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Pulsar Platform Reviews & Product Details

Carlos R.
CR
Data Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

We have been Pulsar customer since 2016 and the best part is that is always improving. We have use Trac, Core and the recent one Trends. All of them are easy to use and gives a lot of data. The best thing is that we can have plenty of users, so everyone can have access to the data.

The one we use the most is Core, that helps us analyze our own channels and competition. With owned channels, the plus is we can link our accounts. This permits us a clean are more throughout analysis of every channel (FB, INS; TW and YT). With the competition we can get public data so that helps to have it organized everything in one cluster.

With Trac is the same as Core, the thing you like the most is the easy way of using it and it´s visually clean.

Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

There is a few things one can dislike about Pulsar, most of the issues aren´t really their fault. With all the privacy actions that are being made by social platforms they have limited certain data. Besides that we haven´t had a real issue that made me dislike the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

Easy to use and with a good price. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Analyzing owned channels and reporting clients how is their channels behaving in social. The benefits are that is easier to show clients the data represented. Review collected by and hosted on G2.com.

Pulsar Platform Overview

What is Pulsar Platform?

Next generation audience intelligence platform Pulsar takes social data insights to a whole new level. Pulsar goes beyond keyword tracking and text mining, allowing you to map brand audiences and track how content spreads. We track all digital content (video, advert, website) on the social web, revealing see how it is shared across networks in real-time and who is sharing it. Additionally, we use cutting-edge data science, image analysis and premium data sources to help organizations in all industries improve their marketing. Our customers use Pulsar for brand tracking and campaign measurement, plus more strategic insight, e.g. to optimise media planning, spot new trends, understand social issues and get creative inspiration for new campaigns and products. Pulsar has three specialised offerings: - TRAC is the most advanced audience intelligence platform on the market, combining keyword, audience and content tracking. - CORE is a complete analytics tool to help you measure and optimize your social media performance and benchmark it against your competitors and the industry. - With RESEARCH, let us do the work for you. Our team of researchers and planners are here to help you scope your brief, deliver insights and craft strategies from one-off, or continuous programs. Our clients include: Havas, MEC, BBDO, Publicis, Spotify, Samsung, Facebook, Twitter and Tumblr.

Pulsar Platform Details
Languages Supported
Afrikaans, Arabic, Bengali, Bulgarian, Catalan, Czech, German, English, Basque, Finnish, French, Croatian, Armenian, Italian, Japanese, Central Khmer, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Albanian, Swedish, Chinese (Simplified)
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Product Description

Pulsar Platform is a complete monitoring and analytics tool to measure and optimize performance across your owned social channels and websites.


Seller Details
HQ Location
London, United Kingdom
Twitter
@PulsarPlatform
9,968 Twitter followers
LinkedIn® Page
www.linkedin.com
149 employees on LinkedIn®

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Overview Provided by:

Recent Pulsar Platform Reviews

ZA
zineb a.Enterprise (> 1000 emp.)
1.5 out of 5
"My PhD data vanished & the team inactive for 4 months. Without data security, the tool is useless"
I like the software, and how it evolves! I have been using the tool for years now, and I have always been happy by the sales and support team.
AC
Antonello C.Small-Business (50 or fewer emp.)
3.5 out of 5
"Positive aspects outweigh the negative ones."
Allows the identification of the target audience with easily understandable data visualizations and speed
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Robust & holistic product suite, coupled with excellent technical and strategic support"
I have been using Pulsar for around a year now and I am constantly amazed by the depth of analysis that can be conducted and the insights that can ...
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Pulsar Platform Media

Pulsar Platform Demo - Content performance
Identify the best creative, understand the most engaging keywords in your copy, and which formats work best on which channel.
Pulsar Platform Demo - Benchmark your marketing
Measure the performance of your digital channels and your content against any competitor or the entire industry.
Pulsar Platform Demo - Visual insights
Mine your complex social media, search and web data at a glance.
Pulsar Platform Demo - Audience segmentation
Map the communities in your audience and create data-driven personas using behavioral and affinities data.
Pulsar Platform Demo - Global and local trends
Track social media trending topics as they heat up and cool off in real-time, and see how the conversation spreads.
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Have you used Pulsar Platform before?
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31 out of 32 Total Reviews for Pulsar Platform

4.3 out of 5
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Pulsar Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Pulsar PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
ZA
Change and People Senior Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

I like the software, and how it evolves! I have been using the tool for years now, and I have always been happy by the sales and support team. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

Recently the current team is irresponsive when it comes to resolving issues. I had to rewrite the plan for my PhD because the data vanished. I sent countless email, received countless promises to resolve the issue but none has been implemented. I wrote an email to my university to state that the two years contract was useless and the contract was not respected by Pulsar. I am astonished by this as I am not at all used to this level of unprofessionalism especially that I used the tools for years. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

I based my PhD data on Pulsar needed the historical data. Review collected by and hosted on G2.com.

AC
dottore
Apparel & Fashion
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about Pulsar Platform?

Allows the identification of the target audience with easily understandable data visualizations and speed Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

They should eliminate the need to use boolean information to access deeper dives in research. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

It provides customizable and engaging reports with impressively high-quality resources. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

I have been using Pulsar for around a year now and I am constantly amazed by the depth of analysis that can be conducted and the insights that can be derived using Pulsar, all within a very user-friendly platform! Our dedicated Pulsar account managers also always provide excellent technical and strategic support - giving us advice on how best to use the platform and providing us with tips & tricks that can help us make the most of the tool & uncover brilliant insights that we might not have found otherwise. Their team is always available to support in any way they can. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

The only real limitations come down to the historical data restrictions imposed by platforms such as Facebook & Instagram (where, due to GDPR, we are only allowed to historically analyse the past 30 days of data) - but this isn't really a Pulsar limitation. In fact, the ability to collect realtime data on Pulsar helps us mitigate against that. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Using Pulsar, we have been able to uncover hidden truths/insights that we have used as the basis of some brilliant campaigns for some of our clients. The ability to create custom dashboards and share these with wider teams has really helped us achieve that. Review collected by and hosted on G2.com.

