# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 957 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Streamlined AI Search Monitoring, Needs Improved Navigation **Rating:** 4.5/5.0 stars **Reviewed by:** Devon T. | Associate Director of Emerging Digital, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Profound?** I like that Profound can pull in all answers about specific queries or topics and shows us how the client shows up. The aggregator feature is valuable as it provides a better idea of the overall sentiment in AI search platforms and offers concrete opportunities to develop content around real queries for inclusion in AI search. The initial setup is fairly simple, and the Profound team has been very helpful in getting us set up and available for any questions. **What do you dislike about Profound?** The platform itself has a lot of features, some of which can be difficult to find without deep diving to search. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor client sentiment on AI search platforms, aggregate competitive insights, and develop strategic content for digital PR. ### 2. Essential Tool for Targeting and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Angela B. | Director, SEO & AI Search, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Profound?** I use Profound for AI search visibility for clients. I love everything about Profound, honestly. It takes all the guesswork out of figuring out what questions clients have. Claude works amazingly with Profound, and we've used the Profound MCP to create amazing reports within Claude using the Profound data customized to our clients' KPIs. I also found the setup very easy. They've really addressed any shortcomings I had, especially with the new helper for building agents. I just hope they keep shipping new features because I love it. **What do you dislike about Profound?** Honestly everything is great! Just keep shipping new features as things change! **What problems is Profound solving and how is that benefiting you?** I use Profound for AI search visibility, targeting the right queries, directing PR outreach, and it eliminates guesswork in identifying client questions. ### 3. Real-Time Citation Visibility Gains That Boosted Our LLM Presence **Rating:** 5.0/5.0 stars **Reviewed by:** Myrla T. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I could see real-time improvements in my citation’s brand visibility thanks to the opportunities the platform gave me. We doubled on one of our most important prompts, which made us much more visible in the LLMs. **What do you dislike about Profound?** Pricing. It was somewhat difficult for us to demonstrate the ROI in the short term. **What problems is Profound solving and how is that benefiting you?** Service brands like ours rely heavily on recommendations and thought leadership. Because of that, it’s imperative to perform with the same depth and rigor we apply to SEO, but this time in the context of LLMs. More and more people are forming their opinions based on comparative charts generated by Gemini or ChatGPT. Profound used real intelligence for our brand to help us tackle these AI challenges. ### 4. Intuitive and Efficient, and an excellent insight to your GEO data **Rating:** 4.5/5.0 stars **Reviewed by:** Lewis A. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I really like Profound's simplicity. Whether it's the clarity of the data it provides or how easy the representatives are to interact with, it's incredibly user-friendly, intuitive, and reliable. The content generation feature is also a big plus for me. We're able to assess and target specific content easily, and it saves a lot of time, especially when bringing data into meetings or creating content to target new natural language. **What do you dislike about Profound?** Revenue tracking in shopping mode could be an added tool **What problems is Profound solving and how is that benefiting you?** I use Profound to handle tangibility issues in SEO, track brand visibility, and target content easily. Its simplicity saves time in meetings and content creation. It's intuitive, reliable, and helps us stay ahead in AEO and AIO trends. ### 5. Profound Delivers Deep Insights and Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Dana S. | Senior Manager, SEO & Content, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Profound?** I like the unique approach Profound takes to develop prompt results. Most other tools lean into the API method of gathering results, but Profound uses a more authentic method, which seems to drive more insights and accuracy. Their approach provides deeper results that are more aligned with how potential customers are seeing chats with LLMs. This gives us greater accuracy for our tracking. I also appreciate having access to the API, which allows us to incorporate the research and insights within our other AI workflows. Their API provides unlimited calls, so we can perform more comprehensive reports within Claude that incorporate both SEO and GEO opportunities. The setup of Profound was relatively simple to get started and understand. Profound provides much greater depth across all features compared to the product we used before. **What do you dislike about Profound?** It's not a limitation of Profound per se, but we would prefer to track as many prompts as possible, but that would require a much bigger budget than what we currently have. I would love to see some industry benchmark comparisons that extend beyond the competitors that we track. **What problems is Profound solving and how is that benefiting you?** Profound offers deeper analysis of our visibility, improves our brand's presence in LLM results, and allows competitor tracking. Its API enables comprehensive reports and integration in other AI workflows, enhancing accuracy and insights. ### 6. Intuitive experience with influential insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Profound?** One of the biggest developments since my original review is that Profound has increasingly become the gold standard for measuring AI visibility. The platform continues to move quickly, and the agents features in particular feel impactful and genuinely useful. There are now many competitors trying to replicate parts of what Profound does, but it still feels clear that Profound is ahead of the pack. The pace of innovation is almost difficult to keep up with as a user, but that is also a sign of how quickly the product is evolving and how seriously the team is shaping this category. **What do you dislike about Profound?** One area for improvement would be easier in-platform analysis of the raw data. Currently, the experience sits at two ends of the spectrum: you either use the pre-built dashboard views, which are useful but fairly top-line, or you export the data and analyse the CSVs yourself. A middle layer for more advanced users would be a valuable addition, allowing people to explore the data more flexibly, identify patterns, and go deeper without always needing to move into spreadsheets. **What problems is Profound solving and how is that benefiting you?** The biggest challenge it helps deal with is the monitoring and measurement of AI search performance, clients see this as an important area to monitor and Profound does provides insights and recommendations to navigate this new and to some extent unknown world of search experiences. ### 7. Invaluable Prompt Volume Insights and an Easy-to-Use AI Ask Feature **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** Profound's biggest value is the insight it provides into prompt volumes and topic clusters and related query volume. This is invaluable in helping us guide our content / AEO strategy. Prior to using Profound we had virtually no tool for reliable visibility into this area. Additionally the AI "Ask" feature is incredibly easy to use. It very quickly analyzes volume data (amongst other key insights) to generate useful insights even with relatively complex queries. Our Engagement Manager Bipan has been incredibly valuable in helping our team understand how to maximize the the platform's value. **What do you dislike about Profound?** There is a bit of a steeper barrier to learning the platform vs. many other products I've used. The UI can also be a little overwhelming at first. It's not extreme, it just takes a bit more to really understand all the potential uses and value it offers. However, since we had really strong support from Bipan – our Engagement Manager, it made it much less daunting to onboard and start seeing value from the platform. The AI "Ask" feature while very helpful can also sometimes be a tad tricky, leading to you having to rethink your prompts. **What problems is Profound solving and how is that benefiting you?