Literally nothing. I can't think of ONE thing about this clunky, antiquated platform that I actually like. Review collected by and hosted on G2.com.
Let's start with filtering... Filtering and sorting isn't possible from the main Prospect list. I make segmented lists every time I want to pull review a group of names meeting a certain criteria. Yeah I can add the custom fields into the table, but can I sort through them? NOPE. Ridiculous.
Speaking of list building...Why on EARTH does it take upwards of 30 minutes to populate a list? In Hubspot it takes seconds, a couple of minutes at the most. But they also arent as necessary because - guess what - I can filter and sort from the main Prospect list!
The Engagement Studio is a nightmare. You have to hit Pause to make the tiniest edit, and there is zero actual reporting and dashboards on the Engagement Studio on ANY level.
Customizable dashboards -there arent any. The native reporting for assets isnt actually reporting, its just pulls things into a table, and doesnt help me AT ALL. You cant sort through the data without exporting everything to Excel. I want to track prospects on a daily basis, and not all prospects are synced to SF, obviously; otherwise what would be the point of nurturing.
Tracking page views is a pain. Half the names dont end up in the lists they're supposed to from the completion actions because lord knows why. Also, Completion Actions shouldnt be based on one thing. Need If/Then functionality across all areas where CA's are available.
Email reporting is non-existent. We have to download ridiculous excel spreadsheets to analyze our data. And I know I can actually track email engagement in Salesforce, but 95% of the time, the numbers dont match, so I have to backtrack and figure out where the disparity is. Same with the numbers in the Engagement Studio report and the lists I pull from it.
Update - doing 2022 metrics, the numbers exported don’t match the numbers Im looking at on the screen, and it’s the SAME INFORMATION. Also, if I want to measure the metrics from emails used in automated drips - forget it. The metrics from email templates only give you a fraction of the available information.
The "new" email builder in Lightning is so antiquated I dont even know why its promoted. I cant make global design settings. AND it's confusing to use. Not sure why everyone was so hyped about it. Template vs Content vs Builder vs XYZ....its just a nightmare, and offers very little design flexibility. We ended up just sticking with the original builder, even though we have to build everything in code like its 2002, not 2022.
"Help" articles are from, like, 2011, meaning they havent updated anything in years. And the articles dont help anyway. I have to google and find 3rd party blogs to help get questions answered. And moving it to Lightning doesnt make it better, it just puts it in the Salesforce framing, which *actually* is annoying because now when I have multiple tabs open, I cant distinguish between Pardot and SF and I am very often flipping between the two.
The scoring is awful and non-customizable. I can't trust the numbers I have to present because they vary from list to list. I spend SO much extra time just cross checking data. Also, make the prospect landing page isnt customizable. There are certain fields I would love to have pinned so I dont have to scroll and search every single time. The pop-ups in the Activity section on the prospect landing pages are always frozen if you accidentally hover over them.
This rant is just off the top of my head.
Update re: the email Lightning Builder. Issues I am dealing with literally today: It only has like 3 or 4 design modules, no universal branding, you cant easily edit image sizes, you cant test with custom send information, you also have to be 100% ready to send to add the send/suppress lists or adjust completion actions - if not, you cant save the settings and have to start from scratch and reenter everything, you can only suppress 5 lists at a time, cloning emails doesn't clone campaign, lists, etc.
Update re: File storage. You can only have 1000 MB of files. That goes insanely fast. Review collected by and hosted on G2.com.
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Ease of data and analytics that it allows you to view after you create a drip campaign
It's a simple platform where we can align
2,383 out of 2,384 Total Reviews for Salesforce Marketing Cloud Account Engagement
Overall Review Sentiment for Salesforce Marketing Cloud Account Engagement
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Salesforce is a powerhouse for marketing because it brings everything—customer data, automation, analytics, and AI—into one place. With tools like Marketing Cloud, businesses can personalize campaigns, track customer interactions, and automate emails, social media, and ads with ease. The AI-powered insights help predict customer behavior, so you’re not just guessing what works. Plus, the integration with sales and service means marketing efforts actually connect to real business results. If you want a platform that streamlines everything and helps drive engagement, Salesforce is hard to beat. Review collected by and hosted on G2.com.
Salesforce can be overwhelming, especially for small teams or those new to CRM and marketing automation. The platform is packed with features, but that also means a steep learning curve and a complex setup process. Pricing can be a big downside too. Review collected by and hosted on G2.com.
The functionality I appreciate most about Salesforce Marketing Cloud Account Engagement is the capability to assist me in meeting hyper-personalization at scale. With so many tools and features, it is easy to design entire campaigns that are customized to suit my customers’ needs and interests. Review collected by and hosted on G2.com.
