SAP Emarsys Features
What are the features of SAP Emarsys?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Online Behavior Tracking
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
- Web Analytics
- Revenue Analytics
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Technology Glossary Features
View definitions of the features and discover new technology terms.
SAP Emarsys Categories on G2
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Integration
Data Import & Export Tools | Based on 113 SAP Emarsys reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 82% (Based on 113 reviews) | |
Integration APIs | Based on 107 SAP Emarsys reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 79% (Based on 107 reviews) | |
Breadth of Partner Applications | Based on 73 SAP Emarsys reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 79% (Based on 73 reviews) |
Platform
Customization | Based on 109 SAP Emarsys reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 77% (Based on 109 reviews) | |
Workflow Capability | Based on 91 SAP Emarsys reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 81% (Based on 91 reviews) | |
User, Role, and Access Management | Based on 108 SAP Emarsys reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 86% (Based on 108 reviews) | |
Internationalization | Based on 62 SAP Emarsys reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 83% (Based on 62 reviews) | |
Sandbox / Test Environments | Based on 64 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 69% (Based on 64 reviews) | |
Performance and Reliability | Based on 94 SAP Emarsys reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 87% (Based on 94 reviews) | |
Output Document Generation | Based on 61 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 79% (Based on 61 reviews) | |
Custom Tracking Domain | As reported in 43 SAP Emarsys reviews. Ability to define a custom domain from which emails are sent. | 84% (Based on 43 reviews) | |
Multiple Domains | As reported in 42 SAP Emarsys reviews. Able to send emails from multiple domains. | 84% (Based on 42 reviews) | |
Dedicated IP | See feature definition | Ability to use a dedicated IP for deliverability. This feature was mentioned in 39 SAP Emarsys reviews. | 88% (Based on 39 reviews) |
Documentation | As reported in 53 SAP Emarsys reviews. Availability and quality of documentation for API, code library, implementation, and set up. | 82% (Based on 53 reviews) | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. This feature was mentioned in 48 SAP Emarsys reviews. | 86% (Based on 48 reviews) | |
Tracking & Reporting | As reported in 62 SAP Emarsys reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 86% (Based on 62 reviews) | |
Enterprise Scalability | Based on 45 SAP Emarsys reviews. Provides features and infrastructure to allow scaling for large organizations. | 80% (Based on 45 reviews) | |
Performance and Reliability | Emails are consistently received and software performs reliably. This feature was mentioned in 60 SAP Emarsys reviews. | 85% (Based on 60 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. This feature was mentioned in 50 SAP Emarsys reviews. | 86% (Based on 50 reviews) | |
Integrations - Mobile Marketing | Based on 20 SAP Emarsys reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 85% (Based on 20 reviews) | |
Internationalization | As reported in 33 SAP Emarsys reviews. Facilitates global text message and mobile marketing campaigns. | 87% (Based on 33 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 213 SAP Emarsys reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 88% (Based on 213 reviews) | |
Sending Outbound Emails | Based on 200 SAP Emarsys reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 88% (Based on 200 reviews) | |
Manage Email Deliverability | Based on 211 SAP Emarsys reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 86% (Based on 211 reviews) | |
Automated Email Responses | Based on 186 SAP Emarsys reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 84% (Based on 186 reviews) |
Online Marketing
Landing Pages and Forms | Based on 114 SAP Emarsys reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 71% (Based on 114 reviews) | |
Dynamic Content | Based on 148 SAP Emarsys reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 82% (Based on 148 reviews) | |
A/B Testing | Based on 173 SAP Emarsys reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 84% (Based on 173 reviews) | |
Mobile Optimized | Based on 170 SAP Emarsys reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 82% (Based on 170 reviews) | |
Search Tracking and Optimization | As reported in 116 SAP Emarsys reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 80% (Based on 116 reviews) |
