Sprout Social Reviews & Product Details

If you're on the hunt for a social media management software, look no further. Sprout is the best of the best. Sprout Social makes it incredibly easy to manage multiple accounts across different platforms, and with their robust reporting capability, analyzing your strategy is easier than ever. The asset library is one of my favorite features, allowing me to store content to use on a 'rainy day' as well as hashtags for your Instagram first comment. The smart inbox organizes all your messages, allowing you to review and prioritize quickly. The smart inbox has gone a long way in helping me remove spam messages, and focus on actual customers. Sprout also makes it very easy to export reports & your content calendars to send to the rest of your team. Sprout is truly worth every penny, and I wouldn't use any other platform for social media management! Review collected by and hosted on G2.com.

Honestly, the only thing I dislike is the fact that you can't have two people logged into the same account at once. Review collected by and hosted on G2.com.

I love everything about Sprout, so much so that I really pushed for it when I made the move from my old job to my current one. The interface is really easy to use, it looks really nice, and we're able to really have an almost "one stop shop" so social post scheduling. I use it every day, multiple times a day. Review collected by and hosted on G2.com.

One thing I do really wish I could do with Sprout would be to edit the post copy for multiple channels at once when scheduling a post. Currently, I just "schedule and duplicate" each post, but it would be nice to just be able to just adjust the copy for each post in one go. Review collected by and hosted on G2.com.

The analytics are very robust and overall so simple to navigate. Love that you can separate paid vs. organic performance as well as compare from one time period to another. The granularity of Smart Inbox is very helpful for community managers who oversee multiple accounts across multiple brands/products as you can break messages down by message type, platform, source and tags. Customer support always responds in a timely manner and provides thorough step by step instructions/details to deliver seamless resolution. Also love that you can search messages in Smart Inbox and posts in reporting by keyword. Review collected by and hosted on G2.com.

As granular as the analytics/reporting feature is, it is frustrating that you cannot view profile performance for organic only. I understand this is likely a limitation at the platform/API level, but I wish there was better reporting for organic. Review collected by and hosted on G2.com.

I haven't had a lot of time to dig into everything, but the onboarding was very comprehensive and helpful. Some of the other services we use email us constantly (to the point of excessiveness), but sprout, social has been great about the frequency of their communication. Review collected by and hosted on G2.com.

I have been having trouble with my login and password, but that might have something to do with the fact that we purchased the service for one user. But I work from my home computer and the office one, and I think being signed on in both was causing issues. Review collected by and hosted on G2.com.

Sprout has everything you could possibly need from a social scheduling and reporting tool. It's fully fleshed out with so much opportunity. It helps both our social media specialist but also our brand campaign initiatives and we can pull reports for specific campaigns or topics - it's a huge step up from the manual way we were doing prior.

One thing we've more recently been playing around with is the social listening, which has helped beef up our brand reports and better track how we are comparing to competitors across the social landscape (and what the conversations are around). Review collected by and hosted on G2.com.

Our onboarding was horrendous. It took over 2 months to schedule the meetings, and our rep changed in the middle without notice or much communication. Our new onboarding specialist didn't even know where we left off which was rather frustrating. We're finally on the platform, but still feel there is so much to know - hopefully we can take advantage of all the various tools within the platform!

There was quite a bit of a learning curve to the tool and implementing it among our team. However, we've got into a good rhythm, I just hope there's nothing we're missing out on!

We've been able to figure things out manually and I no longer have much contact with the account management team, I'm just a user. Review collected by and hosted on G2.com.

The platform is a very powerful tool that we don't frequently use but see some benefit from different functions. Now that we understand it and have great customer support via our rep, it is a lot easier to use and navigate through. Our department uses it a lot more after some of the personalized walk throughs.

We utilize the posting feature the most but we as a company are looking to use Sprouts reporting feature to determine the type of content that we should be putting out by utilizing the tagging feature. We are able to see what users engage with the most and make decisions about future posting habits. Review collected by and hosted on G2.com.

We have a very small team and feel like some things aren't necessary to our team right now. It'd be nice to have more customability and be able to hide some functions that we dont have access to or don't utilize the most. Review collected by and hosted on G2.com.

