Best Reverse ETL Software

How Many Reverse ETL Software Products Does G2 Track?

Total Products under this Category: 48

Category Stats (Nov 2026)

  • Average Rating: 4.57/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Peliqan (+0.14%) - Among all products in this category, Peliqan recorded the largest rating increase compared to last month

Last updated: November 12, 2026

How Does G2 Rank Reverse ETL Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 5,800+ Authentic Reviews
  • 48+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Reverse ETL Software

G2 Grid® for Reverse ETL Software plotting products by satisfaction and market presence

Highlighted products: Fivetran, Hightouch, Workato, Peliqan, Twilio Segment, FME Platform, Matia, and Boomi Data Integration.

Underlying data: [Grid® JSON](https://www.g2.com/categories/reverse-etl/grids.json?focus%5B%5D=fivetran&focus%5B%5D=hightouch&focus%5B%5D=workato&focus%5B%5D=peliqan&focus%5B%5D=twilio-segment&focus%5B%5D=fme-platform&focus%5B%5D=matia&focus%5B%5D=boomi-data-integration)

Fivetran

Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines.

Average Rating: 4.3/5.0

Total Reviews: 839

How Do G2 Users Rate Fivetran?

  • Notifications: 7.9/10 (Category avg: 8.6/10)
  • Observability: 8.4/10 (Category avg: 8.8/10)
  • API Integrations: 8.5/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.8/10 (Category avg: 8.9/10)

Who Is the Company Behind Fivetran?

  • Seller: Fivetran
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Oakland, CA
  • LinkedIn® Page: www.linkedin.com
    1,902 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Medium, 27% Small

What Do G2 Reviewers Say About Fivetran?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Fivetran, praising its intuitive interface and simple setup processes.
  • Users value Fivetran's easy setup, allowing seamless integration without needing deep technical expertise.
  • Users highlight the easy integration of Fivetran, enabling quick setup and reliable connections across platforms.
  • Users highlight the responsive and helpful customer support of Fivetran, ensuring a smooth data integration experience.
  • Users appreciate the user-friendly interface of Fivetran, making data integration and connector setup seamless and intuitive.
Cons
  • Users experience sync issues with Fivetran, leading to delays and difficulties in data management for projects.
  • Users find Fivetran to be expensive, especially for startups and small businesses with high data volumes.
  • Users face integration issues with Fivetran, particularly with costly dependencies and missing connectors for certain data sources.
  • Users express concerns about high pricing issues with Fivetran, especially as data needs grow and scale.
  • Users note the steep learning curve with Fivetran, requiring technical skills for complex queries and overcoming initial confusion.

What Are Recent G2 Reviews of Fivetran?

What Are G2 Users Discussing About Fivetran?

Hightouch

Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements.

Average Rating: 4.6/5.0

Total Reviews: 424

How Do G2 Users Rate Hightouch?

  • Notifications: 8.3/10 (Category avg: 8.6/10)
  • Observability: 8.5/10 (Category avg: 8.8/10)
  • API Integrations: 8.9/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Hightouch?

  • Seller: Hightouch
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    636 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Medium, 27% Small

What Do G2 Reviewers Say About Hightouch?

AI-generated summary from verified user reviews

Pros
  • Users commend Hightouch for its ease of use, ensuring a smooth and intuitive setup experience for new users.
  • Users highlight the easy integration with Hightouch, appreciating its smooth setup and clear guidance for onboarding.
  • Users commend the responsive customer support of Hightouch, enhancing integration processes and addressing issues promptly.
  • Users appreciate the easy integrations of Hightouch, highlighting its smooth setup and intuitive user experience for developers.
  • Users find the easy setup of Hightouch intuitive, allowing rapid integration and smooth onboarding for effective data activation.
Cons
  • Users find Hightouch expensive, especially for larger organizations, leading to concerns about affordability and value.
  • Users express concerns about high pricing issues with Hightouch, particularly regarding affordability and unexpected changes to plans.
  • Users report integration issues with Hightouch, especially regarding sync times and advanced transformations requiring workarounds.
  • Users experience slow performance with Hightouch, particularly during larger data pulls, affecting usability significantly.
  • Users face syncing issues with prolonged job times and insufficient scheduling options affecting efficiency and effectiveness.

What Are Recent G2 Reviews of Hightouch?

What Are G2 Users Discussing About Hightouch?

Workato

Workato is the #1-rated iPaaS and the leader in Enterprise MCP — the platform enterprises trust to unify integration, automation, and AI in one secure, cloud-native runtime. Trusted by over 12,000 customers including half the Fortune 500, Workato connects every system, process, and data source with 14,000+ pre-built connectors. What sets Workato apart: Enterprise MCP turns proven business processes into governed, agent-ready skills that any AI agent — Claude, ChatGPT, Cursor, or custom-built — can execute safely and predictably. No rip-and-replace required. Whether modernizing legacy integrations or deploying agentic AI at scale, Workato delivers the orchestration, governance, and trust needed in the enterprise.

