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Hightouch Reviews & Product Details

Hightouch Overview

What is Hightouch?

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

Hightouch Details
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Product Description

Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.


Seller Details
Seller
Hightouch
Company Website
Year Founded
2021
HQ Location
San Francisco, US
Twitter
@HightouchData
2,399 Twitter followers
LinkedIn® Page
www.linkedin.com
260 employees on LinkedIn®
Description

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations.


Gabriella M.
GM
Overview Provided by:

Recent Hightouch Reviews

Marcos C.
MC
Marcos C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Excelent"
AI Decisioning for create personalized user jorney. I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools
Jules J.
JJ
Jules J.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good experience"
The global experience is nice, the web interface, drag and drop and "json" edition, github integration, the ability to tag different assets... The...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Simple and functional"
Once it's properly setup, it's easy to understand the basic features. Building models and activating syncs is very straightforward. The customer su...
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Hightouch Media

Hightouch Demo - Customer Studio
No-code audience builder to allow anyone to build and manage omnichannel targeting from the data in their data warehouse.
Hightouch Demo - Identity Resolution
Warehouse-native Identity Resolution to resolve 360-degree customer profiles.
Hightouch Demo - Field Mapping
Field mapping defines which columns from your model query results should appear in your destination and how. In other words, it's a way of relating model columns to destination fields or properties.
Play Hightouch Video
Learn more about Hightouch.
Play Hightouch Video
Learn more about Hightouch.
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Official Interactive Demo

Hightouch demo available

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367 Hightouch Reviews

4.6 out of 5
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367 Hightouch Reviews
4.6 out of 5
367 Hightouch Reviews
4.6 out of 5

Hightouch Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HightouchQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Anna-Lisa D.
AD
Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Hightouch?

HighTouch allows me as a product manager to tweak and edit our data integration between our platform/data warehouse and our CRM tool, HubSpot. Its connection with mongo and snowflake allows us to easily filter and query the data before we sync it. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

HighTouch needs to improve their error reporting, especially for large batches. Right now it takes a long time to generate the error report in a CSV with line items but it would help us better troubleshoot to be able to get this faster/at all. Also needs better logging when errors occur. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

We need to connect customer data from our data systems (mongo, snowflake) to HubSpot, our CRM tool. It allows us to filter out any unnecessary data through JSON queries and easily schedule these jobs to run daily and in order via sequences. Review collected by and hosted on G2.com.

Yi Yun T.
YT
Analytics Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it!

Customer support is fantatstic too. Highly recommended! Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Bringing data together from multiple platforms, especially from the database and warehouse into other services downstream such as marketing automation tools, googlesheets, CRM tools etc. Review collected by and hosted on G2.com.

NH
Customer Success Rep
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Hightouch?

It integrates with all the different tools we use, and was the only solution I could find that does this. Other similar software would integrate with most, but lack 1-2. This was allowed me to integrate our database, to our CRM, and our CSP (and more). Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

If you have limited data you need to sync then it's a great starter solution. But it gets very expensive if you need to use the paid solution. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

We're able to integrate our site data, database warehouse, CRM and CSP together. Data can then be shared between all of these different sources. Everything is automatically synced after we query our database, and it goes straight to our CRM and our CSP. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

Once it's properly setup, it's easy to understand the basic features. Building models and activating syncs is very straightforward. The customer support works very well in the slack channel, although other messaging tools could be supported. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The usability and smoothness of interface usage could be improved. The possibility of ordering the lists of models and sycns would be very helpful, for example. Also, I would like to have the option to duplicate syncs to reuse some settings (with option to change de model). Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

We can use it as a hub to gather data from our datalake and sending them to other endpoints. This provides us a good amount of flexibility to solve problems ina simple way. Review collected by and hosted on G2.com.

Jules J.
JJ
Lead Analytics Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic Review from User Profile
Incentivized Review
(Original )Information
What do you like best about Hightouch?

The global experience is nice, the web interface, drag and drop and "json" edition, github integration, the ability to tag different assets...

The integration with dbt is really deep (access to models and also jobs) Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Investigation on warnings and errors can be improved. Also it's not always clear what is the strategy implemented to change the data (what if data is already good in the destination?).

It's an expensive tool, so it's worth it if you have multiple sync per destionations. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Synchronising our Datawarehouse with Operational tools (owned and used by multiple Business units).

It help us to keep a clean process that can be edit easily at any time Review collected by and hosted on G2.com.

Brett W.
BW
Sr Data Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

Hightouch is an extremely flexible platform, when we're deciding how to do something I can't tell you how many times the answer is "we can do it with hightouch". Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

The most difficult part of using hightouch is how the user needs to be extremely careful with their primary keys, especially with event driven syncs. I wouldn't necessarily trust a less experienced analyst or engineer to get everything set up correctly. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Hightouch lets us set up real time alerts to slack so stakeholders can know as soon as something they care about happens in the platform. This supports both our ops and product teams. We also use it to sync data transformed with dbt in our data warehouse to financial planning tools, customer service platforms, and a few other places. Review collected by and hosted on G2.com.

Derek P.
DP
Senior Analytics Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Hightouch?

The ability to reverse ETL sync to push data into third-party platforms increases data accessibility. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

I haven't seen nor come across anything I dislike about the product. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

When our sales department wanted to view information on our clients, Salesforce wouldn't provide the complete picture unless manual data entry was done. The ability to do a reverse ETL sync unblocks this issue. Review collected by and hosted on G2.com.

Marcos C.
MC
Investor and Advisor
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

AI Decisioning for create personalized user jorney.

I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Maybe, include BR suport for brazillian customers Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Organize my customer data and explore communication journeys in order to improve my product convertion Review collected by and hosted on G2.com.

RS
Data Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

Easy to integrate with diffrent destinations. They have good customer support. Nicole DeSantis from customer support has helped me debug issue faser and very responsive. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Schema and debugging was harder to setup initally. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

I use Hightough to write data from warehouse to diffrent tools, and it has helped me do it seamlessly. Review collected by and hosted on G2.com.

WW
Sales Operations
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Hightouch?

There's a seamless workflow for our data team to create data frames, and for systems owners to connect that data. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Its object associations in HubSpot could be improved Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

Getting ecommerce data into hubspot Review collected by and hosted on G2.com.