# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.5/5.0 **Total Reviews:** 960 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. A Game-Changer for AI Visibility and Website Optimization Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Claire B. | Sr. Manager SEO Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** I’ve been using Profound for months and transformed how we approach AI-driven search optimization. The platform gives us much-needed clarity and control over how our brand appears across generative search engines like ChatGPT, Perplexity, and Google AI Overviews which is an area that previously felt like a black box. One of the most valuable capabilities is the ability to build agents that can perform recurring weekly or monthly workflows for us. For example, we can use agents to monitor the health of our website, track visibility trends, surface content or technical issues, and provide regular updates without needing to manually pull all of that information together ourselves. That has the potential to save a lot of time while helping us stay proactive about our AI search performance. The one thing to note is that agents can take a while to complete when the workflows are especially long or complex. But overall, the ability to automate ongoing analysis and turn AI search insights into repeatable processes has been incredibly valuable. **What do you dislike about Profound?** While Profound is powerful, the workflows can be tricky to build at first. Even with the help of the workflow agent, it can take a fair amount of back and forth to get more complex workflows set up correctly and running the way we want them to. Once they’re working, they’re very useful, but the initial setup process can require patience and iteration. Another area we’d love to see improved is page-level performance tracking. Right now, we can track specific page performance by manually adding web pages to a list, which works, but it can be time-consuming if we want visibility across a larger portion of the website. It would be helpful to have an easier, more scalable way to monitor performance across pages on the site without needing to manually curate every URL. **What problems is Profound solving and how is that benefiting you?** Profound solves the challenge of tracking and improving our brand’s visibility in generative AI search results, like Google AI Overviews, ChatGPT, and other LLM-driven search experiences, where traditional SEO tools fall short. With Profound, we can see exactly where and how our brand is mentioned, understand how our messaging is being summarized, and benchmark our visibility against competitors. This helps us optimize our content strategy, maintain brand consistency, and identify opportunities to improve how we show up across AI search. The Semrush integration is also especially helpful because it connects more traditional SEO data with LLM performance insights. It makes it easier to answer questions around which pages, topics, and keywords are performing well, where we may have gaps, and how our website content is influencing our visibility in AI-generated results. Overall, Profound gives us a clearer view into an emerging channel that is becoming increasingly important for brand awareness, qualified traffic, and demand generation. It helps us move from guessing how we appear in AI search to making more informed, data-backed decisions. ### 2. Powerful AI visibility and agentic workflows with exceptional feature velocity **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan H. | Senior Growth Marketing Manager (Organic Growth), Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Profound?** The dashboards are easy to read and quick to load. We get useful trends and actionable insights almost immediately. There is transparent and granular prompt tracking, where we can see the exact response for all major LLM models, rather than just an aggregate visibility score. The competitive benchmarking feature works well and gives us a clearer view of how we stack up against others in our space. The sentiment and brand analysis tools are especially useful, not only can we see what AI is saying about us, but we can detect hallucinations or inaccuracies and respond accordingly (great for reputation management). Profound Agents have made it easy to build agentic workflows, completing time-intensive tasks quickly and in the background, freeing me up for bigger thinking. They have the ability to connect to multiple data sources (including Profound data) and chain LLM requests. Evergreen content refreshes and content ideation are now a breeze. Strong, responsive customer support through Slack. Pricing is fair and transparent. **What do you dislike about Profound?** The platform is constantly improving, which is great, but sometimes new features change the layout or move things around. It can take a minute to reorient and find what you need after an update. **What problems is Profound solving and how is that benefiting you?** Profound is helping solve two key problems for us. First, it bridges the gap between AI visibility and traditional traffic attribution. We're no longer limited to tracking just referral traffic, we can now see how our brand is showing up in AI-generated answers, even when there's no direct click involved. That's given us a much clearer picture of performance in this new search landscape. Second, it's changed how the SEO team operates day-to-day. We can now build agentic workflows, automate once tedious and time-consuming tasks, and analyze huge data sets to build strategies, all in ways that simply weren't possible before. ### 3. Intuitive UI, Fast Updates, and Top-Tier Support **Rating:** 4.5/5.0 stars **Reviewed by:** Korie W. | VP, Media Tech Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** First off, the UI is incredibly well-designed. When you're dealing with complex metrics like prompt volumes and tracking specific bot crawl behaviors (Agent Analytics), things can get cluttered fast. Profound manages to keep the interface clean and highly intuitive. Looking through the platform, it was obvious my team would be able to dive right in and start pulling Answer Engine Insights without needing weeks of onboarding. It’s very user-friendly and easy to use. Another huge plus is their development velocity. The AI search space literally changes week to week, and Profound is consistently pushing out meaningful updates to keep pace with new models and shifting algorithms. You never feel like the tool is falling behind. On top of that, their team is top-tier—they actually understand the technical weeds of LLM data ingestion and were incredibly responsive and consultative throughout our entire review process. I’ll be upfront: it is expensive. It definitely sits in the premium tier when comparing competitors in the market. You absolutely get what you pay for. Having granular, actionable data on AI search visibility is now table stakes for clients. If your team has the budget and is serious about owning the zero-click landscape, Profound easily justifies the cost. **What do you dislike about Profound?** The price it is expensive. But you also get what you pay for. **What problems is Profound solving and how is that benefiting you?** Working on the media agency side, shifting our focus from traditional SEO to AEO (Answer Engine Optimization) has been a massive hot topic. We recently did a deep dive into AEO platforms to navigate this shift, and Profound immediately stood out during our evaluation. ### 4. Reliable Monitoring with Great Cost-Benefit **Rating:** 4.5/5.0 stars **Reviewed by:** Natália P. | Analista de SEO, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I like how up-to-date the Profound tool is and appreciate that their team is always attentive to new topics. I also find it valuable to be able to monitor my brand's presence in AIs and organize my prompts into categories. The ability to integrate with my log to analyze bot visits to pages is quite useful. Profound offers the best cost-benefit among monitoring options, as it is cheaper than some other tools and provides quality that is worthwhile. The tool has proven reliable, and I consider its monitoring more accurate than that of other GEO tools. I follow the founder on LinkedIn, and he always shares interesting topics. Furthermore, the monitoring process was easy to set up. **What do you dislike about Profound?** What I miss in Profound is being able to monitor things other than my brand name and the names of other brands. There is no visualization interface for this, which forces you to export data and view it externally. The prompt generation and volume part is also not 100%, but I understand that there are market limitations and anonymity issues. **What problems is Profound solving and how is that benefiting you?** I use Profound to monitor my brand's presence in AIs. It is cost-effective, reliable, and accurate. I can organize prompts by category and monitor external publications, analyzing the impact on AI bots. ### 5. Boosts AI Visibility and Competitor Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Kassy E. | Director, Earned and Owned Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** I like that I'm able to track whether my clients are being cited or mentioned in AI answers, which is super beneficial. I also really like being able to monitor competitor visibility within AI search; I think that's something that a lot of other third-party platforms are lacking. Profound has the most functionality and is the most effective for measuring AI visibility and finding opportunities. **What do you dislike about Profound?** I think an external dashboard to be able to share with clients would be really helpful. Being able to send them the dashboard and then being able to toggle dates instead of having to send individual reports for certain date ranges. I know that there are agents, but sometimes clients just want a simple dashboard to look at data. Setting up the prompts can definitely be finicky. For some clients, it had to be a lot more specific, and it felt very manual. And at the time, there was no monthly search volume or prompt volume available, so I was just going off of keyword volume from a keyword tracking platform. **What problems is Profound solving and how is that benefiting you?