Average Rating: 4.7/5.0

Total Reviews: 828

How Do G2 Users Rate Workato?

  • Notifications: 9.7/10 (Category avg: 8.6/10)
  • Observability: 9.1/10 (Category avg: 8.8/10)
  • API Integrations: 9.6/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Workato?

  • Seller: Workato
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    1,466 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 41% Medium, 34% Large

What Do G2 Reviewers Say About Workato?

AI-generated summary from verified user reviews

Pros
  • Users find the ease of use and flexibility of Workato invaluable for building automations effortlessly.
  • Users praise the easy integration capabilities of Workato with numerous prebuilt connectors for seamless workflows.
  • Users find the easy integrations with prebuilt connectors in Workato make workflow automation seamless and user-friendly.
  • Users value the easy-to-use automation features of Workato, enabling quick workflow creation for non-technical individuals.
  • Users value the intuitive drag-and-drop interface of Workato, enabling effortless workflow creation and quick automation.
Cons
  • Users find Workato's complex workflows and technical nature challenging, particularly for beginners and marketers.
  • Users find the steep learning curve of Workato challenging, requiring significant effort to navigate its complexities.
  • Users find the lack of pre-built connectors and troubleshooting tools limits Workato's usability and overall experience.
  • Users find data limitations frustrating, particularly regarding pricing and troubleshooting challenges with Workato's workflows.
  • Users find the high pricing of Workato to be a significant barrier for smaller teams, leading to frustration.

What Are Recent G2 Reviews of Workato?

What Are G2 Users Discussing About Workato?

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Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Peliqan

Peliqan.io is an all-in-one AI-first data integration and automation platform designed for business teams, scale-ups and consultants. Unlike traditional data tools that demand heavy engineering effort, Peliqan enables both business users and technical teams to connect, manage, and activate their data in one collaborative environment - without requiring a dedicated data engineer. With 300+ built-in connectors, Peliqan connects to databases, SaaS business applications (ERP, CRM, Accounting, HRM/ATS etc.), cloud storage, files and APIs as well as on-prem data sources. New connectors are available on demand within 5 business days. Peliqan offers one-click ELT pipelines to the built-in data warehouse, or you can bring your own data warehouse. Peliqan supports all major data warehouses. Thanks to Peliqan’s Excel add-in, business users and consultants can work with real-time data in Excel. Analysts and power users can use Peliqan’s advanced SQL editor with the support of an AI assistant to transform data and prepare business-ready data sets, which can be used in any BI tool such as Microsoft Power BI, Metabase, Tableau, Qlik, Looker etc. Users can also set up Reverse ETL flows. Developers can go even further with Peliqan’s low-code environment, with a built-in virtual AI Data Engineer, where they can: - Build & Publish interactive data apps - Automate writebacks into source systems - Publish API endpoints for data sharing - Implement custom pipelines - Build out internal AI Agents By empowering business users, analysts, consultants and developers, Peliqan dramatically reduces reliance on IT support and speeds up decision-making. Peliqan is not just an ELT data pipeline tool, it’s a complete solution for data orchestration, automation, and activation. Peliqan also acts as the data foundation for Agentic AI, ensuring that AI agents work with trusted, up-to-date 360° views of customers, products, orders, and more - at the speed of a cloud data warehouse. Peliqan’s data warehouse provides an AI-ready data layer out-of-the-box including: - Automatic vectorizing of structured and non-structured data for RAG (Retrieval-Augmented Generation) - Text-to-SQL - MCP Gateway In today’s landscape, a data warehouse is no longer just for BI - it’s the foundation for both BI and AI. With Peliqan.io, organizations can integrate, analyze, and activate their data seamlessly, empowering both humans and AI agents to make smarter, faster decisions.

Average Rating: 4.8/5.0

Total Reviews: 91

How Do G2 Users Rate Peliqan?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 8.8/10 (Category avg: 8.8/10)
  • API Integrations: 9.5/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Peliqan?

  • Seller: Peliqan
  • Company Website:
  • Year Founded: 2022
  • HQ Location: Gent
  • LinkedIn® Page: www.linkedin.com
    32 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About Peliqan?

AI-generated summary from verified user reviews

Pros
  • Users praise Peliqan for its ease of use, especially in automating data integration and simplifying setup processes.
  • Users value Peliqan's seamless integrations, enabling efficient data management and automated reporting across various platforms.
  • Users value Peliqan for its easy integrations, streamlining data connections without adding complexity to their workflows.
  • Users value Peliqan's seamless integrations and numerous connectors, enabling efficient data management and rapid development.
  • Users value Peliqan's efficient data management, enabling seamless integration and automation of supply chain processes with ease.
Cons
  • Users note a steep learning curve with Peliqan, requiring expertise in scripting and machine learning for advanced features.
  • Users note that the required technical skills for Peliqan can create a steep learning curve for beginners.
  • Users feel the need for a wider range of features, limiting the platform's functionality for advanced workflows.
  • Users find the steep learning curve of Peliqan challenging, requiring expertise in scripting and machine learning.
  • Users find the steep learning curve challenging, especially for advanced features requiring technical knowledge and experience.

