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Sprout Social Reviews & Product Details - Page 11

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Sophia Y.
SY
Social Media Support
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

i like the efficiency of it, you can do a lot of things in sprout, best app for customer service that you can use every day Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

it could be a little slow sometimes especially if multiple people is using it Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

it efficiently solves the day to day social media brand problems we have like spamming of comments, resolving complaints, it made it easier for consumers to reac out to us Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled that you find our pre-built Reports and Smart Inbox valuable for your social media management. We hear your feedback about the Listening capabilities and will strive to improve this aspect for a better user experience. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Dairy
UD
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout Social has all of the social media tools you need in one place. It makes scheduling content easy, keeping track of inbox messages efficient, and implementing an employee advocacy strategy with your company flawless. It works great for our team! We use this tool every day!

The customer support has been fantastic too. Our customer rep is always one email away and gets back to us with answers fast. We found this tool easy to integrate into our every day working lives! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sprout Social is a pricey investment, so it truly depends from company to company if this is a tool you can afford to implement into your strategy. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I use the reports to make strategic decisions on what content to post going forward. We can sort by engagements and more.

It also has been a great tool to get our employee advocacy tool off the ground and running. I really like using the newsletter feature as well. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that the tool has made scheduling content, managing inbox messages, and implementing an employee advocacy strategy easier for your team. We understand that pricing can be a consideration, and we're continuously working to provide value for our customers. If you have any further feedback or suggestions, we'd love to hear them.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social provides a centralised view of all our social media channels, making it far easier to monitor and manage multiple platforms at once. The scheduling tools support planning content further in advance, ensuring that we have a clear overview of our upcoming posts.

The interface is very user-friendly, and the available reports, while basic, still offer a useful snapshot of how our content is performing.

Adding to that, the customer support and documentation are extremely helpful, enabling a smaller team like ours to onboard easily and maximise what Sprout can do. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

While the analytics are straightforward and helpful at a glance, there isn’t much flexibility to customise them or add narrative to the reports - as we are not subscribd to Premium Analytics. Having the option to build our own reports or integrate additional context would enhance decision-making and better align the platform with our internal reporting needs.

Another improvement would be integrating workflow or ideation tools so we wouldn’t need to rely on a separate Kanban-style app for planning. Also, it can feel expensive compared to some alternatives, so seeing these kinds of improvements would help justify the cost. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social addresses the challenge of managing multiple social media channels by consolidating them into one centralised platform. This removes the need to toggle between different tools, streamlining day-to-day oversight and ensuring we have clear visibility over all upcoming content. It also supports forward planning, allowing us to schedule posts well in advance, which helps maintain consistency and ensures we always have a steady flow of content for our audiences. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has made it easier for you to manage multiple social media channels and plan content in advance. We understand your feedback about analytics and pricing. We'll certainly consider your suggestions for more flexibility in Reporting and potential cost justifications. Thank you for sharing your insights with us

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The Reports & Publishing tabs have made my work much simpler. Having a one-stop shop to analyze how our various social media pages are doing has proved to be very helpful and informative, which I appreciate. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There have been multiple times that I have attempted to make a post to one or more of our social media accounts via Sprout Social, but have run into roadblocks such as an image not being compatible with a respective platform - at least that's what Sprout would lead me to believe. When I would go to post those same photos on the apps themselves, I've been able to no problem. If not for this, I would utilize the planned post aspect of Sprout Social much more often. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social has helped me analyze our social media "stats" very easily, which has allowed me to bring those same findings to our larger team. Additionally, Sprout Social has provided us with a calendar that tracks virtually all of our actions, including posts both to our page and on our stories (Instagram). This has made reviewing the work we have done in a given time period much easier. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your review! We're glad to hear that you find the Reports & Publishing tabs helpful for analyzing your social media pages. We apologize for the inconvenience you've experienced with posting images, and we'll look into this issue to ensure a smoother experience for you in the future.

Verified User in Construction
UC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

SproutSocial is easy to get started, easy to use, and easy to collaborate with team members. It has tremendously simplified my daily social media management, from scheduling to commenting and approving posts. It's become an essential tool for my job. SproutSocial also has other extras and add-ons that enhance its effectiveness, like optimal posting times, Canva integration, and robust reporting. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Occasionally, posts will fail for seemingly no reason or for some integration bug, which can be frustrating, especially when you don't see the failure until much later. Also, the emojis on Sprout Social need to be updated. They're missing quite a few of the new characters I need for some of my posts. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social is making it easy for me to manage my posts and comments, rather than having to go to each individual social media site which is time consuming and a clunky way of working. Plus, the reporting is extremely helpful when explaining to leadership how our social media strategy is working and how it breaks down over each platform. I also like the new feature in the calendar view which shows at a glance your engagement rate. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing the aspects of Sprout Social that have been helpful for your social media management. We understand the frustration of occasional post failures and outdated emojis, and we'll take your feedback into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

We use Sprout every. single. day. Premium analytics are a game changer and I like that they are on top of quickly adding new features when social platforms update.

They seem to really get what users want and need from the product - I like AI assist and the asset library function to make my team quicker.