** I use Profound for tracking AI visibility and improving AI-generated answers with the brands I work on. It helps find opportunities for my clients to appear more in AI answers and learn what LLMs prefer from competitors. ### 6. Clear, Easy Insights into Our Brand’s AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Sam S. | Website Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Profund makes it really easy to understand how our brand is showing up in AI search. Before using it it was hard to know what ChtGPT, Perplexity, Gemini etc were actually saying about our competitors or us. The platform gives a clear view of where we are being mentioned, what sources are influencing the answers, and where we have gaps. I also like that it does not feel overly complicated. The insights are easy to understand and actually useful for marketing **What do you dislike about Profound?** There is a bit of a learning curve at the start, mainly because AI search visibility is a fairly new area. Some of the terminology and reports take a little time to get your head around. I would also like to see more guidance on what actions to take next from certain insights. The data is strong, but sometimes you still need to work out the best next step yourself. Overall though, it is really useful too and feels ahead of the others we have tried. **What problems is Profound solving and how is that benefiting you?** It's helping us understand a part of search that used to feel pretty invisible. Peeople are using AI tools more and more to research brands, products and solutions, but without Profound it is hard to know if we are mentioned. ### 7. The Best Platform for Tracking AI Share of Voice and Scaling Reach Through Agentic Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** George K. | Director of Organic Growth, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The strongest feature of Profound, for our use case, is how it takes incredibly complex AI search data and makes it accessible through a highly intuitive UI/UX. Before using it, figuring out if models like ChatGPT or Perplexity were citing us over competitors required hours of manual prompting. Now, Profound's clean dashboards give us an immediate, easy-to-read benchmark of our AI Share of Voice (SOV) and brand citations in real-time. The platform performs incredibly well, loading vast amounts of data without any lag. The intelligence of the platform doesn't stop at passive analytics, it extends to execution. The Agentic Workflows feature provides massive, tangible ROI by allowing us to take direct action on the data. We are actively using these AI agents to automate and scale our content projects, boosting our reach, impressions, and direct conversions in a fraction of the time it used to take. Furthermore, the Prompt Volumes Analytics and Agent Crawler Insights have become indispensable to our broader strategy. Getting visibility into actual AI search demand, seeing the specific prompts users feed into these models and how AI crawlers interact with our pages, has helped us uncover high-value gaps we would have completely missed otherwise. **What do you dislike about Profound?** Really had to say as the platform does exactly what it promises really well. If I had to provide a "wishlist" item for future updates, it would simply be around closed-loop attribution. Right now, Profound is incredible for tracking top-of-funnel AI visibility, brand citations, and Share of Voice. However, cleanly tying those specific AI metrics directly to bottom-line revenue or downstream conversions for executive reporting still requires some manual data stitching on our end. Having a direct, automated bridge between our AI performance metrics and tangible revenue would make reporting to senior management completely effortless. That said, I know AI search attribution is a brand new, industry-wide challenge right now, and Profound is already leaps and bounds ahead of the curve in giving us visibility! **What problems is Profound solving and how is that benefiting you?** Before using Profound, we had a massive blind spot when it came to understanding how our brand was surfacing in generative AI engines compared to our competitors. Profound completely solved this problem by giving us the tools to accurately track our AI citations, brand mentions, and overall AI Share of Voice. Instead of relying on guesswork, we now have a crystal-clear understanding of exactly how we perform in the AI landscape, which allows us to confidently benchmark our presence against competitors using hard data. Uncovering those insights is really only half the battle, though. Having the bandwidth to actually act on them to drive growth is a separate challenge entirely. Profound solves this execution bottleneck through its agentic workflows. Instead of just staring at static dashboards, we are actively using these workflows to manage projects that scale our reach, boost our impressions, and drive targeted conversions at a speed we simply couldn't achieve manually. It perfectly bridges the gap between finding a data point and doing something about it. What makes this platform truly invaluable, however, is the hands-on support we receive regarding those agentic workflows. Instead of just handing us a tool and leaving us to figure it out, the Profound team is working closely with us to build custom AI agents tailored to our specific use cases. Having their active partnership and expertise in constructing these bespoke workflows is already streamlining our operations, and it is going to save us tons of time and manual effort as we continue to scale. ### 8. One of the more forward-looking platforms in digital marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Joe R. | Digital Marketing Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I like best about Profound is that it gives me visibility into how LLMs are discussing and surfacing our brand, competitors, and topics across AI-generated responses. The platform makes it easier to understand which prompts matter. The ability to monitor trends, prompts, competitive visibility, and sentiment in one place has been valuable for me. **What do you dislike about Profound?** There's a learning curve when it comes to using Agents, but that's with every new technology. Fortunately, there are templates pre-built into Profound and I have found those worthwhile. **What problems is Profound solving and how is that benefiting you?** Profound is helping solve a growing visibility gap created by the shift from traditional search engines to AI generated discovery experiences. Another major benefit is helping me communicate internally that search behavior is changing. And with all the questions around AI and LLMs, not only can I speak to it, but also provide very specific details in what people are prompting LLMs, and how we're perceived. ### 9. Leader for AI Tracking, Monitoring and Insights that enable LLMO **Rating:** 4.5/5.0 stars **Reviewed by:** Mike D. | SVP, Head of SEO, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The user experience and UI is easy to understand. Navigationg through the interface enables users to find key visibilty metrics that showcase benchmarks vs competitors. Data can be viewed in lots of segmentations if the configurations are thoughfully set up to drive the right insights. The roadmap continues to evolve with the space. The service team has also been very responsive and open to feedback. Integrations with brand's CDN offers unique agent analytics that will continue to be a growing area of analysis that this integration supports. Agentic workflows are an interesting starting point for powering content recommendations and assets. Pricing is competitive vs competion. The performance of the platform has been reliable, we've seen some data issues, but when flaggeed our reps and their engineering team take it seriously and respond very quickly. **What do you dislike about Profound?** Not too many dislikes, but it would be great if it also enabled insights for traditional Google / Bing web rankings in addtion to pure generative answer/response analysis. Google is still the big player, blending rankings and unversal results in their traditioanal SERP. This is still the dominate mainstream platform for seaarch and would be nice to track, monitor and optimiize the full spectrum of the search experience. **What problems is Profound solving and how is that benefiting you?** The are solving how zero click visiblty is driving impact down stream. They are supporting new ways of evaluating 3rd party "offsite" signals to support content strategy and influence brands can prioritize. ### 10. Best-in-Class LLM Monitoring with Truly Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica G. | SEO Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I've worked with a lot of LLM monitoring tools over the last year trying to find the best one for my clients, and Profound is truly the best-in-class option. It doesn't just give you a number to share with leadership; it gives you actionable data you can use to improve your visibility in LLMs. I spend as much time in Profound these days doing LLM research as I do in Ahrefs doing SEO research. **What do you dislike about Profound?** There's nothing I dislike about the platform. There are a lot of features I don't use, but when it comes to the features I do use, it does exactly what I need it to do. **What problems is Profound solving and how is that benefiting you?