What Are Recent G2 Reviews of Peliqan?

Twilio Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com.

Average Rating: 4.5/5.0

Total Reviews: 556

How Do G2 Users Rate Twilio Segment?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 6.7/10 (Category avg: 8.8/10)
  • API Integrations: 7.8/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.9/10 (Category avg: 8.9/10)

Who Is the Company Behind Twilio Segment?

  • Seller: Twilio
  • Year Founded: 2008
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7,801 employees on LinkedIn®
  • Ownership: NYSE: TWLO
  • Total Revenue (USD mm): $1,761

Who Uses This Product?

  • Who Uses This: Product Manager, Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 42% Small

What Do G2 Reviewers Say About Twilio Segment?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Twilio Segment, enjoying simple integrations and straightforward setup for data management.
  • Users appreciate the easy integration of Twilio Segment, enabling quick connections to multiple data sources without engineering.
  • Users appreciate the easy integrations of Twilio Segment, enabling seamless data connections across various platforms without engineering effort.
  • Users appreciate the easy setup of Twilio Segment, making integration and data collection seamless and efficient.
  • Users praise the easy integration capabilities of Twilio Segment, enabling seamless data flow across platforms without engineering effort.
Cons
  • Users find Twilio Segment too expensive, especially for initial implementation and long-term operational costs.
  • Users find the high pricing of Twilio Segment challenging, making it less accessible for various needs and implementations.
  • Users struggle with a high learning curve for implementation, leading to challenges and costly mistakes long-term.
  • Users face poor customer support, which, coupled with implementation challenges, leads to frustration and dissatisfaction with Segment.
  • Users are frustrated with the poor interface design of Twilio Segment, which complicates functionality and reporting.

What Are Recent G2 Reviews of Twilio Segment?

What Are G2 Users Discussing About Twilio Segment?

FME Platform

FME, made by Safe Software, is the only All-Data, Any-AI Enterprise Integration Platform connecting all your data, applications, and AI services. All Data Velocities - Whether it’s batch, event, or stream processing, FME delivers you no-code business orchestration and automation. All Data Locations - Wherever your data is - in the cloud, on-premises, or both - FME matches your data landscape with processing, increasing scalability, agility, and security. All Data Types - From databases to business systems to IoT, you name it, we connect it. As the only integration platform with support for spatial data, FME delivers new insights so you can make better decisions and stay ahead of the competition. Any AI Technology - Power your workflows with the right data at the right time regardless of modality, location or data velocity. FME powers real-time, context-aware automation, scaling AI where and how you need it.

Average Rating: 4.6/5.0

Total Reviews: 134

How Do G2 Users Rate FME Platform?

  • Notifications: 9.2/10 (Category avg: 8.6/10)
  • Observability: 8.3/10 (Category avg: 8.8/10)
  • API Integrations: 8.9/10 (Category avg: 9.0/10)
  • Ease of Admin: 8.6/10 (Category avg: 8.9/10)

Who Is the Company Behind FME Platform?

  • Seller: Safe Software
  • Company Website:
  • Year Founded: 1993
  • HQ Location: British Columbia, Canada
  • LinkedIn® Page: www.linkedin.com
    353 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Analyst, GIS Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 46% Medium, 26% Small

What Do G2 Reviewers Say About FME Platform?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of FME Platform, enabling swift setup and streamlined workflows effortlessly.
  • Users admire the versatility of FME Platform, appreciating its seamless integration and powerful data management capabilities.
  • Users value the seamless automation capabilities of FME Platform, significantly enhancing productivity and streamlining data workflows.
  • Users rave about FME Platform's powerful integration capabilities, providing customizable solutions and a user-friendly interface.
  • Users appreciate the versatility and flexibility of FME Platform, enabling powerful data transformation and integration capabilities.
Cons
  • Users find the complexity of tools and settings in FME Platform frustrating, affecting usability and integration efforts.
  • Users find the pricing model of FME Platform expensive, which hinders accessibility for smaller teams and individual users.
  • Users experience a steep learning curve with the FME Platform due to its complexity and hidden features.
  • Users face a difficult learning curve with FME Platform due to its complexity and hidden tools, hindering effective use.
  • Users find the pricing model challenging, especially smaller teams struggling with the high costs of licenses.

What Are Recent G2 Reviews of FME Platform?

What Are G2 Users Discussing About FME Platform?

