Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Content Libraries

Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

Salesforce Marketing Cloud Engagement Categories on G2

Social Media Management

SMS Marketing

Email Marketing

Email Template Builder

Customer Journey Mapping

Mobile Marketing

Push Notification

Location-Based Marketing

Social Media Management

SMS Marketing

Email Marketing

Email Template Builder

Customer Journey Mapping

Mobile Marketing

Push Notification

Location-Based Marketing

Filter for Features

Platform

User, Role, and Access Management	Based on 438 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	82% (Based on 438 reviews)
Internationalization	As reported in 338 Salesforce Marketing Cloud Engagement reviews.	80% (Based on 338 reviews)
Performance and Reliability	Based on 448 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	82% (Based on 448 reviews)
Optimization	Optimizes marketing campaigns for mobile devices. 30 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	92% (Based on 30 reviews)
Integrations - Mobile Marketing	As reported in 31 Salesforce Marketing Cloud Engagement reviews. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.	90% (Based on 31 reviews)
Internationalization	Facilitates global text message and mobile marketing campaigns. 31 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	88% (Based on 31 reviews)

Integration

Data Import & Export Tools	Based on 423 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	80% (Based on 423 reviews)
Integration APIs	Based on 378 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	78% (Based on 378 reviews)
Breadth of Partner Applications	Based on 358 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	80% (Based on 358 reviews)
CRM Integration	Based on 164 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Integrates with CRM software, which can help provide context to your mailing lists.	88% (Based on 164 reviews)
Social Media Integration	Based on 157 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Integrates with Social Media platforms, which can help expand your reach.	85% (Based on 157 reviews)
E-Commerce Integration	Based on 147 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Integrates with e-commerce platforms, which can link directly to your online store.	84% (Based on 147 reviews)

Email Marketing

Email and Mobile Preview	Based on 919 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.	82% (Based on 919 reviews)
Manage Email Lists	Based on 937 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.	81% (Based on 937 reviews)
High-Volume Sending	Based on 913 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Ability to send thousands of unique, personalized emails per second.	86% (Based on 913 reviews)
Building and Personalizing Emails	Based on 945 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	81% (Based on 945 reviews)
Sending Outbound Emails	Based on 951 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	86% (Based on 951 reviews)
Manage Email Deliverability	Based on 923 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	83% (Based on 923 reviews)
Automated Email Responses	Based on 788 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	82% (Based on 788 reviews)
Multi-user Account	Based on 275 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Enables multiple users to login to the same account to maintain a single account for your entire marketing team.	86% (Based on 275 reviews)
Surveys	Ability to send secure and personalized survey invites to your contact list. 185 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	85% (Based on 185 reviews)

Reporting & Analytics

A/B Testing		Based on 748 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team. Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.	80% (Based on 748 reviews)
Basic Reporting		Based on 881 Salesforce Marketing Cloud Engagement reviews and verified by the G2 Product R&D team.	81% (Based on 881 reviews)

Social Management

Social Analytics		As reported in 25 Salesforce Marketing Cloud Engagement reviews. Reports on the performance of social media posts and campaigns.	95% (Based on 25 reviews)
Social Publishing		Allows the creation, management, and scheduling of content to be shared across social media channels. 25 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	88% (Based on 25 reviews)
Campaign Optimization		Based on 24 Salesforce Marketing Cloud Engagement reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.	92% (Based on 24 reviews)
Social Engagement	See feature definition	Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 23 Salesforce Marketing Cloud Engagement reviews.	92% (Based on 23 reviews)
Social Ads		Provides features for managing and optimizing paid advertisements across social channels. 22 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	90% (Based on 22 reviews)
Campaign Planning		Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. This feature was mentioned in 23 Salesforce Marketing Cloud Engagement reviews.	92% (Based on 23 reviews)
Hashtag Capabilites		Based on 17 Salesforce Marketing Cloud Engagement reviews. Monitor hashtags, their trends, and analytics across all social media platforms	92% (Based on 17 reviews)

Analysis

Application Attribution	Attributes app installs to the marketing campaigns and media sources that drove it. 34 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	87% (Based on 34 reviews)
Campaign Analysis	Based on 34 Salesforce Marketing Cloud Engagement reviews. Measures impact and effectiveness of mobile marketing campaigns.	92% (Based on 34 reviews)
Uninstall Tracking	Based on 32 Salesforce Marketing Cloud Engagement reviews. Measures user-level uninstall insights.	84% (Based on 32 reviews)
Custom Dashboards	Creates custom data views to suit every team member's needs. This feature was mentioned in 30 Salesforce Marketing Cloud Engagement reviews.	91% (Based on 30 reviews)