Lead Management
Marketing Lead Database | Based on 135 SAP Emarsys reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 80% (Based on 135 reviews) | |
Data Quality Management | Based on 151 SAP Emarsys reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 79% (Based on 151 reviews) | |
Segmentation | Based on 195 SAP Emarsys reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 195 reviews) | |
Lead Scoring and Grading | Based on 121 SAP Emarsys reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 80% (Based on 121 reviews) | |
Lead Nurturing | Based on 118 SAP Emarsys reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 82% (Based on 118 reviews) | |
Online Behavior Tracking | Based on 144 SAP Emarsys reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 83% (Based on 144 reviews) | |
Automated Alerts and Tasks | Based on 108 SAP Emarsys reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 81% (Based on 108 reviews) | |
CRM Lead Integration | Based on 106 SAP Emarsys reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 83% (Based on 106 reviews) |
Campaign Management
Program Management | See feature definition | Based on 142 SAP Emarsys reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 85% (Based on 142 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 86 SAP Emarsys reviews. | 82% (Based on 86 reviews) | |
Calendaring | Based on 78 SAP Emarsys reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 78% (Based on 78 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 50 SAP Emarsys reviews. | 74% (Based on 50 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 60 SAP Emarsys reviews. | 77% (Based on 60 reviews) | |
Social Sharing | Based on 70 SAP Emarsys reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 80% (Based on 70 reviews) | |
Social Campaigns | Based on 69 SAP Emarsys reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 78% (Based on 69 reviews) | |
Social Media Engagement | Based on 61 SAP Emarsys reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 78% (Based on 61 reviews) | |
Social Media Advertising | Based on 71 SAP Emarsys reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 77% (Based on 71 reviews) |
Reporting & Analytics
Basic Reporting | Based on 200 SAP Emarsys reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 81% (Based on 200 reviews) | |
Web Analytics | Based on 141 SAP Emarsys reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 79% (Based on 141 reviews) | |
ROI Analytics | Based on 129 SAP Emarsys reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 78% (Based on 129 reviews) | |
Revenue Analytics | Based on 139 SAP Emarsys reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 76% (Based on 139 reviews) | |
SEO / Keyword Analytics | As reported in 76 SAP Emarsys reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 77% (Based on 76 reviews) |
Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 23 SAP Emarsys reviews. | 79% (Based on 23 reviews) | |
Engagement | Based on 26 SAP Emarsys reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | 81% (Based on 26 reviews) | |
Entry and Exit Pages | Based on 19 SAP Emarsys reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 79% (Based on 19 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 22 SAP Emarsys reviews. | 80% (Based on 22 reviews) | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. This feature was mentioned in 21 SAP Emarsys reviews. | 81% (Based on 21 reviews) | |
Retention | Accurately measure bounce rate. 23 reviewers of SAP Emarsys have provided feedback on this feature. | 84% (Based on 23 reviews) | |
Return | Track user return rates and related metrics. 22 reviewers of SAP Emarsys have provided feedback on this feature. | 77% (Based on 22 reviews) | |
Conversions | Track what proportion of users convert via a certain action. 24 reviewers of SAP Emarsys have provided feedback on this feature. | 83% (Based on 24 reviews) | |
Funnels | As reported in 21 SAP Emarsys reviews. See how many users proceed down a certain path to conversion. | 82% (Based on 21 reviews) |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. This feature was mentioned in 29 SAP Emarsys reviews. | 80% (Based on 29 reviews) | |
Trending | Based on 26 SAP Emarsys reviews. Report on how any user activity has changed over time. | 81% (Based on 26 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. This feature was mentioned in 24 SAP Emarsys reviews. | 76% (Based on 24 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 28 SAP Emarsys reviews. | 85% (Based on 28 reviews) | |
Mobile Reporting | See feature definition | As reported in 26 SAP Emarsys reviews. Analytic tools are also available for mobile and tablet versions of websites. | 81% (Based on 26 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 21 SAP Emarsys reviews. | 78% (Based on 21 reviews) | |
