Propel Features
What are the features of Propel?
Contact Management
- Media Database
- Record Management
- Relationship Management
- Segmentation
PR Management
- Communications
- Campaign Management
- Engagement Tracking
- PR Analytics
Workflow Automation
- Lead Scoring
- Pitching
- Campaign Scheduling
- Follow-ups
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Database
Media Database | Provides tools to help identify and house media oppurtunties and potential influencers. | Not enough data | |
Contact/Campaign Management | Allows users to manage campaigns, as well and media opportunities and influencer information. | Not enough data | |
Newsroom | Provides a centralized hub for all media opportunities and current news regarding relevant influencers. | Not enough data |
Outreach
Media Distribution | Gives visability into multiple media channels, allowing for optimal media exposure. | Not enough data | |
PR Planner | Helps the public relations process with planning tools to capatilize on media opportunities. | Not enough data | |
Social Media Services | Provides tools that help engage influencers and increase media contacts. | Not enough data |
Reporting
Monitoring | Provides analysis on media and influencer contacts, as well as the effectiveness of each action. | Not enough data | |
Response Desk | Helps respond to media inquires through automation features. | Not enough data | |
Impact Measurement | Measures the full impact of campaigns, as well as each individual influencer and media opportunity. | Not enough data | |
Keyword Targeting | Enables users to search media channels for specific keywords, brand mentions, or topics | Not enough data | |
Custom Feeds and Alerts | Allows users to create custom feeds and/or receive real-time alerts for relevant media mentions | Not enough data | |
Custom Reports | Allows users to build custom reports that can be shared with clients and stakeholders | Not enough data | |
Dashboards | Provides dashboards for quick visualizations of relevant media coverage and analytics | Not enough data |
User Rights/Roles
Version Control | Helps establish a permissions workflow, allowing and restricting access to different company materials. | Not enough data | |
Team Collaboration | Gives visability and allows team members to communicate effectively and collaboratively. | Not enough data |
Contact Management
Media Database | Provides a searchable database of potential PR leads and industry-relevant media contacts 11 reviewers of Propel have provided feedback on this feature. | 79% (Based on 11 reviews) | |
Record Management | As reported in 13 Propel reviews. Allows users to manage, sort, filter, and update contact records | 86% (Based on 13 reviews) | |
Relationship Management | Based on 14 Propel reviews. Records and consolidates all conversations and interactions with PR contacts | 83% (Based on 14 reviews) | |
Segmentation | As reported in 11 Propel reviews. Allows users to create and segment distribution lists to deliver PR content to the appropriate contacts | 86% (Based on 11 reviews) |
PR Management
Communications | As reported in 11 Propel reviews. Provides one or more channels for communicating with media influencers and stakeholders | 88% (Based on 11 reviews) | |
Campaign Management | As reported in 12 Propel reviews. Allows users to create, manage, and distribute PR campaigns | 89% (Based on 12 reviews) | |
Engagement Tracking | Measures and reports on contact engagement with PR content 12 reviewers of Propel have provided feedback on this feature. | 89% (Based on 12 reviews) | |
PR Analytics | Based on 14 Propel reviews. Provides reports on the effectiveness of PR campaigns | 89% (Based on 14 reviews) |
Workflow Automation
Lead Scoring | Automatically generates a score for each contact based on their previous engagement with PR content This feature was mentioned in 10 Propel reviews. | 80% (Based on 10 reviews) | |
Pitching | Provides email templates and/or tools for customizing PR pitches This feature was mentioned in 14 Propel reviews. | 87% (Based on 14 reviews) | |
Campaign Scheduling | Allows users to schedule PR campaigns to be distributed at a later date or time 11 reviewers of Propel have provided feedback on this feature. | 85% (Based on 11 reviews) | |
Follow-ups | As reported in 12 Propel reviews. Automates reminders and follow-up communication to contacts who haven’t engaged with content | 85% (Based on 12 reviews) |
Media Channels
Broadcast Media | Monitors broadcast media such as television and radio news | Not enough data | |
Print Media | Monitors print media such as newspapers and magazines | Not enough data | |
Online Media | Monitors online media such as blogs, websites, and social media | Not enough data |
Geographic Coverage
Local Media | Monitors media channels at the local level | Not enough data | |
National Media | Monitors media channels at the national level | Not enough data | |
International Media | Monitors international news coverage | Not enough data |
Monitoring & Listening
Social Measurement | Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | Not enough data | |
Influencer Identification | Identifies who is talking about your brand along with their influence over social communities. | Not enough data | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Sentiment Analysis | Determines whether mentions of your brand are positive, negative or neutral. | Not enough data | |
Social Reporting | Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. | Not enough data | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
