SAP Emarsys Pros and Cons

An all in one tool which helped us mitigate the need for having to pay for multiple tools. Review collected by and hosted on G2.com.

Forecasting campaigns can be more accurate which I think they will fix in the long run. Review collected by and hosted on G2.com.

It is highly personalized and provides great data Review collected by and hosted on G2.com.

The organization of it could use some updating Review collected by and hosted on G2.com.

The marketing automation was great to use. Review collected by and hosted on G2.com.

Some of the AI features were not very good. Review collected by and hosted on G2.com.

Very intuitive system! I love the way it uses all the data we collect from our audience to create a well planned communication. This will be a game changer for us to extend the capabilities of our marketing teams and improve our customer engagement. Review collected by and hosted on G2.com.

Nothing! Im still new to the system so there's a lot to learn. Review collected by and hosted on G2.com.

Its a best tool for any marketing team for doing Omni channel marketing , having a features with Ai , automation , personalization , audits and analytics Review collected by and hosted on G2.com.

Overall good tool , but it seems to be little confusing for beginners Review collected by and hosted on G2.com.

Emarsys is a powerful marketing automation platform that stands out for its user-friendly interface. Review collected by and hosted on G2.com.

Emarsys' single organizational structure limits its utility for complex businesses. Review collected by and hosted on G2.com.

Love it I use it very often, the many features .The easy to use interface and implementation and also Integration. Also the customer support was very reponsive Review collected by and hosted on G2.com.

The cost can be a downside, specially for smaller organizations. Review collected by and hosted on G2.com.

its is the best tool any organisation can use for marketing , has alot of features Ai , Automation , personalization and many more Review collected by and hosted on G2.com.

nothing so far , best in the market & convenient Review collected by and hosted on G2.com.

Constantly developing over time to make best use of the technology (e.g. AI), whilst also allowing custom fields and set up - to match our complex business needs Review collected by and hosted on G2.com.

Reporting aspects have always been quite basic, when reviewing channel actions - e.g. for email they have all the basics that you would expect, but looking deeper into the months combined results isn't easy (and sometimes not possible). For more complex queries, we feed the coms history into a combined SCV and use Faststats to interegate.

However, upgrades to Customer Lifecycle elements have proven very useful, and I know that they are working on better reporting solutions for the future. Review collected by and hosted on G2.com.

Emarsys has become a key driver in taking our CRM strategy to the next level. It is definitely an intuitive and user-friendly platform. Setting up email campaigns and crafting intricate automation flows feels far easier than other platforms used previously, allowing us to focus more on strategy and creativity rather than getting bogged down in technicalities.

What's truly impressive is the level of detail we can achieve with segmentation. It has enabled us to create hyper-targeted campaigns that resonate on a personal level. Having our account manager set up on our internal comms channel has been a great help, and Emarsys support and guidance tend to be efficient and helpful

The platform's commitment to staying ahead of the curve is evident in its consistent innovation. Features like Mobile Wallet and AI have expanded our capabilities, and the options for personalization and campaign visualization are also worth noting. Review collected by and hosted on G2.com.

While the data and reporting tools are good enough for the most part, there are moments when exporting revenue/campaign data could be much better. And those last-minute functionality errors can be a bit frustrating – like receiving warnings about missing links or alt text when everything’s actually in place.

The platform also lacks the ability to precisely pinpoint a customer's position within their journey at any given time, which does hinder us in regards to understanding customer progression and activity. Review collected by and hosted on G2.com.