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Sprout Social Reviews & Product Details - Page 12

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
Ease of Setup
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Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Having everything regarding our social media management in one place is a total game changer for our small agency. As the creative director, I'm able to oversee all of our different clients, posts, messages, reviews, etc. in one place and make efficient edits if needed. It was extremely easy to onboard our team, and implement the process into our day-to-day workflow. We use the platform daily, and it was easy to integrate with our client's needs and processes.

Obviously the Support team is helpful in resolving issues, but I've really enjoyed how they always follow through to make sure the resolution worked for us. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

"Need Approval" posts expiring, having to reselect the accounts you want to post from when you duplicate a post, not being able to share stories to Facebook Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Efficiently managing multiple accounts on multiple platforms

Consolidating reviews/messages/comments/etc. all in one place

Being able to quickly make edits to posts made by my team

Easily create reports for our clients Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has revolutionized your social media management process and made it easier for you to oversee multiple clients and make efficient edits. We're also glad to hear that our Support team has been helpful in resolving any issues you've encountered. We appreciate your feedback on approvals expiring and duplicated posts.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout social is easy to use and makes quick work of posting on social platforms. I like the option to use the queue to fill gaps in your publishing schedule. I also like the ability to see all comments and messages to inboxes across platforms. It really is a one stop shop and no need for additional products. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There isn't a whole lot not to like to be honest. The one thing I find tricky is having to save posts as draft to be able to tag or add photos for specified channels like instagram. Now that I have been using it for awhile, this has become easier to manage throught the 'duplicate and schedule' setting Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I am not aware of upcoming upgrades that will benefit me in the way that I use it. However, I do have more time to work on other things because I am not wasting time postings on individual platforms. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your review! We're happy to hear that Sprout Social has been a one-stop shop for your social media management needs. We appreciate your feedback about the challenges with tagging and adding photos for specified channels like Instagram, and we'll take that into account for future updates to enhance your experience.

Be sure to check out Breaking Ground to learn about Sprout’s latest product innovations!

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I have been using Sprout Social primarily for social media analytics and reporting, and it has proven to be an invaluable tool. One of my favorite features is the ability to create custom reports tailored to our specific needs, which can be easily shared with colleagues and partners, even if they don't have access to Sprout. The technical support is consistently responsive, ensuring any issues are quickly resolved. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The integration of new platforms, such as Bluesky, could be faster. Additionally, the social listening feature is not always optimal for my industry (travel), as many sources are private, limiting its usefulness. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Firstly, it consolidates all my social media platforms into one place, eliminating the need to search for native statistics on each platform individually. This centralization allows me to cross-reference data, make comparisons, and generate comprehensive graphs with ease. Additionally, Sprout Social enables the creation of custom reports whenever I need to study a specific topic, such as comparing organic versus paid content. This flexibility is crucial for in-depth analysis. Lastly, the integration of my campaigns within the platform streamlines my workflow, making it easier to manage and analyze campaign performance. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're pleased to hear that our tool has helped you consolidate your social media platforms, generate comprehensive Reports and streamline your campaign management. We understand your concerns about the integration of new platforms and the limitations of the Social Listening feature, and we'll work to address these areas for a better user experience.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Automotive
IA
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout is really easy to use, which is essential for us as 90% of our users on Sprout are not social media experts, but members of staff who support with social media at their location alongside their full time role.

The Central Social team find the Smart Inbox a really useful tool for time saving, and with the addition of cases it's easy to pass certain messages over to other teams - which has significantly helped with our customer service.

As a team, we use Sprout daily to answer messages, create posts, approve posts from staff in branch. It's a tool we could not be without now. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Setting features up often takes a long time as there isn't a way to bulk create approval workflows, groups, and such which means that setting these features up takes a long time - but once set up they're a time saver for sure. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is saving us time creating posts since we can publish one post to multiple pages and profiles at once. And also with messaging, since we can manage all the messages and comments acorss all of our pages and profiles in one place. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that the platform has been easy to use and beneficial for your team's social media efforts. We appreciate your feedback on the setup process, and we'll definitely take that into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Museums and Institutions
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I appreciate the scheduling features, as they allow me to easily organize my time and manage appointments. Additionally, the analytic tracking features are incredibly valuable; they provide insights into my activities and performance, helping me make data-driven decisions to improve productivity. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I have some concerns regarding the approval process features; I find them quite challenging to navigate and use effectively. It would be immensely helpful if the interface could be made more user-friendly and if clearer instructions were available. Furthermore, I think it would significantly enhance user experience if there were additional options for scheduling carousel posts on TikTok. Having more flexibility in this area would allow for better content planning and engagement with our audience. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout provides us with a platform to effectively monitor and enhance our interactions with individuals engaged in our institution. It enables us to schedule content well in advance, ensuring timely delivery of information and updates. Sprout also offers robust tools for tracking analytics and statistics, allowing us to assess our outreach efforts and make data-driven decisions for future social media strategies. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're glad to hear that you find our scheduling and analytic tracking features valuable! We're always working to improve the user experience, so we appreciate your feedback about the approval process and scheduling options. We'll take your suggestions into consideration for future updates. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

I love the ease of scheduling content across multiple platforms on Sprout Social. In the calendar view, I can plan out my next month using notes which makes it super simple when I go in to schedule out content. The ability to connect SproutLink in Bio for Instagram makes sharing links across that platform quick and easy.