If we ever have an issue, their team and support is very quick to respond to try to get things resolved. A+. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sprout is pricey. It's worth the investment for my agency, but it can be hard to recommend to smaller orgs or brands.

I also wish Sprout had customizable reports that could be whitelabeled with a client's colors and branding. I'm often recreating reports from Sprout to fit in with the style of reporting decks. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is a one stop shop. We schedule to all platforms from one place. We can monitor and respond to comments from across all platforms in one place. We do all of our organic social reporting from Sprout, including tracking sentiment.

Sprout saves us hours and hours of time that we would spend if we didn't have it. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that you find our Premium Analytics, AI assist and Asset Library functions valuable for your daily social media management. We appreciate your feedback on pricing and customizable Reports, and we'll definitely take that into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Lauren A.
LA
Sales and Marketing Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love using Sprout on a daily basis. It is easy to schedule posts for multiple social accounts and few them all at the same time. I also really enjoy the approval feature to submit posts within a team. When I first started using Sprout I was easily transitioned onto the platform and being able to integrate a new software into my daily routine was key in my success. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There isn't anything I would say that is least helpful but there are a few product features I wish Sprout would offer. I would like to be able to upload a whole folder of images on to the grid planner without having to select a date to have them saved as a draft that way I could build my grid and work backwards with scheduling. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social solves the issue of spending time manually posting on our social accounts and using multiple platforms to manage social. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that you find Sprout Social user-friendly and easy to incorporate into your workflow! Our goal is to make social media management as easy as possible. We're glad to hear that you like features like scheduling posts for multiple accounts and the team approval feature. We appreciate your feedback about the grid planner and will definitely take it into consideration for future updates. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

The analytics and reporting tools are really great and they save so much time compared to gathering data manually. The ease of publishing posts is another great reason to use Sprout. The implementation process was really smooth and we were able to get onbaorded and start using Sprout immediately. I use sprout daily for social media check-in, calendar organization, and for the smart inbox feature. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The asset library could be improved to upload multiple videos at once. I find that it takes a long time to get video uploaded on there. The social listening tool is so robust that I almost don't know where to start. It is overwhelming and I think more guidance from our customer success rep would get us in the right spot to use it. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social saves a lot of time when it comes to publishing and scheduling content. It also allows us to have visibility of what the other business units are scheduling on their social feeds. The reporting feature also saves time when it comes to reviewing metrics. Reporting is in depth and easy to use. Review collected by and hosted on G2.com.

Response from Tanya Berard of Sprout Social

Hello! Thank you for your positive feedback about our analytics and reporting tools, as well as the ease of publishing posts. We understand your concerns about the asset library and social listening tool, and we'll make sure to pass your feedback along to our product team for further review. We appreciate you!

~ Tanya Berard, Customer Marketing Team

Verified User in Religious Institutions
AR
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

We have a large following, so consolidating our comments and messages from all platforms into one inbox is incredibly helpful. Additionally, we manage several locations, each with its own social media accounts. Being able to post to all of them from a single platform has saved us a significant amount of time and has helped us maintain consistent messaging across locations. The reporting feature provides an accurate and consistent overview of our performance, making it easy to identify popular content that can be repurposed in various ways. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

-It's pricey, especially if you want to add multiple users.

-Some features implemented on social platforms take a while to reach SproutSocial, if they do at all, so you still need to be actively using each individual platform.

-Comments on older YouTube videos do not show up in the inbox.

-Reporting is limited when it comes to custom tags, even at the Advanced level. I would expect it to be more robust than it is. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We manage multiple locations, each with its own social media accounts. Being able to post to all of them from a single platform has saved us a considerable amount of time and has helped us maintain consistent messaging across all locations.

The publishing calendar has made it very efficient to plan, schedule, and publish social media posts across all platforms, and then repurpose content that performs well.

Consolidating our comments and messages from all platforms into one inbox is extremely helpful. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're delighted to hear that Sprout Social has been instrumental in helping you manage multiple locations and streamline your social media efforts! It's great to know that the platform's features have saved you time and provided a consistent overview of your performance. We value your feedback on pricing, feature implementation and Reporting limitations, and we'll use it to make improvements that benefit you and other users. Thank you for choosing Sprout Social and for sharing your feedback with us!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Hospitality
UH
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social has made scheduling social posts so simple and seamless. I love the Insta stories integration and having control over what I add to my stories. I'm also a big fan of having all my companies' social reviews and DMs in one place for responding. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I know that social media moves fast and new companies are sprouting up all the time, but it would be great to be able to post to Threads, Bluesky, and TikTok. X is not helping anyone. Of course these might be available and my company hasn't bought the licensing for them yet. Which is why I wish Sprout would change their pricing so all social platforms were included for a company. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I run socials for 10 different entities under 1 corporate umbrella, so it is very nice to be able to plan everything at once in one place. It's also extremely convenient to have access to reviews for all of those entities in 1 place - but I'm not sure why TripAdvisor and Yelp are separate from the Sprout platform. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We understand your desire for more social platform integrations and will take your feedback into account as we continue to improve our services. We appreciate your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!