Hightouch Reviews & Product Details

I loved how easy it was to start using Hightouch as a new user. Its user interface is quite intuitive and modern, which makes onboarding easy. As an end user, there is a limited set of actions I typically perform on Hightouch, and after an initial training, I have found navigating the platform effortless and even enjoyable. The UI is solid enough that even if I’m doing something new, or something I haven’t repeated long enough to form muscle memory, it feels self-explanatory so I can manage even without having to explore the documentation. Perhaps most importantly for my purview, integrations with Braze and Mixpanel have made Hightouch an invaluable tool for my company, eliminating dependencies on engineering teams and making funneling data from our app into Braze (for marketing purposes) quicker and easier than ever before. They even have a built-in AI agent which has proven super helpful in building audiences. Performance has been reliably stable in my experience, I haven’t encountered any downtime or lags. Review collected by and hosted on G2.com.

There are some things that stand to be improved with the user interface, for example when it comes to data visualization (“Charts” under “Intelligence”): Pie chart is not available as an option, sorting options are not available when you have multiple “Group by” dimensions, and the data labels for the bars on a bar chart are truncated. Also, data isn’t automatically refreshed and you must manually click a button to refresh a dashboard or a chart. For me these are minor concerns, as these features are far from being a significant use case for me on Hightouch.

Also, this is probably a me thing, but I haven’t really gotten to the point where the internal terminology (e.g. “Activation,” “Customer Studio” on the navigation panel) is not confusing to me. Review collected by and hosted on G2.com.

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.

We are now looking to further capitalize on our Conversion API setup to move beyond simple email/phone identifiers. The ability to use multiple identifiers to increase our match rate is a massive strategic advantage that Hightouch facilitates perfectly. Review collected by and hosted on G2.com.

The manual effort previously required to define data filters and establish consistent naming conventions highlighted a need for more automation. However, the platform is clearly evolving. We are looking forward to seeing more collaborative features that further reduce manual overhead as we scale our audience library. Review collected by and hosted on G2.com.

Custom SQL transformations, infinitely customizable delivery timelines, a wide range of connectors, and custom alerts are the most usable tools for me. Rather than having to customize the tables I’m delivering to Hightouch for each output or client, the custom transformation layer within HT can handle that. The customizable delivery timelines also mean it can check repeatedly, in sync with my systems’ schedule, for when to push updates instead of only doing it “once a day.” The variety of connectors means I basically don’t have to use any other service just to get data where it needs to go. And with customized alerts (including connections to Slack), I can get pinged when something goes wrong. Review collected by and hosted on G2.com.

The new interface is harder to navigate than the old one. It can take a very long time to push to some destinations. Review collected by and hosted on G2.com.

What I like best about Hightouch is that..

- The tool is actually easy to understand and work with, even if you are new to this kind of setup.

- The overall flow feels simple and not overcomplicated.

- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.

- This makes the onboarding much smoother compared to some other tools.

- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.

- The presence of sample code really helps, especially when you want to quickly test or validate the integration.

- You don’t need to guess much or search outside for examples.

- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.

Overall, it feels developer friendly and straightforward. Review collected by and hosted on G2.com.

One thing I don’t really like about Hightouch is..

- The limitation on event visibility.

- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.

- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.

- Because of this restriction, it becomes difficult to trace issues that happened earlier.

- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.

This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs. Review collected by and hosted on G2.com.

I like how simple it is to write SQL queries and map them to properties or events in Hightouch. It makes handling databases with hundreds of thousands of rows much easier because I can import only the changes that are needed, which saves time and effort. The integration process is quick, allowing us to ship new integrations fast and securely. Additionally, using custom variables and business logic for segmentation directly from our databases makes the process seamless and consistent. The initial setup was very simple and easy, and I got it done within a day. Review collected by and hosted on G2.com.

Limited use for Free Tier. Unless you are ready to commit over $400/month for just a couple of connections, it's very expensive and the free tier is now very restrictive, only allowing you to run 2 syncs continuously. The recently downgraded the Free Tier use. It used to allow up to 25 syncs monthly from basic tools like Google Sheets, but now it limits you to run a maximum of 2 syncs before having to fully upgrade. At the added monthly costs, it's almost not worth it and would recommend building in-house vs using the tool. Review collected by and hosted on G2.com.

