RedEye Features
What are the features of RedEye?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Data Quality Management
- Segmentation
- Online Behavior Tracking
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
- Web Analytics
- Revenue Analytics
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Integration
Data Import & Export Tools | Based on 17 RedEye reviews. Ability to input, modify and extract data from the application in bulk through a structured file. | 82% (Based on 17 reviews) | |
Integration APIs | As reported in 16 RedEye reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 81% (Based on 16 reviews) | |
Breadth of Partner Applications | Based on 12 RedEye reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 68% (Based on 12 reviews) |
Platform
Customization | System provides sufficient customization to meet business requirements This feature was mentioned in 16 RedEye reviews. | 78% (Based on 16 reviews) | |
Workflow Capability | Based on 17 RedEye reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 75% (Based on 17 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 14 reviewers of RedEye have provided feedback on this feature. | 81% (Based on 14 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. 13 reviewers of RedEye have provided feedback on this feature. | 83% (Based on 13 reviews) | |
Sandbox / Test Environments | Based on 14 RedEye reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 76% (Based on 14 reviews) | |
Performance and Reliability | As reported in 18 RedEye reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 81% (Based on 18 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 43 RedEye reviews. | 82% (Based on 43 reviews) | |
Sending Outbound Emails | As reported in 43 RedEye reviews. Create targeted lists, schedule and manage bulk email sending. | 86% (Based on 43 reviews) | |
Manage Email Deliverability | As reported in 44 RedEye reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 84% (Based on 44 reviews) | |
Automated Email Responses | As reported in 34 RedEye reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 90% (Based on 34 reviews) |
Online Marketing
Landing Pages and Forms | Based on 26 RedEye reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 81% (Based on 26 reviews) | |
Dynamic Content | As reported in 37 RedEye reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 78% (Based on 37 reviews) | |
A/B Testing | Based on 36 RedEye reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 80% (Based on 36 reviews) | |
Mobile Optimized | Support mobile-optimized emails, online forms, and landing pages. 39 reviewers of RedEye have provided feedback on this feature. | 82% (Based on 39 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 24 RedEye reviews. | 77% (Based on 24 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 27 RedEye reviews. | 77% (Based on 27 reviews) | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. 39 reviewers of RedEye have provided feedback on this feature. | 85% (Based on 39 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 24 reviewers of RedEye have provided feedback on this feature. | 79% (Based on 24 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 25 reviewers of RedEye have provided feedback on this feature. | 81% (Based on 25 reviews) | |
Online Behavior Tracking | Based on 29 RedEye reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 82% (Based on 29 reviews) | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 22 RedEye reviews. | 77% (Based on 22 reviews) | |
CRM Lead Integration | As reported in 22 RedEye reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 84% (Based on 22 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 28 RedEye reviews. | 84% (Based on 28 reviews) |
Event / Webinar Marketing | Based on 17 RedEye reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 81% (Based on 17 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 16 RedEye reviews. | 82% (Based on 16 reviews) |
Social
Social Media Advertising | As reported in 19 RedEye reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 75% (Based on 19 reviews) |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. This feature was mentioned in 43 RedEye reviews. | 82% (Based on 43 reviews) | |
Web Analytics | Based on 27 RedEye reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 83% (Based on 27 reviews) | |
ROI Analytics | Based on 26 RedEye reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 81% (Based on 26 reviews) | |
Revenue Analytics | As reported in 26 RedEye reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 84% (Based on 26 reviews) |
Data Sourcing
Data Enrichment | Based on 17 RedEye reviews. Uses external data sources to improve customer profiles. | 79% (Based on 17 reviews) | |
Expandability | As reported in 16 RedEye reviews. Can be updated to accept new sources and types of data. | 85% (Based on 16 reviews) | |
Content Marketing | Based on 16 RedEye reviews. Can act as a content marketing platform. | 76% (Based on 16 reviews) | |
Multiple Devices | Based on 19 RedEye reviews. Can engage with customers across any device with a consistent message. | 82% (Based on 19 reviews) |
Intelligence
Marketing Metrics | As reported in 20 RedEye reviews. Provides analysis of marketing program ROI and efficiency. | 78% (Based on 20 reviews) | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 18 RedEye reviews. | 77% (Based on 18 reviews) | |
Recommendation Engine | As reported in 16 RedEye reviews. Uses artificial intelligence to provide suggestions based on desired outcomes. | 71% (Based on 16 reviews) |
