The best part about Sprout Social is the ability to monitor and refine business listening techniques. Other platforms support listening but this platform takes listening to the next level. We encourage small business to also use Sprout Social for near instant audience reporting that is visually appealing. Reporting is great and for a busy manager it's like getting a business status executive summary daily if desired.
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I dislike the limitations. Google Analytics is great but limited. If you are building an Instagram or Pinterest campaign Sprout Social isn't the software for your business. Review collected by and hosted on G2.com.
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3,874 out of 3,875 Total Reviews for Sprout Social
Overall Review Sentiment for Sprout Social
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Sprout Social is an incredibly helpful tool for keeping my social media efforts organized and efficient. The calendar view is one of my favorite features—it gives me a clear, visual overview of all scheduled content, making it easy to plan ahead and spot gaps. I also really appreciate the ability to track specific campaigns across platforms, which helps me stay focused and measure what’s working. The reporting functionality is top-notch as well, with easy-to-understand insights that help guide strategy.
Beyond the platform itself, Sprout has been fairly easy to implement. The onboarding process was smooth and well-supported, and their customer support team has been consistently responsive and helpful. The training provided during onboarding was fantastic. Overall, Sprout makes it much easier to manage multiple moving parts in one place, and the support behind the tool is just as strong as the platform itself. Review collected by and hosted on G2.com.
One of the most frustrating limitations with Sprout Social is the inability to tag individuals who don’t already follow our LinkedIn page. This creates a gap in functionality. As a workaround, I have to post natively on LinkedIn, tag the appropriate individuals, and then go back into Sprout to manually track or report on it. It disrupts the workflow and defeats part of the purpose of using an all-in-one tool. I hope this functionality is improved soon. Review collected by and hosted on G2.com.
Sprout social makes it easy for me to see all my company's social posts and user replies in one place. The interface and filtering options make it easy to sort by specific social channels and reply, tag, mark for review ( as needed). I like being able to hide comments /ban users directly from the Sprout dashboard, which helps save time and ensure only appropriate comments are visible. Review collected by and hosted on G2.com.
We receive a lot of replies in Spanish and while Sprout Social does have a translate feature, it requires me to manually click "translate to En-US" for each message - which isn't as convenient as it could be. Automatically translating reviews to the preferred language would be a great solution.
Also, the Macros / Automated Rules features are helpful for some use-cases but do not give the option to create automated actions/replies based on rule sets.
Ex: If a user replies to a Post and simply @someone and leaves no written text, there's no way for me to automatically tag/mark those as completed.
If someone asks "How much does it cost?" or "how Does It work?," there's no way to automatically reply to that post using a macro / asset library.
If someone uses profanity, I can create an automated rule to tag it / mark it as completed, but there's no option for me to ban user or delete the message off a social platform.
Lastly, there's no ability to add words/phrases to automated rules from the Smart Inbox/messages. I have to copy the desired text from a message, jump into settings and update the rule each time I want to add another word/phrase. Review collected by and hosted on G2.com.
Manual scheduling of publications, switching between platforms and wasting hours on spreadsheets analyzing data was taking too long and we were not efficient. Now with the ease with which one can organize posts across multiple social networks using Sprout Social was the initial element that caught my eye. We can publish on almost all popular sites, and the user interface is very intuitive. Surprisingly, I can schedule content on-demand while you browse the web with the Chrome extension. This has saved me many times when I wanted to quickly share some relevant services or offers. Review collected by and hosted on G2.com.
It would be great if the analytics were more comprehensive and could compare different campaigns or break down types of content. Because of this, we could improve our strategies and choose better options. Review collected by and hosted on G2.com.
Sprout Social is a powerful tool that makes managing social media seamless. The user-friendly and intuitive interface and robust scheduling features save time, while the in-depth analytics provide valuable insights. I particularly love the feature that allows you to create different versions of the copy and the option to schedule posts at the optimal time to reach the largest audience. Integration with multiple platforms is smooth, and the customer support is swift, responsive and helpful. Review collected by and hosted on G2.com.
