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Sprout Social Reviews & Product Details - Page 100

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Sam R.
SR
Support & Community Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Simplicity. Simple to use, and lots of features Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Would be good to have automations for auto replies Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Helping us deal with customer queries on twitter, instagram. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We understand the need for automations for auto replies and will keep that in mind for future improvements. It's great to hear that Sprout Social is helping you effectively manage customer queries on Twitter and Instagram.

DL
Ohio Virtual Academy Family Engagement Special -Social Media Expert
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love the ease of scheduling posts and the ability to move them around and edit them easily if needed. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish that there was the ability to post in Facebook groups but that is mostly an issue with Facebook not Sprout. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout social give me a central point for most of my social media posting needs. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Denise! We're glad to hear that you find Sprout Social helpful in saving you time and that you love the ease of scheduling and editing posts. We understand your frustration with the inability to post in Facebook groups, and we appreciate your understanding that this is a limitation imposed by Facebook. We're constantly working to improve our platform and appreciate your feedback.

Verified User in Public Relations and Communications
UP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Makes it easy to produce/schedule content across multiple platforms. Love the reports and how customized you can organize the data. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Have gotten incorrect data, largely when pulling from Facebook. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Rather than having to post content live, it's great to be able to schedule - I do once a week, and then I don't have to worry about maintaining an online presence. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Thank you for sharing your positive experience with Sprout Social's scheduling and reporting features. We're sorry to hear about the incorrect data from Facebook and will investigate this issue further to ensure a better experience for you. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

MJ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

So easy to navigate and have seamless transitions from the tool to the platform. Alyssa has been an amaizing resource for our team has we have begun training + implementing the platform for our personal use. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Having to bucket prioties out team to team Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Being able to streamline our organic reporting, social listening for large topcis with no search volume limits, being able to efficiently + effectively asses our organic strategy and better use tools to help it work harder for us. Review collected by and hosted on G2.com.

Response from Tanya Berard of Sprout Social

We're thrilled to hear that you find Sprout Social easy to navigate and that Alyssa has been a valuable resource for your team! We appreciate your feedback and are glad to hear that the platform is helping streamline your organic reporting and social listening. We look forward to growing with you in the future!

~ Tanya Berard, Customer Marketing Team

Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The reporting interface makes it really easy to summarize trends in audience growth and engagement across all acounts and platforms Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

If anything, the process for connecting our accounts involved a little trial and error but eventually we successfully got them all set up. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The individual insights, reporting, or analytics capabilities on each platforms native account makes it really hard to run reports on impressions and engagements over long enough time periods, and to visualize them in useful ways. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We're glad to hear that Sprout Social is helping you easily track audience growth and engagement across all platforms. We appreciate your feedback about the account setup process and will continue to work on making it more seamless for our users. Thank you so much for choosing Sprout Social!

Jennifer H.
JH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Being able to schedule, engage, and share a detailed calendar of all social posts. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The listening feature is not incredibly straightforward. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It allows us to post to multiple social platforms at once and engage with our audience. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Jennifer! Thank you for sharing your positive experience with Sprout Social's scheduling and engagement capabilities. We understand your concerns about the listening feature and will share your feedback with our teams for future advancements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

When onboarding into my current role I insisted that Sprout Social was a must for our social media needs. Being able to seamlessly post across platforms for large quantities of clients has streamlined my workflow and increased my productivity with ease. As someone who frequently uses social media channels, I find the implementation of features and access to support extremely beneficial. Not to mention the reports are extensive yet easy to navigate when communicating success with clients. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

While I wish some features were available immediately - I am fully aware that Sprout stays as up-to-date with social media platforms as they evolve. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

With over 40 clients on our list - Sprout Social gives me one place to seamlessly manage large quantities of content. Review collected by and hosted on G2.com.

Response from Justin Woods of Sprout Social

Hey Anna. Thanks so much for taking the time to leave such positive feedback! 🚀

I absolutely loved reading that you're enjoying Sprout's seamless scheduling and publishing features and that it's saving time and driving value for you and your clients!

Thanks for being a Sprout customer + keep up the great work ✨

—Justin W: Customer Marketing @ Sprout Social

Adam F.
AF
Social Media, Influencer and Community Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

The Sprout Social Smart Inbox is an exceptional and unique feature which allows us to unify all of our social media profiles across multiple social networks into one place. Filters in the navigation bar allow us to triage mentions and in-bound messages by platform, profile, message type and more. Sprout Social also offers additional Smart Inbox features such as VIP Lists, automated Sentiment Scores, Rules and Tags.

As an example, we Tag customer service messages based on topics to understand demand, service improvements, social media content generation opportunities and more.

Sprout Social also offers an extensive range of Reports to assist with our performance reviews and speed up decision-making. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sprout Social offers users the ability to use their Social Listening functionality, which organisations can use to track brand mentions, product launches, and industry conversations.

Unfortunately, Sprout Social use a wizard-based setup which has a limited number of words/phrases per Topic. This can be a problem if you have a name which is fairly common because you'll quickly use up the word/phrase count on exclusions.

For example, one of our locations is known locally with a short, abbreviated name. While this is fine for those locally, the Social Listening Tool struggles to remove irrelevant mentions. Ideally, we would need the volume of words/phrases available in the wizard to be larger. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps my team in the Head Office to produce comprehensive reports for our organic social media activity, which is shared with local teams. In the past, reporting was largely a manual process with data being pulled from each social media network, formatted in an Excel document, and then shared with our stakeholders. With Sprout Social, we can automate reports with pre-defined schedules for these documents to be emailed out.

Sprout Social offers plenty of out-of-the-box templates and the ability to create custom reports (within certain parameters).

We also use Sprout Social to better understand what types of questions we are getting from our customers. Across our 150+ social media profiles, we receive a fairly large volume of messages on a weekly basis. As a result, it can be difficult for our teams to see beyond the weeds - treating each individual comment or inquiry in isolation.

With the Smart Inbox, we can tag messages based on themes to send more informed feedback at Group, Regional and Local levels. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like the main dashboard layout and how easy it is to compare engagement rates between platforms. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Some elements are not fully integrated, such as liking specific comments on Instagram. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Having all of our social channels integrated into one streamlined platform. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

It's great to hear that you find our main dashboard layout and platform integration beneficial. We value your feedback about the specific elements that need improvement and will strive to address these issues to provide a better user experience.

S
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like how easy it is to use all of the functions and features. I can run reports, post internal notes, and respond to social easily! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish that Sprout Social would allow us to "enable" the comments on specific posts to reference the additional messages. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social allows us to reference all of the social media messages in one place which makes it so seamless to respond in real time! Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're glad to hear that Sprout Social is solving your social media management needs and helping you respond in real time. Thank you for sharing your experience!