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Sprout Social Reviews & Product Details - Page 7

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Marine .
M
Paid Ads Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

How easy it is to use and the quality of the reports.

I use it everyday to check comments, scheduling etc and it was a game changer, I really love their "best time to post" feature.

Their customer support is always very helpful and ready to help. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish they would add more features like scheduling stories but being able to add stickers / polls etc. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Get all the comments we get on social media, all in one place to make sure nothing falls through the cracks.

Easy scheduling on multiple platforms. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that you find our platform efficient and easy to use, and that our customer support has been helpful to you. We understand you want more features like scheduling Stories with stickers and polls. We'll keep that in mind as we keep improving our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

IH
Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I first started using Sprout Social in 2012. In the beginning, Sprout was the clear front runer for social management and over the 12 years I've used Sprout, it's only gotten better.

Why you should choose Sprout over other social tools:

1) Customer service - Responsive and helpful.

2) Ease of use - It takes less than 10 minutes to get all of your accounts connected.

3) Feature rich - smart inbox, listening tools, review management, TAGS (iykyk)

4) Reliable - I've used just about every social management tool their is and I always keep coming back to Sprout because it's reliable. It just works. Other platforms I've used send posts to the wrong channels, delete weeks of scheduled content, and provide useles analytic reports. Sprout just works. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

In the past, Sprout was defintely one of the more expensive options for social management and as a result, that turned a lot of users off. However in the past few years, they've made their pricing more competitive and I support that decision. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

For me, the tag tool is the most useful tool that Sprout offers. I use and abuse the tag feature. Every single post our org sends has a tag. Why is that? The answer is segmentation. Across 20+ accounts, tags allow us to gauge brand sentiment, topic based user interest, user behaviors, and much more. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your detailed review and for being a loyal Sprout Social user for over a decade! We're thrilled to hear that you appreciate our responsive customer service, ease of use, feature-rich platform, and reliability. We're also glad that you've noticed our efforts to make our pricing more competitive. We're grateful for your support and look forward to continuing to provide valuable tools for your social management needs.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

KH
Senior Digital Strategist
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I use Sprout in my work frequently: every day, most often for scheduling and calendaring, and occasionally for metrics reporting or social listening. The platform itself is very useful, with a lot of features and tools--but it still manages to be user-friendly and easy to implement. Despite the plethora of features, it's not intimidating. And there are a lot of resources for users to get started, learn new features, address bugs, etc. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

In general, the Sprout team is responsive to bugs and issues but can take longer to implement changes and put things on the roadmap. Most recently, the example I can think of is Bluesky integration. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is keeping abreast of API changes on platforms so that our workflows can remain (relatively) uninterruped despite new challenges. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're glad to hear that you find Sprout Social user-friendly and helpful in your work. We appreciate your feedback about the slower adoption of new features, and we're constantly working to improve and implement changes more efficiently. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Lisa M.
LM
Brand Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The platform has transformed the way that I manage my social media accounts and engagement. It was an easy and straight forward onboarding and integration and the training was simple and comprehensive.The customer support and response times are excellent and we are regular users of the platform. Absolutely no complaints. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