Matia

Matia is a data operations platform that enables modern data teams to build, manage, and monitor end-to-end data pipelines in one place. Matia allows data teams to spend time managing their data, instead of their tools. Matia combines ingestion, reverse ETL, data cataloging, and observability into a single, unified interface. Rather than stitching together multiple tools for data movement, observability, and metadata tracking, teams use Matia to streamline their workflow, reduce vendor bloat, and improve data trust across the organization. Common use cases include syncing operational data into warehouse destinations, monitoring pipeline health with built-in alerts, documenting data assets automatically, and aligning data delivery with business-critical SLAs. Teams adopt Matia to simplify their stack, reduce engineering overhead, and create more transparent, reliable data infrastructure.

Average Rating: 4.9/5.0

Total Reviews: 36

How Do G2 Users Rate Matia?

  • Notifications: 9.7/10 (Category avg: 8.6/10)
  • Observability: 9.2/10 (Category avg: 8.8/10)
  • API Integrations: 9.8/10 (Category avg: 9.0/10)
  • Ease of Admin: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Matia?

  • Seller: Matia
  • Year Founded: 2023
  • HQ Location: Miami, US
  • LinkedIn® Page: linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Financial Services, Computer Software
  • Company Size: 61% Medium, 25% Small

What Do G2 Reviewers Say About Matia?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the exceptional customer support from Matia, noting their responsiveness and dedication to resolving issues efficiently.
  • Users value the ease of use of Matia, as it simplifies managing data processes in one place.
  • Users appreciate the visibility into data processes that Matia provides, greatly aiding troubleshooting and validation.
  • Users love the seamless integration process of Matia, appreciating the quick support and effortless pipeline creation.
  • Users value the reliability of Matia, noting its ability to handle high-volume data syncing effortlessly.
Cons
  • Users note the limited connectors available, though the team is responsive and committed to expanding the library.
  • Users note the missing features in Matia, particularly fewer integrations compared to established tools like Fivetran.
  • Users note the limited features of Matia compared to more established options, yet improvements are on the way.
  • Users find Matia's limited integrations frustrating, as it lacks compatibility with all platforms and endpoints.
  • Users find the UI unintuitive and slow, desiring simpler navigation and better filtering options.

What Are Recent G2 Reviews of Matia?

Boomi Data Integration

Rivery's SaaS platform provides a unified solution for ELT pipelines, workflow orchestration, and data operations. Achieve more with less and create the most efficient, scalable data stack for your organization. Some of Rivery's features and capabilities: - Completely Automated SaaS Platform: Get setup and start connecting data in the Rivery platform in just a few minutes with little to no maintenance required. - Unified Data Ingestion, Transformation, & Orchestration: 100% data source capability, insight-ready data with both SQL and Python transformations, and complete workflow automation. - 200+ Native Connectors: Instantly connect to applications, databases, file storage options, and data warehouses with our fully-managed and always up-to-date connectors, including BigQuery, Redshift, Shopify, Snowflake, Amazon S3, Firebolt, Databricks, Salesforce, MySQL, PostgreSQL, and Rest API to name just a few. - Python Support: Have a data source that requires custom code? With Rivery’s native Python support, you can pull data from any system, no matter how complex the need. - Change Data Capture/Data Replication: Rivery’s best-in-class CDC support provides an easy, reliable and fast solution for replicating data from a database to your data warehouse. - 1-Click Data Apps: With Rivery Kits, deploy complete, production-level workflow templates in minutes with data models, pipelines, transformations, table schemas, and orchestration logic already defined for you based on best practices. - Data Development Lifecycle Support: Separate walled-off environments for each stage of your development, from dev and staging to production, making it easier to move fast without breaking things. Get version control, API, & CLI included. - Data Operations: With Rivery, you get centralized logging & reporting, monitoring & alerts, and data quality as part of a robust data operations layer for your data pipelines. - Solution-Led Support: Consistently rated the best support by G2, receive engineering-led assistance from Rivery to facilitate all your data needs. - Data Security: Industry-leading security and enterprise-grade privacy standards are built into Rivery’s network, product, and policies.

Average Rating: 4.7/5.0

Total Reviews: 120

How Do G2 Users Rate Boomi Data Integration?

  • Notifications: 8.6/10 (Category avg: 8.6/10)
  • Observability: 9.2/10 (Category avg: 8.8/10)
  • API Integrations: 9.0/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Boomi Data Integration?

  • Seller: Boomi
  • Year Founded: 2000
  • HQ Location: Conshohocken, PA
  • LinkedIn® Page: www.linkedin.com
    3,071 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 42% Medium, 36% Small

What Do G2 Reviewers Say About Boomi Data Integration?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Boomi Data Integration, finding it user-friendly and efficient for their needs.
  • Users commend the excellent customer support of Boomi Data Integration, enhancing their implementation and troubleshooting experiences.
  • Users commend Rivery's comprehensive data connectors, facilitating seamless integration and efficient reporting across platforms.
  • Users greatly value the automation capabilities of Boomi Data Integration, enhancing efficiency in data management processes.
  • Users find implementation easy with Boomi Data Integration, praising its user-friendliness and excellent customer support.
Cons
  • Users face data limitations with Boomi Data Integration, often struggling with missing documentation and incomplete fields.
  • Users often face information deficiency with Boomi Data Integration, leading to challenges in connecting different data sources effectively.
  • Users face insufficient information when connecting to data sources, leading to challenges in accessing necessary fields.
  • Users express concerns over the lack of available features, including missing documentation and limited data field access.
  • Users experience limited features as some data sources lack documentation and necessary report fields, hindering integration efforts.