PD
CX Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

The Account Management and onboarding training is excellent! Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

Need more Facebook and LinkedIn insight! Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

Would certainly recommend Pulsar - easy to use, excellent training and support and nice, clean reporting. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Getting more brand insight and keeping key stakeholders informed Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

Pulsar is great, whether you're a social listening pro with superb boolean skills or a complete novice who is not sure where to start. Pulsar caters to both and allows you to listen across a wider variety of platforms than many others. It also, and this is really important, looks good. So much social listening software is horribly designed, and Pulsar isn't. The insights are easy to understand, you're in complete control of how you search, what you look for and the charts you create. You can export everything in a variety of formats depending on what you want to do with it, and the charts are good looking enough you can drag them straight into client decks. The customer service is amazing, and if you have a suggestion they will often add it to the backlog. I've used loads of listening software in my time and Pulsar is the one I come back to time and time again as it's the best all round product. Oh, and that was before the integration with Audiense, which has added an extra layer of awesome to my insights. If you're serious about data-backed decisions, Pulsar is the clear choice. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

There's not much I dislike, I think the only thing is that RTs and shares are counted as mentions so it's quite easy to run out of mentions if you're listening around bigger topics and you don't want to switch off RTs. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

I am at heart a social media strategist, and I wouldn't dream of creating a strategy without doing some listening with Pulsar first. It helps me identify my audience, flag potential pain points, streamline my sales funnel and inform my content strategy. And that's just for starters. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Pulsar Platform?

I like the competitor analysis feature. You can see the industry standard and your top competitors' overall performance and where you stand.

Very helpful when you are trying to build brand affinity and make sure you stand out in the industry. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

Not all social media platforms are connected yet. For example, no data from LinkedIn. Understand that it's a privacy issue, but other major platforms have their data collected.

Also, the API connection for Facebook and IG analytics for six hours. We need more data and accuracy, please! Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

A robust tool that may require some training to really get what you're looking for. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

We are solving how to collect accurate data. The benefits of having Pulsar Platform are seeing the actual impact (a measure of success) in our campaigns and our reach. We've developed better mythologies because of using the tool. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Pulsar Platform?

Best quality is the step-by-step set up guide to help ensure queries are focused on the business outcomes the data is meant to support or validate. Ease and ability to specifically track and report upon unique content or brand profiles. Variety of modules and additional solutions to build out a robust insights engine for marketers and their clients. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

Limitations with Twitter data with respect to country filter - unable to set country in order to collect data; must always be left open to "All" and rely upon strength of rest of query parameters to focus in on desired location. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Campaign performance, brand health of online communities, competitor audits, conversation scans, influencer identification, trending topics, persona creation and audience insights. Review collected by and hosted on G2.com.

Ben R.
BR
Strategy Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Pulsar Platform?

TRAC - building out insightful profiles that relate to key topics/ trends. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

The bugs and some of the UX issues on the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

Best supporting technology partner for social listening and brand monitoring. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Good customer service. Review collected by and hosted on G2.com.

Tom V.
TV
Research Analyst
Market Research
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Pulsar Platform?

Pulsar is a great platform with a relatively more user-friendly interface compared to many competitors. It offers a good blend of quality insight for your research, and ease of use. The minimalist design works well overall and the AI-generated visualisations are very intuitive. The support that comes with the platform is another strength. As well as available online support, the teams at Pulsar are always helpful and pleasant to deal with. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

Sometimes the platform may take a while to load the data.

The search setup took some getting used to. However, this has been largely improved following the recent update allowing search setup with Boolean. Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

Take your time to read through the definition of the metrics used throughout the platform before using Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Operating within market research, we utilise tools such as Pulsar to provide social insight besides our human analysis. Pulsar platform provides us with sufficient qualitative and quantitative output, helping us frame our research and produce reports efficiently. Review collected by and hosted on G2.com.

DE
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Pulsar Platform?

Pulsar is by far and away the most user-friendly out there. It makes setting up searches super simple and then when it comes to exploring data it enables you to cut through quickly. The setting-up advanced filters is simple and intuitive and the ability to create clusters is great for getting to really specific insights. Extraction of charts and data is very helpful and makes reporting easy. The regular stream of updates is always exciting to see coming through at such a pace. Plus the team are amazing - super helpful and very responsive. Review collected by and hosted on G2.com.

What do you dislike about Pulsar Platform?

My main bugbear for a while now has been the search set-up wizard and the lack of advanced search set-up - it was an irritation as it could take a while to input your syntax, but this I am pleased to say has now been sorted out with a new update this week! Like many others, the platform can be a little slow at 'crunching the data' sometimes, especially at busy times of day, but its not too bad and often quickly picks up. :) Review collected by and hosted on G2.com.

Recommendations to others considering Pulsar Platform:

It's a great platform! Easy to use, constantly developing and fab team. Review collected by and hosted on G2.com.

What problems is Pulsar Platform solving and how is that benefiting you?

Pulsar allows us to get really deep into the data, really quickly. Specialising in healthcare we need to hone in on target audiences (typically patients, healthcare professionals, advocates etc.) across all our work and Pulsar enables us to do that. Review collected by and hosted on G2.com.