** Profound helps me 1) understand the impact that the work I'm doing has on our LLM visibility, 2) share that data with leadership, and 3) find new opportunities to further refine our tactics for greater success. At the end of the day, customer-reported signups from LLMs is our north-star metric, but Profound offers great leading performance data that allows us to adjust quickly if something's not working instead of having to wait for months to see the results in customer-reported data. ### 11. Essential for tracking higher-ed Share of Voice in AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Brian Z. | Digital Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Profound has completely transformed how we approach our AI search and Generative Engine Optimization (GEO) strategy at Yale SOM. Instead of treating AI search like a black box, the platform gives us clear, actionable visibility into how our brand is being mentioned, cited, and recommended across major platforms like ChatGPT, Gemini, and others. It provides an enterprise-grade framework and user-interface that bridges the gap between traditional SEO and the new era of AI-driven discovery. **What do you dislike about Profound?** I haven't found anything that I dislike about Profound. Their customer service and platform simplicity is top notch. **What problems is Profound solving and how is that benefiting you?** In digital marketing, we struggled to track how Yale SOM's programs and faculty research were being surfaced in AI search engines, leaving a blind spot in our multi-channel strategies. Profound solves this by giving us direct visibility into our Share of Voice and citation tracking across LLMs like ChatGPT and Perplexity. This benefits our team by allowing us to treat generative AI as a measurable marketing channel, ensuring our brand narrative is accurate and optimized where future students are searching. ### 12. Clean dashboard for structured AI search visibility and prompt tracking insights **Rating:** 5.0/5.0 stars **Reviewed by:** Hiten D. | SEO Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I like best about Profound is its ability to provide visibility into how AI platforms like ChatGPT, Gemini, and Perplexity mention and recommend brands. As an SEO Manager working in B2B SaaS, this gives us a completely new layer of insight beyond traditional SEO and keyword rankings. The platform helps us understand AI search visibility, brand mentions, competitive positioning, and prompt-level performance in a very structured way. I also like that it connects AI visibility data with actionable content opportunities, which is extremely valuable for modern AEO/GEO strategies. The dashboard is clean, reporting is easy to understand, and the prompt tracking capabilities are especially useful for monitoring how our products and solutions appear across different AI-generated responses. **What do you dislike about Profound?** One area where Profound can improve is expanding the depth of analytics and historical trend reporting for larger enterprise SEO teams. Since the AI search/AEO space is evolving rapidly, there are still some workflows and benchmarks that are developing compared to traditional SEO platforms. In some cases, we would also like more granular recommendations around content optimization and stronger integrations with existing SEO reporting ecosystems. However, the platform is evolving quickly, and new features are being added regularly, which is promising for long-term adoption. **What problems is Profound solving and how is that benefiting you?** > Profound is helping us solve one of the biggest emerging challenges in digital marketing: understanding how AI platforms mention, rank, and recommend our brand and solutions in AI-generated answers. Traditional SEO tools mainly focus on Google rankings, but they do not provide enough visibility into platforms like ChatGPT, Gemini, or Perplexity. > With Profound, we can track AI search visibility, analyze prompt-level brand mentions, compare our positioning against competitors, and identify content gaps that influence AI-generated responses. This has helped our team start building a more structured AEO/GEO strategy alongside traditional SEO. > The biggest benefit is that we now have measurable insights into AI-driven discovery channels, which helps us make better content, optimization, and brand visibility decisions for the future of search. ### 13. Intuitive Dashboards with Deep Insight into AI Answer Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander F. | Head of Affiliate Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I really like the level of insight we’re getting from this tool. The interface feels intuitive, and the dashboards are straightforward and easy to use. From an affiliate and performance perspective, it’s extremely valuable to see which partners, content types, and queries are actually driving visibility within AI-generated answers. **What do you dislike about Profound?** Profound is great at showing where visibility exists, but connecting that to measurable business impact still requires additional work. From an affiliate and performance perspective, I would like to see stronger links between AI visibility and actual outcomes like traffic or revenue. **What problems is Profound solving and how is that benefiting you?** The main problem Profound solves is the lack of transparency in AI search. It gives us a clear view of how our brand is positioned across LLMs and provides useful competitive insights. We can now track prompts, citations, and competitor performance in a structured, consistent way. As a result, we’re able to prioritise our affiliate strategy, content investment, and optimisation efforts based on real data rather than assumptions. ### 14. Profound’s Live Demos Make Learning the Logic Easy **Rating:** 5.0/5.0 stars **Reviewed by:** 중헌 . | Digital Marketer, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** What I liked most about Profound was the live demo sessions during video meetings. The clear, detailed explanations of both how to use it and the underlying logic made it much easier for me to understand and apply in practice. I also appreciated the intuitive UI/UX and the data integration features, which made the overall experience more efficient, smooth, and user-friendly. **What do you dislike about Profound?** It was inconvenient that the data became corrupted when I downloaded the raw data in Korean. **What problems is Profound solving and how is that benefiting you?** Profound addresses the challenge of helping clients understand how their brands and products are being surfaced across emerging AI-driven search and marketing channels, such as GEO. Before using Profound, we had limited visibility into how customers behaved across different AI search engines. Since adopting Profound, we have been able to analyze customer data more effectively, improve analysis speed, and better understand purchase behavior and engagement patterns across each AI search engine. Although we initially introduced Profound as a POC, it has delivered strong ROI and proven to be highly valuable for our business. ### 15. I used to guess, Now I don't. Profound gave me confidence (+ results) in my choices **Rating:** 5.0/5.0 stars **Reviewed by:** Holly H. | Senior Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** The thing I like best about Profound is that it makes me feel less like I'm guessing. Customer marketing lives and dies on knowing what your buyers actually care about. Not what you THINK they care about. Not what the sales team tells you they care about. What they actually say when no one's trying to close them. Profound gets you there fast. The research it pulls is real. The synthesis is sharp. I'm not spending three hours reading analyst reports just to find the one sentence that matters. It finds the sentence. I use it. That's the whole thing. It respects my time and it makes my work better **What do you dislike about Profound?** The integrations are good. getting the insights INTO the places I actually work is still a manual lift. None of it is a dealbreaker. But it's where I think they have the most room to grow. **What problems is Profound solving and how is that benefiting you?** Customer marketing has a research problem. There's never enough time to do it well and there's always someone asking you to prove your messaging is grounded in something real. Profound closes that gap. I use it to understand what my buyers are actually thinking. What language they use. What they're worried about. What they're trying to get done. That stuff used to take hours to pull together. Now it doesn't. The benefit is pretty simple. I write better content faster. My messaging lands closer to the truth on the first draft instead of the fourth. And when someone asks me why I positioned something a certain way I have an actual answer. ### 16. Embracing the new world of AEO with Profound **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew B. | SEO Content & Blog Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** Profound has rolled out quite a few new features and capabilities that have helped my SEO/GEO team a lot in recent months—most notably, the Agents rollout which has helped us better track our AEO health score and monitor which long-tail, high-intent prompts are 'decaying' and, thus, in need of some re-optimization. While we're still just scratching the surface of how we'll make the most of Agents, it's clear that the out-of-the-box/templates ones already in the platform are easy to use, and it's simple enough to use the native AI assistant to build more bespoke/complex agent workflows in a matter of minutes (something we especially enjoy since we're not the most technical squad). I also appreciate the hands-on workshop our account team provided us to ensure we're taking full advantage of Agents and our biweekly check-ins just to go over use cases, needs, comments/concerns, and learn about the upcoming product roadmap in general. **What do you dislike about Profound?