What Are Recent G2 Reviews of Boomi Data Integration?

What Are G2 Users Discussing About Boomi Data Integration?

Weld

Weld delivers fresh, reliable data to your AI agents, analytics and operational tools with fully autonomous ETL pipelines. Move data from 300+ sources into BigQuery, Snowflake, Databricks and more with incremental, full and CDC replication. Build SQL models in Weld, sync them from GitHub or keep your dbt project. Everything runs in the order you define, and Weld retries what fails. Activate your models in CRMs, ad platforms and internal tools with reverse ETL, and see what needs attention before anyone asks. Weld is a data platform your agents can operate. Connect Claude, Cursor, ChatGPT or any agent that speaks MCP to query your warehouse, build models, trigger syncs and inspect pipeline runs. Your warehouse and credentials stay where they are. 300+ connectors built and maintained by Weld. 99.9% uptime. 200,000+ syncs every day. SOC 2 Type II.

Average Rating: 4.8/5.0

Total Reviews: 110

How Do G2 Users Rate Weld?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 9.0/10 (Category avg: 8.8/10)
  • API Integrations: 8.3/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Weld?

  • Seller: Weld
  • Company Website:
  • Year Founded: 2021
  • HQ Location: Copenhagen, DK
  • LinkedIn® Page: www.linkedin.com
    94 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Computer Software, Retail
  • Company Size: 58% Small, 41% Medium

What Do G2 Reviewers Say About Weld?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Weld, saving time and simplifying data management with its intuitive interface.
  • Users highlight the exceptional customer support from Weld, finding it incredibly helpful and responsive to their needs.
  • Users highlight Weld's exceptional support and seamless data integration, enhancing their ability to derive insights effortlessly.
  • Users highlight the automation capabilities of Weld, saving hours on data integration and enhancing efficiency significantly.
  • Users value the easy and efficient data integration offered by Weld, simplifying complex data management tasks significantly.
Cons
  • Users express a desire for more native connectors, noting it could enhance their integration experience with Weld.
  • Users find the limited native connectors in Weld restrictive, impacting flexibility despite its overall effectiveness.
  • Users are concerned about the lack of native connectors, impacting integration flexibility with some tools.
  • Users find Weld's limited integrations frustrating, especially with restricted connectors on the basic plan.
  • Users experience connectivity issues with Weld, as some tools lack direct connectors and require third-party solutions.

What Are Recent G2 Reviews of Weld?

Skyvia

Skyvia is a no-code cloud data integration and data pipeline platform that enables ETL, ELT, Reverse ETL, data migration, one-way and bi-directional data sync, workflow automation, real-time connectivity, and much more. Benefits of Using Skyvia: • Cost efficiency: With affordable, flexible pricing plans for each product, Skyvia suites for businesses of any size. • Ease of Use: Based on extensive customer feedback, ease of use is Skyvia's strongest quality. • Flexibility: Skyvia provides adaptable, no-code integration tools for both basic and advanced business scenarios. • Trust: Skyvia is trusted by thousands of data-driven organizations around the globe. With a vast library of 200+ connectors, Skyvia provides seamless integration among various cloud applications, databases, and data warehouses, including Salesforce, Dynamics CRM, QuickBooks Online, SQL Server, Amazon Redshift, Google BigQuery, and others.

Average Rating: 4.8/5.0

Total Reviews: 325

How Do G2 Users Rate Skyvia?

  • Notifications: 1.7/10 (Category avg: 8.6/10)
  • Observability: 7.5/10 (Category avg: 8.8/10)
  • API Integrations: 6.7/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind Skyvia?

  • Seller: Devart
  • Year Founded: 1997
  • HQ Location: Wilmington, Delaware, USA
  • LinkedIn® Page: www.linkedin.com
    252 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Marketing Specialist
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 53% Small, 40% Medium

What Do G2 Reviewers Say About Skyvia?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Skyvia, enjoying smooth integrations and intuitive setup for data management.
  • Users appreciate the effortless integrations of Skyvia, emphasizing its quick setup and reliability across various tools.
  • Users value the easy setup of Skyvia, finding it quick and intuitive for seamless data integration.
  • Users praise the effortless setup of Skyvia, highlighting its quick and intuitive integration process.
  • Users value the reliability and efficiency of Skyvia for seamless data management and integration across platforms.
Cons
  • Users desire more practical examples and documentation to enhance advanced setups and streamline the onboarding process.
  • Users find the difficult setup of Skyvia challenging, often needing extra time and guidance for configurations.
  • Users note feature limitations in Skyvia, particularly regarding reporting and data insertion speed in Oracle DB.
  • Users experience a significant learning curve with Skyvia, especially for complex setups and advanced features.
  • Users find the poor documentation limiting, wishing for more practical examples to enhance advanced setups.