** The main problem Profound helps us solve is providing real insight into LLM query volume, topic cluster volume as well as opportunities for queries to target to support our content / AEO strategy. Profound works quickly to show us what users are searching for in AI models, what queries competitors are capturing volume for, and where the topic gaps exist that we can target for our content strategy. ### 8. Empowers Non-Tech Users with Intuitive AI Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Silvio V. | SEO Team Lead, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I really like Profound's ease of use and the support they provide. They're constantly updating the platform, providing new integrations almost on a weekly basis. The user interface is amazing, though I reckon it may be overwhelming at first unless you are already familiar with all new metrics and layers within LLMs. I obviously love their Agents (workflows) builder, which I consider the best solution in the market after having tested every other service out there. Initially, building a workflow required advanced technical knowledge, but with their AI assistant, anyone can build really useful workflows using conversational language. Plus, they guide and support you throughout the whole setup process, which can take 1-2 months from scratch or 2-3 weeks if your data is well-organized. **What do you dislike about Profound?** The API has some gaps for development when compared with the web ui. **What problems is Profound solving and how is that benefiting you?** I use Profound to track brand visibility, sentiment, citations, and to monitor traffic and conversions. It helps discover AI Search Visibility gaps, perform competitive intelligence, track AI citation sources, analyze brand reputation and sentiment, and understand AI bot and crawler behavior. ### 9. Robust AEO Analytics Tool with a Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Tina F. | Vice President of AI Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Profound?** One of the things I appreciate most about Profound is the overall user experience, including the dark mode interface. I am also a big fan of the platform's data visualizations, particularly within Keyword Lists > Keyword > Intent. Profound University is another standout feature. We had our entire company complete the training and certification, and it was an excellent way to build familiarity and confidence with the platform across teams. **What do you dislike about Profound?** Profound can feel somewhat complex and layered from a navigation standpoint, with several deep-click paths that may be challenging for less technical users. In my view, it is better suited to analyst-minded or tech-savvy teams, and less experienced brands using it without agency support may find the platform harder to navigate and setup effectively. The initial setup process was a little less intuitive than other tools we've used, and we didn't realize it would take 24-48 hours to get data which was a bit of a unexpected slowdown. The prompt volume tool feels somewhat misnamed, feeling more keyword focused. The available data for that tool also appears to stop at January 11, 2026. That limitation is definitely a drawback, given how quickly user behavior in this space can change. **What problems is Profound solving and how is that benefiting you?** I use Profound not only to track AI visibility across the prompts that matter to our brand and clients, but also to validate findings across other AEO tools and see how similar/different the data is. I feel it provides another layer of insight and verification as we evaluate performance in emerging AI search environments. ### 10. Efficient AI Agent Builder with Room for Growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I really appreciate our engagement manager, Rachel Seipp; she's amazing. I find the agent building feature in Profound to be one of the easier AI tools to use, especially when compared to OpenAI and Gemini. **What do you dislike about Profound?** Tracking is constrained by the keywords, prompts, and topics we choose to track, which makes it difficult to see what may be happening outside these self-inputs that we could be engaging on and can create a bias loop. The content optimization tool is very thin in terms of output and suggestions, and as an editor, the suggestions feel purposely for LLMs rather than humans. Implementing them or an inexperienced/new content specialist who is asked to rely on them by a senior manager would be put in a precarious position. **What problems is Profound solving and how is that benefiting you?** I use Profound to create agents, track AEO metrics, and conduct large-scale projects like city research. It helps identify user search trends, competitor presence in LLMs, and content gaps on our site. ### 11. Intuitive Insights Into Plaid’s Generative AI Search Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Content Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** It gives me a solid understanding of how Plaid is performing in generative AI search by topic across a broad range of topics, which makes it easier to know where we should devote resources and create content to improve our rankings. It's also pretty intuitive and easy to use, and the Profound team is helpful and engaged. **What do you dislike about Profound?** Content recommendations could be a little more specific for certain topics **What problems is Profound solving and how is that benefiting you?** It's helping us understand how we are showing up in generative AI results, where we're succeeding and where we're not showing up strong enough. This is something that the company and higher level execs are interested in and it gives us a clear understanding and ability to report. ### 12. Excellent All-in-One AI Visibility Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** Profound is an excellent all-in-one solution for understanding brand visibility across AI platforms. It’s especially strong at measuring visibility against key competitors and then turning those findings into actionable insights. Those insights can help improve brand mentions and citations across a range of LLMs and can form a central part of your strategy. **What do you dislike about Profound?** The Profound dashboard is still going through a series of iterations. For example, sharing custom dashboards with users outside of your own instance, so they can have edit permissions, isn’t quite perfected yet. That said, the support team is on hand and helps very quickly. **What problems is Profound solving and how is that benefiting you?** I’m able to get a solid snapshot of AI performance, more specifically, how a brand is performing not just at a high-level topic area, but also at a more granular level. This enables me to share insights to a variety of different stakeholders, that translate into tangible actions and help grow visibility across different areas. ### 13. Profound Enhances AI Operations but Needs More Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Rashprit S. | Corporate Relations and Placement coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Profound?** I love Profound's prompt intelligence and query monitoring. The prompt monitoring capabilities are particularly valuable, especially with the ability to structure prompts by intent, audience type, and competitive scenarios, which creates a much more scalable GE operating model. Profound has evolved beyond the traditional monitoring platform and is increasingly becoming an operational system for AI with security management. The initial setup of Profound was fairly easy, with steps that are pretty easy for any novice to follow. The Profound University was very helpful, explaining concepts clearly for any new person setting it up. We switched to Profound from Semrush and think things are going really well now. **What do you dislike about Profound?** I believe with Profound, I would like to see more on dashboards and widgets. Currently, the cuts and dimensions are limited. In the future, more widgets and areas to plug and play metrics for developing dashboards of our own would be helpful for developing better insights. **What problems is Profound solving and how is that benefiting you?** Profound has evolved beyond a monitoring platform to an operational system for AI with security management. ### 14. Powerful Prompt Analysis and AI Agents for Better AEO Visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Satyendra K. | Marketing and PR Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** What I like best about Profound is its prompt analysis capabilities and the AI agents that help create and optimize content for AEO (Answer Engine Optimization). It provides useful insights into how content performs in AI-driven search experiences and helps improve visibility across AI platforms. **What do you dislike about Profound?** I don’t have anything major to dislike about Profound, but I do think the custom agent creation process could be simplified even more to make it easier and quicker to set up. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand how our brand and content show up in AI-driven search results. It supports our AEO strategy by highlighting content gaps and guiding us as we optimize content for stronger visibility across AI platforms. ### 15. Essential Platform for AEO Strategy with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound has been instrumental in driving our Answer Engine Optimization strategy. The platform provides incredible visibility into how our brands ranks against competitors, paired with highly actionable insights to improve our standing. The dashboarding makes measuring progress seamless, while the agent builder is both robust and intuitive - allowing us to deploy complex or simple agents for nearly any use case. Additionally, the sheets function provides excellent scalability, and the onboarding process was incredibly smooth, taking only a couple of weeks thanks to their top-notch customer support and training. **What do you dislike about Profound?** The more pre-built templates in their library the better. The continue to build here but I'm always looking for more. Also their AI agent builder could use some fine tuning - many times building custom agents it's easier uploading the file into another LLM to improve it. **What problems is Profound solving and how is that benefiting you?** I use Profound to improve my AEO strategy by benchmarking against competitors and acting on insights. It provides actionable steps to gain a competitive edge. Profound's dashboard, agent building, and sheets function allow me to research, build, and deploy strategies efficiently. ### 16. Boosts Competitor Analysis with Powerful Data Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Will H. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** My favorite feature is probably the agent builder, which lets me effectively chat with it to create an agent using all of the data available in its system. I can then update the features of that system to fit specific use cases or target specific parts of the business. The agent feature in general is one of the most useful parts of Profound because, while agents can be created in other programs, they don't have all the data that Profound houses. Profound's agent is also flexible, and even in areas it lacks data, it can pull from live web SERPs. The Profound team has been invaluable in assisting with setting up and tracking new prompts, creating dashboards and agents. **What do you dislike about Profound?** It takes a bit of time to ramp up. I've had to train every single person on my team on how to use and leverage it the best. So they could definitely work on the kind of ABCs of getting started. **What problems is Profound solving and how is that benefiting you?** Profound gives us deeper insights by showing data beyond our keyword tracking and indicates where competitors are winning. ### 17. Empowers AI Visibility with Valuable Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Caroline A. | Senior SEO Data Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** I like that Profound has a firsthand contract with OpenAI that allows us to get all of their data directly from the source, meaning there's no modeling or estimations. All of the data is firsthand and represents what real users are actually searching for. I also like the interface of how the data is presented, as it's very easy to find our competitors and see where we stand. The rankings and percentage scores are easy to identify on a historical basis, making it super helpful to compare our data from three months ago versus today. It also provides specific insights on a prompt by prompt basis by capturing the exact LLM responses to our prompts, helping us with optimization tools. Additionally, Profound's customer service was amazing during the initial setup, and the seamless process handled by our account executive allowed us to quickly get started. **What do you dislike about Profound?** Yeah. I've had some issues with the UX. So it can be very difficult when you're tracking an enterprise level website across multiple regions to really filter out the specific prompt data you're looking for. We're tracking probably, like, a 100 topics with 1500 prompts in Profound right now. And our specific core subset of topics is only about 10. Which means that each time I want to access just our core keyword data, I have to deselect a bunch of different prompts and that can get a little time consuming. The other thing is the prompt research feature. It's been very helpful for identifying where we could show up, where we're not currently showing up, as well as potential prompts that could be valuable to track for our business. However, I had a some issues transitioning the research prompts into our tracking tools. It uploaded each separate prompt under a separate topic, so for two weeks, I had to unselect probably a 100 topics within the platform to actually see the ones that I cared about, and that was time consuming. It took a little bit longer for the engineering team to resolve that than I would have liked. So there's definitely just some issues with the platform being a little buggy. **What problems is Profound solving and how is that benefiting you?** I use Profound to measure our AI visibility footprint across LLM platforms. It helps identify high opportunity prompts and opportunities for improvement, narrowing our focus on search volumes that actually generate business impact. It also supports us with an organic performance score shared with leadership. ### 18. Effective Visibility Tool, Needs Better Candidate Experience **Rating:** 2.0/5.0 stars **Reviewed by:** Evangelia S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to make my company visible and ensure it stands out among other competitors, especially in a world where large language models are taking over. I like that Profound ensures my company name and products come up first when searched, which was very valuable for my makeup brand. The initial setup of Profound was very good, making the experience smooth. **What do you dislike about Profound?** I don't think nothing needs improvement other than not ghosting their applicants or rescheduling 3 times. I had an interview got rescheduled 3 times then ghosted me, got an email that things come up and they elaborate very fast ( exactly start ups work fast, not the case here!) tragic irony because I told them it's unacceptable to ghost applicants like you wouldn't do to your customers. **What problems is Profound solving and how is that benefiting you?** Profound ensures my company is visible and found before competitors, making sure my brand stands out in a world dominated by LLMs. ### 19. Facilitate Visibility Analysis, But It Requires More Autonomy **Rating:** 4.0/5.0 stars **Reviewed by:** Alexis Jesus J. **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I like that Profound is quite friendly, interesting, and easy to use. Above all, its 'ask' function is very good, it makes the work much easier, since with this tool it is simpler to find visuals or specific data that are not easily available, adding extra information in a simple way. **What do you dislike about Profound?** Yes, I think I would like the user to have more autonomy in changing their own themes, their keywords when referring to something specific, to have more authority over what to add, which countries to add and which countries to remove. I think that is something to improve, like the autonomy that the user can have to conduct their searches, since as an SEO team in a specific region, we often need many topics and well-organized ones, so we don't have that possibility. **What problems is Profound solving and how is that benefiting you?** I use Profound to analyze visibility in LLM models, understand Adidas's visibility compared to the competition, and gain insights into how we are searched. It helps me a lot to solve visibility and citation issues, optimizing our site to appear more. ### 20. Profound: Effortless Setup and Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Francis V. | Senior Business Designer / Innovation Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I like that the first setup of Profound was quite easy, and we got help from the Profound team to figure out the topics. It's best to set these up in alignment with the traffic goals each brand has. After that, adding prompts was straightforward, allowing us to be more complete. Multiple dashboards in Profound make it easy to keep track brand mention scoring, but what I love most is that you can see where your mentions are coming from (split per model). Profound provides an overview of the sources ChatGPT (and others) use, helping us to either reach out to those websites or create similar content. I also appreciate how easy it is to reach the Profound team and how quickly they push new features and functionality. **What do you dislike about Profound?** I'd love a way to see which prompts people are actually in our category, similar to keyword volume in Google. At the moment, there is an experimental feature, but I'd like to see this improved. **What problems is Profound solving and how is that benefiting you?** I use Profound to track how clients in the beverage sector rank in AI searches across various engines. It provides insights into important topics, source websites, allowing us to tailor content and improve PR outreach effectively. ### 21. Streamlined AI Task Management with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron T. