---
title: Profound Reviews
meta_title: 'Profound Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1120 reviews by the users' company size, role or industry
  to find out how Profound works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 1120
  scale: '5'
date_modified: '2026-06-26'
parent_category:
  name: Artificial Intelligence
  url: https://www.g2.com/categories/artificial-intelligence
---

# Profound Reviews
**Vendor:** Profound  
**Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 1,120
## About Profound
Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand&#39;s presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you&#39;re mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound&#39;s data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. &quot;Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn&#39;t capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search.&quot; — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search.




## Profound Reviews
  ### 1. Makes GEO/AEO Measurable: Easy Tracking, Reporting, and LLM Visibility

**Rating:** 5.0/5.0 stars

**Reviewed by:** Natalie  M. | Head of Growth, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 26, 2026

**What do you like best about Profound?**

I love how it turns a very abstract concept of GEO/AEO and turns it into something I can plan, track, measure, and report on. Before Profound, we had no idea if the AEO efforts we were making had any impact on our results in LLMs. Now we can actually see how new content or updates to our content not only impact our visibility but also our citation count. 

You can also get very granular with different LLMs and keyword clusters. 

It was also very easy to get up and running with Profound; I was able to figure it out with some guidance from the team, but most of it was pretty intuitive.

**What do you dislike about Profound?**

Not really a dislike but I want to try more of their opportunities and content workflow. Right now, we're using it more to track content performance and identify content gaps, but not create or optimize from within Profound.

**What problems is Profound solving and how is that benefiting you?**

Visibility into how we show up for AI searches

  ### 2. Profound Delivers Insightful AI Search Rankings and Clear Citation Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saravanan S. | E-Commerce Specialist, Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I found Profound to really insightful, one of the useful features is that I under the citations page I'm able to view a list of page URLs, prompts, topics and platforms that the website ranks for in AI search.

**What do you dislike about Profound?**

Nothing much as I'm still learning how to use the tool.

**What problems is Profound solving and how is that benefiting you?**

It's helping address the key prompts that our website is ranking for, in addition it's useful for reviewing possible content ideas through its optimisation tools. It provides detailed information on how to create and refine web content tailored for AI search platforms.

  ### 3. Profound Partnership That Clarified Our LLM Visibility and AI Narrative Strategy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

The best-in-class GEO/AEO/AIO platform, along with the overall experience their team provides.

**What do you dislike about Profound?**

Within the first six months of working together, our account team turned over. While that created some short-term volatility, it ultimately ended up being a positive change for us.

**What problems is Profound solving and how is that benefiting you?**

Working with our team at Profound has been instrumental in giving us a better understanding of our current visibility in the LLMs and how we can work to improve and shape how AI describes and cites our company. Through our partnership, we’ve determined we need full buy-in across web, content, service, earned media, social, paid, and MarTech to ensure we show up first—and show up right —in AI-generated answers, fueled by a single, enterprise-wide narrative anchored in trusted content, distinctive proof, and orchestrated amplification across Brand, Marketing, and Communications.

  ### 4. Clear Competitive Positioning and a Well-Designed Agent Suite

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rob H. | Marketing - Content Writer, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

The platform clearly shows our positioning and our competitors’ positioning, which makes it easy to manage information and reporting. The entire agent suite has also been extremely functional and well designed, and it’s been a strong tool for optimizing content reports and pages.

**What do you dislike about Profound?**

Given the massive pace of change in the AI space, Profound sometimes feels like it’s playing catch-up in areas such as Amazon Rufus and AI for commerce.

**What problems is Profound solving and how is that benefiting you?**

Profound is tackling LLM information management and visibility at scale—a monumental task—and making it feel simple to manage, even as an individual.

  ### 5. Data That Always Resonates with Clients

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joey L. | Campaign Manager , Marketing and Advertising, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 18, 2026

**What do you like best about Profound?**

I love how intuitive the tools are. They really provide data that I haven't seen any other tools providing in this space. I feel Profound is a clear front-runner in the AI space and they really make my job much easier every single day. The team is also extremely helpful!  

**What do you dislike about Profound?**

I think the content section and brief creator can use a bit more tweaks. Making them more flexible would provide a wider variety of prompts/ topics to tackle. 

**What problems is Profound solving and how is that benefiting you?**

Providing an in-depth look at how and what the LLMs are specifically consuming.

  ### 6. Effortless AEO Tool with Stellar Customer Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2026

**What do you like best about Profound?**

I appreciate that the onboarding and implementation process with Profound was very easy and quick. I also like their customer service and how easy the platform is to use. It helps us quickly ramp up our ability to show up in AI searches and allows us to identify content that can be improved or created, which helps improve our visibility faster than our competitors.

**What do you dislike about Profound?**

Could use more assistance in terms of how AEO impacts SEO and vice versa. Although Profound is an AEO tool, it can and will impact SEO as well.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to enhance our reach to potential clients, improve visibility in AI searches, and quickly identify content needs for better visibility compared to our competitors. The easy onboarding and excellent customer service are a bonus.

  ### 7. Robust Visibility Tool, But Expensive

**Rating:** 3.5/5.0 stars

**Reviewed by:** Leon S. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2026

**What do you like best about Profound?**

I think Profound is the most robust platform I've seen. I like that you can choose options based on countries or different AI services, and it gives you visibility for AI searches from different countries. It helps in understanding how you perform in different places and allows for creating actions with agents to solve or at least help with completing a loop. The initial setup was relatively easy, almost as if their team set it up for us.

**What do you dislike about Profound?**

It's expensive. That's the main issue I have with the platform today, the price.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to improve discoverability on AI searches, ensuring we show up for the right queries. It provides visibility and helps understand how to fix or improve issues, completing the loop with actionable insights.