What Are Recent G2 Reviews of Skyvia?

What Are G2 Users Discussing About Skyvia?

Polytomic

Polytomic is a unified data movement platform that makes it easy for teams to keep all their systems in sync, data warehouses, operational databases, and SaaS applications. It supports ETL, Reverse ETL, and bi-directional sync, helping teams ensure that tools like Snowflake, Postgres, MongoDB, Salesforce, HubSpot, NetSuite, and internal apps are always aligned in real time. With Polytomic, you can: Sync from Warehouse → SaaS: Push modeled analytics into CRMs and marketing platforms. Sync from SaaS → Warehouse: Bring back usage data, leads, tickets, and revenue for analytics. Enable true two-way sync: Keep both sides current when systems need to stay fully aligned. Data teams get SQL support, logging, monitoring, and Infrastructure-as-Code. RevOps, Marketing, and Customer Success teams can configure syncs with a no-code UI, no engineering tickets required. Polytomic is built to scale with large datasets, supports Change Data Capture (CDC) for high-volume databases, and can run self-hosted for organizations with strict compliance needs. Why teams switch to Polytomic: Combines ETL, Reverse ETL, and CDC in a single platform, no multi-tool pipelines. Real bi-directional sync keeps critical systems aligned. CDC reduces load, making updates fast and cost-efficient. Self-hosted option for full data control. Fast connector velocity and responsive engineering support. Polytomic gives organizations a single, reliable way to move, sync, and manage data, so teams can trust their systems, act on insights faster, and focus on growth rather than manual pipelines.

Average Rating: 4.8/5.0

Total Reviews: 58

How Do G2 Users Rate Polytomic?

  • Notifications: 8.7/10 (Category avg: 8.6/10)
  • Observability: 9.3/10 (Category avg: 8.8/10)
  • API Integrations: 9.1/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.7/10 (Category avg: 8.9/10)

Who Is the Company Behind Polytomic?

  • Seller: Polytomic
  • Company Website:
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 57% Medium, 40% Small

What Do G2 Reviewers Say About Polytomic?

AI-generated summary from verified user reviews

Pros
  • Users rave about Polytomic's exceptional customer support, with quick responses and knowledgeable assistance for all inquiries.
  • Users value Polytomic for its seamless data synchronization across platforms, enhancing operational efficiency and reliability.
  • Users appreciate the ease of use of Polytomic, highlighting its intuitive interface and straightforward functionality.
  • Users highlight the easy integrations of Polytomic, enhancing their data syncing experience across multiple platforms seamlessly.
  • Users highlight the exceptional reliability of Polytomic, appreciating its smooth performance and outstanding support team.
Cons
  • Users noted some bug issues, but the responsive support team quickly resolved them, ensuring a positive experience.
  • Users suggest improved alerting on errors, though they appreciate the team's support in resolving issues.
  • Users note the limited connectors in Polytomic, requiring additional tools to achieve desired functionality.
  • Users report encountering software bugs, but appreciate the quick resolution from Polytomic's responsive support team.
  • Users face data limitations in Polytomic, particularly with synchronization capabilities across large Airtable bases.

What Are Recent G2 Reviews of Polytomic?

GrowthLoop

GrowthLoop is a composable customer data platform (CDP) that’s powered by agentic AI and the first-party data in your cloud data warehouse. Sitting natively on your cloud warehouse, GrowthLoop accelerates the marketing cycle by eliminating the need for SQL, data copies, and engineering requests. Working alongside AI agents, teams use GrowthLoop’s intuitive UI to create precise audiences and activate those audiences across omnichannel customer journeys, measuring and improving performance through always-on analysis and reinforcement-learning driven decisioning — all with zero data movement. With GrowthLoop’s proprietary Causal Context Graph, marketers build deep knowledge from campaign experiments. Every experiment, message variation, customer action, and outcome is logged in the graph and used alongside agentic AI to optimize the next campaign based on your core KPI. GrowthLoop empowers lifecycle and commerce media network teams to: -Build audiences directly from first-party data in their cloud (BigQuery, Snowflake, Databricks, etc.). -Bring together browsing behavior, purchase data, and more into a single identity profile in your cloud warehouse to improve audience precision, optimize match rates, and increase conversion. -Create campaign creative based on your brand guidelines or custom templates and develop messaging variations based on past campaign data logged in your Causal Context Graph. -Deploy omnichannel customer journeys across any destination, including GrowthLoop-native email and SMS channels. -Run experiments and A/B tests across all channels and content types. -Measure and track campaign performance and incremental lift through always-on analysis. -Leverage Composable AI Decisioning to continuously improve campaign decisions, and determine which actions actually change customer outcomes. GrowthLoop creates a closed-loop system, one that observes customer behavior, decides what to do next, executes across channels, measures the outcome, and gets smarter with every revolution of the loop. We call this “compound marketing.” Thousands of marketers at enterprises like Whirlpool, Gopuff, Costco, Fanatics, CHG Healthcare, and professional sports leagues rely on GrowthLoop to personalize every customer touchpoint, learn with every experiment, and drive rapidly compounding results.

