Profound Reviews & Product Details

I really appreciate how Profound surfaces insights about where your brand appears in AI search-generated responses and shows where you're strong or need improvement. It provides powerful workflows for building content briefs and generating content based on specific prompts. The engagement manager and customer success team are extremely helpful, supportive, and strategic. Also, the Slack channel for enterprise customers is a great way to stay in touch with their team for questions. The initial setup was extremely easy, and we were onboarded within a few days. Review collected by and hosted on G2.com.

The only thing I can think of is that they have released so many new features and tools it's almost hard to keep up as a customer and ensure you're getting the most out of the tool. I would love to have an ongoing way to learn about all the features and tools. Review collected by and hosted on G2.com.

Profound makes it incredibly easy to track your brand's GEO performance. Their customer support is excellent as well, always showcasing new features to us or adding in features we request. Profound is the best platform for understanding how visible you are in the ever changing world of AI. Review collected by and hosted on G2.com.

There's not much to dislike, we're so well supported navigating the tools they provide there's nothing to complain about. Review collected by and hosted on G2.com.

Profound is an incredibly intuitive and comprehensive tool that gives our team the visibility we needed to take strategic action on our GEO plans. It’s also been a game-changer for how we report on content performance: it makes it easy to isolate where our team should focus for the biggest impact and to reliably track core metrics over time against our top competitors, which helps us stay grounded. The level of granularity in which we can drill down is amazing. With this tool, it’s been much easier to advocate for continued investment in GEO-led content and report progress back to stakeholders. I especially appreciate how much time the Profound team took in helping us to onboard, as well as the continued guidance and support our AI specialist provides ongoing. Review collected by and hosted on G2.com.

Minor since it's only in Beta, but I don't think we get much value from the recommended Opportunities yet and that could be a huge differentiator in future. Review collected by and hosted on G2.com.

We rely on Profound as a core part of our GEO and AI-driven content strategy. What stands out most is how Profound turns abstract AI visibility data into actionable insights that directly inform the content we create and prioritize. The platform’s Answer Engine Insights dashboard gives us a unified view of how our brand and key content are appearing across major AI models: from ChatGPT to Perplexity, Gemini, Claude, etc., and lets us track visibility, sentiment, and citation trends over time. That level of cross-model visibility simply wasn’t possible with the traditional SEO tools we were using before. Review collected by and hosted on G2.com.

While Profound is incredibly powerful for tracking AI search visibility and helping guide our GEO strategy, there is an initial learning curve that teams will need to be patient with. Because the platform surfaces a lot of detailed, data-rich insights, it can feel overwhelming at first; especially if you’re not already familiar with GEO concepts. Having a designated person from Profound’s team to help with onboarding and navigate hurdles has made a big difference for us, but this level of support is typically only available on higher-tier or enterprise plans and may not be included at lower tiers. Review collected by and hosted on G2.com.

I like Profound's ability to track visibility of our web properties, understand brand mentions, and alert me to changes in visibility. The sentiment and hallucination detection, along with AI mentions and citation analytics, are standout features for me. These tools help me track brand perception, see trending topics, and analyze demand around keywords, which aids in shaping our content strategy effectively. Review collected by and hosted on G2.com.

It's expensive for the value it brings and can feel overly complex. The most useful features are gated behind more expensive plans. Fully understanding the dashboard and insights takes time. AI visibility is not yet a metric teams are used to, and the concepts it introduces are a bit foreign. Creating tooltips that equate these new LLM metrics with old SEO metrics would be helpful. Review collected by and hosted on G2.com.

I love Profound's incredible dashboards that give me a ton of information about competitor performance, helping me understand complex data easily. I can quickly see if visibility is improving and connect the work we do with real changes in visibility in LLMs. I like being able to see who is citing my content and who is getting mentioned, which helps me make actionable optimization work for clients. I also appreciate the feature that allows me to research prompt topics and understand their importance and volume. It's great how it connects the dots between SEO keywords and AEO topics in a unique way. The initial setup is super easy, taking only a few minutes to get started. Review collected by and hosted on G2.com.

I would love to have an easier way to take the data and export it into external dashboards like Looker Data Studio. Right now, you have to do it with a custom API, so it is possible but a pre-built connector or exporter so I could do it without custom dev work would be great. Review collected by and hosted on G2.com.

I like that Profound provides so much data, including insights on how our competitors perform and what strategies work for them. This helps us see what to focus on to be competitive on specific topics. The visibility rankings by topic and top prompts give us a clear view of how the top 10 competitors stack up, which is great because we often don't show up in these rankings. This allows us to prioritize what prompts we want to be more visible for and then generate content to help us appear. Review collected by and hosted on G2.com.

We're still learning the platform. The sheer amount of data is overwhelming, and we don't know where to even start to make the most impact quickly. The platform is also evolving so fast, our rep said that by the time training videos are produced, they're out of date. So it's hard to understand how some of their newest features work as the onboarding training is dozens of steps, so by the time you finish watching the guidethrough, you've already forgotten the beginning. The onboarding is a bunch of animated popups that show you step by step what to do. However, once it's over and you close the popup, it's just the product UX with no guidance. There could be help bubbles on the page, or even a column on the side or a popup with steps listed so that users can follow the steps without having to reopen the onboarding flow and keep rewatching until the relevant step. Review collected by and hosted on G2.com.

I really appreciate our engagement managers at Profound. They're incredibly knowledgeable and have guided us on prompt selection and queries. Most of our team is used to SEO, and the Profound team have taught us a lot about how LLM visibility differs from search and worked with us 1:1 to surface topics for different parts of our business. The initial setup of Profound was very easy, and I'm excited to explore new features and workflows they've just launched. Overall, I'm very pleased with the service and would recommend it. Review collected by and hosted on G2.com.

I don't really know the ins and outs as well as I'd like. We see a lot of demos and guided tours, but I probably just need to spend more time in the tool to get a better grasp on what we can get from it. Review collected by and hosted on G2.com.

I like diving into the data of the LLMs and understanding how they're talking about us and how visible we are. I also appreciate the content creation capabilities of Profound, as there are a variety of ways to create content and Profound is building new capabilities all the time. The query fan-out functionality is very useful for our data-heavy organization, letting us see where our marketing changes are having an impact. For content creation, I find it great that Profound helps integrate actual data from what LLMs are serving to users into content generation workflows, providing valuable insights beyond guessing or a simple Google search. I love how the system supports our need for data-driven proof. Additionally, I find value in their regular updates and responsiveness, which contributes to a great experience. Review collected by and hosted on G2.com.

I think the prompt volumes could be enhanced. There are some gaps there on queries and prompts that have volumes and ones that don't. Broadening the database of prompts and having more data in general would be helpful. Review collected by and hosted on G2.com.

I like that Profound pulls back the curtain of what's being said about us by LLMs. A feature I find very useful is Personas. It lets us build certain Personas and see how our brand performs for different personas in LLMs, like comparing responses for someone in the Healthcare industry versus a grad student studying Creative Arts. I appreciate that it's not just about reviewing data but also taking specific actions to enhance our AEO strategy. The initial setup was quite easy, and their customer success team is good, providing regular calls to help answer questions and introduce new features. I also find Profound's tool more robust, offering more detailed and specific insights than what we used before. Review collected by and hosted on G2.com.

There are very few things I dislike about Profound. They're constantly growing and improving the product. Right now, you can only track 3 personas (I think), so I'm looking forward to see if they can expand that in future. Review collected by and hosted on G2.com.