Salesforce Marketing Cloud Account Engagement Reviews & Product Details

Salesforce is a powerhouse for marketing because it brings everything—customer data, automation, analytics, and AI—into one place. With tools like Marketing Cloud, businesses can personalize campaigns, track customer interactions, and automate emails, social media, and ads with ease. The AI-powered insights help predict customer behavior, so you’re not just guessing what works. Plus, the integration with sales and service means marketing efforts actually connect to real business results. If you want a platform that streamlines everything and helps drive engagement, Salesforce is hard to beat. Review collected by and hosted on G2.com.

Salesforce can be overwhelming, especially for small teams or those new to CRM and marketing automation. The platform is packed with features, but that also means a steep learning curve and a complex setup process. Pricing can be a big downside too. Review collected by and hosted on G2.com.

The functionality I appreciate most about Salesforce Marketing Cloud Account Engagement is the capability to assist me in meeting hyper-personalization at scale. With so many tools and features, it is easy to design entire campaigns that are customized to suit my customers’ needs and interests. Review collected by and hosted on G2.com.

Though Salesforce Marketing Cloud Account Engagement has proved to be one of the strength tools in our marketing, there are a couple of areas to which I object.

One of the biggest challenges is the platform's complexity. With all the tools and features at your disposal, it can be overwhelming to learn and master. This has produced a steep learning curve for some of our employees, which has slowed adoption and implementation.

The second category to mention is that of expense. With any enterprise-level solution, Salesforce Marketing Cloud Account Engagement is not inexpensive. While the payoff is certainly worth the investment, it will be a barrier to entry for some smaller or low-budgeted companies. Review collected by and hosted on G2.com.

I liked the seamless integration aspect of having the information for said particular potential customer or client on hand. I was able to quickly know the basic information of the customer before making a call or getting in touch with said person. Review collected by and hosted on G2.com.

I don't believe this was a salesforcce issue but more of our department issue in that there was no structure or consistency when inputting the customer or clients data. Titles were all over the place and it was a case of there being multiple instances of the same account or lead being worked on. Review collected by and hosted on G2.com.

In this case, the name changes are likely a good thing. It means the product has been improved and revised over the years. We had an SF partner do a Quick start implementation for us and it's been pretty smooth sailing ever since. Once we go to know how our webforms and other lead sources and are integrated with our Salesforce instance, we were off and running. We track all incoming Leads as Prospects and Campaign members. We have been much more able to organize our events and trade shows using the app's features; we can also better assess our spend on such marketing initatives. Review collected by and hosted on G2.com.

We are still learning about some of the nuances of the app. We were a little surprised to find that importing mass sets of Contacts/Leads, added an influx to our Leads in counts (we thought those were only naturing occuring). But that could be the say our system is set up. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud Account Engagement offers various tools to optimise marketing strategies. The system perfectly integrates with our Salesforce CRM, meaning we can pull all the correct prospect data and send the right messages to the right people. We use the tool daily, as it not only includes email campaign functionality but also provides insights into website traffic. Overall, the platform's automated features make it the ultimate B2B marketing tool for creating leads. Review collected by and hosted on G2.com.

The only downside of the platform is that the built-in email template builder isn't amazing. This means it would be best practice to use an external email template tool, which you can then import into account engagement. Review collected by and hosted on G2.com.

I used Salesforce B2B account during my last internship at a software pediatric company. I liked the lead nurturing and automation feature the best, as it makes it super easy to create automated email sequences for my manager. Review collected by and hosted on G2.com.

Maybe it was the server or speed that my company used, but I did find the user interface to load slower. It's nothing major but a few more seconds to get to the next page would've been better as I was cranking out many emails a day. Review collected by and hosted on G2.com.

seamless integration with the Salesforce ecosystem, marketing and sales teams can work in sync, the best part is dynamic content and segmentation which is absolutely essential in the current world of AI. Review collected by and hosted on G2.com.

The automation rules and segmentation are powerful but they have processing delays, reporting and analytics could be more robust. Review collected by and hosted on G2.com.

We use Salesforce Marketing Cloud Account Engagement (aka pardot) along with the Salesforce CRM and Salesfoece sales cloud. It integrates with both these to bring an end-to-end sales/marketing automation tool to track and engage leads. Review collected by and hosted on G2.com.

Salesforce is a little cumbersome to use sometimes and you may need to access some of the tutorials to get some of the things done. Review collected by and hosted on G2.com.

This platform really extends the functionality of Salesforce and it's data to a whole other level. Having insights into what your customers/contatcs leads etc are doing across multiple channels is marketing gold. Being able to track a lead as they respond t an automated campain based email, click through to your website, look at your products and then fill in a contact us form and generting leads, tasks, alerts and notifications means you will know what you need to discuss with them long before you actually talk to them. It integrates into the salesfroce platform with native connectors. it can link tith surevey sites, websites. It's used weekly at our company and the implemntaton was seamless. Simply buy a licence and configure the connections and you are good to go. Review collected by and hosted on G2.com.

It's not cheap. You do get what you pay for but in reality it will be out of reach for most sub $100MM companies. Occasionally tere is some incositincies between data across the Account Engaement and the base salesforce platfomrs but it can be avoided with some dilient master data governance in the Salesforce data. Review collected by and hosted on G2.com.

Its user services and user interface that helps users access the tool Review collected by and hosted on G2.com.

its features and a few limitations with the browser Review collected by and hosted on G2.com.