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Sprout Social Reviews & Product Details - Page 5

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,616 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


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Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

PW
Pan W.Enterprise (> 1000 emp.)
5.0 out of 5
"Helpful post preview before publishing"
I love the post preview feature. Before hitting publish or scheduling, I can see exactly how the post will of last - minute formatting issues or un...
JW
John W.Enterprise (> 1000 emp.)
5.0 out of 5
"No more post failures"
One of the main reasons I use statusbrew is because it's reliable. post get published on time, and I haven't faced any failure or delay since switc...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"A real time saver!"
I love the cross-platform publishing functionality. My team can now share posts across all channels at the click of a button. We also can answer al...
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This seller hasn't added their security information yet. Let them know that you'd like them to add it.
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Sprout Social Media

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3,880 out of 3,881 Total Reviews for Sprout Social

4.4 out of 5
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3,880 out of 3,881 Total Reviews for Sprout Social
4.4 out of 5
3,880 out of 3,881 Total Reviews for Sprout Social
4.4 out of 5

Sprout Social Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
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>12 months
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48+ months
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LM
Community Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is a one-stop shop for all of our team's social media needs. From customer care to community management to social scheduling and and social reporting, Sprout has all the tools our social media team needs to carry out our day-to-day responsibilities with ease and report key KPIs to our stakeholders. The customer support team is also extremely accessible and proactive in their reccomendations for making the most of the platform. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Occassionally, we'll come across a feature that Sprout is missing (for example, collecting reporting data on IG collaborations, etc.), but 99% of the time these features on Sprout's detailed roadmaps of what's to come! They are extremely open to feedback and constantly share our ideas with their developers. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout brings all of our platforms into one consolidated workstream that can be accessed by many users on our team in one place. It allows us to track and report social sentiment and key metrics, schedule content, and connect customers with our customer service team quickly and efficiently. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're thrilled to hear that our platform has been a valuable tool for your social media team. Your feedback about missing features is appreciated, and we're glad to hear that you find our detailed roadmaps helpful. We're always working to improve our platform and address customer needs, so your input is invaluable. Thank you for choosing Sprout Social!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

TC
Marketing Communications Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

It's easy to view and reply to comments, and see when we are mentioned (not just tagged!). I also love that for every post, Sprout suggests optimal posting times. As a daily Sprout user, the features are valuable in simplifying my processes where possible. Without Sprout, social media management would take much longer. It helps me keep track of everything, stay organized, and the reports feature is a great add-on. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Many of the shortcomings of Sprout Social are not easily solvable, as I realize it can be complicated for social apps to allow certain configurations (tagging on LinkedIn, adding an Instagram story, viewing DMs on Instagram, etc.). The apps that do allow integration are great, but it can be difficult to remember what must be done manually.

One of our biggest complaints is that the cost of Sprout continues to increase, and we don't feel like the quality of the product is increasing to match that price. Last year, when we tried to reach out about a sudden price increase, we struggled to get in touch with anyone in customer support soon enough to be able to make a truly educated decision on our plan. We pay a hefty price, and still many of the new features are not usable until we upgrade even more. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Using the tagging feature, we can pull data as it relates to each department in my organization. This helps us keep track of how different types of posts are performing and let's us know where we are falling short. This data is useful in making cases for more or fewer posts and proves the value of certain departments. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your experience with Sprout Social. We're pleased to hear that the features have been helpful in keeping track of everything and staying organized. We understand your frustrations with certain limitations and the cost increase. Your feedback is important to us as we strive to improve our product and services. We appreciate your review!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

PP
Digital Media Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

I love that Sprout allows me and my team to participate in the social post review process seamlessly. I also love that I am able to depend on my content going live. I've never had a problem finding any tool that I need in the platform, and advanced reporting is AMAZING. Shanyah, my support contact is also top-notch. She is super responsive and always makes helpful suggestions, understanding that not every platform is for everyone. I am in Sprout every day and I can't recommend it enough! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

We also are often using the collaborator feature on Instagram, which bums me out that I can't use the Link in Bio feature on a post that was not posted by us. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social solves our need for a reporting product, a tool for the social media approval process, and improves my reply time when responding to customer comments/questions, thanks to Smart Inbox. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Payton! We're thrilled to hear that you are enjoying the social post review process and the dependability of your content going live with Sprout Social. We appreciate your feedback about the advanced reporting and your positive experience with Shanyah. We understand the frustration with the limitations on scheduling edited videos on Instagram and using the Link in Bio feature. We'll share your feedback with our team for future improvements. Thank you for your support and recommendation!

