Profound helps us understand how we show up in LLMs and, more importantly, what that message looks like. We use it to track visibility, how often our content is being cited, and which prompts we’re being mentioned for. We also rely on prompt responses at scale to get a clearer picture of how we’re represented in LLMs overall. It’s one thing to be visible; it’s another for that information to be accurate and up to date.

We’ve built workflows around the data Profound provides, both with external AI tools and with Profound’s agents. We coordinate with our PR team on outreach to the domains being cited for the prompts we track, especially when we need to remediate incorrect or outdated information. We’ve also shaped parts of our content strategy around ways to better “train” the models, based on insights we glean from the platform. A lot of that comes from identifying visibility gaps, particularly around our intended market and target audience.

We also use the agent functionality to automate repeatable workflows. One agent we built in Profound reduced our content briefing process from 6+ hours to under 60 seconds, while still maintaining our internal standards.

Functionality continues to be added and the Profound team is shipping updates at a rapid pace. The sheets functionality means we can run agents across many pages at once, so if we need revised headers, FAQs, or some other content we can do so at scale. These features, alongside the prompt tracking, visibility into LLM performance, and deep understanding of our data provide a strong ROI as not only is this a platform that provides analytics, but it also executes work for our team, letting us build and iterate much faster. Review collected by and hosted on G2.com.

The only issue we've had is an occasional lag in page load times. There is a lot of information being pulled into the platform, so every once in awhile I'll head to my dashboard and it'll take a bit longer than usual to display the data. Review collected by and hosted on G2.com.

The main reason I found Profound useful over competitors is that it focuses on action and not just measurement. The amount of data available is far superior, having real numbers for prompts, makes a meaningful difference. The agentic AI actions and integrations make it even more powerful for teams to be able to speed up action taking. The UX is incredibly intuitive and each report has a neat ability to be able to drill deeper into the data. The support team and the onboarding materials are second-to-none. The application loads quickly and is very easy to use. The pricing is fair, considering how quickly the team improves and iterates new features. Review collected by and hosted on G2.com.

The main thing is that it is more expensive than the competition, but ultimately you get what you pay for. The pricing structure can make it tempting to add more topics than you need and ultimately make you less focused as a result, by measuring way more than you are capable to act on. Review collected by and hosted on G2.com.

What I like best about Profound is its clean and intuitive user interface. The platform is very easy to navigate, which makes it simple to find the information I need without spending time figuring out where things are. I also really appreciate the overall user experience — it feels streamlined and well organized. The most valuable part for me is the insights it provides around opportunities for improving AEO/GEO performance. Instead of just showing data, it helps identify areas that can be optimized and gives actionable direction, which makes it much more useful in day-to-day work. Review collected by and hosted on G2.com.

Nothing specific at the moment. Overall I like profound so far. Review collected by and hosted on G2.com.

I particularly appreciated:

the clarity of the dashboards and UX,

the ease of identifying visibility gaps compared to competitors,

the ability to classify prompts by themes and also "tag" prompts according to the desired criteria.

The ability to enter prompts in bulk, a big time saver when you have a large panel.

The custom report creation feature is also very useful in an agency context, especially for structuring client presentations around issues related to AI Search in a clear and actionable manner. Review collected by and hosted on G2.com.

The main obstacle remains the pricing. I could only use the tool for one month because my client could not absorb the annual commitment required afterward. A more flexible offer, suited for occasional audits or agencies working on a project basis, would, in my opinion, make the platform much more accessible. Review collected by and hosted on G2.com.

I like Profound because it helps me understand how AI search engines talk about my brand, what prompts drive visibility, and where opportunities exist to improve AI-generated recommendations. The platform turns AI search from a black box into actionable insights and gives me a practical way to optimize for the future of search. Review collected by and hosted on G2.com.

What I dislike about Profound is that it can be complex to navigate at first, some metrics aren't always straightforward to translate into actions, and the cost and feature set may be more than smaller teams need. The rapidly changing nature of AI search also means that results can fluctuate, making long-term measurement challenging. Review collected by and hosted on G2.com.

The Answer Engine Insights tab gives a clear, fast view of how your content performs across LLMs and drilling into specific prompts takes seconds. Citation Shares shows exactly which external sites get cited and you can see the specific landing pages, prompts, and actual quotes pulled by AI models, which makes for a great rabbit hole of analysis. Review collected by and hosted on G2.com.

