Save to My Lists
Paid
Claimed

Sprout Social Reviews & Product Details - Page 3

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
Show LessShow More
Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
8 people requested security information

Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
Play Sprout Social Video
Play Sprout Social Video
Play Sprout Social Video
Play Sprout Social Video
Play Sprout Social Video

Official Downloads

Answer a few questions to help the Sprout Social community
Have you used Sprout Social before?
Yes

Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
SF
Senior Social Media Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout has made social media easier than ever before. From scheduling posts to making sure the right pages are tagged and collaborators are included, everything is easier with Sprout. On top of their ease of use, the program often recognizes bugs before we do -- and we're on social media 24/7! They are usually quick to resolve issues between networks and the platform. The platform was also easy to learn. Our whole team switched over to Sprout at once, and even with everything being brand new, we were able to learn the platform quickly and without incident. If we did have questions, they were answered by our rep. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Honestly, there is very little I dislike about Sprout. The platform has a few glitches here and there with the occasional failed post, but it is otherwise a fantastic product. Ai prompts could use a little work, but they are still incredibly helpful in their current form. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The biggest problem that Sprout has solved for me is sharing content with others to review and approve. Since I can send a live link that will show updates to stakeholders once I make them, the content review and approval process has become easier than ever. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has made social media management easier for your team! Our goal is to provide a user-friendly platform that helps streamline the process of scheduling posts and collaborating with team members. We appreciate your feedback and are glad to hear that our support team has been helpful in addressing any issues.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Alyssa R.
AR
Communications & Social Media Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is built with Social Media Managers in mind. Sprout is constanstly evolving to more innovative. Planning and data analysis is made easy. I am a one person team for social which means I need to make sure I make the most out of my time at work and I use Sprout Monday-Friday. I am able to streamline processes using features like SproutLink in bio, being able to toggle a single post across different platforms and AI Alt text generator. The arb has been very powerful networking tool and a way to find information easily. The webinars made avaliable have helped me step my game up. The implementation process was easy and very informative. The customer suppport team has been phenomanl reaching out to ensure the program is working. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Not being able to utlize trending sounds available on each platform prior to posting or being able to use stickers, polls, quizzes, and links for stories. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Being able to pull data quickly. It allows me to answer questions quickly for departments when they inquire about recent or old post. The tagging feature has saved me so much time being able to pull specific post from each department. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has been such a valuable tool for streamlining your social media management processes and helping you make the most out of your time at work. We appreciate your feedback and are glad to hear that our features like SproutLink, post toggling and AI Alt text generator have been helpful to you. We'll definitely take your feedback about using trending sounds and additional Story features into consideration for future updates.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Lisa M. T.
LT
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

I appreciate the tagging and campaign functionality so I can create reports for our various educational programs, conferences, and marketing campaigns. It's easy to see how our posts and platforms perform at a glance... and that saves me time when sharing with my colleagues. I cannot imagine running social media campaigns without Sprout Social. The reports have been critical for demonstrating impact to our sponsors and key stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I am not able to see posts from more than one year ago, which is unfortunate. There are evergreen posts (such as for federal holidays) that I would like to duplicate and modify (rather than starting fresh) to save me time. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout enables us to work more collaboratively across the team so it saves staff time and allows us to be more productive. The reporting gives us deeper metrics than we've had with other platforms so that is appreciated across departments, and proving the impact of our social media engagement to sponsors and key stakeholders. If I am presenting at a conference or applying for an award, Sprout Social screenshots are always part of my deck. Review collected by and hosted on G2.com.

Response from Justin Woods of Sprout Social

Hi Lisa! Thanks for the thoughtful and positive review. I loved reading that you're enjoying Sprout's tagging and campaign functionality and that you can quickly see how your posts are performing across platforms.

Let us know if you'd ever like to chat about how to make the most use of your Sprout plan. Keep up the great work.⭐️

—Justin W: Customer Marketing @ Sprout Social

NF
Public Relations Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I have used Sprout Social for two years as my social media management and listening tool for my university. The platform is extremely intuitive and user friendly. The publishing feature allows me to schedule posts in advance easily across Instagram, Facebook, X (Twitter), LinkedIn, Threads, and TikTok. The listening feature allows me to track what's being said about my university in an unparalleled way. The reporting feature allows me to collect and share data with my administration easily. I use Sprout every single day, multiple times a day. My Sprout rep has done a fantastic job supporting our needs and is always proactive about fixing issues before they happen. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

To be perfectly honest, the only downside of Sprout Social is the cost. If your budget allows it, I would reccomend Sprout. But be aware that they will raise your rates by about 7% each year. Because of this, my university has had to cut our contract with Sprout after the 2024-25 fiscal year. We've contracted with them for more than a decade, but as the rates have continually risen, we are no longer able to afford the cost of $25,000+ per year for their services. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout allows me to plan and schedule my university's social media content in advance, which is very helpful. It allows me to track mentions of the university, keywords, users, and hashtags. It also creates powerful analytics that I share with the university's administration quarterly. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're glad to hear that our platform has been instrumental in helping you manage your university's social media presence effectively. We understand your concerns about the cost and the annual rate increases. Your feedback is important to us, and we'll take it into account as we evaluate our pricing structure to ensure we provide the best value for our customers.