Campaigns

Proximity Marketing	Based on 32 Salesforce Marketing Cloud Engagement reviews. Collects geo-location data on mobile users to customize relevant campaigns.	88% (Based on 32 reviews)
Push Notifications	Based on 30 Salesforce Marketing Cloud Engagement reviews. Pushes notifications or text messages to mobile devices	92% (Based on 30 reviews)
Bulk SMS	Provides templates for mass mobile messaging campaigns This feature was mentioned in 31 Salesforce Marketing Cloud Engagement reviews.	90% (Based on 31 reviews)
Two-Way Text Messaging	Facilitates two-way text messaging to encourage consumer engagement and loyalty 29 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	92% (Based on 29 reviews)
Email Campaigns	Personalizes and optimizes email mobile marketing campaigns. This feature was mentioned in 30 Salesforce Marketing Cloud Engagement reviews.	94% (Based on 30 reviews)
Audience Segmentation	As reported in 30 Salesforce Marketing Cloud Engagement reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.	91% (Based on 30 reviews)
Customize	As reported in 23 Salesforce Marketing Cloud Engagement reviews. Allow users to customize their messages.	93% (Based on 23 reviews)
Scheduling	Based on 22 Salesforce Marketing Cloud Engagement reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages	91% (Based on 22 reviews)
Retarget	As reported in 23 Salesforce Marketing Cloud Engagement reviews. Retarget your messages based on previous user engagement.	91% (Based on 23 reviews)
Segmentation	Segment audience based on device type, location, demographics, customer behavior, etc. 21 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	90% (Based on 21 reviews)
Triggered Notifications	As reported in 22 Salesforce Marketing Cloud Engagement reviews. Automate notifications based on user behavior	91% (Based on 22 reviews)

Engagement

Coupons and Promotions

Based on 29 Salesforce Marketing Cloud Engagement reviews. Sends out coupons and promotions to reward and entice mobile device users.

89%

(Based on 29 reviews)

Administration

Integration	Integrates with software or mobile apps via SDK or API 18 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	95% (Based on 18 reviews)
Geofencing	Based on 18 Salesforce Marketing Cloud Engagement reviews. Allows users to designate geofences for location-based marketing campaigns	93% (Based on 18 reviews)
Wi-Fi Marketing	Targets customers based on their Wi-Fi connection 18 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	84% (Based on 18 reviews)
Beacons	As reported in 19 Salesforce Marketing Cloud Engagement reviews. Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns	89% (Based on 19 reviews)
IP Geolocation	Based on 18 Salesforce Marketing Cloud Engagement reviews. Targets customers based on IP data	90% (Based on 18 reviews)

Marketing

Geolocation	Identifies users when they enter or exit a predefined geolocation 19 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	93% (Based on 19 reviews)
Campaign Automation	As reported in 18 Salesforce Marketing Cloud Engagement reviews. Generates an automated notification, text message, or in-app message to users in a predefined geolocation	97% (Based on 18 reviews)
Analytics	Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc. 19 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	96% (Based on 19 reviews)
Security Compliance	Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy This feature was mentioned in 18 Salesforce Marketing Cloud Engagement reviews.	96% (Based on 18 reviews)

Analytics

Campaign Performance		Based on 22 Salesforce Marketing Cloud Engagement reviews. Track and report on performance metrics and conversions	93% (Based on 22 reviews)
Audience Insights		Based on 21 Salesforce Marketing Cloud Engagement reviews. Report on audience demographics and engagement	92% (Based on 21 reviews)

Templates

Text and Themes	Allow users to edit text and themes on email templates This feature was mentioned in 39 Salesforce Marketing Cloud Engagement reviews.	85% (Based on 39 reviews)
Stock Images	Provide a library of stock images to use for emails This feature was mentioned in 40 Salesforce Marketing Cloud Engagement reviews.	86% (Based on 40 reviews)
Proofing	Based on 38 Salesforce Marketing Cloud Engagement reviews. Offer email proofing capabilities	89% (Based on 38 reviews)
Mobile Responsive	As reported in 39 Salesforce Marketing Cloud Engagement reviews. Provide mobile responsive email templates	88% (Based on 39 reviews)

Edit

Pre-Made	As reported in 37 Salesforce Marketing Cloud Engagement reviews. Offer pre-made email templates	88% (Based on 37 reviews)
Build	As reported in 38 Salesforce Marketing Cloud Engagement reviews. Allow users to create their own email templates	89% (Based on 38 reviews)
HTML	Based on 37 Salesforce Marketing Cloud Engagement reviews. Use drag-and-drop HTML editing to create email templates	91% (Based on 37 reviews)

