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Sprout Social Reviews & Product Details - Page 3

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,616 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


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Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

PW
Pan W.Enterprise (> 1000 emp.)
5.0 out of 5
"Helpful post preview before publishing"
I love the post preview feature. Before hitting publish or scheduling, I can see exactly how the post will of last - minute formatting issues or un...
JW
John W.Enterprise (> 1000 emp.)
5.0 out of 5
"No more post failures"
One of the main reasons I use statusbrew is because it's reliable. post get published on time, and I haven't faced any failure or delay since switc...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"A real time saver!"
I love the cross-platform publishing functionality. My team can now share posts across all channels at the click of a button. We also can answer al...
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Sprout Social Media

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Video Reviews

3,880 out of 3,881 Total Reviews for Sprout Social

4.4 out of 5
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3,880 out of 3,881 Total Reviews for Sprout Social
4.4 out of 5
3,880 out of 3,881 Total Reviews for Sprout Social
4.4 out of 5

Sprout Social Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I really love that you can select multiple platforms for a single post, as well as it as some AI features like optimized sending time. I've jumped in more than once to help a teammate with social media scheduling, and for someone who has only been in the platform a handful of times it's incredibly easy to navigate and I appreciate how user friendly it is. I also enjoy it keeps your most recent options when scheduling a new post so you don't have to keep on selecting the same options again and again. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I would say the tagging feature can be a little finicky, but overall I'm really happy with Sprout. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout allows us to have all of our platforms synced into one system, so it makes scheduling fast, easy and efficient! It also allows multiple users in the platform at once which is helpful when we are tag-teaming content. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're happy to hear that Sprout Social is helping you streamline your social media scheduling and content management. Having all your platforms synced into one system and allowing multiple users at once are key benefits that we aim to provide for our users.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

It's a great tool for managing multiple accounts across different social media platforms in one place. I love how easy it is to schedule posts – it’s a straightforward process, and content is consistently published on time without issues or delays.

The UI is intuitive and easy to navigate.

When it comes to social analytics and post performance insights, Sprout Social offers powerful reporting features with the option to customize and download/auto-send reports.

Multiple team members can collaborate seamlessly within the platform, making it a great choice for teamwork! Multiple teams within our company use it on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes, the response time of the customer support are too slow. Some features could also be more refined to create a smoother user experience. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social helps us save time by streamlining the process of scheduling social media posts. When it comes to reporting, it makes things much easier since all the necessary data is available within the app. We’ve also benefited greatly from its social media analytics and tracking features, which provide valuable insights to inform our social media marketing decisions. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're pleased to hear that the platform has been helpful for your team's social media management and collaboration. We understand your feedback about customer support response times and user experience, and we're actively working to address these concerns.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

HM
Director of Short Form Content
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I love the ability to view all messages in one inbox. It allows me to have a good bird's eye view of what is going on with the 30 accounts I oversee. The ability to duplicate and schedule each post is also a huge time saver. We have different copy and versions of clips that we post to different platforms, so duplicating it and then editing for each platform is something that I do daily. We use Sprout to do all our reporting, scheduling, and DM management. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes the videos we get sent don't play or preview in our inbox. We get sent a lot of content so it is cumbersome to open up the app and then search for the message again. I also wish the link in bio features were more advanced and could highlight different media more. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It allows me to have a bird's eye view or all 30 accounts that I manage, both in DMs and in reporting. I always feel like I know what is happening on all accounts. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We know how important it is to manage many accounts well. We're happy to hear that our platform is helping you save time and stay organized. We appreciate your feedback on the video preview and link-in-bio features, and we'll take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

JB
Social Content Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

User-friendly and streamlined. I love having the calendar with all of my channels right in my front view and the ability to reschedule and duplicate things with just a click. I like the alt-text and best times to post features as well. I enjoy that I can also utilize social listening tools and keep tabs on my brand in the same dashboard.

We recently started using Reviews in Sprout and the platform is so much more user-friendly than other large platforms I have used in the past. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I'd love to be able to schedule X threads. I also don't like user name tagging. It's glitchy and unreliable. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social:

Ask for a trial run! That sold us. There's more features than you can think of! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Puts all of my client's accounts and channels into one place for easy management. We have not utilized this feature yet, but I look forward to using Sprout for the client review process as well. Review collected by and hosted on G2.com.

JM
Senior Social Media Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The suite of tools offered by Sprout Social has helped us expand our social media program efficiently! From publishing to analytics to employee advocacy, we have used these tools to operationalize social media programs, establish efficient workflows, and make strategic decisions based on detailed analytics.

These tools have also enabled us to expand our social media presence and rally the entire organization around our social media efforts in the case of employee advocacy. This impact has been extremely valuable in showcasing the value of a robust and intentional social media program that supports the entire organization.

Thank you! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The only hurdle we encounter with Sprout Social is the limited seats available in our current budget. This can cause some shuffling around when we are looking for coverage for vacations, out-of-office, or rapid-response instances. We've been able to effectively navigate this limitation however an easier way to add in temporary users for these instances will help scrappy small teams feel less of a pinch. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Having everything related to the social program in one place has been extremely useful. This enables us to pull analytics quickly, use the content library to action on quick posts, and use features like the "best times to post" to eliminate the guessing game of when content should go live on our channels. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our suite of tools has helped you expand your social media program efficiently and make strategic decisions based on detailed analytics. We appreciate your feedback about the few seats in your current budget. We know how important it is to have flexibility with who can access the system, especially for small teams.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

AB
Lead Social Media Account Rep
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

