Quid Reviews & Product Details - Page 19

NetBase is a great tool because there are so many ways to analyze the data the platform pulls in from all across the internet. My client is particularly fond of the extensive word clouds and net sentiment features. These analyses allow our client to quickly understand how the brand is being talked about, and how the internet is feeling about the brand, at any given time. Review collected by and hosted on G2.com.

NetBase is pricey but definitely worth the cost. Review collected by and hosted on G2.com.

NetBase has a nice interface, and you can zero in on the information you need. Given the complexity of our business, we have to drill down to very specific audiences, and NetBase is a tool that's flexible enough to let us get there. Review collected by and hosted on G2.com.

It can be a bit of a challenge to filter out some of the noise, especially when I'm searching for business-to-business results. Getting social data only from B2B audiences isn't an easy ask, though, and I think that future releases of the product will help. Review collected by and hosted on G2.com.

NetBase is well suited for research, new business, and diving into broad topics and finding subtrends.It also does a great job of getting to a deeper level of sentiment and behaviors/attitudes that some other platforms through NLP and the use of themes (with more accuracy). The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly. For research projects where historical data is important, NetBase can go back 2 years without additional fees (competitors often charge a fee for more than 30 days historical).

Specific Pros:

Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.

The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.

The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs. Review collected by and hosted on G2.com.

Cons:

I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).

Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.

If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others. Review collected by and hosted on G2.com.

I've used many social listening tools, but NetBase has been by far one of the most intuitive and best solutions. We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights. The customer service is AMAZING! Review collected by and hosted on G2.com.

This tool is best suited to find audience and conversation insights, but it needs a little more work on the measurement and analytics piece. Nonetheless, I have truly enjoyed using this tool! Review collected by and hosted on G2.com.

Super interesting to see a somewhat real time capture of what is said with your brand. Very useful to gauge brand health. Review collected by and hosted on G2.com.

User interface is somewhat difficult to use Review collected by and hosted on G2.com.

The tool is great for tracking conversation volume. I especially like that the conversations can be extracted for evaluation. One particular capability I enjoy is viewing which posts are gaining the most traction surrounding a topic of choice, which can then be used to show examples of user-generated content. In addition, differentiating between owned and earned content is great. Review collected by and hosted on G2.com.

One drawback, is that whenever I would apply a language filter, at times the results come off a bit wonky (e.g. receive zero conversations). Not sure if that's a glitch. A simple fix is me just building a topic with your desired language (e.g. one in Spanish and one in English). Review collected by and hosted on G2.com.

Format of the tool is very well laid out and makes it easy to use. Love the many different word cloud options they provide. The crosstab feature is very useful for doing successful competitor analysis when paired with created themes. Being able to create dashboards allows for quick and easy client ready reports Review collected by and hosted on G2.com.

I wish I had more flexibility with the time, that it was easier to drill down and look at posts only occurring on Mondays and excluding anything from Tuesday-Sunday Review collected by and hosted on G2.com.

Netbase can solve a variety of business problems and questions, from campaign performance overviews to investigating the competitive landscape. The interface is relatively user friendly and they are constantly releasing new and improved features/functionality in conjunction with social platform changes. Review collected by and hosted on G2.com.

Although the frequent changes to features is helpful, it can also be challenging to become an "expert" with this tool. This is mostly due to the nature of social media constantly evolving, but I think regular training sessions are essential in order to stay up to date with the tool and to leverage it to its full capabilities. Review collected by and hosted on G2.com.

I found the "sound-byte" function to be incredibly valuable. Other social listening and media monitoring tools that I've used do not possess the same functionality, which has forced me to constantly refresh or reframe the parameters of my search query. Conversely, Netbase makes it easy to hone in on very granular data points and give my clients the service they deserve. Review collected by and hosted on G2.com.

My only real issue with Netbase is its reliance on decahose data to populate it's various dashboards and widgets. Clients often had an appetite for the firehose, but the data was sometimes cost prohibitive. Review collected by and hosted on G2.com.

Netbase is great for strong customer insights. We have been able to dig deeper into our overall category to gain an understanding of consumer behavior. In addition we are strongly using the tool to evaluate our share of voice in association to our competitors. Review collected by and hosted on G2.com.

The additional charges for features. We were excited about the 3D Audience Insights only to realize that we are going to have to pay additional costs. Also we were not fully aware of the service hours and how those were to be utilized throughout the year so now we are left with half a day of service hours and have 8 months remaining on contract. Review collected by and hosted on G2.com.