** While Agents is being embedded more and more into our weekly and monthly SEO/GEO workflows, getting the Agents to do EXACTLY what we're looking for is a bit tough; that said, part of the issue falls on us not fully fleshing out our knowledge base and implementing more distinct/specific instructions for LLM Prompt nodes in the Agents themselves. Also, more of a broader SEO space concern, but attribution and knowing which new metrics matter most is something we're still trying to wrap our heads around; in the future, we're looking for some more actionable insights from the platform that can definitively tell us if our website content that we create/refresh using Profound is actually providing the desired ROI in terms of citations/mentions/visibility. **What problems is Profound solving and how is that benefiting you?** Our business recognizes the need to get ahead of the curve with the changing search landscape. Profound is enabling us to get actionable insights that can help our organization take the necessary steps to evolve and advance our SEO/AEO efforts and ensure we continue to get our website and digital properties in front of our target audience. Even though we only recently secured Profound, it's already starting to have positive effects on our organic marketing strategy/roadmap. ### 17. Makes AI Search Visibility Measurable with Prompt-Level Insights and Citation Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Chris G. | VP, Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** The single most valuable thing Profound does for us is make AI search visibility measurable. For years we operated on the assumption that traditional SEO and rank tracking captured how buyers find AdQuick. That stopped being true the moment ChatGPT, Perplexity, and Google AI Overviews became part of the research path for media planners and brand marketers. Profound is the first tool I've used that gives a clean, daily read on whether we show up in the answers, and just as importantly, whether our competitors do. The prompt-level data is what I keep coming back to. Seeing the exact questions that surface AdQuick across different AI engines, plus the ones where we're missing, has reshaped how our content and PR teams prioritize. It turns AEO from a vague strategy conversation into a concrete worklist our marketing org can actually execute against. Citation tracking is the other piece that earns its keep. Knowing which third-party domains the models trust when they answer questions about out-of-home advertising platforms tells us where to focus partnerships, contributed content, and earned media. That's competitive intelligence we didn't have in any structured form before. The UI is fast, the data is trustworthy, and the team ships meaningfully every few weeks, which matters in a category changing this quickly. **What do you dislike about Profound?** Honestly, nothing material. If I had to invent something, I'd say the category itself is so new that best practices are still being written in real time, but that's not a Profound problem, that's an industry condition. The team has been responsive every time we've asked for something, and the product has kept pace with how fast the underlying AI engines are changing. **What problems is Profound solving and how is that benefiting you?** The core problem is that buyer behavior has shifted faster than our measurement stack. Media planners, agency strategists, and brand marketers are increasingly starting their research inside ChatGPT, Perplexity, and AI Overviews rather than Google's traditional results page. Until we brought on Profound, we had no reliable way to know whether AdQuick was part of those answers, which competitors were, or what the models were citing as authoritative sources on out-of-home advertising. We were investing in content, PR, and thought leadership on instinct rather than evidence. Profound closed that gap. We now have a daily read on our share of voice across the major AI engines, the specific prompts where we show up and where we don't, and the domains the models lean on when they answer category questions. That has translated into a few concrete benefits. Our content team prioritizes based on real prompt gaps instead of keyword guesses. Our PR and partnerships work is pointed at domains with measurable LLM influence. And I can walk into a board conversation with a defensible answer to "how is AdQuick positioned for AI-driven discovery," which is rapidly becoming a question every CEO in our space needs to answer. The net benefit is that AEO has moved from an abstract concern to an operational workstream with a feedback loop. ### 18. Profound is ahead of the game **Rating:** 4.5/5.0 stars **Reviewed by:** jake s. | Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Profound?** I love how many updates their team makes to the platform. We do biweekly meetings, and every meeting comes with something really exciting. They also always ask and listen to what our needs are and how they can improve the platform for our needs. It also doesn't feel like they are pushing new features just to do it because each addition adds real value to our team. For example, we needed help writing FAQs and Articles and their workflows really helped us get on top of that. The UI of the workflows was really intuitive and easy to use. The content it made really boosted our performance and integrated well with our content creation. Not only does it keep us on track with our content, but we can analyze how well our content efforts are doing and adjust accordingly. I think the profound team is incredible. They are all very knowledgeable of the product, AI, and trends. Their excitement about their work rubs off on our team and has boosted our results incredibly. **What do you dislike about Profound?** I don't think i have many disliked about profound itself. I think any of our problems are on our own accord or related to the uncertainty around AI. We just need to be more disciplined and on top of our content, and the uncertainty around AI is uncontrollable. **What problems is Profound solving and how is that benefiting you?** Profound is solving our problem of not understanding how to adapt in a new AI marketing world. So many people do not understand how something so new but important in our future is going to evolve, but we want to be at the forefront. Profound keeps us ahead of everyone else in the marketing world. The content we create for AI also serves us for other initiatives since we can repurpose that content to other channels. I would also say it really was helping with our bandwidth because being able to create content to optimize for AEO felt really daunting and difficult. But having such an intuitive and easy platform to use allowed us to actually get on top of it. ### 19. Best AEO data, easy UI, best in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Madhav B. | Founding Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** AEO data quality in Profound is probably the most accurate and deep across all tools in the space. Also, the UI is really easy to understand. I also like that I can see all my AI traffic by connecting GA and GSC and go deep into my AI traffic sources, keywords etc **What do you dislike about Profound?** It's great at giving a lot of good data and insights, but it's not so great at actually actioning on that data with AI. It'll give great data and recommendations to grow your AEO traffic in all but I use another tool to make the changes. But I believe that's changing as they recently added these new set of tools to action on the data **What problems is Profound solving and how is that benefiting you?** Profound gives us visibility into how we're doing in LLM SEO, if we're being cited, and competitive analysis, helping build our AEO strategy. It's helping us grow our LLM SEO traffic and drive more pipeline because of it. ### 20. Great platform for AEO **Rating:** 4.5/5.0 stars **Reviewed by:** Christina S. | Sr Demand Gen & Partnerships Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Profound?** Profound is super easy to set up and use, and I love how transparent it is. Being able to see and adjust prompts gives us a lot of flexibility, and the ability to monitor sentiment and track which citations are driving the strongest mentions has been a big win. I love how fast new features are coming out, too. It’s sparked smart SEO ideas and helped us double down on keywords that are actually moving the needle, not just in search, but across other parts of our marketing strategy too. **What do you dislike about Profound?** It has a lot of information! It would be great if they pieced it together better for stronger suggestions. **What problems is Profound solving and how is that benefiting you?** Profound gives us a much clearer view of how and where we’re being mentioned, and which of those mentions are actually helping. It’s been useful for spotting strong citations and figuring out which keywords are worth leaning into, especially on the SEO side. It’s not doing all the work for us, but it’s definitely helped surface smart areas to explore further. It’s also made it easier to track sentiment and understand what’s resonating without spending hours digging through mentions manually. ### 21. Evolving Interface, Helpful AI Insights, and Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Frank M. | Director Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** It has consistently evolved it's interface incorporating feedback to make more impactful results. It's newer AI overview sections as well as "Opportunities" are very helpful at initiating a stepping stone point to dive deep into analysis. Being able to plug in and integrate actual website URLs is also extremely helpful. The team has been fantastic at support, onboarding - fixing any issues and incorporating any feedback that we have into both the platform and the underlying data. **What do you dislike about Profound?** Sentiment analysis could use a "Neutral" feature as opposed to just a binary Positive or Negative as sometimes with my clients cost implications get grouped into negative, but its not a true negative. Diving into the raw data is a bit clunky especially when I have team members asking for which specific prompts/keywords or citations are driving and impacting performance **What problems is Profound solving and how is that benefiting you?