An absolute must-have for any social media toolkit. From content scheduling to reporting the platform is very user-friendly. They make managing and scheduling content for multiple clients a breeze. Their support team is topnotch especially compared to other social outlets cough cough Meta.. It is a must-have for any agency or digital manager. I honestly can’t imagine doing the job without it. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Like any platform, they can go offline from time to time, but honestly, I can’t say enough good things about Sprout. If there’s something you’d like to see added or changed, just reach out to your rep. They’ve made several improvements over the years based on our suggestions, and it’s clear they really listen to their users. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It makes planning and scheduling content for multiple clients a breeze. The platform is incredibly user-friendly, and they’re always adapting to the latest trends, which is so important. The reporting feature is just as easy to use and visually digestible, making it a huge bonus when sharing results with clients. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're delighted to hear that Sprout Social has been instrumental in streamlining your content management and Reporting processes. Our team is dedicated to providing a user-friendly experience and valuable features to meet the needs of agencies and digital managers. We appreciate your input and are committed to ongoing improvements based on user feedback.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

SF
Senior Social Media Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout has made social media easier than ever before. From scheduling posts to making sure the right pages are tagged and collaborators are included, everything is easier with Sprout. On top of their ease of use, the program often recognizes bugs before we do -- and we're on social media 24/7! They are usually quick to resolve issues between networks and the platform. The platform was also easy to learn. Our whole team switched over to Sprout at once, and even with everything being brand new, we were able to learn the platform quickly and without incident. If we did have questions, they were answered by our rep. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Honestly, there is very little I dislike about Sprout. The platform has a few glitches here and there with the occasional failed post, but it is otherwise a fantastic product. Ai prompts could use a little work, but they are still incredibly helpful in their current form. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The biggest problem that Sprout has solved for me is sharing content with others to review and approve. Since I can send a live link that will show updates to stakeholders once I make them, the content review and approval process has become easier than ever. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has made social media management easier for your team! Our goal is to provide a user-friendly platform that helps streamline the process of scheduling posts and collaborating with team members. We appreciate your feedback and are glad to hear that our support team has been helpful in addressing any issues.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

AR
Communications & Social Media Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is built with Social Media Managers in mind. Sprout is constanstly evolving to more innovative. Planning and data analysis is made easy. I am a one person team for social which means I need to make sure I make the most out of my time at work and I use Sprout Monday-Friday. I am able to streamline processes using features like SproutLink in bio, being able to toggle a single post across different platforms and AI Alt text generator. The arb has been very powerful networking tool and a way to find information easily. The webinars made avaliable have helped me step my game up. The implementation process was easy and very informative. The customer suppport team has been phenomanl reaching out to ensure the program is working. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Not being able to utlize trending sounds available on each platform prior to posting or being able to use stickers, polls, quizzes, and links for stories. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Being able to pull data quickly. It allows me to answer questions quickly for departments when they inquire about recent or old post. The tagging feature has saved me so much time being able to pull specific post from each department. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We're thrilled to hear that Sprout Social has been such a valuable tool for streamlining your social media management processes and helping you make the most out of your time at work. We appreciate your feedback and are glad to hear that our features like SproutLink, post toggling and AI Alt text generator have been helpful to you. We'll definitely take your feedback about using trending sounds and additional Story features into consideration for future updates.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

LT
Marketing Director
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

I appreciate the tagging and campaign functionality so I can create reports for our various educational programs, conferences, and marketing campaigns. It's easy to see how our posts and platforms perform at a glance... and that saves me time when sharing with my colleagues. I cannot imagine running social media campaigns without Sprout Social. The reports have been critical for demonstrating impact to our sponsors and key stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I am not able to see posts from more than one year ago, which is unfortunate. There are evergreen posts (such as for federal holidays) that I would like to duplicate and modify (rather than starting fresh) to save me time. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout enables us to work more collaboratively across the team so it saves staff time and allows us to be more productive. The reporting gives us deeper metrics than we've had with other platforms so that is appreciated across departments, and proving the impact of our social media engagement to sponsors and key stakeholders. If I am presenting at a conference or applying for an award, Sprout Social screenshots are always part of my deck. Review collected by and hosted on G2.com.

Response from Justin Woods of Sprout Social

Hi Lisa! Thanks for the thoughtful and positive review. I loved reading that you're enjoying Sprout's tagging and campaign functionality and that you can quickly see how your posts are performing across platforms.

Let us know if you'd ever like to chat about how to make the most use of your Sprout plan. Keep up the great work.⭐️

—Justin W: Customer Marketing @ Sprout Social

NF
Public Relations Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I have used Sprout Social for two years as my social media management and listening tool for my university. The platform is extremely intuitive and user friendly. The publishing feature allows me to schedule posts in advance easily across Instagram, Facebook, X (Twitter), LinkedIn, Threads, and TikTok. The listening feature allows me to track what's being said about my university in an unparalleled way. The reporting feature allows me to collect and share data with my administration easily. I use Sprout every single day, multiple times a day. My Sprout rep has done a fantastic job supporting our needs and is always proactive about fixing issues before they happen. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

To be perfectly honest, the only downside of Sprout Social is the cost. If your budget allows it, I would reccomend Sprout. But be aware that they will raise your rates by about 7% each year. Because of this, my university has had to cut our contract with Sprout after the 2024-25 fiscal year. We've contracted with them for more than a decade, but as the rates have continually risen, we are no longer able to afford the cost of $25,000+ per year for their services. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout allows me to plan and schedule my university's social media content in advance, which is very helpful. It allows me to track mentions of the university, keywords, users, and hashtags. It also creates powerful analytics that I share with the university's administration quarterly. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're glad to hear that our platform has been instrumental in helping you manage your university's social media presence effectively. We understand your concerns about the cost and the annual rate increases. Your feedback is important to us, and we'll take it into account as we evaluate our pricing structure to ensure we provide the best value for our customers.