Custom Reports and Dashboards | As reported in 25 SAP Emarsys reviews. Allows users to easily build customized reports and dashboards. | 81% (Based on 25 reviews) | |
Campaign Performance | Based on 73 SAP Emarsys reviews. Measuring overall campaign performance across recipients. | 83% (Based on 73 reviews) | |
Domain Reputation | Measuring overall reputation related to specific sending domains. This feature was mentioned in 60 SAP Emarsys reviews. | 80% (Based on 60 reviews) | |
Brand Reputation | As reported in 52 SAP Emarsys reviews. Measuring overall reputation of brand based on all email activity. | 80% (Based on 52 reviews) | |
Blacklist and Whitelist | As reported in 57 SAP Emarsys reviews. Tracking recipient tagging of domains for blacklists and whitelists. | 77% (Based on 57 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. This feature was mentioned in 24 SAP Emarsys reviews. | 81% (Based on 24 reviews) | |
Site Search Reporting | As reported in 21 SAP Emarsys reviews. Report on keywords used in internal searches. | 78% (Based on 21 reviews) | |
Load Time Monitoring | As reported in 18 SAP Emarsys reviews. Track load times on different devices and systems. | 81% (Based on 18 reviews) | |
Campaign Tracking | Based on 25 SAP Emarsys reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 83% (Based on 25 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 20 SAP Emarsys reviews. | 81% (Based on 20 reviews) | |
Promotional Messages | See feature definition | Based on 20 SAP Emarsys reviews. Able to deploy promotional or other pop-up messages based on user actions. | 83% (Based on 20 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 23 SAP Emarsys reviews. | 76% (Based on 23 reviews) |
Administration
API / Integrations | As reported in 27 SAP Emarsys reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 71% (Based on 27 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. 25 reviewers of SAP Emarsys have provided feedback on this feature. | 77% (Based on 25 reviews) | |
Performance and Reliability | Based on 29 SAP Emarsys reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 84% (Based on 29 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 29 SAP Emarsys reviews. | 86% (Based on 29 reviews) | |
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 68 SAP Emarsys reviews. | 85% (Based on 68 reviews) | |
Preset Template Availability | Quantity and quality of preset email templates for administrators to construct their own emails. 62 reviewers of SAP Emarsys have provided feedback on this feature. | 81% (Based on 62 reviews) | |
Custom Unsubscribe | As reported in 61 SAP Emarsys reviews. Able to customize the unsubscribe templates, handler, and tracking. | 79% (Based on 61 reviews) | |
Email Segmentation | See feature definition | Based on 71 SAP Emarsys reviews. Able to segment transactional emails based on their purpose. | 87% (Based on 71 reviews) |
Detailed Server Logs | As reported in 45 SAP Emarsys reviews. Detailed logs for tracking and debugging mail server activity. | 77% (Based on 45 reviews) | |
Notifications | Alerts administrator whenever a pre-set event occurs. 53 reviewers of SAP Emarsys have provided feedback on this feature. | 83% (Based on 53 reviews) | |
Integration | Integrates with software or mobile apps via SDK or API | Not enough data | |
Geofencing | Allows users to designate geofences for location-based marketing campaigns | Not enough data | |
Wi-Fi Marketing | Targets customers based on their Wi-Fi connection | Not enough data | |
Beacons | Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns | Not enough data | |
IP Geolocation | Targets customers based on IP data | Not enough data |
Integrations
Webhooks | See feature definition | As reported in 37 SAP Emarsys reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 85% (Based on 37 reviews) |
Event Tracking API | Based on 46 SAP Emarsys reviews. API used to track the status of emails. | 82% (Based on 46 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) 46 reviewers of SAP Emarsys have provided feedback on this feature. | 83% (Based on 46 reviews) | |
Spam Filter Testing | Based on 46 SAP Emarsys reviews. Testing to ensure emails do not go to recipient's spam folder. | 83% (Based on 46 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. 36 reviewers of SAP Emarsys have provided feedback on this feature. | 82% (Based on 36 reviews) | |
Campaign Analysis | Based on 60 SAP Emarsys reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 84% (Based on 60 reviews) | |
Uninstall Tracking | Based on 30 SAP Emarsys reviews. Measures user-level uninstall insights. | 79% (Based on 30 reviews) | |
