integrate with our other tools such as Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I havent found anything to dislike of Sprout Social thus far! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

When we moved to Salesforce, we saw that Pardot was very clunky and not user friendly. It also lacked a lot of the basic tools we look for in a social tool. I then found Sprout Social, which allowed to properly plan our social calendar, schedule posts and work with my team as well for posts they are in charge of. It also allows me to see who is tagging us and quickly respond! It is allowing me to quickly execute our social calendar without the need for multiple tools. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're thrilled to hear that you found Sprout Social easy to set up and user-friendly! Our goal is to provide a seamless experience for our users, and we're glad to hear that you were able to integrate it with Salesforce quickly.

CS
Senior Brand Experience &amp; Social Media Specialist
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

My favorite thing about Sprout, is the consistent and exceptional help I have received! I have been able to streamline my processes for two different branches in different states easily with the help of the Sprout team. Posting for multiplie profiles on multiple platforms has never been so easy! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There is definitely a learning curve to all the tools, BUT Sprout has excellent training courses, live training/product demos, and the support teams and account managers are exceptional! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We recently expanded to another state! With that I have had to double our social output, making it consistent YET locally relevant for both states. This has been so easy with duplication, grouping, and tagging! Reporting is easy to seperate if I want to. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're happy to hear that our support team has been consistent and exceptional in helping you navigate the learning curve and streamline your social output across different states.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!