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I think the UI is pretty simple for as complex as AI search is, which makes it super easy to just jump in and start using it. I also like how Profound provides visibility across all of the major consumer LLMs, so we don't have to manually track the performance of each model. They do that for us, which is very convenient. Plus, it seems like their dataset is more comprehensive than any of the competitors. **What do you dislike about Profound?** Sometimes it feels like there's not enough granularity to some of the data. It's sometimes hard to narrow in on a specific page. So sometimes trying to optimize a specific landing page, but you can't really track just the performance of that specific page and how much that page gets cited. It kind of only gives you a domain level view. **What problems is Profound solving and how is that benefiting you?** I use Profound to track AEO performance over time without manual work. It helps us report on visibility impacts, understand the effectiveness of AI search efforts, and pinpoint improvement areas. Plus, it offers tools for exploring prompts and trains our team on AI search essentials. ### 22. Empowers Data-Driven SEO Strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Director, SEO, Online Media, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I use Profound for my work as an SEO director, and I like being able to quickly see performance across topics and identify the competitor set for those topics. Additionally, I find digging into sentiment helpful to show clients how LLMs are talking about their brand. Profound allows me to target the analysis to the audience I'll be presenting to, which helps increase engagement and client interest. The initial setup of Profound was very easy, made manageable by my team member who handles the relationship with Profound. **What do you dislike about Profound?** I'd love to be able to get data from Claude as it grows in usage, but I understand that might be related to how Claude works. Also, sometimes a client's brand name can also be a commonly used word, which can cause some data issues, but those can be fixed in a couple of days. **What problems is Profound solving and how is that benefiting you?** I use Profound to uncover insights and opportunities, helping highlight why clients should work with us. It helps me quickly see performance across topics, target analysis for specific audiences, and increase client engagement. ### 23. Intuitive Navigation, Precise Results **Rating:** 4.5/5.0 stars **Reviewed by:** Fiorella O. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to search for content opportunities related to LLMs, and it provides me with clear metrics such as the visibility score, SOV, and citation share, which are useful for understanding the state of my brand. I like the ease of navigation within the platform and I really appreciate the 'Answer Engine insights' section, because the monitoring of sentiment and the accuracy it offers allows me to detect if an LLM is providing outdated or incorrect information about us. Being able to audit AI responses in real-time is invaluable for protecting our digital reputation. Additionally, I found that the initial setup was straightforward. **What do you dislike about Profound?** The section 'Explore what people are prompting in AI' does not always have related prompts. **What problems is Profound solving and how is that benefiting you?** It gives me clear metrics like visibility score and citation share to evaluate my brand. It also helps me audit AI responses in real-time, detecting incorrect information and protecting our digital reputation. ### 24. Turning AI Search into actionable strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What do you like best about Profound? What I love most about Profound is how it takes the mystery out of AI search and gives us a practical way to optimize for the future of search. It helps me understand exactly how AI search engines talk about my brand, which prompts drive visibility, and where our best opportunities lie. The UI is super clean and streamlined, so finding what you need is effortless. The Answer Engine Insights tab is incredibly fast for checking content performance across LLMs, and the Citation Shares feature is an awesome rabbit hole—you can see the exact landing pages, prompts, and actual quotes the AI models are pulling. We also use it to track prompts across LLMs to keep tabs on our visibility and market share against competitors. Plus, their built-in AI tools speed up the content creation process when we're optimizing. On top of a great product, their customer support and account teams are amazing partners, constantly helping us refine our strategy and navigate the data. **What do you dislike about Profound?** I have not found any issues or dislike at the moment. **What problems is Profound solving and how is that benefiting you?** AI search engines have traditionally been a complete "black box," making it incredibly difficult to know how your brand is being represented or why certain sources are being cited. Profound solves this problem by bringing transparency to AEO/GEO (AI and Generative Engine Optimization). The biggest benefit for us is turning data into actual day-to-day action. Instead of just guessing what prompts drive visibility, we can track our market share against competitors across multiple LLMs in real time. Features like Citation Shares show us the exact landing pages and quotes AI models are pulling, which takes the guesswork out of our content strategy. Plus, the built-in AI capabilities speed up our execution, allowing us to quickly create and optimize content tailored to our tracked prompts. ### 25. Intuitive, Actionable Insights for Tracking Brand Visibility in AI Search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like most about Profound is the visibility it gives into how AI search and discovery platforms are mentioning and understanding our brand. The platform makes it much easier to track brand presence across emerging AI channels and identify opportunities to improve visibility and positioning. The interface is intuitive, the insights are actionable, and the reporting helps our team quickly understand trends without needing a lot of manual analysis. It’s been especially useful for monitoring how our brand appears in AI-generated answers and conversations. **What do you dislike about Profound?** One downside is that some of the more advanced agent and AI workflow functionality can take a bit of time to fully set up and optimize. There’s definitely a learning curve when configuring everything correctly, especially if you want more customized use cases. That said, once everything is implemented properly, the platform becomes much more valuable and the insights are very strong. **What problems is Profound solving and how is that benefiting you?** Profound is solving the challenge of understanding and optimizing how brands appear across AI-powered search and answer engines. As more consumers rely on tools like ChatGPT and AI assistants to discover products and information, traditional SEO alone is no longer enough. Profound gives visibility into how AI models reference, rank, and describe brands, which helps teams adapt their content and strategy for this new search landscape. For us, the biggest benefit has been gaining actionable insights into AI-driven brand visibility that we previously had no way to measure. It has helped us better understand how our brand is being surfaced in AI-generated responses, identify opportunities to improve discoverability, and stay ahead as search behavior continues to evolve. ### 26. Profound's Insights Elevate AI Answer Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Edidiong A. | Developer Advocate, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** I use Profound to get insights that are genuinely difficult to find elsewhere, particularly in understanding which forums and technical discussions are shaping LLM responses. I love how actionable the insights are; they directly inform where we should focus our community engagement and technical contributions. Additionally, I like how straightforward the initial setup was and how responsive their team is whenever issues arise. **What do you dislike about Profound?** One area I'd love to see improve is even deeper visibility into why certain community discussions are surfaced more prominently in AI-generated answers compared to others. The current insights are already very valuable, but having more context around why specific sources or discussions are picked up by LLMs would make the platform even stronger. **What problems is Profound solving and how is that benefiting you?** I use Profound to uncover how developer conversations shape AI-generated answers, offering insights into community influence on LLM visibility. It clarifies which discussions drive impact and helps us focus our engagement efforts effectively. ### 27. A must-have for modern marketing teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Profound?