  ### 8. Deep AEO Visibility and Content Guidance at Competitive Value

**Rating:** 4.0/5.0 stars

**Reviewed by:** Lauren M. | Director of Digital Marketing , Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

Profound offers deep visibility into AEO, the prompts and engines that matter for the business. The content tools help guide content strategy so that we can directly address AI prompts and queries. Profound continues to develop their platform to stay on the forefront of AEO measurement. Pricing is competitive for the value.

**What do you dislike about Profound?**

This tool is purely focused on AI search. If you're looking for a combined AI/SEO tool, this is not the best tool.

**What problems is Profound solving and how is that benefiting you?**

Profound is helping us to create content around topics and queries that users are asking in AEO.

  ### 9. Profound Makes AEO Content Smarter and Faster

**Rating:** 4.5/5.0 stars

**Reviewed by:** David W. | Content Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

We've also been able to use the prompt analysis to help with our marketing plans, making sure that we're creating content that people are actually searching for. 

**What do you dislike about Profound?**

I personally think that this is the most valuable AEO tool on the market. 

**What problems is Profound solving and how is that benefiting you?**

Profound is essential if you want your content to rank for AEO. It's user friendly and comes with such a pletora of features to really optimise your content. We now use Profound as part of our content process whether it's for net new or legacy copy.

  ### 10. AI Visibility Insights That Make Content Optimization Easier

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Profound?**

What I like best about Profound is its AI visibility insights across multiple AI engines. It helps us better understand and optimize our content performance, while the easy-to-use interface and automation features save a lot of time.

**What do you dislike about Profound?**

The platform is very useful overall, but the dashboard customization options are currently a bit limited. Adding more dashboard views and flexible reporting options would help teams create more personalized and detailed views directly within Profound.

**What problems is Profound solving and how is that benefiting you?**

Profound helps us understand our visibility across AI search engines and how our content is being discovered in AI-driven experiences. It makes it easier to track performance, identify optimization opportunities, and improve our overall SEO strategy. The platform also saves time through automation and centralized insights, helping our team work more efficiently.

  ### 11. Efficient and Modular with Room for Data Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Brian T. | Chief Revenue Officer (CRO), Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2026

**What do you like best about Profound?**

I like the quick product iterations that Profound offers, allowing them to pivot rapidly and address various use cases and needs. Their dashboard functionality is also something I appreciate, especially how modular the overall system or platform is, which makes it very easy to use.

**What do you dislike about Profound?**

I think some of the visibility and analytics are a little too high level and sometimes inaccurate. There's also certain LLMs that it's not pulling in for, which I expect will improve over time. But at a high level, there are some data points that we need that we're simply not getting. Pricing could be clearer - seems like everything is an add-on.

**What problems is Profound solving and how is that benefiting you?**

Profound gives us visibility and clarity on citations across various LLMs, making us more efficient and effective with our deployment strategies.

  ### 12. Profound Brings Clarity to LLM Visibility with Helpful Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

Profound helps makes sense of a chaotic LLM landscape. Users are able to track their visibility and citations over time to see how their brand shows up across the major LLMs. You can also monitor your results vs competitors so you have a better view of the overall landscape. The support team has been very helpful with reviewing new product features like AI Agents which help automate data insights. Overall, I would recommend this platform to other brand to track their visibility insights.

**What do you dislike about Profound?**

It would be great to have a weighted visibility view since ChatGPT and AIOs account for majority of traffic/volume.

**What problems is Profound solving and how is that benefiting you?**

Profound is solving how we track our presence across LLMs. This gives our brand a competitive edge when it comes to GEO visibility and campaign testing.

  ### 13. Insightful AEO Platform with Excellent Educational Resources

**Rating:** 5.0/5.0 stars

**Reviewed by:** Benny B. | Lead UX Designer, Design, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

I appreciate their 'Profound University' resources. They've done a great job forming a methodology around something that can feel daunting to even the most sophisticated marketing professionals. It familiarizes me with the inner workings of answer engines, giving me terminology and confidence to work in this space, while simultaneously teaching me how to use the Profound platform. My onboarding was fairly smooth with the help of Profound University. I've already been recommending it to past work colleagues and friends in marketing/tech.

**What do you dislike about Profound?**

There is still work to do on breaking down some of the more complex areas of the tool. Certain workflows can be confusing and too informationally dense.

**What problems is Profound solving and how is that benefiting you?**

Profound gives me visibility on where my brand is mentioned in answer engines and the tools to improve that performance.

  ### 14. Powerful Insights with strong sentiment/context modelling

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dave C. | Group SEO Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I like Profound because it enables us to gauge our visibility in LLMs and I appreciate its deep analysis across prompts, sources, and content types. I also like that it attempts to explain why LLMs cite certain brands more than others, and it has strong sentiment/context modelling.

**What do you dislike about Profound?**

I liked that Profound is designed as a long-term SEO operating system with an integrated workflow, however it has quite a steep learning curve, and a UI that I sometimes found unintuitive. While powerful, it requires significant time investment to extract its full capabilities.

**What problems is Profound solving and how is that benefiting you?**

Profound enables us to gauge our visibility in LLMs and offers deep analysis across prompts, sources, and content types. It attempts to explain why LLMs cite certain brands more and has strong sentiment/context modeling.

  ### 15. Strong Insights with Room for Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joshua C. | Senior Digital CX Writer, Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I appreciate Profound for its easy, filterable aggregation and exporting of data insights. These insights are valuable and immediately actionable, helping me update and craft new client support content for the business. The initial setup was very straightforward since my team has a technical background. Profound is strong and positioned well at the beginning of an AEO 'gold rush,' which adds to its value.