Average Rating: 4.7/5.0

Total Reviews: 111

How Do G2 Users Rate GrowthLoop?

  • Notifications: 8.3/10 (Category avg: 8.6/10)
  • Observability: 8.6/10 (Category avg: 8.8/10)
  • API Integrations: 9.4/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind GrowthLoop?

Who Uses This Product?

  • Top Industries: Sports, Marketing and Advertising
  • Company Size: 58% Large, 33% Medium

What Do G2 Reviewers Say About GrowthLoop?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the outstanding customer support from GrowthLoop, which guides and enhances their onboarding experience effectively.
  • Users enjoy the ease of use of GrowthLoop, making audience creation and campaign management quick and efficient.
  • Users commend GrowthLoop for its efficient audience creation, outstanding support, and seamless integration capabilities.
  • Users appreciate the easy integration of GrowthLoop, allowing quick setup and efficient data utilization across platforms.
  • Users praise GrowthLoop for its effective marketing personalization, enhancing audience segmentation and driving data-driven decisions swiftly.
Cons
  • Users experience slow performance with occasional lags that hinder workflows and delay dataset refreshing.
  • Users find the learning curve for setup challenging, needing clearer guidance and coordination for optimal use.
  • Users find the UI clunky at times, particularly when creating filters with complex logic in journeys.
  • Users find the limited data export options frustrating, complicating their workflow and requiring additional support.
  • Users face challenges with error reporting, as missing notifications can hinder filter functionality and affect performance.

What Are Recent G2 Reviews of GrowthLoop?

RudderStack

RudderStack’s agentic CDP enables you to collect, unify, and activate customer data from an integrated platform that wraps around your data warehouse as the system of record. Our infrastructure is battle tested with proven reliability at peak loads up to 1M events/second and 99.95% uptime. Proactive governance tools enable you to enforce data quality and compliance in pipeline, so downstream systems always get activation ready data. And our AI capabilities transform both how you work with customer data and what you can do with it. With RudderStack, your whole business can trust and use customer data. Data teams ship faster, business teams self-serve rich customer context, and agents consistently deliver powerful, privacy safe experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

Average Rating: 4.7/5.0

Total Reviews: 51

How Do G2 Users Rate RudderStack?

  • Notifications: 7.0/10 (Category avg: 8.6/10)
  • Observability: 7.7/10 (Category avg: 8.8/10)
  • API Integrations: 9.2/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.3/10 (Category avg: 8.9/10)

Who Is the Company Behind RudderStack?

  • Seller: RudderStack
  • Company Website:
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 46% Small

What Do G2 Reviewers Say About RudderStack?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of RudderStack, enabling quick setup and smooth navigation for efficient data management.
  • Users appreciate the excellent customer support from RudderStack, highlighting their phenomenal partnership and smooth experiences.
  • Users appreciate the easy integration of RudderStack, enabling smooth connections to various platforms with minimal setup.
  • Users appreciate the easy setup of RudderStack, allowing for quick connections and seamless integrations with tools.
  • Users appreciate the easy integrations of RudderStack, enabling seamless connections and efficient data handling across platforms.
Cons
  • Users find the learning curve steep, especially with setup and the confusing interface affecting usability.
  • Users note limited customization options, wishing for more flexibility to tailor the interface and workflows to their needs.
  • Users find the complexity in RudderStack's setup and UI can lead to confusion and debugging challenges.
  • Users express concern over insufficient guidance, highlighting challenges with documentation and error handling in RudderStack.
  • Users face onboarding difficulties with RudderStack, particularly due to the complexity and lack of simple guides.

What Are Recent G2 Reviews of RudderStack?