** We rely on Profound as a core part of our GEO and AI-driven content strategy. What stands out most is how Profound turns abstract AI visibility data into actionable insights that directly inform the content we create and prioritize. The platform’s Answer Engine Insights dashboard gives us a unified view of how our brand and key content are appearing across major AI models: from ChatGPT to Perplexity, Gemini, Claude, etc., and lets us track visibility, sentiment, and citation trends over time. That level of cross-model visibility simply wasn’t possible with the traditional SEO tools we were using before. It's a great tool for reviewing performance against your competitors too with how you are showing up in AI search comparatively and then adjusting your strategy accordingly. It's very intuitive and easy to use. **What do you dislike about Profound?** While Profound is incredibly powerful for tracking AI search visibility and helping guide our GEO strategy, there is an initial learning curve that teams will need to be patient with. Because the platform surfaces a lot of detailed, data-rich insights, it can feel overwhelming at first; especially if you’re not already familiar with GEO concepts. Having a designated person from Profound’s team to help with onboarding and navigate hurdles has made a big difference for us, but this level of support is typically only available on higher-tier or enterprise plans and may not be included at lower tiers. But it is 100% worth the investment. **What problems is Profound solving and how is that benefiting you?** Before using Profound, our team faced a major gap in our content strategy: we didn’t have reliable insight into how our content was performing in AI-powered search environments like ChatGPT, Perplexity, Gemini, and others. Traditional SEO tools could only show us how we ranked on Google, but as AI assistants increasingly deliver answers directly to users, we had no clear way to measure or improve our visibility in these generative engines. As a result, we often felt like we were guessing which topics or pages AI would surface, which made it difficult to prioritize our efforts and to clearly demonstrate impact. ### 28. Standout offer in the GEO category, broad functionality and rapid dev as the category evolves **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Props to the team at Profound for changing the tyres on a moving car. GEO is a new and very rapidly evolving discipline, and the platform does a great job of both supporting existing practitioner requirements, and quickly developing and releasing features that support new requirements. The visibility score in particular does a great job of both providing a 'north star' metric to reflect brand orientation, and sufficient transparency into the underlying dynamics to enable it to be positioned as part of a brand performance story. **What do you dislike about Profound?** The UX can feel highly complex and in some cases a little unintuitive. However, given the pace of launch and ongoing development, I think this is ultimately understandable. This does mean that users need to invest some significant time in understanding platform capabilities, and setting outputs into a narrative context for less engaged users. **What problems is Profound solving and how is that benefiting you?** Profound is in use both as an optimisation tool deployed in direct support of performance marketing objectives, and as a unique and valuable market intelligence signal that helps to understand brand positioning in a competitive and market context. ### 29. Profound: Intuitive Platform with Standout Agents **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound is an intuitive platform with several standout features. It's easy to navigate, and tools like Opportunities and Agents really help it stand out amongst competitors. **What do you dislike about Profound?** The sheer volume of data Profound collects can feel slightly overwhelming, and the frequent volatility in visibility means I often spend considerable time reviewing outputs to understand why our visibility percentage may have dropped. Additionally, I would love the ability to set default settings upon login, for example, automatically excluding certain tags from visibility, since they contain our brand name and can slightly skew the AI-generated insights. **What problems is Profound solving and how is that benefiting you?** Before using Profound, we felt in the dark about how LLMs were representing our brand. Since implementing Profound, we’ve gained clear visibility into how AI responds to queries that are relevant to our industry. We used to struggle to identify where competitors were consistently outperforming us in LLM responses. Now we can pinpoint exactly where those content gaps exist and take action to address them. ### 30. Profound: The Backbone of Our AI Search Visibility Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** Profound is the only tool we trust to measure how we show up in AI search. It's become the backbone of our AEO/GEO strategy. Answer Engine Insights just works. We track visibility, citations, sentiment, and share of voice across ChatGPT, Perplexity, Gemini, and Copilot, slice by engine and prompt cluster, and pull raw answers when we need to dig in. The UI is clean and dense without feeling overwhelming, which matters when you're navigating this much data daily. Performance is solid too. Dashboards load fast and reports are ready when we need them. The AI capabilities are where Profound really separates itself. Agent Assistant lets you describe what you want in plain English and builds the agent for you. Ask surfaces content and citation gaps automatically. Prompt Research Reports pull real prompts being run in LLMs so we're not guessing at what to track. The whole platform is opinionated about how to operate in AI search, not just a passive analytics layer. Onboarding was smooth and the support has been exceptional. The team is proactive, shares playbooks, runs prompt research on our behalf, and flags industry shifts before we'd catch them ourselves. The white-glove experience is real. **What do you dislike about Profound?** Genuinely hard to come up with much. The only thing on our wishlist is cleaner segmentation between deep research prompts and standard prompts, since a lot of buyers now kick off evaluations with deep research. Already raised it with the team and they're on it, which is consistent with how responsive they are to feedback. **What problems is Profound solving and how is that benefiting you?** LLMs are where our buyers now start their evaluation, and we needed visibility into how we were showing up in those answers. Profound gave us that visibility and a system to act on it. Since coming on board, we've seen meaningful gains across our priority prompt clusters, a steady climb in citation share, and real progress closing the gap on competitors who had a big head start. We're now in the top 10 for the majority of the clusters we track, with a clear roadmap to the rest. ### 31. Feature-Rich AI Visibility Tracking with Strong Citations, Topics, and Personas **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** For me it's probably the AI visibility tracker with the most features - the citation information it has is very strong, and allowing you to add, and then analyse by, topics and personas is great. Sentiment analysis is also very good, as well as the overall visibility scoring **What do you dislike about Profound?** I think in general Profound is limited in the same way that all AI visibility trackers are - people are searching prompts in much more unique ways than ever before so no tool will be able to get a completely accurate picture of things. However, I think Profound has done the best job of doing so. I'm not so much into some of the content generation tools or some recs but each to their own. **What problems is Profound solving and how is that benefiting you?** Tracking AI visibility and having that information available to brands and clients. This includes breaking down by persona and topic, as well as understanding citations driving AI appearances. This helps us to track and report the performance of brands within AI search, allowing us to show impact for clients in a way that before was impossible. ### 32. Granular LLM Visibility Tracking Across Models with Clear, Queryable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound gives us a structured, queryable view of how our brand and tracked content surface across multiple LLMs (ChatGPT, Google AI Overview, Gemini, Perplexity, etc.) for the same prompts. The data is granular, with topics and models attached, so we can compute a visibility score and tie it back to spend. **What do you dislike about Profound?** One area for improvement would be more detailed API data documentation. Some field behaviors only become clear after profiling the raw data - things like which models populate certain fields, how arrays are delimited, and how duplicate run_ids should be handled. More thorough docs with examples and edge-case notes would make the API much easier to work with, especially for teams building custom metrics on top. **What problems is Profound solving and how is that benefiting you?