**What do you dislike about Profound?**

The agents need work, and some key integrations are missing or faulty, which is frustrating. Hallucinations are still not uncommon, causing issues. The automatic summarization of user prompts isn't particularly valuable for me because we offer many services that differ slightly.

**What problems is Profound solving and how is that benefiting you?**

Profound helps me understand client inquiries about our products and provides easy, filterable data insights to update and create client support content.

  ### 16. AI-Generated Content That Fills Gaps and Boosts Visibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

It generates content to fill the gaps we have based on the prompts we send to the AI agents, and this seems to improve our visibility score.

**What do you dislike about Profound?**

The lack of direct integration with our blog. Ideally, I would like the platform to monitor the performance of our website and automate the generation of content based on analytics from different AI platforms. Furthermore, I think the pricing is a little bit steep. I think we might not continue next year because of the cost.

**What problems is Profound solving and how is that benefiting you?**

Over the years, it has been very difficult for us to keep our blog active and consistently generate new content. Profound definitely helps us narrow down topics and identify the questions people actually want answers to, which in turn improves our visibility and ranking.

  ### 17. Fantastic Reporting, Quick Support, Worth Every Penny

**Rating:** 5.0/5.0 stars

**Reviewed by:** Taylor K. | Corporate Businesss Development Representative , Mid-Market (51-1000 emp.)

**Reviewed Date:** May 26, 2026

**What do you like best about Profound?**

I find the reporting on Profound to be fantastic. The people I work with there are incredibly kind and quick to respond, which I really appreciate. I love what they are doing with Agentic Workflows, as it allows me to monitor different webpages, track changes in our rankings, and trigger actions to address issues promptly, which saves me a lot of time. Their events are fantastic too. The software setup is also quite easy, especially for a marketing intelligence platform.

**What do you dislike about Profound?**

The pricing is a little expensive, but for the best in class software it's worth it.

**What problems is Profound solving and how is that benefiting you?**

Profound acts as an insights platform, letting my company activate client partnerships efficiently. Its Agentic Workflows save me time by monitoring webpages, adjusting rankings, and providing proactive actions.

  ### 18. Powerful Yet Needs Pricing Flexibility

**Rating:** 4.0/5.0 stars

**Reviewed by:** George P. | Senior Affiliate Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

I like that Profound is constantly evolving and changing. It takes ideas and suggestions that we have and rolls out new updates to stay competitive and on top of changing trends. This helps us stay ahead of the curve and ensure that we're providing top quality performance and solutions to clients. The support from the Profound team was also great, as it helped get things up and running quickly.

**What do you dislike about Profound?**

The cost is the biggest detractor sometimes. It's a hard thing to sell to clients. It would be nice to have options at lower price points to get started.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to analyze performance brands on LLMs and Google, helping us make better choices and more effective decisions without wasting time, ensuring a clear and concise plan.

  ### 19. Great Analytics and Support, Costly for Small Teams

**Rating:** 4.0/5.0 stars

**Reviewed by:** {Insert N. | Website Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 13, 2026

**What do you like best about Profound?**

I guess the top tier support stands out for me. Consensus consistently highlights the exceptional customer support and technical assistance I received during onboarding and daily operations. I also like the actuated and user-friendly interface, especially considering the massive volume of data processing. Reviewers frequently compliment its sophisticated and user-friendly design.

**What do you dislike about Profound?**

Probably the price. Because it starts around, like, $399 to $499 per month for lower tiers. And it's kinda expensive for small businesses. And it's primarily tailored for mid market and enterprise budgets.

**What problems is Profound solving and how is that benefiting you?**

Profound helps me by offering comprehensive AI insights. It transforms complex AI data into readable reports and clear analytics, giving me the ability to understand our brand's perception across major LLMs.

  ### 20. Comprehensive Data, Superb Support, Needs More Actionable Insights

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Profound?**

I like that Profound offers lots of features. I find it easy to speak to customer support and appreciate that we have weekly sessions with a rep. The platform provides lots of data and client experience to draw from, which is beneficial. It's great that support ensures we are actioning from results and embedding learnings into our work. Meeting with engineers and prompt experts helps us get the most from the tool.

**What do you dislike about Profound?**

I find sentiment prompts hard to understand, making it difficult to make the results actionable and granular. Sometimes the AI recommendations are too generic. I would like the recommendations made by the Profound agents to draw more from the Profound data set and provide more value than what we could build in-house.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to track our visibility for prompts, understand our share of LLM visibility, and make content improvements. It identifies where we're visible and strong, and with support, ensures we're acting on results effectively.

  ### 21. Accurate AI Search Analytics with Actionable Insights and Strong Strategic Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

There’s a strong strategic fit for our company and team in positioning Profound as our primary AI Search analytics and monitoring platform. We value the accurate multi-model visibility, actionable recommendations, strategic support, and strong reporting it provides. 

The team has also been very helpful throughout onboarding and during the early months of working together.

**What do you dislike about Profound?**

As of right now, they’re not a full execution partner. Profound is strong on analytics, but today they’re not as hands-on when it comes to content optimization and implementation. We’re working to overcome that gap, but it still feels like something that’s in development.

**What problems is Profound solving and how is that benefiting you?**

Profound helps our team understand, measure, and improve how the company shows up in AI-generated answers, so marketing and comms teams can make smarter content and positioning decisions

  ### 22. Phenomenal UI/UX, Powerful Agents, and Responsive Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Profound?**

The UI/UX experience is phenomenal. The Profound team is incredibly accessible; always available and ready to support whenever we need it. Agents functionality is highly powerful and arguably is what sets Profound apart from its competitors.