DinMo

DinMo is the Agentic & Composable Customer Data Platform (CDP) that helps marketers accelerate the everyday and move from customer insights to outcomes, faster. Built around your data warehouse and connected to your existing tools, DinMo brings customer data and business definitions together into unified, relevant and governed customer context. Marketing teams use that foundation to understand customers and take action. AI agents can use it to work from the same customer and business understanding. With DinMo, you can: • Unify online and offline customer data into a single customer profile (DinMo Identity). • Give AI agents relevant, governed context grounded in customer data and business definitions (DinMo Context Manager). • Explore customer data in natural language to uncover insights and shape marketing strategies (DinMo Analytics). • Predict customer behavior and recommend relevant products and services (DinMo Intelligence). • Build audiences in natural language by describing the customers you want to reach (DinMo Audiences). • Create and orchestrate customer journeys across the tools you already use (DinMo Journeys). • Activate customer data across 100+ tools, from advertising platforms to CRM and customer engagement solutions, with Reverse ETL connecting your warehouse to your business applications (DinMo Activation). Built to grow with your marketing, DinMo lets you choose the capabilities you need today and expand them as your strategy evolves, with Dan AI helping you put them to work in your everyday operations. By bringing these capabilities together around a shared customer foundation, DinMo helps your team spend less time on manual tasks and move more easily from understanding customers to taking action, while giving AI agents the relevant, governed context they need to support your business. DinMo is trusted by leading brands and organizations including Galeries Lafayette, Nexity, L’Equipe, Groupe Karavel, Partenamut, Bpifrance, Interflora and many more.

Average Rating: 4.9/5.0

Total Reviews: 18

How Do G2 Users Rate DinMo?

  • Notifications: 9.3/10 (Category avg: 8.6/10)
  • Observability: 8.7/10 (Category avg: 8.8/10)
  • API Integrations: 9.3/10 (Category avg: 9.0/10)
  • Ease of Admin: 9.4/10 (Category avg: 8.9/10)

Who Is the Company Behind DinMo?

  • Seller: DinMo
  • Year Founded: 2022
  • HQ Location: Paris
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 72% Medium, 22% Small

What Do G2 Reviewers Say About DinMo?

AI-generated summary from verified user reviews

Pros
  • Users praise DinMo's incredibly responsive customer support, which enhances their experience and ensures quick resolutions.
  • Users find DinMo's ease of use exceptional, allowing quick configuration and effortless adoption for all users.
  • Users find DinMo's easy integration impressive, enabling quick setup and smooth connection to existing data sources.
  • Users appreciate the effortless setup of DinMo, making configuration quick and accessible for all levels of expertise.
  • Users find DinMo's user-friendly interface easy to navigate, allowing quick and efficient audience creation and data activation.
Cons
  • Users note the lack of features in DinMo as it is still developing and relies on existing data systems.
  • Users find the learning curve steep for activating complex event segments, needing data science or engineering assistance.
  • Users find learning difficulty with complex event segments, often needing data science or engineering help for activation.
  • Users find the poor support for activating complex event segments frustrating and challenging due to technical requirements.

What Are Recent G2 Reviews of DinMo?

Informatica Data Integration and Engineering

Cloud Data Integration (CDI) is a comprehensive, AI-powered ETL and ELT solution designed to easily move, transform, and synchronize data between various sources and target systems across any cloud, anywhere, at scale. Built on a modern technology stack, CDI offers easy, efficient and cost-effective data ingestion, transformation, synchronization, and replication for a multi-cloud and serverless world for everyone and everywhere. It covers diverse integration patterns, ensuring you have well-architected and seamlessly automated data pipelines for all your advanced analytics and AI needs.

Average Rating: 4.3/5.0

Total Reviews: 320

How Do G2 Users Rate Informatica Data Integration and Engineering?

  • Ease of Admin: 8.1/10 (Category avg: 8.9/10)

Who Is the Company Behind Informatica Data Integration and Engineering?

  • Seller: Informatica
  • Company Website:
  • Year Founded: 1993
  • HQ Location: Redwood City, CA
  • LinkedIn® Page: www.linkedin.com
    2,473 employees on LinkedIn®
  • Ownership: NYSE: INFA

Who Uses This Product?

  • Who Uses This: Data Engineer, Data Analyst
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 57% Large, 28% Medium

What Do G2 Reviewers Say About Informatica Data Integration and Engineering?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Informatica Data Integration, making ETL tasks manageable for both beginners and experts.
  • Users appreciate the efficiency of Informatica Data Integration, benefiting from seamless connectivity and scalable data transfers.
  • Users appreciate the robust connectivity and ease of use of Informatica Data Integration for ETL tasks.
  • Users value the time-saving access of Informatica Data Integration, enabling efficient workflows without software installation.
  • Users appreciate the automation features of Informatica CDI, enhancing their data integration workflows efficiently.
Cons
  • Users find the complexity of setup and configuration challenging, especially for newcomers to the platform.
  • Users find the complex usability of Informatica Data Integration and Engineering challenging, especially for beginners.
  • Users find debugging difficult, as it often requires significant effort and complex configurations to resolve issues effectively.
  • Users find the difficult setup process of Informatica Data Integration and Engineering challenging, especially for newcomers to the platform.
  • Users struggle with unusual error messages in Informatica, often requiring tedious troubleshooting to resolve mapping issues.

What Are Recent G2 Reviews of Informatica Data Integration and Engineering?

What Are G2 Users Discussing About Informatica Data Integration and Engineering?

Shalaka Joshi
SJ
Researched and written by Shalaka Joshi
Updated October 3, 2024