I really appreciate the customer support for Hightouch, especially when it comes to getting data from point A to point B. Talonight was particularly helpful for figuring out APIs, documentation, and what it takes to transfer information from one source to another. The human support via Slack is super responsive and prompt, which has meant a lot to me and my team. I also enjoy the customization features and the ability to allow access controls, role-level security, and other elements, so that Hightouch works effectively for me. The initial setup was ready to go from day one, and in terms of the setup and implementation, it was as simple as I can remember. The customer support has been world-class, with responsiveness and letting me know when something has a solution, along with providing different options and only closing the ticket when I confirm everything is good to go. Shout out to Tyler Knight, my customer success engineer; I appreciate working with you. Review collected by and hosted on G2.com.

nothing comes to mind ATM Review collected by and hosted on G2.com.

I really like Hightouch's combination of great support and a fast-evolving product. The team is very responsive and hands-on during implementations and experiments. The platform keeps shipping meaningful features, especially around AI Decisioning. On the support side, the team is very close to us, reviewing queries, debugging performance issues, and suggesting best practices. They are also very quick and effective in answering our questions. The AI Decisioning capabilities were powerful enough to increase new account activations by around 30%. Review collected by and hosted on G2.com.

Performance on very large queries can be a bit of a pain. For heavy workloads, like hundreds of millions of rows, we sometimes see long runtimes, and it requires collaborative tuning with our data team. It would be helpful to have built-in query optimization patterns and proactive hints in the UI. Also, for runs that exceed a certain duration, a more detailed breakdown of which step or subquery dominated the time would be beneficial. The initial setup was also a bit challenging, especially with the first connection to our Databricks warehouse. Getting the right permissions and access roles for Hightouch to read necessary schemas and tables was the most complex part. Review collected by and hosted on G2.com.

I use Hightouch as my main data collection and CDP platform, and I love how it serves as a powerful connector for activating data to Meta, Google, Adobe, and other vendors. I appreciate that it brings customer data directly into my datalake in Databricks in real time, which avoids the creation of data silos and allows me to activate that data easily; it's like giving superpowers to my datalake. The platform complies well with cybersecurity requirements, which is critical for Financial Services, and supports IP whitelisting, private link for data connections, and access management through SSO with SCIM provisioning. I find it easy to use, and I'm happy with how the pricing scales, so it doesn't become a huge cost issue. Additionally, I enjoy that the team is very open to suggestions and feature requests. Review collected by and hosted on G2.com.

They are still growing their destination connectors, so sometimes I miss them. Also, directly connecting incoming events to a destination is possible but could be easier to do. If I want to connect incoming Hightouch events to a destination (say, Meta) I usually have to ingest such events into my datalake, and then do a reverse ETL to bring it to Meta. I would like to have a native way to bring events directly into Meta, skipping the delay of ingesting them to the datalake before doing a rETL. Easy in general, but it was a bit painful to set up private links with our Azure environment. It looks like AWS support is easier than Azure to be done. Review collected by and hosted on G2.com.

The alerting is top tier for reverse ETL syncs. Unlike some other reverse ETL tools, Hightouch surfaces detailed error and provides detailed logs to help you troubleshoot sync issues when they arise.

The wide variety of sources for reverse ETL syncs makes it easy for me to move data where I need for various audiences. For example: CRM software, customer service support ticket software, instant messaging apps (Hightouch can post CSVs of synced data!), marketing platforms, etc.

For our non-technical colleagues, the UI makes it very easy for them to create audiences and segments with 0 code/sql . Review collected by and hosted on G2.com.

The UI has a few unintuitive things, but they are easy to navigate around with some familiarity. It fundamentally has two major features, reverse ETL (for engineers) and audience building (no code), that you kind of need to treat as two different products. For example: you may need to create the same model in both sections of the website to make it available to each. Review collected by and hosted on G2.com.

Customer Studio is a great option for data folks to set up a solid self-service tool for our colleagues, so they can create audiences and sync them across many different tools. Review collected by and hosted on G2.com.

The differences between the rETL models and Customer Studio aren’t very clear to me, and it’s not obvious how they’re meant to be distinguished. I wish the pricing model wasn't based on the # of syncs Review collected by and hosted on G2.com.