** Profound is helping us answer a question that's increasingly business-critical: how visible is our brand and our paid content in LLM-generated answers compared to competitors. It lets us track weighted share-of-voice across the major answer engines, see where we're winning vs. lagging by topic, and tie affiliate content spend back to actual citation and run-coverage outcomes - none of which we could measure before with traditional SEO or analytics tools. ### 33. Strategic Insights with Room for Scalability **Rating:** 4.0/5.0 stars **Reviewed by:** Jaimee D. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I love that Profound has everything I want it to have: information on multiple generative AI engines, prompt information, share of voice and similar metrics, competitive intel, and agents to generate content where you need it most. I was happily surprised by its recommendations section, which had valuable actions we could take to make an impact quickly. The recommendations section included smart, strategic, and actionable suggestions like finding ways to weigh in on relevant topics in Reddit. It's great to see where content resonated across different platforms (like ChatGPT vs Claude) and to understand how much of a share of voice we have in key service areas. Also, getting access to the trial environment was very easy and intuitive. **What do you dislike about Profound?** I honestly didn't try the agents for creating content. They seemed very proud of those, but we are still working to create content on our own and don't yet want to go that route. In terms of improvement, we're an absolute match for our own AEO/GEO efforts, but we struggled to translate it into something we could use with our clients. We had several sessions with a sales rep and welcomed a consultative conversation on our specific use case, but it was clunky at best on how we would scale it and make it work without becoming unaffordable fast. I'm disappointed honestly because the data inside the platform was so strong. **What problems is Profound solving and how is that benefiting you?** Profound helps us establish a baseline and gather insights into AI visibility and discoverability for ourselves and our clients. Its recommendations section offers strategic, actionable suggestions, and I value the insight into where our content resonates across different engines. ### 34. In-depth Prompt Tracking Analysis with Agentic Report Building Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The prompt tracking is pretty straightforward. I’m not a power user of Profound, but it does a really nice job of offering both high-level analysis and more granular, detailed views when I want to dig deeper. The UI is easy to use, and I personally like the minimalist design. On top of that, I’ve found the drilldown views especially helpful for getting into more refined details. The "agents" feature is pretty cool, and potentially powerful the more I understand them (i.e. "Above the Fold + Below the Fold Copy Generation"" is exactly the type of insights I'm looking for as a Search Marketer. **What do you dislike about Profound?** As a technical lead, I would personally appreciate any sort of technical/site architecture analysis to better understand how our site is performing in LLMs (i.e. is all our content readable?). **What problems is Profound solving and how is that benefiting you?** The AI insights and prompt tracking have become a critical part of what we do as SEOs, and Profound delivers that analysis for us. ### 35. Organized Tracking with a User-Friendly Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Taylor G. | SEO Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I think the user interface is fairly intuitive. I like how the data's displayed. I think kind of the sentiment factor is helpful, the sort of overall ranking or overall sort of visibility is helpful, and then being able to whittle down into various specific responses is also helpful. **What do you dislike about Profound?** I would love to see page level query attribution. Instead of starting with the query, starting with the page would be helpful to see which queries and prompts that page is showing up for. Grouping them under the page and URL instead of under queries would be nice. Also, LLM visibility tools feel like they are only as good as they are configured, and it can seem like you're missing out if they're not set up perfectly. **What problems is Profound solving and how is that benefiting you?** Profound helps us get a rough idea of our client's visibility in LLM queries, shows where we're cited, and organizes prompts into topic clusters easily, aiding accurate visibility tracking. ### 36. In-Depth AEO Analytics with Actionable Insights and a Straightforward Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** In-depth analytics, real prompt-volume tracking, and built-in agents have helped me build a clear, detailed understanding of my company’s AEO. Profound helps provide actual insights I can use to optimize, take action, and optimize regularly. The dashboard is straightforward and easy to navigate, and the support and onboarding have been genuinely helpful for getting everything set up and keeping things running smoothly. The team is fast at shipping new features as well. **What do you dislike about Profound?** Nothing too much yet, the cost is much higher than other visibility platforms, but I believe that comes with a product that is much more in-depth. **What problems is Profound solving and how is that benefiting you?** We've had problems trying to identify our company's gaps in the AEO space and how we can improve/optimize. Profound's product and team have helped us in a solid tracking foundation and a clear plan on how to make real impact from month 1. Curious to see how our AEO strategy improves and refines as we continue with Profound. ### 37. Integrative Analytics Tool for Comprehensive Insight **Rating:** 4.5/5.0 stars **Reviewed by:** Nick L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I use Profound for measuring mentions and citations, and I like that they are always iterating on reports and tooling. Nobody has the perfect solution, but I appreciate that they share their data when running tests and then integrate it into the larger solution. I was spoiled with the set-up process as I was reached out to early in Profound's launch, and their team, especially Nick Lafferty, set my account up for me. **What do you dislike about Profound?** I love the idea of 'prompt volumes' but do not believe this is fundamentally possible given LLMs are not a search engine relying on 2-3 word searches. So many queries submitting to LLMs are ultra specific, long, and detailed. I think prompt clustering volumes or topic volumes could be a better way to provide better insight. **What problems is Profound solving and how is that benefiting you?** I use Profound for measuring mentions and citations. It helps me by generating its own data, which allows me to stitch a larger picture together beyond what Bing webmaster tools can provide. ### 38. Clear Visibility Metrics and Powerful Agentic Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound provides clear, easy-to-understand visibility metrics that help quantify brand presence across the broader LLM landscape. The UI is straightforward, so leadership can quickly get their arms around otherwise abstract topics, while deeper prompt analysis is available when follow-up questions or deeper dives come up. As an added bonus, their agentic workflows are extremely powerful for acting on the insights surfaced in the platform and turning them into execution. **What do you dislike about Profound?** “Visibility” is inherently a tough KPI to lean on, especially when every AEO tool defines it a little differently. Profound also relies heavily on the self-defined prompts you provide, and they don’t yet offer great guidance on which prompts are worth tracking. Because of that, it’s really on the business to develop the right strategy so the platform’s insights become genuinely useful. On top of that, you’re asked to trust the data they present without much supporting evidence that it’s accurate - but that’s probably true for most similar tools at this early stage of “AEO”/“GEO” as a channel. **What problems is Profound solving and how is that benefiting you?** Profound helps us move beyond anecdotal searching and clearly identify our brand visibility in the still-obscure channel of LLM optimization. It lets us quickly see what competitors are doing differently to show up more positively and prominently in engines like ChatGPT, and it supports us in making practical recommendations to internal teams to close those gaps on our website and across our brand’s broader web ecosystem. ### 39. Transforms Brand Analysis with Actionable Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Nolan O. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like Profound for its Agentic side, which really helps with executing on the insights discovered on the platform. It's quite unique compared to other SEO or LLM or GEO tools, as they don't offer that capability. The platform offers many ways to cut the data and explore LLM visibility, enabling me to answer questions and take actionable steps. The Agentic solutions let me use insights effectively and integrate different tools and information, particularly from SEO software, in one place to act decisively. **What do you dislike about Profound?** The platform's really good, but the ability to just get into the platform and know exactly what to do is a little bit limited. I'm sure they're going to work towards a solution to make it a little bit more inherently understood. They do, however, have a robust education module. **What problems is Profound solving and how is that benefiting you?** I use Profound to understand our brand reputation and sentiment, track performance indicators, and gain comprehensive AI visibility. It expands our scope with potent suggestions, unlike limited other tools, and helps us take action on insights efficiently. ### 40. Detailed Insights For Agencies **Rating:** 4.5/5.0 stars **Reviewed by:** Yaniv S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound is a tremendous tool for our agency. The visibility and average rank information is great with deep insights at a prompt level. The visuals tie it all together and allow us to quickly leverage for our current and prospective clients. Profound also provides incredibly valuable info on consumer sentiment and personas, a great pair with the visibility info it can provide. Profound is the most advanced tool I've used for understanding detailed visibility, sentiment, and persona insights. Setting up new dashboards is quite simple and manageable. **What do you dislike about Profound?** While an added feature, the generative AI set up tool is still a work in progress, requiring a lot of manual work when creating prompts, which isn't a huge problem but something to be aware of. Profound is also a very cost-intensive product, suitable for power users, agencies, or clients who are willing to invest significantly in the platform. **What problems is Profound solving and how is that benefiting you?** Profound helps us understand client Gen AI search health. It showcases visibility beyond rankings, providing actionable insights for day-to-day operations. We effectively leverage this as an agency to aid client and prospective ones. ### 41. Profound Makes Content Evaluation a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Inbar G. | Senior Engineering Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I love how Profound provides better visibility into how our content is performing and what drives users to use our content. It's revolutionizing our ability to get data on what a cortex is doing. I find it very easy to use; it's simple and intuitive. I also like that they are actively communicating with us and updating features, showing a reactive approach rather than a one-time setup. Additionally, setting it up was very easy; just logging in allows you to start getting data and evaluating new content. **What do you dislike about Profound?** Well, I mean, we still have to provide those prompts. And this is, definitely time consuming. So we are working on this to have ways to avoid the need to do this or to auto generate them. But this is, just a limitation of the technology right now that I think every company has. So, that's that's not a big deal. **What problems is Profound solving and how is that benefiting you?** Profound revolutionizes our ability to get data on how agents use our website, providing better visibility into user behavior. It's easy to use, simple, and intuitive, with responsive feature updates, making it not just a one-and-done tool. ### 42. Consistently Updated Platform with Strong API, Integrations, and Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The platform is consistently updated with new, useful, and much-needed features. There’s a solid balance of off-the-shelf dashboards and templates, which makes it easy to review things from a high-level view. The API and the custom integrations you can build are especially helpful for pulling the exact numbers to the specifications I need, and the API performance has been strong. Support from the team has also been very helpful. **What do you dislike about Profound?** I’ve run into some issues with the accuracy of responses coming from API pulls, especially when I’m trying to analyze specific text. At the moment, there isn’t any product-specific information available outside of the shopping section, and the portal itself doesn’t yet have an API integration. **What problems is Profound solving and how is that benefiting you?** Profound is helping us solve the data side most of all for AI visibility. Wiring in multiple AI engines for answers outside of just and API, but consumer facing queries is very helpful. Trying to build out a scraping function to get that information is difficult and would take a lot of time and money. I think some of the metrics and how performance is tracked is useful, but more metrics and specifications could be added. ### 43. Essential AEO Tool with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Kevan L. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I find Profound very helpful for getting us visibility into where we rank for particular queries in the LLMs. This information and context is an important input for our growth strategies and awareness strategies. We have not found a better solution out there for understanding this important piece of our marketing. LLMs are a place we see people moving to, in terms of consumer behavior, consideration, and research. It has helped us better understand that part of our customer journey and funnel. I think the setup process was very easy, especially with help from the Profound team to set the basics up. The process was smooth when it came to setup. **What do you dislike about Profound?** Sometimes just getting to know where to find the information we need in the product can be a bit confusing. That gets better over time, the more comfortable we get with the product. Since the data points are new, since AEO as a strategy is new, there's just not a lot of habits built into where to look for certain things and how they're defined, and so it takes a bit of a learning curve to understand where to look for things and what certain terms mean in Profound definitions of them. **What problems is Profound solving and how is that benefiting you?** I find Profound very helpful for visibility into where we rank for queries in LLMs, which is an important input for our growth and awareness strategies. It helps us understand the customer journey, showing us where we appear in conversations off our owned channels. ### 44. Expansive Data, Powerful Agents, and Stakeholder-Friendly GEO Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound's expansive proprietary data set sets them apart from other tools in the space. The addition of the agents section also allows power users within this tool to completely automate tedious tasks. This agents function also connects with traditional search data from search console, integrating SEO insights to your workflows. AEO/GEO is a new space with new KPIs to stakeholders outside of the day to day work. Profound provides trustworthy data as well as simplified dashboards that can easily be interpreted by stakeholders outside of the platform. The consultancy / education support from the profound team has also been impressive in catching our enterprise up to speed and allowing us to move quickly with leadership buy in. We were an early mover with Profound and have found their price point to be reasonable for the support we have received. Overall I would rate this platform's performance as a 9/10 as it has enabled our team to adapt to the changing search landscape and deliver expertise internally to leadership. **What do you dislike about Profound?** One draw back of the speed at which Profound ships is that some sections get more TLC than others (likely based on adoption by consumers). An example of this is the prompt volumes section (access to panel data within 4 different LLM platforms). This section has hardly changed since we joined the platform, but can deliver integral insights to more 201/301 customers. Contrast that with cosmetic changes or the addition of dashboards, which are more 101 areas and better understood received by newly onboarded customers **What problems is Profound solving and how is that benefiting you?** Profound allows us to understand our performance in the AI search landscape as well as aids us in creating content to fill visibility gaps across our topic set ### 45. Revolutionized Our AI Search and Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Will B. | VP Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2026 **What do you like best about Profound?** I like that Profound shows the actual prompts and sources behind AI visibility instead of just vanity scores. It reveals the messy middle, like which competitors get recommended and which publications influence the answer, making it a lot more practical to work off. The initial setup was pretty easy, and having access to an account manager who was super helpful made the technical implementation smoother. All we needed to do was configure the prompts and competitors to monitor. **What do you dislike about Profound?