**What do you dislike about Profound?**

My only complaint is that it can sometimes load slowly when I’m working with large data sets.

**What problems is Profound solving and how is that benefiting you?**

Profound shows us exactly where our brand is visible and where it isn’t. It helps us understand which owned citations are being surfaced, and where we should prioritize optimizations or net-new onsite content. The agents functionality has also allowed us to automate and streamline much of this work. On top of that, Profound highlights which publishing partners are cited most often and where there are still untapped opportunities across the affiliate and publishing landscape.

  ### 23. Fast to ship features, solid insights and simplifies complexity with AI automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.)

**Reviewed Date:** June 17, 2026

**What do you like best about Profound?**

I like that the team at Profound ships new features fast and is responsive in acting on feedback quickly. I appreciate the ability to collect large amounts of data and find actionable items from it. The integration with common tech and marketing stacks is also a plus, making it easy to connect data to AI, which helps ground insights in real data and reduces hallucinations. I really like how Profound has allowed us to analyze AI responses efficiently and gain valuable, directional insights that influence our visibility and authority. The setup process was smooth, thanks to the account rep who provided intake forms and helped us with onboarding. I also like that they regularly add more features, enhancing the platform.

**What do you dislike about Profound?**

Since it's a relatively new product (and company), it has its growing pains where service sometimes goes down or the platform may be slow. There are also a lot of features and things are shipped/changed fast, which makes some of the older features feel lacking in comparison.   More consistency in the AI answers could be improved as well, at times it seems like localization may not be working correctly and it defaults to pulling US or even other country responses which can skew data for particular periods.

**What problems is Profound solving and how is that benefiting you?**

Profound helps us analyze AI responses efficiently, reduces redundant work through workflow automation, and increases visibility within LLMs. It allows us to connect our data to AI, grounding insights in real data and limiting hallucinations.

  ### 24. A Centerpiece of our AEO Strategy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

Profound gives a very detailed and actionable set of metrics and recommendations that I look at almost daily while developing and optimizing our B2B web content. The level of detail, options, and support for using Profound has made it a centerpiece in our AI visibility efforts.

**What do you dislike about Profound?**

I would like to see an extended integration with Google Analytics as part of the traffic analysis and enrichment offering.

**What problems is Profound solving and how is that benefiting you?**

AI / LLM visibility is one of the primary metrics we look at as a marketing team on the content side. Profound plays an important role in planning new content, evaluating performance, and making adjustments that help raise our brand visibility in a rapidly transforming market, where AI tools are becoming more and more trusted parts of the buyer journey.

  ### 25. User-Friendly, Regularly Updated, and Backed by Super Supportive Team

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Profound?**

I love how user-friendly it is and how much information we’re able to source from it. The regular updates are a big plus, and the new features are great as well.

It has been a great tool for a number of our clients, and being able to track their LLM performance has been really beneficial, especially for the clients who are starting to take LLM performance more seriously.

The Profound team have been super supportive and have been on hand to help and answer any queries we have had.

**What do you dislike about Profound?**

So far, I haven’t found any features I dislike, and I’ve had a very positive experience overall.

**What problems is Profound solving and how is that benefiting you?**

It allows us to tailor strategies to specific LLMs and search queries, which helps boost performance.

  ### 26. Modern, Actionable Insights Into How Your Brand Appears in AI Search

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

What I like best about Profound is how clearly it shows how brands are actually appearing in AI search tools like ChatGPT and Perplexity. The platform feels modern, easy to use, and gives really actionable insights instead of just dumping data on you.

**What do you dislike about Profound?**

still a learning curve if you’re new to AEO/AI search analytics. Some insights take a bit of time to fully understand, but once you get familiar with it, it’s really valuable.

**What problems is Profound solving and how is that benefiting you?**

Profound helps solve the problem of not knowing how brands show up in AI search tools like ChatGPT, Gemini, and Perplexity. It gives visibility into AI search presence and sentiment, which makes it a lot easier to understand what content is actually driving discovery and where there are gaps to improve.

  ### 27. Enhanced AI Visibility, Needs Deeper Insights

**Rating:** 3.5/5.0 stars

**Reviewed by:** Dana G. | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I like that Profound gives me visibility into how our product is showing up in prompts and what platforms are contributing, which we couldn't measure before except by direct referral traffic. I appreciate the large data set, as it helps my team understand how our site appears in AI search. The biggest advantage is visibility tracking that shows where we're mentioned, cited, or overlooked in AI answers. It provides us with actual ways to measure and track AI visibility.

**What do you dislike about Profound?**

Some reporting and attribution can feel limited compared to traditional SEO tools, since it's a new platform. It would also be helpful to get deeper insights into why certain AI answers include or exclude a brand, along with more actionable recommendations on how to improve.

**What problems is Profound solving and how is that benefiting you?**

n/a

  ### 28. Elevates Content Creation with Ease-of-Use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 15, 2026

**What do you like best about Profound?**

Profound is easy to use and has evolved significantly as a platform. The biggest improvement for me has been moving from monitoring-only to actually being able to create the content with agents. I can now identify gaps in my search performance and address them directly, and the shift from workflow-based writing tools to agent building has made content production much faster. Their CSM team is incredible.

**What do you dislike about Profound?**

If onboarding for prompt monitoring could be more seamless, that would be incredible. Profound could do competitive research and a competitive gap analysis to help me understand which prompts I should be tracking based on where my competitors are showing up, and auto-populate those in the platform.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to track how my site appears in LLM search, understand citation share, and visibility scores. It helps me solve gaps in search performance by enabling content creation, not just monitoring. The platform's ease of use and chat functionality streamline content production workflows.