No dislikes, I would like to ability to edit caption per channel in the publishing section, but an easy request to the tea mand they have put it in for consideration as a feature. Fantastic. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The reporting function is fantastic, especially the built-in reports and the ability to report on tags and other campaign specifics really easily. I love the smart inbox, and the cases functionality, which has really helped us manage our channels well. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our platform has transformed the way you manage your social media accounts. Your feedback about the onboarding process, training and customer support is greatly appreciated. Your suggestion about editing captions per channel in the Publishing section has been noted, and we're always looking to improve our features based on user feedback.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Joshua B.
JB
Social Media Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social does a great job organizing, planning and scheduling posts. The reviewal and approval process is easy for those needing to get the thumbs up before posting. As a social media specialist, I use this platform every day. I appreciate how easy it is to post across multiple platforms all at once. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are a handful of occasional bugs on the site. I have not been able to use the "post immediately" feature. This is partly because my posts must be approved first. Howver, I wish there was a feature that posted upon approval instead of having to schedule the post. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout solves two problems really well. The first is an easy and flexible approval process. The second is multiplatform posting and scheduling. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your experience with Sprout Social! We're thrilled to hear that you find our platform user-friendly and helpful for organizing and scheduling posts. We apologize for the occasional bugs you've encountered, particularly with the "post immediately" feature. Your feedback is valuable to us, and we'll look into improving this functionality.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Recreational Facilities and Services
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I love Sprout Social because of its comprehensive analytics that help me track engagement and optimize content. I also appreciate how easy it is to schedule posts and plan content in advance. Plus, the all-in-one platform, social listening tools, and collaboration features make managing multiple clients so much more efficient! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish I could access different competitors' data without having to reach out to the admin team—it would make competitive analysis much smoother and more convenient. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I appreciate how easy it is to schedule posts and plan content in advance, so I don’t have to worry about posting things on the spot. Sprout is helping me solve that problem by allowing me to schedule everything ahead of time, making my workflow much more efficient Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing what you love about Sprout Social! We're glad to hear that our analytics and scheduling tools are making your workflow more efficient. We'll certainly keep your feedback about accessing competitors' data in mind for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Maria V.
MV
Owner/Photographer
Photography
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Analytics - hands down. The ability to separate posts by tag, campaign, platform, type, etc has been transformational. I once had problems at work with the team not having enough visibility into how each type of post is performing. This was before Sprout, and I ended up manually pulling the stats for each post from the past 6-12 months. This was tedeious and endless, also prone to human error. Since then I found Sprout and has been recommending it at every company I've worked at. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are some API limititations from social platforms themselves that prevent me from tagging people in Sprout. I wish this wasn't the case. Because of this, I still have to go and manually tag people on LinkedIn for example. This isn't Sprout's fault though. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Automating scheduling, posting and evaluating social media efforts. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our analytics feature has been transformational for you and your team. We understand the frustration with API limitations from social platforms, and we appreciate your understanding. Thank you for recommending us, and we look forward to continuing to support your social media efforts!

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Emily W.
EW
Social Media Marketing Director
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love how quick and easy it is to schedule posts and then toggle over to look at analytics. It helps us make informed decisions about our social media posts especially what is working and what isn't. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't love that you can't create one post to post to multiple platforms and then edit per platform within the same work area. This would be beneficial so we could add links to some and not others and reduce copy for platforms like X without having to create a whole new composition. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It helps us see our analtyics in real time and make decisions day to day, week to week, and month to month. It's helped my workflow tremendously not having to navigate to all of our different platform sites. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your review! We're glad to hear that you find Sprout Social easy to use and that it helps you make informed decisions about your social media posts. We appreciate your feedback about the ability to create one post for multiple platforms and will take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Maggie S.
MS
Marketing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

My two favorite things about Sprout the planning and reporting functions. Being able to plan content and see at a glance what the cadence and grid looks like is important. Love the tagging capabilities for categorizing content and being able to pull reports on tags/categories/campaigns. The reports are simple and quick to get key metrics. I am in Sprout every day! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are a ton of features and not all are needed. The inbox is great to see notifications and activity, but I wish it was two-way such that if you interacted in the native platform it would get completed and not show in the inbox. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I am a team of one, so it is helpful for me to stay organized and schedule content. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with our planning and Reporting functions. We understand the importance of staying organized and being able to categorize content efficiently. We'll take note of your feedback regarding the two-way interaction in the inbox and consider it for future enhancements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

KC
Social Media Representative
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

As someone who uses Sprout daily, I find it to be of an extremely high quality and the support provided by the Sprout team is second to none! Very smooth and user-friendly with very little downtime if any and any potential issues (They are rare) are resolved very quickly. Switching from our previous system was made seamless thanks again to a high quality support structure put in place by Sprout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I'll be honest I have come across and known negatives for what I use Sprout for during my day-to-day operations. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout sends cases quickly and provides excellent support. It is crucial for this when supporting our customers so that we are able to respond in a very timely manner and achieve our personal goals. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that you find Sprout Social to be of extremely high quality and that our support team has been second to none. We're committed to providing a smooth and user-friendly experience with minimal downtime, and we're glad to hear that you've had a seamless transition from your previous system.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!