** Its allowing us to stay competitive in the AIO space Providing additional insights to our clients regarding how their brands and websites are performing and showing up in AI searches - allowing us to upsell services while also getting a better read on the digital ecosystem ### 22. Turning Complex AI Data Into Actionable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Hayk H. | Senior SEO & AEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** What I like best about Profound is how it turns a complex, unclear space into clear, actionable data. From a data analysis perspective, it’s been extremely useful for tracking AI visibility across platforms like ChatGPT, Perplexity, Gemini, and other LLMs, and understanding how our brand performs in LLM-generated responses. The prompt-level insights, competitor comparisons, and trend tracking make it easy to spot patterns and measure changes over time. It also does a great job of surfacing opportunities based on real data, which helps prioritise where to focus optimisation efforts. **What do you dislike about Profound?** There's not much I dislike about Profound. If anything, I'd just say there are still a few features I’d like to see added or expanded over time, but they’re already shipping updates at a really fast pace. Also, whenever we’ve run into any issues, their support team has been quick to respond and usually gets things resolved very fast. **What problems is Profound solving and how is that benefiting you?** Profound solves the challenge of understanding and measuring AI visibility in a space that is otherwise very hard to track. It brings together all the analysis and reporting data for us and our clients into one place. It allows us and our clients to clearly see how brands are performing across LLMs, track changes over time, and identify the biggest opportunities. This has been especially valuable in shaping content and optimisation strategies based on real data. Overall, it gives both us and our clients the visibility and confidence to make informed decisions and directly measure the impact of our work. ### 23. Profound Boosted Our AIO Citation Share with Scalable YouTube SEO Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Irene C. | SEO Technical Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love Profound! In terms of strategy looking at Citation Shares in AIO we have identified a new strategy: an SEO YouTube strategy. As a result of the use of Profound to identify new strategy we have secured a +1.5% increase in Citation Share in AI Overviews (AIO) and a +0.3% increase in LLM citations via YouTube. Thanks to the Profound University training courses and to the constant contact and availability of the Profound team as well as their webinar we have learned to create agents and use them at scale to minimize the time spent for manual work. For example I have used the agents to create a workflow to pull from prompts relevant topics and from the topics to create the YouTube title and scripts. Thanks to the Sheet function I have used the agent at scale generating in bulk a full 3 months topics and scripts for YouTube videos saving hours of time and back and forth messages. Since the tools is easy to use the content team is also using it to add our You Tube videos and to check the prompts and answers, serving as a tool that enables the content team to be more autonomous. Overall the several layers and uses of the Profound tool makes it ideal for any marketers profile from the easier case of use to the more technical refined agent creation and the large amount of videos on how to use really makes the difference in taking full advantage of Profound. **What do you dislike about Profound?** Overall Profound platform is great, however there are few improvements for instance if you work for thew same company but with several multi country domains having in the settings the tracking for only one domain is a bit misleading. **What problems is Profound solving and how is that benefiting you?** Profound is 1. showing how we are performing in terms of visibility in AIO and along the other LLMs and acting as our thermometer to measure how are strategies are impacting AI visibility 2. Helping us identify new strategies to increase our AI visibility leading to accelerated conversions resulting in final business growth. Furthermore Profound is saving us so much time between the easy to use of the platform allowing to delegate tasks and the use of agents at scale. ### 24. How Profound boosts brand visibility with AI Insights and Agent-Based workflows **Rating:** 4.5/5.0 stars **Reviewed by:** MATEO A. | Customer Acquisition Manager (Digital Media) at Rexel Group, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound is a high-performance, all-in-one platform that effectively addresses both GEO and AEO in a fast-evolving digital environment. Since implementation, we’ve significantly improved our ability to monitor brand visibility at a global scale and can now seamlessly track more than 5 million product references from our e-commerce ecosystem through Answer Engine Insights in all the active GPTs that our customers. From a performance standpoint, Profound delivers clear and measurable impact. It significantly enhances brand visibility, accelerates time-to-execution, and provides actionable insights that directly support the optimization of e-commerce content. The platform offers data-driven visibility into which types of AI agents interact with our website and how to optimize for them, enabling us to better align our content with AI-driven discovery. The user interface is another key strength, intuitive, well-structured, and easy to navigate, making it simple for teams to access and act on insights. This usability is reinforced by high-quality training sessions, where Profound introduces the forward-thinking concept of “marketing engineering,” empowering teams to fully leverage the platform’s capabilities. While the pricing is on the higher end, the value delivered justifies the investment. Profound stands out as one of the most advanced and impactful platforms currently available on the market. Overall, Profound represents a new generation of performance-driven technology, enabling businesses to better understand AI ecosystems and how GPT-based engines interact with online content—making it an essential solution for any organization looking to stay competitive. **What do you dislike about Profound?** While the platform can represent a significant investment, especially for large organizations managing extensive product catalogs, the cost reflects the level of quality, innovation, and performance it delivers. For businesses operating at scale, the value ultimately justifies the investment. **What problems is Profound solving and how is that benefiting you?** One of its most powerful features is the agent-based functionality. These agents integrate directly with our martech stack and allow us to create ready-to-deploy workflows that can be quickly implemented in our webshop. This significantly boosts operational efficiency and reduces manual effort, freeing up teams to focus on higher-value activities. ### 25. Vital for Tracking AI Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Maryia F. | Senior Digital PR & Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love the straightforward interface of Profound, which makes it easy to set up and track AI visibility, even for those not familiar with it. I find the actionable insights extremely valuable for planning work with AI visibility in mind. Profound University is fantastic, offering very useful knowledge on GEO, AI search, and the Profound tool itself. I'd recommend it to both new and experienced users. I'm also appreciative of the sentiment tracking, visibility ranking by topic, and content generation features. The setup process was quite easy, with demo calls and support from the Profound team. **What do you dislike about Profound?** I would appreciate the process of prompt creation to be more guided: the prompts automatically suggested by Profound were quite far from our brand and functionality, and when writing everything from scratch, I struggled sometimes to understand if I'm doing it right. Profound offers articles on that topic on their blog, but I'd love some more support with this in the tool. It's super important because if the prompts are set up incorrectly (and they were originally when we had them just auto-generated by Profound), nothing else can work right. **What problems is Profound solving and how is that benefiting you?** I use Profound for tracking AI visibility and improving it. It helps us compare our presence in LLMs to competitors and track sentiment. The interface and insights make planning with AI visibility easy. Profound University enhances our skills with valuable learning. ### 26. A Mature, Cutting-Edge AI Search Platform Backed by a Truly Helpful Team **Rating:** 5.0/5.0 stars **Reviewed by:** James P. | SEO Director & Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound is a highly mature product for companies who take AI search seriously. It is at the forefront of companies truly taking AI search monitoring into agentic workflows to then capitalise on the opportunities the platform presents. The team behind Profound are incredibly knowledgeable and helpful. **What do you dislike about Profound?** There is not much I dislike about Profound. The only barrier to entry is price. They are tailored incredibly well for growth and Enterprise companies. **What problems is Profound solving and how is that benefiting you?