  ### 29. A solid step toward operationalising GEO

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sophie F. | Head of Digital Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Profound?**

Profound has been a strong addition to our stack for understanding and tracking GEO (Generative Engine Optimisation) visibility. It gives us clarity on how our brand and content are appearing across AI-driven search and answer engines, something that’s becoming increasingly critical but is still poorly served by most tools.

What’s particularly exciting is the direction Profound is heading. We’re now expanding from insight into execution with their newly launched workflow capability, which starts to close the gap between visibility tracking and actually taking action on those insights. The product feels thoughtfully built, with a clear understanding of where search and discovery are going.

**What do you dislike about Profound?**

As with any evolving product in a fast-moving space, some features are still maturing. That said, the pace of iteration is strong, and feedback loops feel very active.

**What problems is Profound solving and how is that benefiting you?**

Profound helps us make sense of an area that’s quickly becoming important but is still hard to get clear answers on; how our brand and content show up in AI-driven search and discovery, and how that changes over time.

Before using Profound, this was largely guesswork. We could see shifts in traffic or engagement, but we didn’t have a reliable way to understand our visibility within AI responses themselves or track progress in a consistent way. Profound gives us a clearer line of sight into that, which makes it easier to have informed conversations internally and plan more intentionally.

The newer workflow capability is starting to push this further. It’s helping us connect what we’re seeing to actual next steps, rather than treating GEO as something we monitor in isolation. That’s particularly valuable as this space evolves, it allows us to test, learn, and adapt without over-engineering the process or adding unnecessary complexity to the team.

  ### 30. Excited for the Future: Rapidly Evolving Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Isa N. | SEO/AEO/GEO Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Profound?**

What really stands out with Profound is the customer support and how fast the team moves. Support is extremely responsive and genuinely invested in helping us succeed. It feels more like a partnership than a typical vendor relationship.

From a product perspective, Profound has become crucial to our GEO strategy. I log into the platform at least 3 to 4 times a week, which says a lot about how useful it is in day to day work. The tool is easy to use, and it is very simple to make changes such as targeting new prompts or removing existing ones without friction.

The amount of raw data available is impressive and gives us insights we simply could not access before. On top of that, the roadmap is a monster. New features and improvements are shipped at a very fast pace, which makes the platform better almost every time we log in. You can clearly feel how ambitious and execution driven the team is.

**What do you dislike about Profound?**

The platform still experiences some occasional glitches, which can be a bit frustrating at times. Also, the content optimization and workflows are still fairly generic and could benefit from more customization and depth. That said, given the speed at which the product is evolving, I’m genuinely excited to see how these areas improve in the near future.

**What problems is Profound solving and how is that benefiting you?**

Profound solves the problem of limited visibility into how brands appear and perform in generative search and AI driven experiences. It gives us access to large amounts of raw data and insights that would otherwise be extremely difficult to collect or analyze manually.

On a very practical level, Profound has helped us with our mention outreach by identifying where our website should be mentioned and which third party content already references competitors but not us. It also helps us prioritize the type of content we need to create or refresh by highlighting the prompts, topics, and gaps that matter most.

This has been especially valuable for our GEO strategy, as it allows us to make more informed decisions, move faster, and focus our efforts on actions that actually impact visibility and performance.

  ### 31. Empowers Our Marketing with Custom Workflows

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rammohan A. | Principal Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I really like the ability to set custom workflows in Profound to optimize for SEOs. It's beneficial to see how our current products and services are reaching different clients and to determine the necessary steps to improve our brand visibility. I find this feature incredibly valuable for reaching potential prospects and increasing our sales revenue. Additionally, the integration with HubSpot helps bring in prospect data and brand intent, which is very useful. The initial setup was straightforward and took less than a week, which I appreciated.

**What do you dislike about Profound?**

Nothing specifc

**What problems is Profound solving and how is that benefiting you?**

We use Profound for marketing and brand enablement, allowing us to tailor custom workflows for SEO and track how our products reach clients. It helps improve brand visibility and reach potential prospects to boost sales revenue.

  ### 32. Powerful insights on brands in LLMs and an outstanding UX

**Rating:** 4.5/5.0 stars

**Reviewed by:** Eduardo L. | Online Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** May 22, 2026

**What do you like best about Profound?**

all the capabilities it has to gain insights into a brand's positioning in LLMs. The usability and UX are very powerful, as well as the AI Agents you can develop to manage GEO's work.

**What do you dislike about Profound?**

Perhaps the price is somewhat higher than other solutions, but they are less powerful.

**What problems is Profound solving and how is that benefiting you?**

It offers you the possibility to identify how users search in LLMs. Analysis of mentions, citations, and visibility of your brand. How to approach a GEO strategy for your brand.

  ### 33. Ease of use, data navigation, prompt adjustments, and customer success all strong

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2026

**What do you like best about Profound?**

Very easy to navigate, the initial 'how-to' journey explained nearly everything I need to use Profound. Really like being able to adjust prompts and other data constraints and see the results adjust in real time. Great interactions with the customer support/success team, they empowered us to hit the ground running in the tool.

**What do you dislike about Profound?**

Nothing! Since AEO is new, I worried my own knowledge would be the most significant blocker to getting value out of Profound, but Profound has a significant amount of learning content and certifications which equips me to be successful.

**What problems is Profound solving and how is that benefiting you?**

Giving me visibility into my organization's LLM performance, this benefits me by giving me the opportunity to address any gaps in LLM sources which adversely affect our performance.