Custom Dashboards | Based on 46 SAP Emarsys reviews. Creates custom data views to suit every team member's needs. | 83% (Based on 46 reviews) |
Campaigns
Proximity Marketing | Based on 34 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 82% (Based on 34 reviews) | |
Push Notifications | Based on 36 SAP Emarsys reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 85% (Based on 36 reviews) | |
Bulk SMS | Based on 31 SAP Emarsys reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns | 88% (Based on 31 reviews) | |
Two-Way Text Messaging | As reported in 23 SAP Emarsys reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 81% (Based on 23 reviews) | |
Email Campaigns | Based on 55 SAP Emarsys reviews. Personalizes and optimizes email mobile marketing campaigns. | 93% (Based on 55 reviews) | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. 53 reviewers of SAP Emarsys have provided feedback on this feature. | 89% (Based on 53 reviews) | |
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data |
Engagement
Coupons and Promotions | Based on 43 SAP Emarsys reviews. Sends out coupons and promotions to reward and entice mobile device users. | 83% (Based on 43 reviews) |
Marketing Operations
ROI Tracking | Based on 49 SAP Emarsys reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 83% (Based on 49 reviews) | |
Data Collection | Based on 63 SAP Emarsys reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 86% (Based on 63 reviews) | |
Customer Insights | Based on 61 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 84% (Based on 61 reviews) | |
Multi-User Access | Based on 63 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 89% (Based on 63 reviews) |
Campaign Activity
Campaign Insights | Based on 75 SAP Emarsys reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 84% (Based on 75 reviews) | |
Reports and Dashboards | Based on 81 SAP Emarsys reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 84% (Based on 81 reviews) | |
Campaign Stickiness | Based on 55 SAP Emarsys reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 83% (Based on 55 reviews) | |
Multichannel Tracking | Based on 55 SAP Emarsys reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 82% (Based on 55 reviews) | |
Brand Optimization | Based on 53 SAP Emarsys reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 85% (Based on 53 reviews) | |
Predictive Analytics | As reported in 54 SAP Emarsys reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 83% (Based on 54 reviews) |
Diagnosis
IP Address | IP address quality analysis. 41 reviewers of SAP Emarsys have provided feedback on this feature. | 74% (Based on 41 reviews) | |
Domains | Sending domain quality analysis. This feature was mentioned in 46 SAP Emarsys reviews. | 78% (Based on 46 reviews) | |
Content | As reported in 52 SAP Emarsys reviews. Email content analysis. | 81% (Based on 52 reviews) | |
Policy Compliance | Determing email and domain compliance with policies such as DMARC. This feature was mentioned in 45 SAP Emarsys reviews. | 77% (Based on 45 reviews) |
Tracking
Processing Time | Based on 50 SAP Emarsys reviews. Measuring of delivery latency/processing time. | 73% (Based on 50 reviews) | |
Placement | Tracking which folder email appears in. This feature was mentioned in 42 SAP Emarsys reviews. | 74% (Based on 42 reviews) | |
Open Rate | As reported in 65 SAP Emarsys reviews. Tracking open rate across recipients. | 83% (Based on 65 reviews) | |
Time to Open | Based on 59 SAP Emarsys reviews. Tracking time between delivery and open. | 80% (Based on 59 reviews) | |
Alerts | Based on 39 SAP Emarsys reviews. Notifications related to placement and opening. | 76% (Based on 39 reviews) |
Analytics
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. | Not enough data | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. | Not enough data | |
Audience Insights | Helps users understand audience demographics and evaluate visitor behavior. | Not enough data | |
Reports & Dashboards | Create reports and dashboards to analyze results of campaigns. | Not enough data | |
Personalization | Streamlines personalization by integrating customer data repositories into systems that deliver content. | Not enough data | |
Marketing Automation | Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels. | Not enough data | |
Campaign Performance | Track and report on performance metrics and conversions | Not enough data | |
Audience Insights | Report on audience demographics and engagement | Not enough data |
Content Management
Customizable Templated Workflows | Suggested workflows that can be adopted as is or adapted to fit business needs. | Not enough data | |
Asset Management | System allows the storage and management of rich media files. | Not enough data |