Kristen H.
KH
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout makes it easy for teams to collaborate, and for me to have a central hub for all of the accounts and brands that I manage. The scheduling and calendar tool make my day-to-day life a lot easier, and the reporting is very insightful. I'm also quick off the jump whenever there's something a question or request that I need to respond to ASAP. The Employee Advocacy tool has greatly improved our organic social results. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I love that they added LinkedIn user tagging (in additiona to company tagging), but I feel like it's still pretty glitchy. Often times I'm still unable to tag individuals in posts so I end up manually doing LinkedIn posts instead of scheduling on Sprout. We can also no longer tag company LinkedIn accounts on the Advocacy tool even though we used to be able to. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It's easier to attribute goals and conversions that benefit the business because of Sprout's robust reporting. I'm also more productive and efficient and have seen a big uptick in number of social posts as well as engagements without extra work on my part. We have better reporting and the number of integrations has been helpful. Review collected by and hosted on G2.com.

Carter S.
CS
Social Media Team Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social's reporting features are a real game-changer for our agency. The platform delivers incredibly detailed social media insights that help us track and demonstrate our performance effectively.

What we love most is how easy it is to dive deep into the data without getting lost in complexity. The dashboards are clean and intuitive, breaking down engagement metrics, audience growth, and content performance in a way that tells a clear story. Instead of drowning in numbers, we can quickly pull out meaningful narratives about our social media strategies. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Our biggest gripes are around cost and complexity. It's expensive, especially when you're trying to scale and add more team members or social profiles. The platform can feel overwhelming - there are so many features that it takes real time to train new team members. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We can instantly dive deep into our social media performance, tracking engagement, reach, and audience insights across all platforms. Instead of guessing what's working, we now have precise data that shows exactly how our content performs. The platform breaks down complex metrics into clear, actionable insights. We can see which posts drive the most engagement, understand audience demographics, and track our social media growth with real precision Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social's Reporting features! We appreciate your feedback on cost and complexity. We understand the importance of scalability and ease of use, and we're continuously working to improve our platform to better meet the needs of our users.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Keltie W.
KW
Communications Advisor, Palliative Institute
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

What I love about Sprout Social is its intuitive post scheduling and comprehensive reporting capabilities. I appreciate how I am able to post across multiple accounts seamlessly. The reporting tools provide helpful insights into social media performance, allowing me to track engagement and analyze trends.

Thankfully I haven't had to access customer support but I am confident that should I need to they'll be very helpful. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish the social listening feature was free (again) rather than a premium feature. However, when I did have access to the feature, I could only do this on our Twitter/X account. This forced me to access our Facebook and LinkedIn account separately to accomplish this task. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It is helping to schedule social media posts not only ahead of time but at the optimal times. It also allows me to schedule posts when I may be away on vacation or during the weekends when I do not work. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that you find our post scheduling and Reporting features intuitive and helpful for managing multiple accounts. We appreciate your feedback on the Social Listening feature and understand your concerns. We'll take your feedback into consideration as we continue to improve our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Tim B.
TB
Head of Comms
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I've used Sprout in a number of roles, it's a solid SMM platfrom with many good features.

We probably only use a tenth of the capabilities, but what we do use is reliable, intuitive and easy.

Sprout Social covers the core things you need in an SMM - publishing, reporting, listening and community management - without drama. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The AI post drafting in Sprout is limited, should be able to tell it which platform you want posts written for, how long, tone, etc etc. Easier/better to build a GPT to draft social content.

Also, not being able to how a post wil look across multiple channels is disappointing, although this is being rectified in the near future apparently.

Also, Sprout Advocacy (employee advocacy add-on) is starting to feel really dated. It's great to have one platfrom to manage organic social and employee advocacy, but Advocacy feels like a bolted in product from an aquisitions (which it was Bambu). Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Publishing and reporting

Basic reporting is OK, premium reporting is better (but at extra cost) Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your feedback! We're glad to hear that you find Sprout Social reliable and intuitive. We appreciate your input on AI content drafting and will take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Michele C.
MC
Customer Service Representative
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place. The analytics tools are top-notch, offering detailed insights that help refine our strategy and measure success. I also love the scheduling feature, which saves so much time and ensures consistent posting across platforms. The customer support team is responsive and helpful whenever I have questions. Overall, it’s a powerful tool for any social media manager Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Honestly, I don't have any dislikes! Sprout Social has been a great tool that works smoothly for my needs Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps streamline our social media management by centralizing all platforms in one place. It solves the challenge of maintaining consistent posting schedules and engaging with our audience efficiently. The analytics provide valuable insights to improve our strategy, and the collaboration tools make teamwork seamless. This saves us time, enhances our productivity, and ensures we're staying on top of our social media game Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that you find Sprout Social user-friendly and efficient for managing your social media accounts! Our analytics tools and scheduling feature are designed to provide detailed insights and save you time. We're also glad to hear that our customer support team has been responsive and helpful. Thank you for sharing your positive experience!

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Trent M.
TM
Marketing/Graphic Designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout allows scheduling a social media post on multiple channels and on multiple days. This adds countless hours back into my day, greatly increasing productivity in my department. The analytics reporting is very valuable in my work as well, so I can easily see what resonates with followers.

The UI of Sprout is also very comfortable to use. There are some areas I haven't had the chance to use or I haven't felt are necessary for me, but overall it isn't hard to pick up. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The AI generative prompts are helpful, however, improvements should be made so a more diverse vocabulary is used in the caption creation. Every time I generate a new caption, there are usually the same upbeat phrases used. I would just like to see some advancement in this portion of the program. I wouldn't say I dislike it. It is helpful at times when I need a new caption. It just gets repetitive. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Workload and productivity times are what Sprout Social solves the most in my work. I can quickly schedule content over a couple month period of time. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our platform has helped increase productivity in your department with multi-channel scheduling and valuable analytics Reporting. Your feedback on the AI generative prompts is appreciated, and we'll certainly take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!