
Netbase's handy widgets are a great way to assess and scope an in-depth media listening project or just identify some topline insights during brainstorming on the go Review collected by and hosted on G2.com.
Topic load times are often a bottleneck as tuning boolean queries takes too long to ensure they are optimised and cleaned sufficiently before diving into the results. Review collected by and hosted on G2.com.
Netbase makes it very easy to setup high frequency of queries due to GUI boolean setup and the topic tuner helps in setting up clean queries without noise in the data set. Review collected by and hosted on G2.com.
Setting competitor keywords works best with separate topics and i wish that was easier to do in single topic query. The integration with quid could be optimized better to pair with social listening data. The channel analytics could also be better integrated for pulling social media page metrics. Review collected by and hosted on G2.com.
I should say the technology (which is stellar) and their continuous effort to bring more value BUT in terms of what I like best, it's the fabulous people at Netbase Quid Review collected by and hosted on G2.com.
Small thing, but it feels like almost every time I enter Netbase there is an alert on system maintenance Review collected by and hosted on G2.com.
Very easy to create a topic
The cross-tab widget helps to get quicker and more insightful competitor analysis
Dashboards provide an easy-to-understand snapshot and generate periodic reports Review collected by and hosted on G2.com.
Rather than entering "include terms" every time to find a verbatim, a search bar within the tool would be beneficial. Review collected by and hosted on G2.com.
We did a thorough evaluation of platforms for measuring and monitoring earned media across social and traditional media channels. Netbase checked all the boxes and provided all the core metrics along with a key area which entailed comparison of brands/products against features and buying criteria. The matrix reports are great, and we can swap different metrics in and out of the matrix along with how we'd like them to be compared across the two dimensions. Sentiment and emotional metrics are really great and were spot on when we checked the actual social and news content (something I encourage everyone to do). Sentiment was granular enough to show where the brand was rated versus other topics mentioned in a post or article. Again, sentiment and emotion need to be linked back to the target topic and not just the overall post.
We're still building out our dashboards and these appear flexible and thorough, i.e. nothing really missing. I really like that I can clone a dashboard and them modify the primary diver, i.e. a a competing brand, geo region, time period, etc. and all my dashboard work just carries through with the new topic lens. For example, I can create a super dialed-in view for our core product, and then create another one for a totally different product or sub-brand (if it's been defined as a topic).
We create some broad topics so we could expand our tracking of other sub-topics within it without having to expand our subscription (to additional topics). Netbase has been quite flexible versus other platforms which worry excessively about topics which are too broad and allow the user to circumvent media volumes thresholds.
There's extensive drill-down capabilities on almost every metric/dashboard element, so if you want to view the specific post/article and identity of the author, it's all there. We're expanding our dashboards to create some cool influencer tracking views. Review collected by and hosted on G2.com.
With all that power comes some setup challenges. Fortunately, Netbase provided enough onboarding sessions where we could define our topics, themes and influencers. They did most of the topic definition work which was amazing given the vagueness of some of our competing brand naming conventions. We opted to handle all the theme definitions and save our Netbase service ours for more in-depth metric/dashboard advisory services.
The only thing missing is the ability to create aggregate "scores" that roll-up and weight different metrics. I guess you could do this through the API, but we're happy staying on the platform at this time.
No issues with content cadence, and historical views provide some nice flexibility so we can define our own time periods, i.e. we're on a strange mid-calendar fiscal year, so quarterly naming can accommodate our company's fiscal year end.
We don't license premium news content, but it's available at an extra cost. Ideallly, I'd like it in the base platform since we miss coverage across large circulation paid-media providers today. Review collected by and hosted on G2.com.
The ability to semantically cluster and visualize companies in a given area helps understand the landscape from a high level in a time-efficient manner. You are not limited by the availability of curated market maps; hence, can use Quid to analyze any sector/industry no matter how general or niche it might be. The UI for Quid is very intuitive, the visualizations are powerful, and there are frequent product updates based on user feedback. Review collected by and hosted on G2.com.
Specifically for Quid, there is room for improvement in the companies/startups data set. There are some issues with the integration of Cap IQ and Crunchbase datasets into one dataset; however, the product team has been working on resolving these issues. Review collected by and hosted on G2.com.
Top marks for usability. Very easy to set up topics and sample feeds to get the right data. Love the dashboard functionality too and have used it to build customized reporting for clients. I am a heavy user of the Quid network vizualization and moving between platforms use to be an issue earlier but is seamless now. very powerful to build and visualize a story with social and other data types. Review collected by and hosted on G2.com.
Sometimes it feels like the product focus is completely on the Netbase product, which is a bit disappointing for heavy Quid users. The data limits for the Quid visualization tool have remained unchanged for a while where social/media & companies data in the last few years has exploded. Makes it difficult to structure widescale analyses on Quid. Modification of Netbase topics and iterating on the analysis once set up can be a little time consuming. Review collected by and hosted on G2.com.
Ability to gather insights from any structured dataset or unstructured data sets. We use a combination of Netbase Quid visuals and PowerPoint to generate relevant insights. Review collected by and hosted on G2.com.
There are gaps in company data information that can be rectified. New data sources should be added. Sentiment scoring method can be more robust. Scientific article analysis offering should be explored. Review collected by and hosted on G2.com.
Social listening tools are a dime a dozen; what sets Netbase apart from competitors is their first-class customer support and service. Review collected by and hosted on G2.com.
The sentiment is always a struggle, but it doesn't negatively impact the usefulness of this product. Review collected by and hosted on G2.com.