** Not a lot of complaints but maybe actionability - Profound is strong at showing where we do or don't appear, but the next step is not always obvious (e.g., what content to change, etc.). **What problems is Profound solving and how is that benefiting you?** Profound helps us understand and improve our brand's presence in AI search engines, solving measurement issues traditional SEO tools can't. It provides practical insights on competitor recommendations and influential publications. However, the actionability of next steps could be clearer. ### 46. Leading AEO Insights and Customizable Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Emma A. | Sr. SEO Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I appreciate Profound's ability to create agents that fit my exact needs and those of my clients. These agents help me create tools, reports, and dashboards that move the needle for my work in AEO. I love that Profound constantly leads in insights and metrics for AEO data and opportunities, providing visibility in the AI world. I find the initial setup super easy, with helpful courses, pods, and videos to get certified and educated on the platform. Profound was our first choice after testing others, as nothing held a candle to it. **What do you dislike about Profound?** Profound is constantly growing and updating - which is great - but it means you have to constantly keep up with updates and make sure you’re fully educated on the platform **What problems is Profound solving and how is that benefiting you?** I use Profound to track AEO metrics and data, gaining insights where there's little visibility in AI. It lets me create custom agents, tools, reports, and dashboards, which move the needle for my work. ### 47. Valuable Tool with Customer-Focused Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Maxwell E. | Marketing Operations and AI Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like how the team works hard to make sure I see the most value from the tool. Product requests are listened to and the team is timely when I have questions. The tool is well documented and they have extra training in the form of Pods, which are great. Profound also has tools and ongoing documentation to ensure I don't fall behind the curve as technology and use cases evolve rapidly in AI. The initial setup is easy and very quick but if you're willing to put in extra effort, to do an advanced implementation, it pays off in equal proportion. **What do you dislike about Profound?** Their transition to a credit-based consumption model has been a little rough. Dates are moving, rates are changing, and it has lacked clarity overall. **What problems is Profound solving and how is that benefiting you?** Profound helps us see how we appear in LLM responses and gives content to fill the gaps. Unlike similar tools we evaluated, Profound does more than tell us where we need to improve, it tells us exactly what to say. ### 48. Insightful AI Tracking with Customization Needs **Rating:** 5.0/5.0 stars **Reviewed by:** HARRISON S. | SEO & Website Supervisor, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I use Profound at work to track how clients perform across multiple AI engines. I find it especially helpful for identifying the share of visibility my clients have compared to competitors. The robust answer engine insights section stands out, as it allows me to drill down into performance details, including how different topics are performing against competitors, citation frequencies, visibility, and sentiment regarding my company in AI. The initial setup was very easy. **What do you dislike about Profound?** The custom dashboard section doesn't allow you to slice the data and create in-depth dashboards easily. Currently, you can only add a few pre-approved metrics to the dashboard. I want to create custom metrics utilizing the data that is already available in the platform and be able to filter it in the dashboard. **What problems is Profound solving and how is that benefiting you?** I use Profound to track client performance across AI engines, helping me identify clients' market visibility compared to competitors. The robust answer engine insights section lets me drill down into performance data, visibility, and sentiment analysis to refine strategy. ### 49. Instant Visibility into AEO Performance and Opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** The app's homepage overview immediately surfaces insights, changes, website activity, and top search terms — making it super easy to jump in, get an overview of where we're standing today, and what terms are gaining traction! I use "Prompt Volumes" the most to understand where we're showing up, what people are searching for, and how to guide our content & AEO strategy going forward. **What do you dislike about Profound?** Sometimes it's hard to tell what insights live where in the nav, so I need to click around a few times to get where I want to go. **What problems is Profound solving and how is that benefiting you?** Now that our search traffic is shifting away from traditional organic search channels, it's more important than ever to maintain visibility where folks are actively seaching. Profound is helping us understand how we're performing in AI Search: by platform (perplexity vs claude vs chatGPT), what search terms we're showing up for, how we're performing compared to our competitors, and how visible we are across AI citations. We're also using AI agents to optimize FAQs, identify content that needs to be refreshed, support suggestions, and get weekly brand health reviews. ### 50. Profound Brings Structure and Transparency to Aggregator Lead Management **Rating:** 5.0/5.0 stars **Reviewed by:** Gardin Faith D. | Product Specific Trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound has become a valuable enabler within our ecosystem, especially given how we partner with both lead aggregators and benefit aggregators. It brings structure, transparency, and consistency to a space that can otherwise feel fragmented and overly manual. To start, Profound improves how we evaluate and prioritize leads coming in from aggregators. By standardizing data inputs and surfacing the most important attributes, it helps us quickly identify high-quality opportunities and match them to the right products or solutions. As a result, we spend less time on manual triage and can be more confident that strong leads aren’t being overlooked. In addition, Profound strengthens our collaboration with benefit aggregators by giving us a clearer view of the value propositions, incentives, and benefits being offered across different partners. With that visibility, we can better tailor our engagement strategies, emphasize the most relevant benefits for each client segment, and reduce duplication or misalignment across programs. **What do you dislike about Profound?** One opportunity for Profound is to improve the overall user experience and workflow integration. While it does a good job of centralizing valuable information from lead and benefit aggregators, the interface can sometimes feel a bit cumbersome to navigate. I often have to go through multiple clicks to reach the specific details I’m looking for, which can slow things down when I’m trying to work efficiently. **What problems is Profound solving and how is that benefiting you?** Profound helps us operate more efficiently. By centralizing information into a single source of truth, it cuts down on back-and-forth communication, reduces errors, and shortens the cycle from lead intake to taking action. This benefits our internal teams and also improves the experience for our partners and end clients. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=3&ref=indexly.ai§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+11%3A34%3A46+-0500&secure%5Bsession_id%5D=f6c629d0-89e3-4e2e-98d0-21ac0196b577&secure%5Btoken%5D=ad3f0edb9afc12c3e0189ee75393f1d0476a9598ff4a4204a255aeac2a130a6b&format=llm_user) ## Profound Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentic AI](https://www.g2.com/products/agentic-ai/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [AirOps](https://www.g2.com/products/airops/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DataForSEO](https://www.g2.com/products/dataforseo/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Nostra AI](https://www.g2.com/products/nostra-ai/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Payload CMS](https://www.g2.com/products/payload-cms/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Semrush for Enterprise](https://www.g2.com/products/semrush-for-enterprise/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WP Engine](https://www.g2.com/products/wp-engine/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,283 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (72 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (810 reviews)