Twilio Segment Features
Administration (4)
Data Modelling
Tools to (re)structure data in a manner that allows extracting insights quickly and accurately This feature was mentioned in 86 Twilio Segment reviews.
Recommendations
Analyzes data to find and recommend the highest value customer segmentations. 68 reviewers of Twilio Segment have provided feedback on this feature.
Workflow Management
Tools to create and adjust workflows to ensure consistency. 77 reviewers of Twilio Segment have provided feedback on this feature.
Dashboards and Visualizations
Based on 85 Twilio Segment reviews. Presents information and analytics in a digestible, intuitive, and visually appealing way.
Compliance (4)
Sensitive Data Compliance
Supports compliance with PII, GDPR, HIPPA, PCI, and other regulatory standards. This feature was mentioned in 96 Twilio Segment reviews.
Training and Guidelines
Provides guidelines or training related to sensitive data compliance requirements, 80 reviewers of Twilio Segment have provided feedback on this feature.
Policy Enforcement
Allows administrators to set policies for security and data governance This feature was mentioned in 85 Twilio Segment reviews.
Compliance Monitoring
Monitors data quality and send alerts based on violations or misuse This feature was mentioned in 83 Twilio Segment reviews.
Data Quality (3)
Data Preparation
Based on 99 Twilio Segment reviews. Curates collected data for big data analytics solutions to analyze, manipulate, and model
Data Distribution
As reported in 98 Twilio Segment reviews. Facilitates the disseminating of collected big data throughout parallel computing clusters
Data Unification
As reported in 98 Twilio Segment reviews. Compile data from across all systems so that users can view relevant information easily.
Data Sourcing (3)
Data Enrichment
Based on 142 Twilio Segment reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles.
Expandability
Based on 147 Twilio Segment reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data.
Multiple Devices
Based on 138 Twilio Segment reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message.
Intelligence (2)
Marketing Metrics
Based on 123 Twilio Segment reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Based on 85 Twilio Segment reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Functionality (32)
Data Subject Access Requests
Data Subject Access Request (DSAR) functionality helps companies comply with user access and deletion requests. This feature was mentioned in 27 Twilio Segment reviews.
Identity Verification
Identity verification functionality validates a person's identity prior to a company complying with a data subject access request. This feature was mentioned in 18 Twilio Segment reviews.
Privacy Impact Assessments
As reported in 26 Twilio Segment reviews. Privacy Impact Assessment (PIA) features help companies evalute, assess, track and report on the privacy implications of their data.
Data Mapping - survey-based
As reported in 24 Twilio Segment reviews. Data mapping functionality, which helps companies understand how data flows throughout their organization, is achieved through manual surveys sent to company employees.
Data Mapping - automated
Data mapping functionality, which helps companies understand how data flows throughout their organization, is achieved through automated machine learning. This feature was mentioned in 25 Twilio Segment reviews.
Data Discovery
Data discovery features collect and aggregate data from a variety of sources and prepares it in formats that both people and software can easily use it to then run analytics. 25 reviewers of Twilio Segment have provided feedback on this feature.
Data Classification
Data classification features tag the discovered data to make it easy to search, find, retrieve, and track. This feature was mentioned in 26 Twilio Segment reviews.
De-identification/pseudonymization
As reported in 25 Twilio Segment reviews. De-identification or pseudonymization features replace personally identifiable information with artificial identifiers, or pseudonyms to comply with privacy regulations.
Breach notification
As reported in 24 Twilio Segment reviews. Data Breach Notification features help companies automate their breach response to stakeholders.
Consent management
Based on 29 Twilio Segment reviews. Consent management features help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data.
Website tracking scanning
Website tracking scanning features help companies understand what cookies, beacons, and other trackers are on their websites. This feature was mentioned in 27 Twilio Segment reviews.
Data access governance
Data Access Governance functionality helps limit the number of people who have access to data unless they are permissioned to do so. This feature was mentioned in 28 Twilio Segment reviews.
Identity Verification
As reported in 18 Twilio Segment reviews. Identity verification functionality validates a person's identity prior to a company complying with a data subject access request.
Workflow
Based on 13 Twilio Segment reviews. Offers workflows to process Data Subject Access Requests to enable multiple departments to assist when complying with user access and deletion requests.
DSAR Portal
Offers a user-facing portal for data subjects to request access to their data. 11 reviewers of Twilio Segment have provided feedback on this feature.
Reporting and logs
Has reporting and log functionality to prove that companies are in compliance with mandated response time, per privacy laws such as GDPR, CCPA, and others. 12 reviewers of Twilio Segment have provided feedback on this feature.