The Social Listening feature could be more robust, as it doesn’t always provide in-depth results. We often have to apply multiple filters to refine the data, which can be time-consuming. Enhancing the depth of insights and improving filtering efficiency would make this tool even more powerful. Review collected by and hosted on G2.com.
Sprout Social provides an intuitive dashboard that simplifies scheduling, monitoring, and analysing social media performance. The reporting tools offer useful insights across multiple platforms, and the collaboration features help teams stay organised. It’s a solid choice for businesses managing multiple accounts, with strong automation and engagement tracking. Review collected by and hosted on G2.com.
The standard package has become more limited over time, removing features that were previously included. For the high price, I would expect weekly reports to be available, yet they are not included in the expensive plans. Additionally, the customisation options for reports could be improved, and some platform integrations feel restrictive. Review collected by and hosted on G2.com.
The ease and features available in scheduling make Sprout one of my favorite social tools I've used as a marketer. Approval flows are easy and allow for direct, simple feedback throughout the chain which speeds up the scheduling process for both myself and those approving. The initial implementation and onboarding process was very smooth as well. Although I have not used it, customer support appears to be ample and instantaneous. I look forward to building more reports and diving into the analytical features. Review collected by and hosted on G2.com.
A few things are missing, such as the ability to monitor competitors through LinkedIn, an important platform for us as a B2B company. Currently, Sprout only allows us to track via Instagram or Facebook, which limits our landscape understanding. Review collected by and hosted on G2.com.
Sprout is very helpful for combining multiple accounts and platforms. It's nice that you can schedule to post one or multiple channels and I love that it gives you a preview of each. I also love that you can pull in directly from Canva without having to switch between software. I also really like their reporting, but don't have access to the full use of it. Review collected by and hosted on G2.com.
A lot of the features are limited behind a paywall so I'm not able to experience the full use of the platform, but that's a standard to be expected nowadays. Review collected by and hosted on G2.com.
If you're on the hunt for a social media management software, look no further. Sprout is the best of the best. Sprout Social makes it incredibly easy to manage multiple accounts across different platforms, and with their robust reporting capability, analyzing your strategy is easier than ever. The asset library is one of my favorite features, allowing me to store content to use on a 'rainy day' as well as hashtags for your Instagram first comment. The smart inbox organizes all your messages, allowing you to review and prioritize quickly. The smart inbox has gone a long way in helping me remove spam messages, and focus on actual customers. Sprout also makes it very easy to export reports & your content calendars to send to the rest of your team. Sprout is truly worth every penny, and I wouldn't use any other platform for social media management! Review collected by and hosted on G2.com.
Honestly, the only thing I dislike is the fact that you can't have two people logged into the same account at once. Review collected by and hosted on G2.com.
I love how intuitive and efficient Sprout Social is for managing multiple accounts. The scheduling tools make it easy to plan and publish content across platforms quickly, and the reporting features provide clear insights that help guide strategy. The interface is clean and user-friendly, making social media management feel seamless rather than overwhelming. Review collected by and hosted on G2.com.
There’s not much to dislike, but if I had to pick one thing, it would be the pricing. While the platform offers great features, it can be a bit expensive compared to some other tools. Additionally, I wish there was an option to schedule videos to Pinterest, as that would make content planning even more seamless. That said, the functionality and ease of use make it a worthwhile investment. Review collected by and hosted on G2.com.
Easy to use, Intergrations with the core social platforms, consolidated inbox feature, helpful reporting, and great calendar view for all content being posted and scheduled. We use the platform daily. Review collected by and hosted on G2.com.
Not as much support as I'd like for an enterprise account. To my knowledge we don't have a dedicated CSM to ask questions or touch base with. It would be helpful to have someone to remind us of the available features and share new updates as they come out. Review collected by and hosted on G2.com.