Though Salesforce Marketing Cloud Account Engagement has proved to be one of the strength tools in our marketing, there are a couple of areas to which I object.
One of the biggest challenges is the platform's complexity. With all the tools and features at your disposal, it can be overwhelming to learn and master. This has produced a steep learning curve for some of our employees, which has slowed adoption and implementation.
The second category to mention is that of expense. With any enterprise-level solution, Salesforce Marketing Cloud Account Engagement is not inexpensive. While the payoff is certainly worth the investment, it will be a barrier to entry for some smaller or low-budgeted companies. Review collected by and hosted on G2.com.
I liked the seamless integration aspect of having the information for said particular potential customer or client on hand. I was able to quickly know the basic information of the customer before making a call or getting in touch with said person. Review collected by and hosted on G2.com.
I don't believe this was a salesforcce issue but more of our department issue in that there was no structure or consistency when inputting the customer or clients data. Titles were all over the place and it was a case of there being multiple instances of the same account or lead being worked on. Review collected by and hosted on G2.com.
In this case, the name changes are likely a good thing. It means the product has been improved and revised over the years. We had an SF partner do a Quick start implementation for us and it's been pretty smooth sailing ever since. Once we go to know how our webforms and other lead sources and are integrated with our Salesforce instance, we were off and running. We track all incoming Leads as Prospects and Campaign members. We have been much more able to organize our events and trade shows using the app's features; we can also better assess our spend on such marketing initatives. Review collected by and hosted on G2.com.
We are still learning about some of the nuances of the app. We were a little surprised to find that importing mass sets of Contacts/Leads, added an influx to our Leads in counts (we thought those were only naturing occuring). But that could be the say our system is set up. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Account Engagement offers various tools to optimise marketing strategies. The system perfectly integrates with our Salesforce CRM, meaning we can pull all the correct prospect data and send the right messages to the right people. We use the tool daily, as it not only includes email campaign functionality but also provides insights into website traffic. Overall, the platform's automated features make it the ultimate B2B marketing tool for creating leads. Review collected by and hosted on G2.com.
The only downside of the platform is that the built-in email template builder isn't amazing. This means it would be best practice to use an external email template tool, which you can then import into account engagement. Review collected by and hosted on G2.com.
I used Salesforce B2B account during my last internship at a software pediatric company. I liked the lead nurturing and automation feature the best, as it makes it super easy to create automated email sequences for my manager. Review collected by and hosted on G2.com.
Maybe it was the server or speed that my company used, but I did find the user interface to load slower. It's nothing major but a few more seconds to get to the next page would've been better as I was cranking out many emails a day. Review collected by and hosted on G2.com.
seamless integration with the Salesforce ecosystem, marketing and sales teams can work in sync, the best part is dynamic content and segmentation which is absolutely essential in the current world of AI. Review collected by and hosted on G2.com.
The automation rules and segmentation are powerful but they have processing delays, reporting and analytics could be more robust. Review collected by and hosted on G2.com.
We use Salesforce Marketing Cloud Account Engagement (aka pardot) along with the Salesforce CRM and Salesfoece sales cloud. It integrates with both these to bring an end-to-end sales/marketing automation tool to track and engage leads. Review collected by and hosted on G2.com.
Salesforce is a little cumbersome to use sometimes and you may need to access some of the tutorials to get some of the things done. Review collected by and hosted on G2.com.
Automation, Integration with Salesforce CRM, Analytics, Lead Nurturing, Lead Scoring, Multi Channel Marketing.These benefits collectively enhance engagement,lead management and marketing effectiveness Review collected by and hosted on G2.com.
Complexity, Cost, Learning Curve, Limited Social Media Integration. Despite these potential downsides, many organisation find the benefits of pardot when it comes to enhancing their marketing efforts and customer engagement Review collected by and hosted on G2.com.
This platform really extends the functionality of Salesforce and it's data to a whole other level. Having insights into what your customers/contatcs leads etc are doing across multiple channels is marketing gold. Being able to track a lead as they respond t an automated campain based email, click through to your website, look at your products and then fill in a contact us form and generting leads, tasks, alerts and notifications means you will know what you need to discuss with them long before you actually talk to them. It integrates into the salesfroce platform with native connectors. it can link tith surevey sites, websites. It's used weekly at our company and the implemntaton was seamless. Simply buy a licence and configure the connections and you are good to go. Review collected by and hosted on G2.com.
It's not cheap. You do get what you pay for but in reality it will be out of reach for most sub $100MM companies. Occasionally tere is some incositincies between data across the Account Engaement and the base salesforce platfomrs but it can be avoided with some dilient master data governance in the Salesforce data. Review collected by and hosted on G2.com.