As a one-person team managing all the email, social media, and communications for my nonprofit, efficiency and simplicity are essential—and Sprout delivers on both fronts. The platform was incredibly easy to implement, requiring minimal setup time, which allowed me to integrate it seamlessly into my daily workflow. It’s now a tool I use every single day, with its publishing and reporting features saving me hours of work each week.

Sprout also excels in its ease of integration with other tools and platforms, making it simple to manage multiple accounts across social networks without missing a beat. Whenever I run into a question or issue, their customer support is lightning-fast and genuinely helpful, often resolving my inquiries within minutes. It’s by far the most reliable and user-friendly service among all the software we use.

Beyond its functionality, Sprout’s Arb community has been a game-changer. As a solo social media manager, I’ve found it invaluable for connecting with other professionals, exchanging ideas, and building a supportive network. The Arb provides a space to refine strategies, ask questions, and celebrate wins with peers—something that’s often missing when you’re a team of one.

I’m consistently impressed by the resources and content Sprout puts out to support its users. From insightful tools to expert advice, Sprout truly simplifies the complexities of social media management, making it an indispensable part of my nonprofit’s communication strategy. Review collected by and hosted on G2.com.

I would love to access Sprout’s more advanced reporting tools, but as a nonprofit, the cost is currently out of reach for us. A mid-tier option with additional tools at a more accessible price point would be a game-changer, providing nonprofits like ours with more flexibility between the current affordable and premium options.

There are also some challenges with ease of use for posting Reels and Stories on Instagram and Facebook. Tools like Storrito allow the use of native Instagram Story features, such as polls, stickers, and other interactive elements, which would be great to have integrated into Sprout. Music is another significant limitation—I can’t use trending audio and schedule posts natively within the platform.

The publishing calendar, while helpful, can feel cumbersome for specific tasks. As a nonprofit, we manage several programs sponsored by partner companies that require regular tagging in our posts. The current process of tagging these companies—typing, waiting for the dropdown, scrolling, and selecting—feels unnecessarily bulky. A feature that allows templated text for commonly used blurbs (e.g., “This program is sponsored by...”) with pre-set tags would save a lot of time. Similarly, predictive labeling would be incredibly helpful, as we often post about recurring topics with consistent labels. Review collected by and hosted on G2.com.

I love the ability to view all messages in one inbox. It allows me to have a good bird's eye view of what is going on with the 30 accounts I oversee. The ability to duplicate and schedule each post is also a huge time saver. We have different copy and versions of clips that we post to different platforms, so duplicating it and then editing for each platform is something that I do daily. We use Sprout to do all our reporting, scheduling, and DM management. Review collected by and hosted on G2.com.

Sometimes the videos we get sent don't play or preview in our inbox. We get sent a lot of content so it is cumbersome to open up the app and then search for the message again. I also wish the link in bio features were more advanced and could highlight different media more. Review collected by and hosted on G2.com.

User-friendly and streamlined. I love having the calendar with all of my channels right in my front view and the ability to reschedule and duplicate things with just a click. I like the alt-text and best times to post features as well. I enjoy that I can also utilize social listening tools and keep tabs on my brand in the same dashboard.

We recently started using Reviews in Sprout and the platform is so much more user-friendly than other large platforms I have used in the past. Review collected by and hosted on G2.com.

I'd love to be able to schedule X threads. I also don't like user name tagging. It's glitchy and unreliable. Review collected by and hosted on G2.com.

The suite of tools offered by Sprout Social has helped us expand our social media program efficiently! From publishing to analytics to employee advocacy, we have used these tools to operationalize social media programs, establish efficient workflows, and make strategic decisions based on detailed analytics.

These tools have also enabled us to expand our social media presence and rally the entire organization around our social media efforts in the case of employee advocacy. This impact has been extremely valuable in showcasing the value of a robust and intentional social media program that supports the entire organization.

Thank you! Review collected by and hosted on G2.com.

The only hurdle we encounter with Sprout Social is the limited seats available in our current budget. This can cause some shuffling around when we are looking for coverage for vacations, out-of-office, or rapid-response instances. We've been able to effectively navigate this limitation however an easier way to add in temporary users for these instances will help scrappy small teams feel less of a pinch. Review collected by and hosted on G2.com.