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Sprout Social Reviews & Product Details - Page 10

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
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48+ months
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Cherlon S.
CS
Marketing Operations Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Aside from the great Customer Service, Easiness to use, and Extensive posting capabilities, what I enjoy most about Sprout Social is the Employee Advocacy intergration. Tthousands of dollars I've been able to save my company by utilizing this feature has aided tremendously in sharing company news -- utilizing our employees, the people who believe in our message the strongest! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

As far as dislikes with Sprout Social, the only thing that comes to mind is the fact that there is no ability to connect a Personal Instagram to Sprout Social Advocacy. Although I believe this is a restriction on Instagram's side, uncontrollable by Sprout, being able to have access to Personal Instagrams on Advocacy would set Sprout aside from all of the other compamnies alike. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

For my specific responsibilities on my team, Sprout Social has addressed one of our most significant challenges: employee engagement and retention. Studies show that employees who feel involved and invested in their company are more likely to positively influence their social circles, leading to increased trust and participation in the company’s products and services. Additionally, the Employee Advocacy platform has helped us save money by amplifying each share and engagement facilitated by our team members. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your detailed and positive feedback! We're glad to hear that you find Sprout Social user-friendly and effective, and that our Employee Advocacy integration has been so beneficial for your company. We appreciate your feedback about the Personal Instagram connection and will continue to explore ways to improve our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Civil Engineering
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The publishing feature is superb! It makes scheduling, modifying, deleting, drafting, and moving posts incredible easy--especially for multi-admin use.

I use Sprout every single day and have never had an issue. It was easy to implement, thanks to the wonderful customer service provided for both the primary admin portal and EA usage. And it was incredible easy to integrate it into our day-to-day workflow.

The Employee Advocacy feature has also been a game-changer for our firm. It has helped us increase organic growth and promote LinkedIn usage, which is essential for our seller-doer business model. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are lots of feaures we don't use on Sprout. That doens't mean we dislike them. They're just not applicable for our use case. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps us save time. We're a very small team of two with no full-time social media support, so Sprout played an integral role in building our social media practice. We didn't and couldn't have one without Sprout Social!

Additionally, we love Sprout's reporting dashboard. It makes reporting so easy! Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for your feedback! We're glad to hear that you found Sprout Social easy to implement and integrate into your day-to-day workflow. We appreciate your support and are delighted to hear that our Employee Advocacy feature has helped increase organic growth and promote LinkedIn usage for your business model.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Manufacturing
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The realiability and customer service are amongst the most notable benefits of signing up for Sprout. I don't have to worry about accounts getting disconnected or failed posts. If that happens, their support team is so quick to help and get you back on track. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There is a bit of room for improvement in the social listening area. I'd like to be able to add exclusions without having to worry the entire topic will reset and I may lose old data. It's a great feature generally and it picks up lots of useful discussions. Hopefully it will offer even more LinkedIn data in the future. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It not only saves me lots of time, but it provides such detailed data. We started using it a year ago and I can access ALL the social media data from the past few years, which I didn't expect. The reports are simply fantastic. The post reports allow you to go into so much detail about the content and find old posts so easily. From a data perseverance, it must be the best social media tool of its kind. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that you find our platform reliable and appreciate our customer service. Your feedback on Social Listening and exclusions is valuable, and we'll certainly take it into consideration for future improvements. It's great to know that Sprout Social has saved you time and provided detailed data, helping you access historical social media information easily. Thank you for choosing Sprout Social!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Non-Profit Organization Management
CN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love the scheduling, optimization, social listening, and analytics tools. The latter, especially, are really in depth and very well integrated. I'd highly recommend for better metrical analysis and robust scheduling. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There are a couple features Sprout still can't accomodate that, in specific instances, can be frsutrating. We post a lot of audiograms on IG, but Sprout is unable to read these as anything but reels, and therefore we can't publish carousels of image/audio content.

Likewise, their story scheduling capacity isn't super integrated on IG.

Lastly, as the industry trends this way, it would be great to integrate a "Link in first comments" feature for all platforms, rather than just IG.

Again, all small, but when/if you use such features regularly it can become a nuisance.

Likewise, collaborate editing on a workspace for drafted posts doesn't really exist, so if you expect to have a lot of flow between team members you may need to start somewhere else before moving to Sprout. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Scheduling, analytics, and optimal post times Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your experience with Sprout Social. We appreciate your positive feedback on the tools and your insights on areas for improvement. We'll take your comments into account as we continue to improve our platform.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout offers many excellent features that align well with other content publishing tools, but it truly stands out for the resources it provides to maximize the product's potential. With multiple user seats and workflow approval functionality, it’s ideal for social media specialists to manage content approval across various departments within the organization.