LW
Advancement Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Scheduling Tools: Sprout Social’s calendar and scheduling tools make it easy to plan posts across multiple platforms in one streamlined view. It has many options that can save a lot of time.

Comprehensive Analytics: Sprout Social provides robust reporting tools that offer deep insights into engagement, audience demographics, and content performance. The visual data reports make it easy to interpret and share with team members or stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Pricing: Sprout Social’s pricing can be high for small businesses or individual users, as the cost often rises with added users and features. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social is particularly useful for managing and analyzing social media, especially when it comes to content management, performance tracking, and improved workflow. It is easier to manage content across multiple social accounts, keeping everything organized and reducing the need to log in and out of each account separately. The reporting tools make it simple to track and evaluate our social media efforts over time. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive feedback on Sprout Social's scheduling tools and comprehensive analytics! We're thrilled to hear that you find them efficient and insightful. We understand your concerns about pricing and its impact on small businesses or individual users. Your feedback is valuable, and we'll take it into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

CC
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

As a 'department of one' in my organizaton, Sprout is a super valuable tool. I really like it's easy to use and flexible scheduling capabilities, which allows me to plan and automate our posts easily. The tagging feature is also extremely valuable to me, as it makes it super easy to filter posts to ensure I am sending out a balanced content and makes the reporting for the varies involved stakeholders super easy. The built-in Instagram grid planner is also standout feature for me, as I enjoy the ability to preview what our grid will look like. Finally, the reporting functionality is quite robust and flexible, making it easy to get the in-depth insights that drive our social media strategy forward. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

My biggest dislike is probably the mobile app. I find it to be a bit messy and it lacks some of the essential features of the desktop version, which can really put a stop to on-the-go social management (and isn't that the point of an app?) Like especially the fact that if you accidentally clear a notification saying it is time to post to Instagram, for example, then that is just gone and you cannot find the post in the app anymore. You have to go back to the desktop version to find the post and resend it. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It saves SO MUCH TIME via the following:

1. It streamlines the whole process of creating and publishing social posts across multiple platforms

2. The tagging and reporting features have allowed us to categorize and analyze our content much more effectively Review collected by and hosted on G2.com.

ZT
Marketing Communications Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout Social offers me a one-stop solution for managing multiple social media accounts. I like being able to schedule posts and how easily Sprout lets me move scheduled posts around. I also like the smart dashboard that lets me monitor and respond to social media interactions and have found the AI image description tool to be fairly impressive. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish Sprout Social were a little more worry-free. I have had multiple scheduled posts fail for inexplicable reasons and do not always get a message alerting me that the post failed. Sprout's ability to "listen" to social and news chatter is ok but I wish it was better. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Before Sprout Social, I had to go into five different social media accounts to post and monitor interactions. Now, I can do everything I need in one place and monitor at a glance. I can also schedule posts far in advance and get a complete picture of my social media schedule on one screen. Review collected by and hosted on G2.com.

HR
Social Media Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

I have been using Sprout for several years now.

- user-friendly interface (the best on the market)

- loads of good features

- I like the community they are building (however, this doesn't seem to include companies HQ outside of the US

- reporting features have everything I need but often tag report breaks for me Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I've used Sprout at a few different companies, and over the years their customer support has completely dropped. I have been passed around CSMs and it takes weeks to get a response (if any). I'm paying for the advanced plan and don't have a CSM and can only reach out via direct chat. This is painful when aspects of the reporting function don't work and I need help fixing them.

Having a dedicated customer success manager would be preferable, as it would ensure consistent and personalized support. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It solves several headaches by providing an all-in-one platform. Its user-friendly interface and Smart Inbox make it easy to do my job. Plus, the reporting tools help me track performance and update my strategy. Review collected by and hosted on G2.com.