Data exports feel clunky, and the chart in the Visibility tab seems pretty limited. I’d really like more flexibility there, especially around date ranges and comparisons as well as the ability to zoom out and get a bigger-picture view. Review collected by and hosted on G2.com.

I really like Profound for how it solves the problem of connecting data with prompts, which is something other AI visibility tools don't offer. Profound helps come up with the prompts, while in others, you have to figure them out yourself. It offers unique features that are super useful, like tracking your most cited pages and integrating automations with data directly, saving us from complicated technical setups. Additionally, Profound serves as an all-in-one tool, enhanced by its workflow creation tool that adds significant usefulness to our processes. The Profound team is also great, being very much on top of testing theories and providing data-backed explanations. They're very forthcoming and share their findings on a shared company Slack channel, discussing new updates and the relevance with our team regularly. They’re incredibly personable, responsive, and available for strategy discussions, adding value with their expertise. Review collected by and hosted on G2.com.

I think the only thing about Profound that might give people pause, it's a great tool. It has great data, and I think what comes with having access to that great data and those fancy features is an enterprise price tag. But it's a little bit out of reach for the smaller operators. Review collected by and hosted on G2.com.

What we value most about Profound is the strategic partnership and the depth of insights the platform provides. Profound has helped EBC better understand market perception, optimize decision-making, and identify opportunities to strengthen our positioning in the higher education sector. The platform is intuitive, the support team is highly responsive, and the recommendations are actionable and data-driven, making it a valuable tool for both marketing and growth strategy. Review collected by and hosted on G2.com.

One area for improvement is the depth and customization of reporting in certain views, especially when managing multiple campaigns or stakeholders with different needs. While the platform is very strong strategically, there are moments where more flexibility in dashboards, exports, and benchmarking would make analysis even more efficient. Additionally, some advanced insights require a learning curve for new users, but overall the value provided outweighs these challenges. One of the main challenges with Profound is justifying the pricing relative to the measurable ROI, especially in environments where marketing budgets are closely scrutinized. While the platform provides valuable strategic insights, it can sometimes be difficult to directly attribute outcomes such as enrollment growth or conversion improvements specifically to the platform’s impact. For organizations managing multiple priorities and investments, stronger ROI visibility, clearer performance attribution, and more flexible pricing models would make the value proposition even stronger. Review collected by and hosted on G2.com.

After about nine months using Profound, the citation and source analysis is what I keep coming back to. Being able to see exactly which URLs and domains AI engines are pulling from when our brand (or our category) comes up has changed how we think about content and PR priorities, and it's much more actionable than just tracking mention rates in isolation. The UI deserves a real call-out here. The dashboard makes it easy to slice citation data by provider, competitor, or time range without needing to export everything to a spreadsheet, and the filters are intuitive enough that other people on my team can self-serve answers instead of routing everything through me. The breakdown of citation share over time, and the ability to dig into which sources are driving visibility for competitors vs. us, has helped us identify earned-media and partnership opportunities we wouldn't have spotted otherwise. Review collected by and hosted on G2.com.

Honestly, no major complaints. The one area I'd flag is around onboarding and ongoing enablement. We came on as an early customer, before a lot of the current AI features and agent capabilities had rolled out, and as new functionality has shipped, I've sometimes felt like we're discovering it on our own rather than being walked through it. A bit more proactive training or structured walkthroughs when major features launch, especially for existing customers, would help us get value from new releases faster instead of catching up to them later. It's a relatively small gripe given how quickly the product has evolved, but it's the one thing I'd want to see improve. Review collected by and hosted on G2.com.

It's ability to track prompts across LLMs to give us an understanding of our citations, visibility and market share across our competitors. I also love its AI capabilities as it helps speed up the process on creating content to optimize towards our tracked prompts. Their support and account team has been such a huge help, providing us guidance on strategy and identifying new ways within the product to streamline process or access data. The product is easy to use and very user friendly. Review collected by and hosted on G2.com.

It would be helpful if we could see the volume of some of our tracked prompts or recommendations on non-tracked prompts to focus on. The topic / prompt level is a little confusing and required some critical thinking to organize this correctly. Review collected by and hosted on G2.com.