  ### 34. A differentiated platform within the LLM measurement and monitoring landscape.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

After conducting research across the leading GEO/AEO specialized tools on the market, Profound positions itself as one of the strongest solutions available. One of its main differentiating factors compared to other platforms is its estimated prompt volume metric, which is extremely useful for supporting strategic decision-making and client recommendations. Another key advantage over other players in the market is its access to Claude data, providing broader visibility into AI-generated responses and model behavior. In addition, its interface is intuitive, easy to manage, and simple to configure, making onboarding and day-to-day usage highly efficient.

**What do you dislike about Profound?**

Pricing is one of its weakest points in comparison to other solutions on the market.

**What problems is Profound solving and how is that benefiting you?**

Tracking the positioning and visibility of brand actions across LLMs for semantic clusters.

  ### 35. User-Friendly with Stellar Agent Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Megan D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

I love how easy the Profound platform is to navigate, which makes it very user-friendly. The agents are a standout feature because they help with ongoing AEO tracking, ensuring that we can continuously audit and adapt as things shift. The ability to set up workflows that surface necessary actions on a schedule is really effective. It's great to see that Profound is always improving and aware of its gaps, making continuous efforts to enhance its offerings. Meeting the wonderful people who work there like Sophie, Joyce, and Elliot has been a positive experience.

**What do you dislike about Profound?**

The pricing model.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to track AI search, help with content refresh, see where we show up, track competitors, optimize content, do manual auditing, and track AEO for clients.

  ### 36. Reporting and Multi-LLM Brand AI Scoring

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

Some of the things Profound is doing better than other market tools - reporting, dashboard for the multiple brands AI score across more than 3-4 LLMs tools, competitor analysis.  I have not played with agents much but it seems promising.

**What do you dislike about Profound?**

I would say it would be good to understand or maybe have a resource kit where users can educate themselves on how this scoring has been done or the foundations of the audit. It's useful for users to support their research and reports with logical reasoning while presenting results inhouse or clients.

**What problems is Profound solving and how is that benefiting you?**

In the past Profound helped me to track few of my prospects and my current organisation AI visibility. Some of the findings helped us to back our offerings and findings in proposals.

  ### 37. Strong and User Friendly Platform for Answer Engine Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

I really like the visual display of the interface. The competitor logos are very helpful. I also like how prescriptive the 'Top Opportunies' for biggest impact are.

**What do you dislike about Profound?**

I really like the platform and value the pace of innovation. My main frustration is that webinars often showcase features that aren't yet available to customers at the time of the session, and sometimes not for quite a while afterward. If I'm taking the time to attend a webinar, I want the ability to explore the feature immediately and test it in real time. I'd encourage Profound to split their webinars for prospects and customers.

**What problems is Profound solving and how is that benefiting you?**

The problem Profound solves is visibility. ie. Where are my gaps, what are my competitors doing, where are my biggest opportunities, etc.

  ### 38. Good AI Visibility Tracking, Could Use some UI Refinement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Shawn R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Profound?**

The ability to easily monitor AI visibility for relevant prompts

**What do you dislike about Profound?**

You have to click pretty deep into it to surface some information. That's one annoyance with the UI. I find you have to do a lot of clicks and get pretty deep into it to find some data that could be maybe made a little more visible on one page instead of having to go three report levels deep for it. It also has a lot of features that I haven't even tried or used yet.

**What problems is Profound solving and how is that benefiting you?**

I'm using Profound with a client to track AI visibility for custom prompts and to understand cited URLs. It helps us see where we fit among them so that we can influence those citations and improve our visibility.

  ### 39. The “Ask” Feature Makes Getting Started Effortless

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Profound?**

I love the "ask" feature where I can just write out what I'm trying to do and it just makes it happen. It's made it easy to get started right away as I explore the other features.

**What do you dislike about Profound?**

Outside of that feature, the learning curve to unlock all it can do can be a little steep. We do meet with the team often and they are helpful, but I still feel like I could be getting more out of the platform. However, some of this is user error - the ask feature is just too good!

**What problems is Profound solving and how is that benefiting you?**

We're able to scale our AEO program more quickly and effectively - specifically it helps my team optimize non-search content and see how that is effectively, which is awesome.

  ### 40. Profound Unifies LLM Visibility, Analytics, and Log Data for Faster Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Richard R. | GEO/AEO Consultant, Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

Profound’s biggest strength is its ability to align insights across LLM visibility, website analytics, and log file data. Bringing these datasets together in a single platform has helped us identify opportunities and validate findings much faster than before.

**What do you dislike about Profound?**

The agentic workflow functionality shows potential, although it’s still early for us to fully assess its value. Given the number of teams and stakeholders involved in LLM optimisation, much of the collaboration and execution naturally takes place outside the platform.

**What problems is Profound solving and how is that benefiting you?**

Profound is helping solve the challenge of understanding AI visibility across LLMs and giving the business greater confidence in the underlying data. Having clearer visibility into how brands and content are surfaced within AI-driven experiences makes it easier to prioritise opportunities and communicate performance internally.

  ### 41. User-Friendly with Agent Access, But Needs Time for Results

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alexandra H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Profound?**

I really like how user-friendly Profound is and the opportunities it provides. Its agent building feature is great because it reduces the amount of work I need to put on my SEO specialist, since it can all be done within the tool. I also appreciate the ability to have access to agents.

**What do you dislike about Profound?**

I haven't seen much improvement after a month of using it.

**What problems is Profound solving and how is that benefiting you?**

I use Profound for AI visibility tracking and optimizing our website. It identifies content gaps against competitors and improves delivery for LLMs. It's user-friendly and provides great opportunities. The agent building feature reduces workload on my SEO specialist as tasks can be done within the tool.

