The team at Redeye clearly all very knowledgeable and really know their stuff and have been helpful in building out new campaigns and using data to drive changes. The design templates are all professionally put together and the team work collaboratively with us on content etc. Review collected by and hosted on G2.com.
The platform takes a bit of getting used to and is not massively intuitive and this is compounded by the training not being that great. In terms of building the actual emails it would be good to have drag and drop design as per other systems. Response times can be a bit slow and projects can be slow to implement but the quality of input and the skill of the team makes up for this. Review collected by and hosted on G2.com.
The platform is simple to navigate, segments and schedules can be easily set up and reported on to see performance of individual mailers, both in the campaigns and within intelligence suite. Review collected by and hosted on G2.com.
Sometimes the platform can be slightly slow when loading creatives etc. but overall the platform is great. Review collected by and hosted on G2.com.
I really appreciate the client services and support we get from our account management team. They are always super friendly and I feel like they get our brand and all that we work towards as if they were members of our own team Review collected by and hosted on G2.com.
Sometimes things take a long time to get processed however, it can be expected when most asks are more development heavy. Review collected by and hosted on G2.com.
I enjoy their professionalism, outstanding support and want to help the organisation achieve. The organisation works with the client services and account managers to support email deployments. Review collected by and hosted on G2.com.
There are some features that are not available or limitations with some campaigns - however, these are often discussed, and resolutions and alternatives are found. Review collected by and hosted on G2.com.
Find the fact it is straightforward to use and intuitive, a great help, especially when first starting out. Review collected by and hosted on G2.com.
Can sometimes be slow or won't load creatives when building a segment, meaning I have to log out and start again., Review collected by and hosted on G2.com.
Multichannel campaign / data management tool all in one place makes it easy to proudce impactful campaigns in close to real time. I enjoy the fact that the team are able to produce marketing campaigns on the fly as opposed to waiting for an analyst to create a selection for them, thus slowing the process down. Review collected by and hosted on G2.com.
Dynamic content in template builder could use an update so its more intuative, and does not rely on coding in creative manager. Review collected by and hosted on G2.com.
The Redeye platform is great for catering to the way you want to work, whether you use the built-in email designer or build your emails externally, whether you want to control every detail of your scheduling or allow the predictive and automated systems to lead your comms. The drag and drop interface for campaign setup is easy to use and features many options in order to create effective customer journeys. The built-in rendering preview is amazing! Reporting on results is extremely extensive, giving both numerical and visual representations of campaign performance. The team are friendly and always available for support and advice, whatever the issue! Review collected by and hosted on G2.com.
I find that the interface as a whole can be a bit clunky and unintuitive, with multiple paths to the same functions, from opening campaigns to viewing results. Some menu options seem completely redundant, like the 'email' option under campaigns (I'm not sure what this does or how this differs to the 'campaign list') or the template manager which doesn't seem to be useful for anything. Other options seem broken or in need of an overhaul, like the image manager which only allows one image to be uploaded at a time and then won't let you preview it or view the image URL to copy and paste into external HTML docs. Managing dynamic content can be tricky without applying it to an email first, and managing dynamic content rules can be difficult, especially when working in teams of multiple users. I also feel like the Redeye team have the capability to do so much more than the frontend of the platform will allow, but the only way to uncover these services is to ask or wait to be told about them (although the team does tend to be very proactive in communicating with clients!) Review collected by and hosted on G2.com.
The segmentation software works effectively enough to allow very detailed parameters to be targeted, and the ability to export directly to Google Ads / Optimize / Socials is also a bonus for easy retargeting within campaigns. Account support is also good. Review collected by and hosted on G2.com.
Exporting segments could be easier with a 'custom template' that pre-selects certain popular parameters to export, and more integrated data channels that are compatible with each other to allow cross-examination of segmented data within campaigns. The UI could be improved on the email builder, folder system & especially on the dynamic content blocks. Some amends & improvements to the marketing automation package are quite costly and were not documented explicitly in initial contract talks. Review collected by and hosted on G2.com.
Redeye has enabled us to move our email strategy on to the next level.
The system is rock solid and designed by UX professionals to provide an inuitive and user friendly interface.
Template creation is made easy using drag and drop to provide emails that are target device independent - something that was unattainable under our last blue chip company marketing system.
We are looking forward to untilising the many benefits of the behavioural data gathering aspect from Redeye. Review collected by and hosted on G2.com.
There are a few niggles around click allocation but the team at Redeye are uniquely responsive and are helping us run diagnostics to remdedy. Review collected by and hosted on G2.com.