AR
Social Media and Content Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

It's between the Smart Inbox and the easy-to-use analytics. I'm incredibly busy as a one-person social team that also manages lots of other digital content, and pulling analytics for my team with so much ease helps streamline my job while making it as easy as possible to communicate social's importance to other teams and stakeholders. Customer service is also incredibly important to my organization, and Sprout's Smart Inbox is so easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes the tagging features can be a bit confusing. There are certain times where I try to use filter features and I can't find what I'm looking for when I know for certain I spent time sorting comments I'd like to come back to, which is frustrating. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Customer service challenges--Sprout helps me stay organized and get back to everyone when there's a large volume of customer service inquiries incoming.

Social value-add--Sprout helps me collect data for sharing with stakeholders quickly, and has helped me argue the case of how important social is in an industry that hasn't traditionally valued it.

Scheduling and streamlining work tasks--Sprout is very helpful for my day-to-day management, posting, etc. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with our Smart Inbox and analytics features. We understand the frustration with the Tagging features and are actively working on enhancing the filter functionality to make it more intuitive for our users.

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!

BE
Social Media Manager
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

Sprout has consistently been the best social management tool I've used at various organizations. I have used it since 2011. It is always improving and keeping up with the latest trends in social media without over-inflating the cost like many other services. Its integration of AI tools has been well thought out and actually adds value, unlike others that basically add AI as a sales gimmick. The staff at Sprout are helpful and very communicative. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I don't really dislike anything specific to Sprout's features themselves. I do wish some of the premium analytics were part of the standard analytics as I cannot justify the cost of the premium version for a few analytics but that is basically it. Review collected by and hosted on G2.com.

Recommendations to others considering Sprout Social:

Set up a call with Sprout if you are on the fence about it. They are great to work with and give good demos. But after utilizing several platforms over my career, I'd say Sprout is near the top if not the top when it comes to ease of use, features, and price. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

One of the key areas that we utilize Sprout is social media analytics. It provides great insights into our channels and presents them in a very visual and easy to understand way for our stakeholders who do not have a background in analytics. Plus it has the capability to do deeper dives into the metrics if we want to do so as well. Additionally, as a one person social media team, Sprout saves me so much time and acts almost like a second staff member. Review collected by and hosted on G2.com.

KS
Digital Marketing Manager
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Sprout makes it easy to remain organized - though we have team members across the globe who contribute social post copy and images to our program.

The integration with Grammarly means that nothing goes out with incorrect grammar or spelling - incredibly useful on days when we're moving quickly from one post to another and also for our Social Team members who speak a different dialect of English. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sprout doesn't allow us to sync with our Reddit for social listening which is not ideal. That means I need to go into Reddit myself and manually search for terms to see what's being posted about our brand there. That's a big miss to me, as often if someone is going to complain anywhere, Reddit is the place they'll do it, since it's more anonymous.

I also wish that Social Listening features were automatically included in the base plans instead of the new functionality - where that's actually an additional feature and cost. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout Social makes it easy for my Social Team to schedule posts ahead of time so that we can stay ahead of the game from week-to-week.

For example, at the start of every year, we'll create and schedule all of our Holiday posts for that particular year all in the course of one day. The native LinkedIn platform would not allow my Social Team to schedule posts for Jan. 2026 in Dec. 2025 - but Sprout Social will allow me to do that for our brand across LinkedIn, Facebook, X, and beyond.

Additionally, scheduling video content to go out across multiple platforms (LinkedIn, Facebook, YouTube) is simple - allowing me to add the video title, YouTube playlist, .srt video caption file, and video thumbnail all via Sprout in one quick post draft.

Beyond all of these great features - I've found nothing that can compete with the incredible analytics reporting for social that Sprout Social offers especially for the LinkedIn platform. Our brand relies on Sprout each month to provide us with Year-Over-Year and Monthly analytics so that we can tweak and tailor our program based upon the data insights that we're seeing. Having strong metrics for us has meant getting buy-in from the C-Suite and that makes all the difference in terms of getting more support from leadership and funding for social tools when needed. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

We appreciate your feedback on Sprout Social's features and how they've benefited your social team. It's great to hear that scheduling posts and analyzing analytics have been valuable for your brand. We understand your concerns about the lack of Reddit integration and the additional cost for Social Listening features. Your input is important to us and will be shared with our team for review. Thank you!

Be sure to join our Community, the Arboretum, to stay connected, network with peers and receive our latest and greatest product updates!