  ### 42. Amazing Depth for AI Tracking, Visibility, and Citations

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 21, 2026

**What do you like best about Profound?**

The features of tracking prompt responses, AI visibility, citations, and more.  The depth of it's tools is amazing, I can use it for any type of insights I want.

**What do you dislike about Profound?**

None so far that I've seen on the actual platform. The pricing is a lot, but you get a lot for it.

**What problems is Profound solving and how is that benefiting you?**

As an AEO consultant, I need to know why AI models cite certain content and not others. Profound showed me the patterns behind citations and gave me enough to act on. I updated my content recommendations based on what I was seeing, and now I have a process I can repeat for clients instead of guessing.

  ### 43. Profound: User-Friendly with Valuable Market Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yoav G. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

I like the user interface of Profound. It makes it easy for me to understand what's important and what's not. I also appreciate the ability to share information internally, helping everyone understand the value of what we're doing in the marketing department. Another positive aspect is how Profound treated me much better than Semrush, offering a lot of value right from the start. The initial setup was also very easy.

**What do you dislike about Profound?**

I find it a little bit convoluted to improve my positioning on specific elements, and it's challenging to really track the changes to make sure I'm actually improving.

**What problems is Profound solving and how is that benefiting you?**

Profound helps me understand GEO and AEO positioning against competitors, track market changes, and identify investment needs, making it valuable for sharing insights with leaders.

  ### 44. Best in class LLM visibility tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 02, 2025

**What do you like best about Profound?**

Our team was eager to embrace the opportunity around LLM usage, but as they say, you can't improve what you don't measure.

After assessing several LLM visibility monitoring tools, it quickly became apparent that Profound is leading the charge in this space. 

I use the platform daily and the find the interface very clean and intuitive. Most importantly, the insights make it easy to quantify the impact of various LLM-focused marketing initiatives.

**What do you dislike about Profound?**

Since this is a relatively new product, there are still features that have not been developed yet. However, the team is highly responsive to feedback and consistently releases new updates.

**What problems is Profound solving and how is that benefiting you?**

Profound helps us measure our brand's visibility across generative search platforms and identify opportunities for us to strengthen our presence.

  ### 45. Enhances Visibility with Customizable Features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Luis A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Profound?**

I like Profound's agent features and their ability to create copy. The platform gives a pretty good perspective on analytics, letting me see how we are performing day to day. I appreciate that it's customizable, which is great since we run a portfolio of different brands. It's easy to use and navigate between brands to see features and performance metrics. I think it's a good tool that's constantly evolving.

**What do you dislike about Profound?**

I think maybe their UX UI could be a little bit more clean. I think sometimes, just because of the way that the layout is, I think maybe they could improve a little bit of the navigability aspect of it.

**What problems is Profound solving and how is that benefiting you?**

Profound boosts our visibility and ranking, driving LLM citations to our website and business.

  ### 46. Revolutionizing SEO with AI Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Siddhant G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 21, 2026

**What do you like best about Profound?**

I like Profound's interface the most as it's highly easy to work around. It's very easy to navigate, even when working with complex AI search and visibility data. This means I don't have to spend extra time figuring out where things are or how to interpret insights. Additionally, I appreciate the data accuracy it offers.

**What do you dislike about Profound?**

I would like to see more depth and data around competitor research for citations. Some thoughts did come through like if more advanced filtering or how data is exported, maybe the reporting part in export with more filters.

**What problems is Profound solving and how is that benefiting you?**

Profound helps me understand how brands appear in AI-generated answers, shifting from traditional SEO to AI visibility, and solves my SEO and marketing issues related to AEO and GEO.

  ### 47. Intuitive Platform with Robust AI Tracking, Room for Broader Data

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2026

**What do you like best about Profound?**

I like the usability of Profound; it's quite easy and intuitive to use. I also like the 'ask' feature, where you can basically ask anything, making it similar to other tools where data and reports are easily accessible. It's particularly useful because it's very easy to use, and you don't have to spend time searching for the information you want. The AI helps you to solve or find what you're looking for. Additionally, the initial setup was very easy, and we received a lot of support from the Profound team. We have meetings every two weeks where we can ask for help if we face any problems, which has been quite good.

**What do you dislike about Profound?**

I think there is a limitation with the prompts you are tracking. Sometimes we feel we are tracking a limited amount of prompts and comparing against a limited amount of data to measure our visibility. If we can have a more broad source of data, for example, how the travel industry is doing in this AI space instead of only how the competitors are doing, that'd be good.

**What problems is Profound solving and how is that benefiting you?**

I use Profound to track our AI visibility and brand citations in LLMs, helping us measure success and improve visibility. It reports on our performance in AI platforms, providing insights into the new AI search landscape.

  ### 48. Agents and Support Make Profound a Powerful Tool for Content, Analysis, and Reporting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ayush P. | Sr. Specialist Digital Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** June 04, 2026

**What do you like best about Profound?**

Recently Agents has been my most favourite feature of Profound to use as it gives a wide variety of actions and output capabilities. Helped me create multiple agents for content creation, analysis and reporting. Profound teams support has also been very helpful in using these agents.

**What do you dislike about Profound?**

Overall the UI lags a lot at times and filters get auto deselected while switching tabs within Answer Engine Insights. Custom pricing tiers could be more defined to get an idea of what the costings could be like.

**What problems is Profound solving and how is that benefiting you?**

It provides valuable data for metrics like Visibility and Citations for relevant topics and with new integrations coming in it'll provide more data for use in the custom agents I'm creating.