Logistics

Analytics	Based on 38 Salesforce Marketing Cloud Engagement reviews. Provide analytics reporting so that users can see how their campaigns perform	92% (Based on 38 reviews)
Issues	Allow for users to identify potential issues that would stop their emails from sending 37 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	82% (Based on 37 reviews)
Integrations	Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 39 Salesforce Marketing Cloud Engagement reviews.	87% (Based on 39 reviews)
Shareable Link	Based on 39 Salesforce Marketing Cloud Engagement reviews. Ability to share email templates via a link to collect feedback on the created emails easily	87% (Based on 39 reviews)

Text Messaging

Bulk SMS	Enables users to send mass text message campaigns 20 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	94% (Based on 20 reviews)
Two-Way Text Messaging	Based on 22 Salesforce Marketing Cloud Engagement reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty	87% (Based on 22 reviews)
Text Scheduler	Based on 21 Salesforce Marketing Cloud Engagement reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time	89% (Based on 21 reviews)
Automatic Replies	Based on 20 Salesforce Marketing Cloud Engagement reviews. Provides automatic text message replies to recipients	89% (Based on 20 reviews)
Automatic URL Shortening	Based on 20 Salesforce Marketing Cloud Engagement reviews. Provides automatic URL shortening to use less characters via text	88% (Based on 20 reviews)
MMS Marketing	As reported in 22 Salesforce Marketing Cloud Engagement reviews. Sends out multimedia via text messages, such as coupons, pictures, and audio	84% (Based on 22 reviews)
Personalization	Offers features for personalizing text messages based on customer information or past behavior 21 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	92% (Based on 21 reviews)
Transactional SMS	Based on 22 Salesforce Marketing Cloud Engagement reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages	89% (Based on 22 reviews)

Optimization

A/B Testing	As reported in 21 Salesforce Marketing Cloud Engagement reviews. Test variations of a push notification on a portion of users and track conversions	90% (Based on 21 reviews)
Personalization	Based on 22 Salesforce Marketing Cloud Engagement reviews. Personalize messages with contextual data such as customer names or product recommendations	94% (Based on 22 reviews)
Rich Notifications	As reported in 21 Salesforce Marketing Cloud Engagement reviews. Enhance messages with images, emojis, animated gifs, or videos	94% (Based on 21 reviews)
Integrations	Integrate with third-party marketing or e-commerce software This feature was mentioned in 22 Salesforce Marketing Cloud Engagement reviews.	87% (Based on 22 reviews)

Platform Basics

Templates	Provide templates for customer journey mapping to jumpstart the process. 45 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	86% (Based on 45 reviews)
Exporting	Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 45 Salesforce Marketing Cloud Engagement reviews.	86% (Based on 45 reviews)
Multi-user Access and Collaboration	Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 45 Salesforce Marketing Cloud Engagement reviews.	87% (Based on 45 reviews)
Multiple Personas	Based on 44 Salesforce Marketing Cloud Engagement reviews. Provide the ability to compare the experiences of multiple personas in one journey map.	86% (Based on 44 reviews)
Data Analytics	Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. This feature was mentioned in 45 Salesforce Marketing Cloud Engagement reviews.	87% (Based on 45 reviews)

Content & Collaboration

Content Calendar		Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. This feature was mentioned in 24 Salesforce Marketing Cloud Engagement reviews.	93% (Based on 24 reviews)
Content Library	See feature definition	Allows users to upload and publish brand content from a shared library. 23 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	95% (Based on 23 reviews)
Shared Inbox		Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 23 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	91% (Based on 23 reviews)
Approval Workflows		Based on 23 Salesforce Marketing Cloud Engagement reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.	92% (Based on 23 reviews)
Users and Permissions		As reported in 23 Salesforce Marketing Cloud Engagement reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.	93% (Based on 23 reviews)
Content Creation		Provides features for creating or editing social media assets. This feature was mentioned in 22 Salesforce Marketing Cloud Engagement reviews.	89% (Based on 22 reviews)

SMS Platform

Reporting	Provides pre-built or customizable performance reports 20 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	91% (Based on 20 reviews)
Automation	Automates tasks and features for added convenience 21 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	94% (Based on 21 reviews)
White Label	Offers a white labeling service for agencies or resellers to customize platform branding 22 reviewers of Salesforce Marketing Cloud Engagement have provided feedback on this feature.	84% (Based on 22 reviews)
Text-to-Landline	Text enables landline phones so users can receive text messages sent to an existing business number This feature was mentioned in 22 Salesforce Marketing Cloud Engagement reviews.	79% (Based on 22 reviews)
Short Codes	Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 20 Salesforce Marketing Cloud Engagement reviews.	86% (Based on 20 reviews)
API Integration	Based on 21 Salesforce Marketing Cloud Engagement reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API	89% (Based on 21 reviews)