** Profound is helping us understand the AI search landscape for our customers across many LLMs. Not only that core feature, but the ability to start acting on the insights through innovative "chat with Profound data" and more enables my team more than other platforms. Data simplicity is another key area for me. The tools can overwhelm you with data points, but due to fantastic UI, you're able to clearly understand and then demonstrate the data presented to you. ### 27. Profound Makes AI Search Visibility Measurable with Powerful Prompt Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Sadhvika C. | Operations Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** Before Profound, we had no way to measure how our brand was showing up in AI-generated answers across ChatGPT, Perplexity, Gemini, and others — it was a total black box. The prompt tracking dashboards changed that completely. I can now see exactly which queries surface our brand, how we're positioned relative to competitors, and how that's trending over time. The Conversation Explorer is a standout feature — being able to browse real prompt data and understand what users are actually asking LLMs helps us prioritize content efforts with real signal instead of guesswork. It's also made reporting to leadership way easier since I can now put hard numbers behind AI search visibility, which used to be impossible to quantify. **What do you dislike about Profound?** The learning curve in the first couple of weeks was a bit steep — there are a lot of features and it took some time to figure out which dashboards and views mattered most for our use case. It would also be nice to have more flexibility in how you can customize and export reports. Neither of these are dealbreakers though. **What problems is Profound solving and how is that benefiting you?** AI search is quickly becoming the first touchpoint for a lot of our potential customers, and we had no visibility into whether our brand was even being mentioned in those conversations. Profound solved that by giving us a clear, data-driven picture of our AI search presence. In the few months we've been using it, we've been able to identify gaps where competitors were showing up and we weren't, then adjust our content strategy to close those gaps. It's turned AI search from something we were ignoring into an active channel we're optimizing for. ### 28. The backbone of how we run AEO and organic social **Rating:** 5.0/5.0 stars **Reviewed by:** Matt S. | Dir. Web & SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** Profound is the backbone of how we run our AEO and organic social strategy. We use it to identify the citation source gaps where competitors are getting cited on Reddit, YouTube, and comparison sites and we aren't, which directly informs where we invest community engagement and disclosed employee program effort. The prompt-level competitor visibility data drives our content roadmap. We can see exactly which topical territories competitors own (goal alignment, sprint planning, onboarding) and prioritize the gaps where we have a real product story to tell. On the cannibalization side, the engine-by-engine breakdown helped us understand why our branded search was eroding even when our Google AI Overviews citation share looked strong. Same brand, very different story per surface. Profound is the only tool I've used that connects all of that in one place. **What do you dislike about Profound?** There's really not much! They just need to continue implementing new features (they currently are at a rapid pace). **What problems is Profound solving and how is that benefiting you?** The core problem Profound solves for us is that AI search was a black box. We knew our branded search was eroding and that buyers were starting more research in AI assistants instead of Google, but we had no way to see where we were actually showing up in those answers or who was beating us to the citation. Profound gives us that visibility at the prompt level, by engine, against competitors in our category. The benefit is that AEO went from a hunch to a real channel we can plan against. We now have a prioritized list of where to invest content, community engagement, and disclosed employee program effort, and we can track share-of-voice movement as a leading indicator of where branded search and pipeline are heading. ### 29. User-Friendly Platform with Proactive, Responsive Account Support **Rating:** 4.0/5.0 stars **Reviewed by:** Becky P. | Associate Manager, Marketing Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Profound?** Its very user-friendly, easy navigation and clear labeling to help you as you work on your projects. We also really enjoy out account services support lead, we recently shifted to our second person and both have been very responsive. And proactive, knowing our work projects and potential use cases to share upcoming or net new offerings that may be a good fit for us. We are shifting to a different pricing model at our contract renewal so jury is out there, which will be a point system. I think this will help our team keep better track of projects and points so overall should be seamless. **What do you dislike about Profound?** I wish we had access to track more of the LLMs- its likely a contract limitation because I know its possible to track Claude, for example. There are some kinks to work through that we have to go to our Acct lead for, and I wish we could just handle so we didn't have to have our hand held, but at times we cannot fix the issue on our own (for example with prompts not uploading correctly or a topic completely failing and not collecting data). One big issue we have is how the data exports, its a very messy file to the point its not usable. So we are working on possibly integrating the API, but also have a few workarounds we use to create a better workflow. **What problems is Profound solving and how is that benefiting you?** We are an agency and Profound GEO analyses are helping our clients optimize their media plans + owned platform content plans to better their overall AI Discoverability. We have had a lot of very happy clients when they see the initial audit analysis results with very actionable insights. ### 30. Seamless Performance with Comprehensive Data Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Zane C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I like the depth and breadth of data and the tools to analyze that data in Profound. There's constant attention to updating and creating new ways to look at and collect data, which allows us to put together analysis and strategy for our clients. It's pretty seamless and works really well, exactly as it's promised to be. It's really valuable in the way we can put together analysis and strategy for our clients. We evaluated a few other options and found that Profound was more capable and complete than those for what we needed. **What do you dislike about Profound?** The automated prompt generation for onboarding new brands isn't quite as good as doing that process manually. **What problems is Profound solving and how is that benefiting you?** I find Profound enhances data performance for B2B clients, with its depth and breadth of data and tools for analysis. It updates constantly and creates new ways to handle data, making it seamless and valuable for strategizing. ### 31. Easy to Use, In-Depth Analysis with Smooth Integration and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kazi I. | B2B Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Profound?** The best thing about Profound is how easy it is to understand and how in-depth its analysis is. It is quick to add the queries you want, see where you stand, and understand it. The AI feature gives you a quick summary as well as a quick draft to write an article and/or improve an existing piece. The performance and the integration are smooth as well. Lastly, the team's overall support is also great, and in a few months of using it, we can already see some ROI. **What do you dislike about Profound?** I feel the only thing Profound can do better at is to provide more training, given that they have a lot of new features. **What problems is Profound solving and how is that benefiting you?** Profound is helping us increase our AIO/GEO visibility. With their quick drafts and analysis, it is helping us understand where do we stand in queries and in which areas we have to improve. ### 32. Profound Makes AEO Optimization Easy with Actionable Ranking Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Annie C. | Founding CEO, Principal Research Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Profound was the first AEO tool that I discovered, right when I was starting to learn what AEO was. Not only does the tool give you ranking of how your website compares to your competitors, but it gives you exact recommendations on what you can do to rank higher over time. The platform is super easy to use and simple for a beginner to jump right in. **What do you dislike about Profound?** The pricing can be a bit high, but if you're serious about getting your business to show up in AI search engines, it worth it to know exactly what changes to make. **What problems is Profound solving and how is that benefiting you?** Profound show me not only how I rank for AI presence, but what I rank for and what I don't rank for. I can target specific phrases or trends, or decide what type of online presence I want to work towards (sentiment, search terms, etc.). ### 33. Robust AEO Tool with Great Profound University Courses **Rating:** 5.0/5.0 stars **Reviewed by:** Kaila E. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** I like the dashboard features of the platform as well as how customizable it is. The agent features integrate well with other tools in my workflow. I especially like the Profound University courses which helped me understand the platform and learn in a more hands-on way. **What do you dislike about Profound?** There isn't much I dislike about the platform. It does take a bit of a time investment to understand all of the features, which can lead to information overload as a new user. However, I appreciate that the tool is robust and provides the level of depth that it does. **What problems is Profound solving and how is that benefiting you?