Quid Pricing Overview

We did a thorough evaluation of platforms for measuring and monitoring earned media across social and traditional media channels. Netbase checked all the boxes and provided all the core metrics along with a key area which entailed comparison of brands/products against features and buying criteria. The matrix reports are great, and we can swap different metrics in and out of the matrix along with how we'd like them to be compared across the two dimensions. Sentiment and emotional metrics are really great and were spot on when we checked the actual social and news content (something I encourage everyone to do). Sentiment was granular enough to show where the brand was rated versus other topics mentioned in a post or article. Again, sentiment and emotion need to be linked back to the target topic and not just the overall post.

We're still building out our dashboards and these appear flexible and thorough, i.e. nothing really missing. I really like that I can clone a dashboard and them modify the primary diver, i.e. a a competing brand, geo region, time period, etc. and all my dashboard work just carries through with the new topic lens. For example, I can create a super dialed-in view for our core product, and then create another one for a totally different product or sub-brand (if it's been defined as a topic).

We create some broad topics so we could expand our tracking of other sub-topics within it without having to expand our subscription (to additional topics). Netbase has been quite flexible versus other platforms which worry excessively about topics which are too broad and allow the user to circumvent media volumes thresholds.

There's extensive drill-down capabilities on almost every metric/dashboard element, so if you want to view the specific post/article and identity of the author, it's all there. We're expanding our dashboards to create some cool influencer tracking views. Review collected by and hosted on G2.com.

With all that power comes some setup challenges. Fortunately, Netbase provided enough onboarding sessions where we could define our topics, themes and influencers. They did most of the topic definition work which was amazing given the vagueness of some of our competing brand naming conventions. We opted to handle all the theme definitions and save our Netbase service ours for more in-depth metric/dashboard advisory services.

The only thing missing is the ability to create aggregate "scores" that roll-up and weight different metrics. I guess you could do this through the API, but we're happy staying on the platform at this time.

No issues with content cadence, and historical views provide some nice flexibility so we can define our own time periods, i.e. we're on a strange mid-calendar fiscal year, so quarterly naming can accommodate our company's fiscal year end.

We don't license premium news content, but it's available at an extra cost. Ideallly, I'd like it in the base platform since we miss coverage across large circulation paid-media providers today. Review collected by and hosted on G2.com.