Design & Development
No-Code App Development | Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes. | Not enough data | |
Low-Code App Development | Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding. | Not enough data | |
Self-Service Capabilities | Customers have a route to update account details, payments and information themselves. | Not enough data |
Marketing
Geolocation | Identifies users when they enter or exit a predefined geolocation | Not enough data | |
Campaign Automation | Generates an automated notification, text message, or in-app message to users in a predefined geolocation | Not enough data | |
Analytics | As reported in 10 SAP Emarsys reviews. Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. | 80% (Based on 10 reviews) | |
Security Compliance | Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy 10 reviewers of SAP Emarsys have provided feedback on this feature. | 73% (Based on 10 reviews) |
Visitor Behavior
Monitoring | Based on 84 SAP Emarsys reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 88% (Based on 84 reviews) | |
Targeting | Based on 91 SAP Emarsys reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 90% (Based on 91 reviews) | |
Guided Selling | Based on 69 SAP Emarsys reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing | 84% (Based on 69 reviews) |
Templates
Library | Based on 86 SAP Emarsys reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 81% (Based on 86 reviews) | |
Customization | Based on 88 SAP Emarsys reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 88% (Based on 88 reviews) | |
Optimization | Based on 85 SAP Emarsys reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 86% (Based on 85 reviews) |
Personalization
Recommendation | Based on 93 SAP Emarsys reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 88% (Based on 93 reviews) | |
Content | Based on 83 SAP Emarsys reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 86% (Based on 83 reviews) | |
Cart Abandonment | Based on 84 SAP Emarsys reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 86% (Based on 84 reviews) | |
Search | Based on 59 SAP Emarsys reviews and verified by the G2 Product R&D team. Optimize search based on the role of the user or inventory availability | 87% (Based on 59 reviews) | |
Personalization Engine | Based on 77 SAP Emarsys reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 89% (Based on 77 reviews) | |
Product Recommendations | Based on 88 SAP Emarsys reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 87% (Based on 88 reviews) | |
A/B Testing | Based on 86 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 88% (Based on 86 reviews) | |
Personalized Messaging | Based on 83 SAP Emarsys reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 89% (Based on 83 reviews) |
Multichannel
Web | Based on 77 SAP Emarsys reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 85% (Based on 77 reviews) | |
Based on 107 SAP Emarsys reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 91% (Based on 107 reviews) | ||
Mobile | Based on 79 SAP Emarsys reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 86% (Based on 79 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 12 reviewers of SAP Emarsys have provided feedback on this feature. | 88% (Based on 12 reviews) | |
Customer Profiles | Allows users to build and analyze customer profiles. This feature was mentioned in 11 SAP Emarsys reviews. | 88% (Based on 11 reviews) |
Targeting
Behavioral Targeting | As reported in 10 SAP Emarsys reviews. Presents messaging depending on customer behavior. | 85% (Based on 10 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. | Not enough data | |
Triggered Emails | As reported in 12 SAP Emarsys reviews. Emails triggered by customer activity or behavior. | 89% (Based on 12 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. This feature was mentioned in 11 SAP Emarsys reviews. | 89% (Based on 11 reviews) |
Personalized Content
Recommendation Engine | Based on 12 SAP Emarsys reviews. Provides recommendations based on customer metrics. | 83% (Based on 12 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | As reported in 10 SAP Emarsys reviews. Personalizes web experiences and presented content based on customer metrics. | 90% (Based on 10 reviews) |
Text Messaging
Bulk SMS | Enables users to send mass text message campaigns This feature was mentioned in 13 SAP Emarsys reviews. | 91% (Based on 13 reviews) | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Text Scheduler | Based on 13 SAP Emarsys reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time | 92% (Based on 13 reviews) | |
