Shopify Plus Reviews & Product Details

I love the new marketing tab with attribution that I can change between last click and last click non-direct. I also love that I can use UTM parameters to see reporting. It helps me report on revenue by channel and get into granular information such as which email performed better. I also appreciate that Shopify Plus is easy to use and serves as our source of truth for reporting on revenue. We can sell directly to consumers with an easy-to-use site. Review collected by and hosted on G2.com.

I wish that I could export from that marketing tab. Right now it's view only. I need to be able to export this data onto a CSV file like you can in the analytics > reports tab. Review collected by and hosted on G2.com.

I like Shopify Plus because it gives an unbeatable combination of enterprise-level power, scalability, and straightforward usability. It's really helpful for managing multiple brands, storefronts, regions, and currencies from one backend. It supports our wholesale and B2B sales alongside our direct-to-consumer channel with custom pricing lists and dedicated wholesale portals. The advanced automation helps us streamline workflows like bulk product updates, order routing, and customer segmentation. I also appreciate the integration with a complex tech stack, including ERPs, CRMs, payment gateways, 3PLs, and marketing tools. I'm confident with the enterprise-level security, scalability, and 24/7 priority support. The platform handles flash sales, exclusive launches, and high-demand promotions without site performance worries. Plus, the initial setup was surprisingly straightforward and smooth compared to other platforms. Review collected by and hosted on G2.com.

First, the platform customization has hard limits, especially when it comes to deeply customizing the checkout or core backend logic. While it’s very flexible for most brands, if you need highly unique, enterprise-level checkout flows or business logic, you can hit walls that require workarounds or apps. Second, the cost structure adds up quickly. Beyond the base platform fee, many critical enterprise features require additional paid apps or custom development, which increases the total cost of ownership significantly compared to self-hosted solutions. Review collected by and hosted on G2.com.

I like how reliable Shopify Plus is. Our website runs smoothly and customers can place orders without issues, which is great for a small carpentry business like ours. The platform makes it easy to upload product photos, update prices, and manage custom furniture listings without needing too much technical knowledge. I also appreciate how easy it is to update product details when something changes, like adjusting pricing or delivery times due to variations in wood prices and material availability. Uploading clear photos of our furniture really helps customers understand the quality and design before ordering, which is crucial for handmade items. Review collected by and hosted on G2.com.

One challenge for us is that the platform can feel a bit complex at times, especially when trying to adjust more advanced settings. As a small carpentry business, we don’t have a technical person on the team, so sometimes we need extra time to figure things out or look for help online. The pricing is also on the higher side, which can feel heavy for a growing business like ours, especially during slower sales months. While the features are powerful, not all of them are easy to use without some learning. Another thing is that for very specific custom product options, we sometimes need additional apps, which adds to the overall cost and setup time. Review collected by and hosted on G2.com.

I really like Shopify Plus because it is powerful and extremely easy to use. I especially like their deep checkout customization, which provides better conversion and a personalized experience. Automation tools like Shopify Flow automate repetitive tasks, saving a lot of time. With Shopify Plus, hosting, security, and speed are built-in, making maintenance easier, and this platform naturally handles high traffic with ease. I switched from Magento to Shopify Plus because the maintenance and technical load are significantly lower here. Review collected by and hosted on G2.com.

Shopify Plus's checkout is more customizable compared to normal Shopify, but it is not a fully open checkout. There are some scripting and logic restrictions, which make it difficult to create completely custom layouts and limit the ability to deeply tweak the payment step. If it were a bit more open, enterprise brands could be even more creative. Review collected by and hosted on G2.com.

Shopify Plus is the best ecommerce platform for our needs. I love that there are so many apps and integrations that allow us to do whatever we need for our store. The analytics tools are great, and the new AI tools like Sidekick have made reporting and getting insights quick and painless. Review collected by and hosted on G2.com.

There are features that Shopify Plus doesn't have yet which it really should have, and then you need to use an app to do, leading to additional fees. There are many apps we need to use but I feel like they should be included features, like A/B testing for CRO. Review collected by and hosted on G2.com.

I like Shopify Plus for its reliability at scale during high-traffic sales and its advanced customization features through Shopify Scripts and Flow automation. The flexible checkout and efficient management really stand out for me. It integrates smoothly with third-party tools, which helps significantly in reducing our operational overhead while supporting our growth. The platform's ease of setup with good documentation and support adds to its appeal, making the transition and operation smooth. Additionally, I appreciate its fast and stable performance during traffic spikes, protecting our revenue and allowing us to confidently run aggressive marketing campaigns without worrying about downtime. Review collected by and hosted on G2.com.

Some areas that could be improved include the high cost, limited native checkout customization without apps, and occasional dependence on third-party apps for advanced features. More built-in flexibility and deeper reporting options would make Shopify Plus even stronger. Review collected by and hosted on G2.com.

Checkout customization is probably the thing I like most about Shopify Plus. You can actually tweak the checkout experience instead of being stuck with the default flow, and that flexibility helps a lot with conversions. Review collected by and hosted on G2.com.

The main downside is the cost. It’s quite expensive, and if you’re not really using the advanced features, it can be difficult to justify the price. Review collected by and hosted on G2.com.

I appreciate Shopify Plus for its ability to effortlessly handle high traffic and large order volumes, even during peak sales periods. The customization options for checkout and workflows are extensive, and the powerful automation tools significantly reduce manual work. I'm impressed by the seamless integrations Shopify Plus offers with marketing, analytics, and fulfillment tools. The responsive support that understands enterprise needs is a huge plus. This allows us to concentrate on growth, optimization, and improving the customer experience without being limited by platform constraints. Review collected by and hosted on G2.com.

While Shopify Plus is a powerful platform, there are a few areas that could be improved. The cost can be high for businesses that are still in early scaling stages, and some advanced customizations still require third-party apps or developer support. Managing complex reporting and analytics sometimes depends on external tools rather than native features. Additionally, certain backend workflows—especially around B2B pricing, permissions, or highly customized logic—could be more flexible out of the box. That said, these limitations are manageable and don’t outweigh the overall benefits for a growing or enterprise-level eCommerce business. Review collected by and hosted on G2.com.

Shopify Plus offers outstanding customer support with priority access to dedicated account managers and technical experts who help resolve issues quickly. The platform provides extensive customization options, including fully customizable checkouts, automation tools like Shopify Flow and Launchpad, and robust API access. It supports large-scale operations with features like multi-store management, wholesale capabilities, and high-volume checkout processing, making it ideal for enterprise businesses seeking scalable, flexible ecommerce solutions. Review collected by and hosted on G2.com.

Shopify Plus is quite costly, starting around $2,000 per month, which makes it less accessible for smaller businesses or those not yet at significant scale. In addition to the base fee, additional costs such as transaction fees, third-party app subscriptions, custom development, and maintenance can add up substantially. Some users also mention that the platform's complexity can require significant onboarding and developer resources to fully leverage its advanced features. Review collected by and hosted on G2.com.

Being able to customize our store and the ability to setup different warehouses/fulfillment locations and monitor orders closely Review collected by and hosted on G2.com.

I don't like how the system applies the shipping carrier, we use many carriers and will switch to different carriers and the system doesn't always pull the right carrier and provides the wrong tracking link to customers. This especially becomes a problem when there's 100's of orders and we have to go in an fix each individual order and are unable to do it in bulk. Review collected by and hosted on G2.com.