Segment Pros and Cons

Segment is a very user friendly tool and is affordable for small businesses Review collected by and hosted on G2.com.

Segment isn't great for scalability and will become expensive over time Review collected by and hosted on G2.com.

Segment has the most robust integration library and is infinitely customizable. This is a great source of truth. Review collected by and hosted on G2.com.

It definitely requires dedicated expertise to run and manage. Review collected by and hosted on G2.com.

I enjoy the functionality of what it provides when haveing to connect multiple systems. It is easy to use for gaining weekly diagnostic data on what is being routed through the system. We reled heavily when implimenting Segment on their support team to ensure that everything was implimented smoothly. Access to their webinars are also a valuable resourse for Segment specific training as well as industry training. Review collected by and hosted on G2.com.

It is an extensive system so there is a lot to learn and get set ups so the integration process is not an easy one if you are combining many systems. Review collected by and hosted on G2.com.

useful in integrating across multiple channels for a single source of truth on customer events, was pretty straightforward to set up, and haven't had any downtime issuers Review collected by and hosted on G2.com.

since I didn't implement I can't say if it was difficult to set up or continually manage. since it integrates pretty seamlessly across different tools I can't really think of a downside. Review collected by and hosted on G2.com.

I have been using this application and by far this proves to be a wonder. The best about this is that it can collect data from so many sources whether it be website or marketing campaigns etc. it also helps clean the messy data and transform it into the usable ones. Review collected by and hosted on G2.com.

As our customer database is quite use so it is quite expensive on that front is what I feel. Review collected by and hosted on G2.com.

Easy to Use, Unified Data Management across multiple sources, Simplified Data Collection and implementation of dashboards, Great Customer Support. Review collected by and hosted on G2.com.

Big learning curve, moderately high cost considerations, Occasional service disruptions

Customization limitations. Review collected by and hosted on G2.com.

It allows me to connect data from multiple sources to one warehouse Review collected by and hosted on G2.com.

When a sync breaks the error messages are very difficult to decifer. You must write into support for technical help rather than ability to peel back more technical connections on own. Support has not been the most useful. Review collected by and hosted on G2.com.

Simplifies data collection

Seamless integration: can connect with other tools and systems

User friendly interface

Time saving

Enhance decision making Review collected by and hosted on G2.com.

Growing costs may become a worry over time

Customization can be tricky for advanced settings Review collected by and hosted on G2.com.

Unified Customer View. Segment is excellent at offering a cohesive perspective of customer information. It aids in the creation of an extensive consumer profile by combining data from many sources.Segment also boasts extensive integrations which makes it easy to use. Review collected by and hosted on G2.com.

The only drawback with segement is on cost.The price of Segment may be prohibitive for startups or smaller companies, particularly if they don't need all of its features. Review collected by and hosted on G2.com.

helping in debugging once event tracking is set up. There are integrations with many external apps for setup. UI is easy to use and understand. Collects and integrates a lot of customer data Review collected by and hosted on G2.com.

Even with the walkthroughs on setup, there could be difficulty in connecting your app if it is custom. Paid plans are not cheap Review collected by and hosted on G2.com.