** Profound has helped me better understand what kinds of information LLMs tend to trust and how they respond to buyer-intent prompts at scale. It’s also made it easier for me to be more prescriptive about the next steps needed to improve visibility across AI platforms relative to competitors. ### 34. Easy-to-use AEO insights that are helping build and inform our AEO strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny R. | Senior Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound has given us opened up a whole new world for us when looking at our AEO impact. We were previously flying blind and now we have easy to understand data and can pull actionable insights to see real change in our AI visibility. The platform is easy to navigate and has been seamless to integrate into our ecosystem **What do you dislike about Profound?** There is a bit of a learning curve when you first get into the platform. It can be a little overwhelming to see the different metrics and figure out what they mean. They do have a university that I have found to be EXTREMELY useful in getting the most out of the platform. **What problems is Profound solving and how is that benefiting you?** Profound is the primary driver in how we understand our impact in LLMs. I am in the platform daily looking for new trends and analysis that can assist in our AEO strategy. ### 35. Best-in-Class AI Search with Intuitive Tracking and Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Taegan M. | Digital Content Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Best in class AI Search platform, which means it fits that perfect circle of great UI/UX and strong performance and trustworthy data. They collect daily answers for the tracked prompts, and tracking the answers is very intuitive. They also have very strong support and onboarding if its something you end up wanting to use. Integrations is something they've been working on and it's coming along well. **What do you dislike about Profound?** So there is a lot of discussion around pricing with Profound. There is a monthly tier that is quite affordable. For a large company expect to pay for their Enterprise plan. It comes with a slew of support which is very nice, and the team are experts in the space. Worth it if your company is going all in with AI Search. **What problems is Profound solving and how is that benefiting you?** Tracking, measuring, and improving content/website pages/citations across LLMs such as Gemini, Claude and GPT. ### 36. Trusted Data, Easy UX, and Flexible Assistants with Profound **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** We tried a couple of comparative tools and trusted the data a lot more with Profound. The data made sense, the UX was easy to navigate and the agentive assistants had a high degree of flexibility to help you get the out exactly as you wanted. **What do you dislike about Profound?** I thought all of the offering was strong. I guess one opportunity area is to surface more classic SEO analysis alongside the AEO recommendations - but I think that is coming at some point to the platform. **What problems is Profound solving and how is that benefiting you?** AEO visibility and knowing how we rank vs. our competition - this is allowing us to have much smarter conversations & reports at our leadership level. We are also now actively analyzing & optimising how we can get more of our products ranked in ChatGPT Shopping mode - we believe this could be big business for us moving forward. ### 37. Reshaped how we think about publisher partnerships **Rating:** 4.5/5.0 stars **Reviewed by:** Ian W. | Global Head of Affiliate Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** Profound has been the fastest way for us to see where Xero shows up across ChatGPT, Perplexity and Google AI Overviews. For an affiliate team, that's gold. We use Prompt Volumes and citation data to identify high-authority publishers we should be partnering with, prioritise outreach, and back our pitches with real data instead of guesswork. **What do you dislike about Profound?** The platform is excellent at surfacing insights, but turning those into action still requires a fair bit of manual lift on our end. Exporting citation data into our affiliate prospecting workflow could be smoother and tighter. **What problems is Profound solving and how is that benefiting you?** Profound is solving the visibility problem for AI search. Traditional SEO tools tell us where we rank on Google, but they cannot tell us whether ChatGPT or Perplexity recommends Xero when someone asks for accounting software. Profound closes that gap. For our affiliate team specifically, it has become a prospecting engine. ### 38. Frequent New Features and Responsive Profound Support **Rating:** 4.5/5.0 stars **Reviewed by:** Troy V. | SEO Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I like that they’re consistently releasing new features. Those updates can be a bit hit or miss, but it’s still encouraging to see them continuing to innovate. The Profound support team is also very responsive, which makes it much easier to resolve issues when they come up. **What do you dislike about Profound?** I like doing my own data analysis outside of the platform, but the export feature for many of the tables and charts doesn’t work very well. The raw data that comes out also isn’t organized in a very intuitive way, which makes it harder to work with once it’s exported. **What problems is Profound solving and how is that benefiting you?** We’re working on building our off-page SEO/GEO strategy, and the citation insights in Profound have been vital for that. It’s especially helpful to see which pages are being cited by AI tools, so we can focus our outreach on those specific websites. ### 39. Strong AI Visibility and AEO Agents—Backed by an Attentive, Innovative Account Team **Rating:** 5.0/5.0 stars **Reviewed by:** Luke M. | Graduate Digital Marketing Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** The platform gives us strong visibility into how we show up across AI surfaces, both within our category and relative to competitors. The addition of AEO Agents also shifts the platform from being purely about delivering insights to enabling action as well. Beyond the product itself, the account team is incredibly attentive and feels like a genuine innovation partner. **What do you dislike about Profound?** This isn’t exactly a dislike, and it’s something I can tell they’re actively working on, but while the tool provides a substantial amount of insight, turning that insight into clear, actionable next steps/recommendations would make the platform truly indispensable. **What problems is Profound solving and how is that benefiting you?** It gives us clear visibility into how we’re showing up across a growing set of AI surfaces, lets us automate some of our core workstreams, and helps us establish a measurable way to track our optimisation efforts for AI search. ### 40. In-Depth AI Citation Insights and Essential Prompt Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** Measuring how AI models are citing us: what the citations are, the in-depth analysis it provides for those citations, the number of prompt values, and what the essential prompts are. All of that. **What do you dislike about Profound?** The measurement itself feels unstable. LLM outputs are too variable across prompts, users, and model iterations for the reporting to feel truly dependable. And structurally, this risks turning into another SEO loop where companies optimize for discoverability mechanics instead of building better products or understanding customers better. **What problems is Profound solving and how is that benefiting you?** The main way I’ve used Profound is to figure out which prompts I should be using so I can improve my content based on the forms. I also use it to see what kinds of citations I’m getting and what results are showing up for those forms. The keyword lists have been helpful for me as well. ### 41. Profound helps us find & execute on content opportunities with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Helene F. | Content marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** Profound makes it easy to get a clear, high-level view of LLM performance, while also helping you dive deeper into specific prompts, topic subsets, and other areas of opportunity when you need more detail. This has helped us maximize our LLM-driven conversions considerably. **What do you dislike about Profound?** I would like to see Profound provide deeper performance metrics for specific pages I own. For example, if I want to see which page is being cited more or less frequently over time, there doesn’t seem to be any place within the platform to analyze that data. **What problems is Profound solving and how is that benefiting you?** Profound enables us to analyze how our content performs in LLMs, helping us spot and act on opportunities we likely wouldn’t have identified otherwise. Since LLMs can feel like a black box, Profound gives us a stronger sense of control and a clearer understanding of what’s happening. ### 42. Unmatched Citation & Source Data Transparency—Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle G. | Sr. Marketing Programs Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** The citation and source data. Knowing which URLs the models are pulling from when they mention us (or our competitors) is the thing I couldn't get anywhere else. Everything else flows from that. **What do you dislike about Profound?** Really not much at all- easy to use platform too. **What problems is Profound solving and how is that benefiting you?** Before Profound, we had no visibility into how our brand showed up in AI search. We knew traffic patterns were shifting — more buyers were asking ChatGPT and Perplexity instead of Googling — but we couldn't measure any of it. Profound gave us that visibility. Now we know which prompts our buyers are running, where we show up in the answers, which competitors are cited more often, and which sources the models trust. That's reshaped our content priorities and given us a real way to track progress on AI search instead of guessing. ### 43. Robust API Made AI Stack Integration Straightforward and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua C. | Senior DevOps Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Profound?