Sprout is also at the forefront of enhancing time efficiency for its users. Recently, they introduced AI-powered tools to assist with content creation, as well as a new ALT text generator to support the creation of accessible content, helping organizations move closer to meeting accessibility standards. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I have noticed that sometimes there are more than one way to access certain areas within Sprout (such as the Asset Library) so there are different ways to achieve what you're hoping to do. It's great because it offers shortcuts, but it can complicate the onboarding and learning process if you're new to the platform. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout enables multiple departments within our business to communicate externally through their individual seats in our plan. With its workflow approval system, we can review and approve relevant content without the need for constant back-and-forth discussions with other teams about their content ideas. This streamlines the process, allowing us to either approve or leave comments on content before it's published, accelerating the workflow. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Sprout Social?

Sprout Social is straightforward to learn and easy to use. The interface is intuitive and user-friendly, laying things out visually in a way that is easy to comprehend and understand. You don't have to click around multiple places to get to where you want to go, and the scheduling tool is excellent. You can create a post for various channels at a time or tailor individual messages to each channel. This makes things easier for me in my role by not having to create a duplicate post if the messaging isn't going to be changing. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

So far, the only downside I've experienced is the inability not to post directly to Instagram. When you have the post scheduled, you get a mobile notification and must go in, copy the text, and manually post. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout saves me time when it comes to creating and scheduling social posts. I have one central spot where I can draft the posts, wait for them to be approved, and then schedule them directly from the same spot. Review collected by and hosted on G2.com.

Etela I.
EI
SEO, UX & Digital Marketing Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is a helpful tool that has significantly streamlined our social media management. The ability to plan and schedule content across multiple platforms in one place has been a huge time-saver and helps us get a good overview of the content we've been creating. I also appreciate the integration of paid social ads performance data, providing a comprehensive view of our overall social media performance. The Sprout team has been very helpful and proactive, offering valuable insights and support. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I find the search functionality for past and planned content a bit challenging find specific posts that use a certain phrase, for example. While the PDF reports are helpful, the layout can be confusing and difficult to navigate. The gaps in the design disrupt the flow of the story of the report and make it harder to extract key insights. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Streamlining our content planning and scheduling so we can ensure each of our segments get's the exposure and social presence. It's a true time saver for us. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has been a valuable tool for streamlining your social media management and saving you time. We appreciate your feedback on the search functionality and PDF Reports, and we'll share this with our team for future improvements. Thank you for choosing Sprout Social!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Brittany R.
BR
Creative Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

We have 12 channels, and I'm the only team member that manages them all. So the Visual Calendar is extremely easy to use when trying to keep everthing straight and timely! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Reporting is so easy! But I do wish that it would show reach for all of our channels simultanesouly. I have to go to our individual channels and look up that number. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Our Engagement has been down over the past few years and we've really tried to figute out why. Sprout's reporting tools and comparison tools have helped us compare the data with our content, which has tremendously helped us see what is the most engaging content with our audience. Review collected by and hosted on G2.com.

Response from Tanya Berard of Sprout Social

Hi Brittany! We're glad to hear that you find the scheduling tool helpful for managing multiple channels. We appreciate your feedback about searching specific topics and will continue to work with our partners on API capabilities in 2024 and beyond. Thank you for being a customer and we look forward to growing with you in the future!

~ Tanya Berard, Customer Marketing Team

Ashley M.
AM
Conferences Marketing Associate
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love using Sprout Social as a one-stop shop for my company's social media management and reporting. We have been working with their team for the past 3 years and always feel heard on product feedback and advised about platform updates. They also have a great community of users and training available through their platform as well. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The posting on different platforms is still a bit of a hurdle when it comes to scheduling posts outside of using a CSV bulk upload. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social has been a great platform to help create and keep track of our social media strategy at my company. Being able to pull reports quickly has been a game changer. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your experience with Sprout Social! We're glad to hear that you find our platform to be a one-stop shop for social media management and Reporting. We appreciate your feedback on the scheduling process and will take it into consideration for future updates.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Carolina S.
CS
Senior Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Its user-friendly interface simplifies scheduling and engagement across platforms, while the robust analytics provide actionable insights to improve strategy. The tagging system is also really easy to use and has made internal workflows and jobs/content management so much easier as I was able to mirror our company's own tagging to sprout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

My only "complaint" is that I would love it if it had more LinkedIn analytics and also connections to other social channels such as BlueSky. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I don't really have an issues with Sprout, my rep team is very open to questions and evey time we have an issue they try to fix it or reach out to the developers for more information. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that you find Sprout Social's interface user-friendly and that it's simplified your social media management and internal workflows. We appreciate your feedback on the desire for more LinkedIn analytics and connections to other social channels. We'll definitely take that into consideration for future updates. Thank you for your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!