  ### 49. A Powerful Platform for Prompt Data Tracking That Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Graham M. | Director of Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about Profound?**

It was the first platform to really help track this new prompt data and has only improved as we've had it, adding new features, new tracking ability and adding automation

**What do you dislike about Profound?**

A lot of it is new, and so it can need some feedback before reaching its full potential. The ability to export data still needs some work.

**What problems is Profound solving and how is that benefiting you?**

It's the best way to gain insight into which of our content, or anyone's content is being cited in LLMs and AI overviews which informs our content strategy.

  ### 50. Top-of-Class LLM & AI Search Insights with Agentic Workflows

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tyler J. | Founder &amp; CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2026

**What do you like best about Profound?**

Profound not only shows me how we are doing on LLMs and AI search, but also has an agentic workflows that can help us be more efficient in helping our clients gain visbility, citations, and improve share of voice in the llm responses.

**What do you dislike about Profound?**

Not much, Profound is top of class in this space

**What problems is Profound solving and how is that benefiting you?**

Profound helps us make sense of LLM optimizations we're making and gives us insights into how our marketing is improving AI visibility and what marketing actions lead to the biggest impacts



- [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=9&section=pricing&secure%5Bexpires_at%5D=2026-06-27+00%3A17%3A42+-0500&secure%5Bsession_id%5D=29ecaa7d-836e-4a74-ad0b-1efd0ff1617d&secure%5Btoken%5D=7e456564ee6e60dbe2c59339b88c04a2821f7060bdfd546f2eb65a36b9499368&format=llm_user)
## Profound Integrations
  - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews)
  - [Agentic AI](https://www.g2.com/products/agentic-ai/reviews)
  - [Ahrefs](https://www.g2.com/products/ahrefs/reviews)
  - [AirOps](https://www.g2.com/products/airops/reviews)
  - [Airtable](https://www.g2.com/products/airtable/reviews)
  - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews)
  - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews)
  - [BaseHub](https://www.g2.com/products/basehub/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews)
  - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews)
  - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews)
  - [Contentful](https://www.g2.com/products/contentful/reviews)
  - [Cursor](https://www.g2.com/products/cursor/reviews)
  - [DataForSEO](https://www.g2.com/products/dataforseo/reviews)
  - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews)
  - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews)
  - [Gamma](https://www.g2.com/products/gamma-gamma/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews)
  - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews)
  - [Google Search Console](https://www.g2.com/products/google-search-console/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Looker](https://www.g2.com/products/looker/reviews)
  - [n8n](https://www.g2.com/products/n8n/reviews)
  - [Netlify](https://www.g2.com/products/netlify/reviews)
  - [Nostra AI](https://www.g2.com/products/nostra-ai/reviews)
  - [Optimizely Content Management System](https://www.g2.com/products/optimizely-content-management-system/reviews)
  - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews)
  - [Payload CMS](https://www.g2.com/products/payload-cms/reviews)
  - [Perplexity](https://www.g2.com/products/perplexity/reviews)
  - [Sanity](https://www.g2.com/products/sanity/reviews)
  - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews)
  - [Semrush](https://www.g2.com/products/semrush/reviews)
  - [Semrush for Enterprise](https://www.g2.com/products/semrush-for-enterprise/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Strapi](https://www.g2.com/products/strapi/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [v0](https://www.g2.com/products/vercel-v0/reviews)
  - [Vercel](https://www.g2.com/products/vercel/reviews)
  - [Webflow](https://www.g2.com/products/webflow/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [WP Engine](https://www.g2.com/products/wp-engine/reviews)
  - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews)

## Profound Features
**AI Visibility & Tracking**
- AI Mention Tracking
- AI Search Ranking Insights

**AI Content Structuring - AI Search Visibility Optimization tools **
- AI-Optimized Content Structuring
- Schema & Structured Data Optimization
- AI-Readable Content Formatting
- LLM-Ready Content Preparation

**Performance Optimization & Learning - AI Marketing Agents**
- Send-Time Optimization
- Autonomous A/B Testing

**Sentiment & Brand Analysis**
- AI Sentiment Monitoring
- AI Hallucination Detection

**Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools **
- Entity Recognition & Mapping
- Knowledge Graph & Entity Linking
- Semantic Content Analysis
- Topic Authority Optimization

**Autonomous Campaign Orchestration - AI Marketing Agents **
- End-to-End Campaign Execution
- Goal-Based Campaign Planning
- Cross-Channel Orchestration
- Conversational Campaign Setup
- Real-Time Campaign Adaptation

**Competitive Benchmarking**
- Industry AI Sentiment Benchmarking
- Competitor AI Presence Comparison

**Agentic AI - AI Agents**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Retrieval Optimization - AI Search Visibility Optimization tools **
- Passage & Chunk Optimization
- AI Citation Optimization
- Retrieval Readiness Analysis
- AI Query Matching Analysis

**AI Content Generation - AI Marketing Agents **
- Dynamic Content Optimization
- AI Copy Generation
- Personalized Content Creation

**AI Content Optimization**
- Semantic Optimization for AI Models
- AI-Driven Content Recommendations

**AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools **
- AI Citation Monitoring
- AI Answer Visibility Tracking
- Generative Search Performance Analytics

**Audience Intelligence & Segmentation - AI Marketing Agents **
- Lookalike Audience Modeling
- Behavioral Triggering
- Predictive Audience Segmentation

**Reporting & Alerts**
- Real-Time AI Mention Alerts
- AI Visibility Reporting

**Workflow & Platform Integrations - AI Search Visibility Optimization tools **
- CMS & Publishing Workflow Integrations

**Integrations & Data Connectivity - AI Marketing Agents **
- Event & Data Ingestion
- CRM & CDP Integration

## Top Profound Alternatives
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