Automatic Replies | Provides automatic text message replies to recipients | Not enough data | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text This feature was mentioned in 11 SAP Emarsys reviews. | 92% (Based on 11 reviews) | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio | Not enough data | |
Personalization | As reported in 14 SAP Emarsys reviews. Offers features for personalizing text messages based on customer information or past behavior | 89% (Based on 14 reviews) | |
Transactional SMS | Allows users to establish automated workflows and triggers to deliver transactional text messages This feature was mentioned in 10 SAP Emarsys reviews. | 90% (Based on 10 reviews) |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions | Not enough data | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Administration
Marketing Campaigns | Based on 95 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 89% (Based on 95 reviews) | |
Reports & Analytics | Based on 102 SAP Emarsys reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 86% (Based on 102 reviews) | |
User Data | Based on 93 SAP Emarsys reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 88% (Based on 93 reviews) | |
Integrations | Based on 81 SAP Emarsys reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 84% (Based on 81 reviews) |
Platform Basics
Dynamic Segmentation | As reported in 38 SAP Emarsys reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). | 86% (Based on 38 reviews) | |
Journey Optimization | Based on 38 SAP Emarsys reviews. Automates the testing and optimization of customer-facing messaging and campaigns. | 86% (Based on 38 reviews) |
Platform Data
Journey Reporting | As reported in 35 SAP Emarsys reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 81% (Based on 35 reviews) | |
Trends Reporting | As reported in 37 SAP Emarsys reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics. | 80% (Based on 37 reviews) | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. 41 reviewers of SAP Emarsys have provided feedback on this feature. | 84% (Based on 41 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 34 SAP Emarsys reviews. | 78% (Based on 34 reviews) |
Platform Additional Functionality
Journey Mapping | As reported in 34 SAP Emarsys reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 75% (Based on 34 reviews) | |
Integrations | As reported in 32 SAP Emarsys reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 79% (Based on 32 reviews) | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 30 SAP Emarsys reviews. | 79% (Based on 30 reviews) |
SMS Platform
Reporting | As reported in 14 SAP Emarsys reviews. Provides pre-built or customizable performance reports | 83% (Based on 14 reviews) | |
Automation | Automates tasks and features for added convenience This feature was mentioned in 14 SAP Emarsys reviews. | 92% (Based on 14 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data | |
Text-to-Landline | Text enables landline phones so users can receive text messages sent to an existing business number | Not enough data | |
Short Codes | Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | Not enough data | |
API Integration | Facilitates the integration of text messaging into existing business applications through an SMS gateway API This feature was mentioned in 10 SAP Emarsys reviews. | 90% (Based on 10 reviews) |
Loyalty Experience
Loyalty Engine | Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors. | Not enough data | |
Rewards | Offers a flexible and customizable reward system. | Not enough data | |
Membership | Segments customers into tiers or membership groups. This feature was mentioned in 11 SAP Emarsys reviews. | 89% (Based on 11 reviews) | |
Personalization | Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc. This feature was mentioned in 16 SAP Emarsys reviews. | 89% (Based on 16 reviews) | |
Gamification | Provides gamified features such as badges, achievements, and leaderboards. | Not enough data | |
Loyalty Cards | Includes tools for managing and designing branded physical or digital loyalty cards. | Not enough data |
Loyalty Platform
Communication Tools | Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications. | Not enough data | |
Customer Relationship Management (CRM) | Allows users to view and manage customer profiles within the platform. 12 reviewers of SAP Emarsys have provided feedback on this feature. | 93% (Based on 12 reviews) | |
Loyalty Analytics | Offers comprehensive analytics to track ROI and engagement with the loyalty program. | Not enough data | |
Localization | Based on 10 SAP Emarsys reviews. Supports multiple languages and currencies. | 93% (Based on 10 reviews) | |
Integrations | Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. This feature was mentioned in 12 SAP Emarsys reviews. | 92% (Based on 12 reviews) |