I also love the social inbox feature. Through the social inbox, I can interact with and respond to comments and messages. I can also easily block spammers, hide comments when necessary, and assign comments or messages to a co-worker or client to respond. I use this function every day, multiple times a day. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I would like if the Google Analytics feature was simpler to use. I also wish I could create different captions based on platform without having to create or duplicate and schedule an additional post. That would be helpful for platforms that have stricter character limits like X or Threads. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social makes social media management efficient and simple. From responding to comments and messages to scheduling out content, the functionality allows me to manage multiple accounts from one site.

The reporting on Sprout also allows me to evaluate the effectiveness of social campaigns as well as communicate those results to my clients. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We're delighted to hear that Sprout Social is helping you manage multiple accounts and evaluate social campaign effectiveness. Our aim is to provide a comprehensive solution for social media management, and we're pleased to hear that you're benefiting from the functionality and reporting capabilities.

Verified User in Professional Training & Coaching
AP
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love that Sprout makes it easy to create a content calendar and manage it throughout the month. It's super easy to create social posts and schedule them out in one place, and I love the ability to check statistics. I'm a fan of the newer feature of Sprout letting you know a "hot engagement rate" in the calendar view as well. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I guess my one qualm is that I wish it was easier to schedule different posts across platforms. It can be tedious work when setting up posts for the month and having to schedule + duplicate everything if you have to tag people in posts. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout makes it easy to find analytics all in one spot for our platforms. If someone asks for statistics on our socials, it takes minutes to pull that info - it used to take hours. Creating a content calendar for the month is also much easier with Sprout, it's easy for me to schedule everything and then have my supervisor look it over. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're glad to hear that you find Sprout Social helpful for managing your content calendar and social posts. We appreciate your feedback about scheduling posts across platforms and will take it into consideration for future improvements. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I use Sprout every single day at my job. I am responsible for reading and responding to all messages across all of the social channels of the company I work for. Having almost all of those messages coming into one inbox where I can easily respond to people and tag/track relative data from those messages is amazing. I have used other platforms in the past for similar jobs and nothing makes it as easy as Sprout does. I also love the listening feature and all of the automated rules you can set up to make managing message volume even easier.

Our Account Manager is fantastic and always provides us with the support we need. I've had many wonderful experiences with their customer support team as well. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

One thing I dislike is that there are some messages I can't respond to / track in Sprout (TikTok, Instagram Reels, YouTube) but that's not really Sprout's fault. It's more of an API issue. The mobile app isn't as robust as I would like, but I'm sure they will continue to improve it with time. I also wish there was a better way to track sentiment within Sprout. Their current solution is not very good.

Their social listening portion is lacking in a lot of ways, but it does the basics. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

One of my favorite features in Sprout is the ability to have "Saved Responses" that I can quickly access and use to easily respond to some of our most common questions. Utilizing this feature has allowed me to greatly improve workflows and decrease the amount of time it takes to respond to all messages in the Smart Inbox. Review collected by and hosted on G2.com.

Jessica B.
JB
Marketing Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

What I love most about Sprout is how easy and intuitive it is to use. In the campaigns section, I appreciate that you can add a description of what the campaign is about, ensuring you always have the necessary information to organize your posts. I love the AI assistant that provides caption options for posts and the suggested posting times are very accurate. Additionally, Sprout offers very useful analytics to help us determine if our content is on the right track or if adjustments are needed.

I also appreciated the onboarding process we received at the beginning; the team was very friendly, patient, and provided all the necessary information to get started with the tool. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The only thing I don’t like is that I can’t schedule PDFs for LinkedIn. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout helps make scheduling content simpler and more accurate. It’s simple because I’ve used other tools that require more steps and clicks to perform an action, but with Sprout, you can do it in just one click. It’s accurate because it provides precise information on when to post and how my content is currently performing, giving me ideas on how to improve it. Additionally, I can see messages from all social media platforms in one place without having to open each platform’s page separately. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're glad to hear that our platform has made scheduling content simpler and more accurate for you. We'll take note of your feedback regarding scheduling PDFs for LinkedIn. We'll take note of your feedback regarding scheduling PDFs for LinkedIn.

RG
Technical Support and Social Media Supervisor
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I like how easy it is to navigate, ut I love the listening and reporting side of it. The graphs and how easy it is to build reports are really amazing. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Absolutely nothing. Sprout always has an upgrade and the team (Kelsey Wallace-Beer, Maddison Materson, and Schuyler Wuerth) always look for ways to facilitate our business. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout facilioatates the use of integrating sprout into salesforce where is where Chambrlain has all its contacts. Not only are we able to see in our end if the customer has called but if they have been a repeat caller and if their customers are being answered and experience is satisfactory. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your kind words! We're thrilled to hear that you have had a great experience with Sprout Social and that it's been beneficial for your business.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!