SmartyAds DSP Features
What are the features of SmartyAds DSP?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Frequency Capping
- Budget Pacing
Targeting
- Targeting
- Geo-Targeting
Demand Side Platforms
- Cross-Device Capabilities
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SmartyAds DSP Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface. | 95% (Based on 10 reviews) | |
Campaign Optimization | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized. | 92% (Based on 10 reviews) | |
Reach | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed. | 93% (Based on 10 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad. | 93% (Based on 10 reviews) | |
Budget Pacing | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 95% (Based on 10 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables. | 88% (Based on 10 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 97% (Based on 10 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Mobile
Mobile Tracking | Able to track consumers on their mobile devices where cookies do not apply. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI | Not enough data | |
Estimate and Projections | DSP pulls accurate estimates of available impressions and their cost. | Not enough data | |
Cross-Device Capabilities | Based on 10 SmartyAds DSP reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices | 88% (Based on 10 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. | Not enough data |
Platform
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