Dashboard
Offers a dashboard to capture, store, and manage granular user consents This feature was mentioned in 21 Twilio Segment reviews.
Reporting
Based on 21 Twilio Segment reviews. Provide reporting functions showing granular data to demonstrate compliance to regulators
Integrations
Integrates with marketing software and other analytical tools 24 reviewers of Twilio Segment have provided feedback on this feature.
End-user management
Allows end-users to manage their preferences online 21 reviewers of Twilio Segment have provided feedback on this feature.
Audit trails
As reported in 18 Twilio Segment reviews. Shows audit trails of how user consent preferences have changed
APIs
As reported in 23 Twilio Segment reviews. Offers APIs to link to your data
Mobile SDK
Offers a mobile SDK to use consent management tools on mobile apps 20 reviewers of Twilio Segment have provided feedback on this feature.
Customizable design
As reported in 15 Twilio Segment reviews. Offers customizeable designs to match corporate branding
Server-side storage
Offers server-side storage of consent, not client-side, for compliance reporting purposes 18 reviewers of Twilio Segment have provided feedback on this feature.
Debugging
Ensures live debugging to alert if any failure during data sync.
Workflow Automations
Supports the creation of automated workflows and data pipelines.
Notifications
Supports notifications in messaging applications such as Slack, and even in workflows.
API Integrations
Provides several pre-built connectors and API integrations to build data workflows.
Programmed trigger of data sync
Programmatic trigger of syncs via public APIs
Incremental data sync
Native support for incremental syncing
Data audit
Move sync logs back into warehouse for auditing
Development (2)
Pre-built Connectors
Facilitiates API development and integrations with prebuilt connectors, templates, and examples. 47 reviewers of Twilio Segment have provided feedback on this feature.
Custom Connectors
Provides the ability to create connectors from existing services and APIs in catalog. This feature was mentioned in 39 Twilio Segment reviews.
Management (2)
Reporting and Analytics
Provides dashboards to gain real-time insights into API performance, usage, and errors. 46 reviewers of Twilio Segment have provided feedback on this feature.
Data Mapping
As reported in 43 Twilio Segment reviews. Facilitates to and fro data map according to the data model between applications/web services.
Integration Options (4)
ERP Systems
As reported in 23 Twilio Segment reviews. Provides integrations to ERP Systems.
Accounting Systems
As reported in 23 Twilio Segment reviews. Provides integrations to accounting Systems.
CRM and Marketing Automation Systems
Based on 39 Twilio Segment reviews. Provides integrations to customer relationship management and marketing automation systems.
EDI
Based on 20 Twilio Segment reviews. Provides integrations to EDI service providers.
Management (5)
Business Glossary
Lets users build a glossary of business terms, vocabulary and definitions across multiple tools. This feature was mentioned in 43 Twilio Segment reviews.
Data Discovery
Provides a built-in integrated data catalog that allows users to easily locate data across multiple sources. 52 reviewers of Twilio Segment have provided feedback on this feature.
Data Profililng
Monitors and cleanses data with the help of business rules and analytical algorithms. 49 reviewers of Twilio Segment have provided feedback on this feature.
Reporting and Visualization
Visualize data flows and lineage that demonstrates compliance with reports and dashboards through a single console. This feature was mentioned in 48 Twilio Segment reviews.
Data Lineage
Provides an automated data lineage functionality which provides visibility over the entire data movement journey from data origination to destination. 46 reviewers of Twilio Segment have provided feedback on this feature.
Security (5)
Access Control
Authenticates and authorizes individuals to access the data they are allowed to see and use. This feature was mentioned in 56 Twilio Segment reviews.
Roles Management
Based on 54 Twilio Segment reviews. Helps identify and manage the roles of owners and stewards of data.
Compliance Management
Based on 50 Twilio Segment reviews. Helps adhere to data privacy regulations and norms.
Security Compliance
Supports industry standards (GDPR, CCPA etc) before, during, and after the reverse ETL process.
Data Encryption
Ensures data encryption across multiple levels of the reverse ETL process.
Maintainence (2)
Data Quality Management
Defines, validates, and monitors business rules to safeguard master data readiness. 53 reviewers of Twilio Segment have provided feedback on this feature.
Policy Management
As reported in 46 Twilio Segment reviews. Allows users to create and review data policies to make them consistent across the organization.
Data Management (5)
Data Modeling
Supports the creation of SQL models to query any data warehouse.
Auditing
Detailed logging for auditing needs.
Observability
Real-time visibility into the reverse ETL process.
Data mapping
Configures data mapping from data warehouse to target tools.
Reporting
View the reverse ETL data via reports and charts through data viz and sync progress.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Data Governance (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives




