Hightouch Reviews & Product Details

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms.

We are now looking to further capitalize on our Conversion API setup to move beyond simple email/phone identifiers. The ability to use multiple identifiers to increase our match rate is a massive strategic advantage that Hightouch facilitates perfectly. Review collected by and hosted on G2.com.

The manual effort previously required to define data filters and establish consistent naming conventions highlighted a need for more automation. However, the platform is clearly evolving. We are looking forward to seeing more collaborative features that further reduce manual overhead as we scale our audience library. Review collected by and hosted on G2.com.

What I like best about Hightouch is that..

- The tool is actually easy to understand and work with, even if you are new to this kind of setup.

- The overall flow feels simple and not overcomplicated.

- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.

- This makes the onboarding much smoother compared to some other tools.

- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.

- The presence of sample code really helps, especially when you want to quickly test or validate the integration.

- You don’t need to guess much or search outside for examples.

- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.

Overall, it feels developer friendly and straightforward. Review collected by and hosted on G2.com.

One thing I don’t really like about Hightouch is..

- The limitation on event visibility.

- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.

- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.

- Because of this restriction, it becomes difficult to trace issues that happened earlier.

- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.

This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs. Review collected by and hosted on G2.com.

I like how simple it is to write SQL queries and map them to properties or events in Hightouch. It makes handling databases with hundreds of thousands of rows much easier because I can import only the changes that are needed, which saves time and effort. The integration process is quick, allowing us to ship new integrations fast and securely. Additionally, using custom variables and business logic for segmentation directly from our databases makes the process seamless and consistent. The initial setup was very simple and easy, and I got it done within a day. Review collected by and hosted on G2.com.

Limited use for Free Tier. Unless you are ready to commit over $400/month for just a couple of connections, it's very expensive and the free tier is now very restrictive, only allowing you to run 2 syncs continuously. The recently downgraded the Free Tier use. It used to allow up to 25 syncs monthly from basic tools like Google Sheets, but now it limits you to run a maximum of 2 syncs before having to fully upgrade. At the added monthly costs, it's almost not worth it and would recommend building in-house vs using the tool. Review collected by and hosted on G2.com.

I really appreciate the customer support for Hightouch, especially when it comes to getting data from point A to point B. Talonight was particularly helpful for figuring out APIs, documentation, and what it takes to transfer information from one source to another. The human support via Slack is super responsive and prompt, which has meant a lot to me and my team. I also enjoy the customization features and the ability to allow access controls, role-level security, and other elements, so that Hightouch works effectively for me. The initial setup was ready to go from day one, and in terms of the setup and implementation, it was as simple as I can remember. The customer support has been world-class, with responsiveness and letting me know when something has a solution, along with providing different options and only closing the ticket when I confirm everything is good to go. Shout out to Tyler Knight, my customer success engineer; I appreciate working with you. Review collected by and hosted on G2.com.

nothing comes to mind ATM Review collected by and hosted on G2.com.

I really like Hightouch's combination of great support and a fast-evolving product. The team is very responsive and hands-on during implementations and experiments. The platform keeps shipping meaningful features, especially around AI Decisioning. On the support side, the team is very close to us, reviewing queries, debugging performance issues, and suggesting best practices. They are also very quick and effective in answering our questions. The AI Decisioning capabilities were powerful enough to increase new account activations by around 30%. Review collected by and hosted on G2.com.

Performance on very large queries can be a bit of a pain. For heavy workloads, like hundreds of millions of rows, we sometimes see long runtimes, and it requires collaborative tuning with our data team. It would be helpful to have built-in query optimization patterns and proactive hints in the UI. Also, for runs that exceed a certain duration, a more detailed breakdown of which step or subquery dominated the time would be beneficial. The initial setup was also a bit challenging, especially with the first connection to our Databricks warehouse. Getting the right permissions and access roles for Hightouch to read necessary schemas and tables was the most complex part. Review collected by and hosted on G2.com.

I use Hightouch as my main data collection and CDP platform, and I love how it serves as a powerful connector for activating data to Meta, Google, Adobe, and other vendors. I appreciate that it brings customer data directly into my datalake in Databricks in real time, which avoids the creation of data silos and allows me to activate that data easily; it's like giving superpowers to my datalake. The platform complies well with cybersecurity requirements, which is critical for Financial Services, and supports IP whitelisting, private link for data connections, and access management through SSO with SCIM provisioning. I find it easy to use, and I'm happy with how the pricing scales, so it doesn't become a huge cost issue. Additionally, I enjoy that the team is very open to suggestions and feature requests. Review collected by and hosted on G2.com.

They are still growing their destination connectors, so sometimes I miss them. Also, directly connecting incoming events to a destination is possible but could be easier to do. If I want to connect incoming Hightouch events to a destination (say, Meta) I usually have to ingest such events into my datalake, and then do a reverse ETL to bring it to Meta. I would like to have a native way to bring events directly into Meta, skipping the delay of ingesting them to the datalake before doing a rETL. Easy in general, but it was a bit painful to set up private links with our Azure environment. It looks like AWS support is easier than Azure to be done. Review collected by and hosted on G2.com.

Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support. Review collected by and hosted on G2.com.

Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations are strong, advanced transformations sometimes still require workarounds. Pricing can also be steep for organizations with large contact volumes, so cost management needs to be considered early. Review collected by and hosted on G2.com.

Very good to work with. When I needed to make changes to our integrations, they were quick and helpful with questions that I have. Review collected by and hosted on G2.com.

I'd love to see a lower priced starter plan, to know I have a cap but also room to work with. Review collected by and hosted on G2.com.

Hightouch made it very easy for me to send targeted, multichannel marketing campaigns based on customer/user in-product behavior. Review collected by and hosted on G2.com.

No complaints. I was not involved in the technical setup between our data warehouse and our CRM+Marketing Automation Platforms, so I can't speak to the set-up and integration work required. But the data in our CRM/MAP was accurate and up-to-date across a large userbase. Review collected by and hosted on G2.com.

I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers. Review collected by and hosted on G2.com.

We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it. Review collected by and hosted on G2.com.