** By far, the best part about Profound for me as a DevOps engineer is its robust API. I was able to wire it into our AI stack (Claude, ChatGPT) for reporting and analysis, which made the integration feel straightforward and reliable. The user interface is clean and easy to interact with, and having a dark mode really goes a long way. When we need help, they are quick to offer support! **What do you dislike about Profound?** I’ve genuinely had no issues with Profound so far. It feels like a well-rounded, cutting-edge product, and my experience with it has been consistently smooth. **What problems is Profound solving and how is that benefiting you?** We’ve been able to leverage Profound to help brands show up more often in AI search, which has resulted in more conversions and better customer satisfaction. Overall, Profound seems to offer a strong potential return on investment. ### 44. Amazing AI search insights and top tier service **Rating:** 5.0/5.0 stars **Reviewed by:** Chris R. | Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Profound?** I love how Profound does a great job trying to best simulate what a real-world user interaction would look like in an AI search platform. I appreciate how extensive the platforms are as well. The sophistication of the data and the ability to interpret it with the ask feature is impressive. The initial setup was very easy, especially with their dedicated customer support. **What do you dislike about Profound?** I think the UI can feel a bit hard to navigate into specific views, and I would love the ability to make custom views that I can use to set my filters and configurations in a more consistent way. Dashboards are a helpful start though and data connections/integrations. **What problems is Profound solving and how is that benefiting you?** Profound gives me a measurable idea of how my brand appears in AI search better than any other platform. ### 45. Profound Delivers Actionable Data, Easy Onboarding, and Customizable AI Agents **Rating:** 4.5/5.0 stars **Reviewed by:** Tanner P. | Head of Organic Search, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound has great data I use to help inform decisions that affect not just my role, but the entire company. Onboarding was a breeze. The AI agents help complete some very specific tasks on schedules and are so customizable that I don't have to worry about bad outputs. Navigating the platform is pretty straight forward. Pricing is very competitive and provides a great return when compared to how many processes it helps me speed up. **What do you dislike about Profound?** Occasionally the platform is a little bit slow/buggy. I also wish there were a few more native integrations specific to my tech stack. But it can all be overcome via API for the most part. **What problems is Profound solving and how is that benefiting you?** Profound is helping to inform my content strategy and improve processes across the spectrum from ideation to publishing. ### 46. Brand Visibility Tracking with Expert Guidance **Rating:** 4.5/5.0 stars **Reviewed by:** Manuela B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** What I love most about Profound is the Claude MCP integration. It's incredibly easy to set up and get value from right away. The fact that I can track metrics like run visibility and citation rates directly through Claude makes the workflow so seamless and intuitive. I also like how the AI summary on the homepage gives me a quick digest of what's happened in the last seven days — it's like having an assistant always keeping me in the loop on our AEO and LLM visibility performance. Lastly, I appreciate the mentorship and support from their team. **What do you dislike about Profound?** I would love to see more ongoing mentorship and support. As part of the first cohort, which ran for one week, I found the experience incredibly valuable — and I think offering something similar on a bi-weekly or monthly basis would be a great way to help customers continue learning. Answer engine optimization is such an emerging space, and that kind of consistent guidance would make a real difference. **What problems is Profound solving and how is that benefiting you?** I use Profound to track Fellow's brand visibility and citation rates across AI platforms like ChatGPT, Perplexity, and Claude. It provides the critical metrics and expert guidance I need to execute our answer engine optimization strategy — and it's been instrumental in helping me demonstrate the impact of our AEO content efforts to leadership, showing concrete evidence that our work is driving real improvements in LLM visibility and brand awareness. ### 47. Important Infrastructure for the AI Discovery Era **Rating:** 5.0/5.0 stars **Reviewed by:** Rick T. | Senior Director, Growth Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Profound?** What I like about Profound is that they’re not just slapping AI labels onto traditional SEO tooling. They’re actually building around a new behavior: how brands show up in LLM responses, what sources shape those answers, and how AI starts influencing category perception at scale. That’s a much more interesting problem than rankings and keywords. **What do you dislike about Profound?** LLMs are probabilistic, constantly evolving, and way less deterministic than traditional search ever was. So while a lot of the tooling is directionally useful, there’s still a real risk of over-indexing on metrics that haven’t fully stabilized yet. **What problems is Profound solving and how is that benefiting you?** Profound is solving a problem that didn’t really exist before LLMs became a discovery layer: brands now need to understand how they’re represented inside AI-generated answers, not just in search rankings. ### 48. Great tool for easy action steps to boost AEO rankings **Rating:** 4.5/5.0 stars **Reviewed by:** Max W. | Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** I love how easy it is to identify actionable steps to improve our AEO rankings. By quickly reviewing citation sources and content ideas, I can diagnose what needs to change and pinpoint solutions that help us improve our rankings. **What do you dislike about Profound?** Truthfully, not much! We’re in a bit of a tricky situation because we have two separate products we’re trying to analyze, and it’s been somewhat difficult to clearly define the differences between them in certain gray areas. That said, overall we love the product. **What problems is Profound solving and how is that benefiting you?** We've seen massive leaps in our AEO rankings since starting to use profound nearly a year and a half ago. A lot of the lift from suggestions isn't massive, as the tool is quick to identify tactics that are easy to implement. ### 49. Versatile Support and Efficient Content Generation **Rating:** 4.0/5.0 stars **Reviewed by:** Katlyn P. | Director, Engagement and Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Profound?** I really appreciate the range of support Profound provides for our content production and implementation. The agents are incredibly helpful for speeding up our workflow while still letting us produce the same quality of content and briefs. In particular, the "YouTube video to blog article" and "blog content generator based on topic" agents have been especially valuable, giving us access to opportunities we didn’t have before Profound. **What do you dislike about Profound?** There is a lot of data to sort through. Having a more concise, actionable way to sort through it and identify top issues to address would be helpful. **What problems is Profound solving and how is that benefiting you?** I use Profound for content generation, optimization, and performance monitoring. The workflow support and agents speed up my work, letting me maintain quality in my content and briefs. ### 50. Flexible, Creative Platform That Levels Up Client Work **Rating:** 4.5/5.0 stars **Reviewed by:** Rob S. | VP of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Profound?** Profound is a flexible, creative platform that can be used by a novice but also set up in a complex professional way that enable sour agency team to take client work to the next level. Clean, accurate, and a good combination of complex and approachable. **What do you dislike about Profound?** There are some limitations, as many new products face, I would like to have more access control in a multi-client environment, I also would love to see them add geo-fencing type features. The contracts, though strong competitively, are a bit inflexible for our multi-client type approach. **What problems is Profound solving and how is that benefiting you?** It has given us amazing insight into AI performance as well as tremendous insight into competitive intelligence and information. Its been a really great story telling tool for the emerging AIO/GEO space. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-11+14%3A31%3A22+-0500&secure%5Bsession_id%5D=fe70c9d3-b6b6-4bcc-863a-91c27555b26f&secure%5Btoken%5D=4c90361428593856baa06f12b6abf255e9b66889637190a1f21c6d820392937c&format=llm_user) ## Profound Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Agentic AI](https://www.g2.com/products/agentic-ai/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [AirOps](https://www.g2.com/products/airops/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DataForSEO](https://www.g2.com/products/dataforseo/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Nostra AI](https://www.g2.com/products/nostra-ai/reviews) - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Payload CMS](https://www.g2.com/products/payload-cms/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [Semrush for Enterprise](https://www.g2.com/products/semrush-for-enterprise/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Strapi](https://www.g2.com/products/strapi/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WP Engine](https://www.g2.com/products/wp-engine/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,840 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (73 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (813 reviews)