Profound Reviews & Product Details

I use Profound for GEO tracking and optimization, and to write blogs and technical marketing content. Profound is by far the best content creation service out there, and it's not even close. Their narrative storytelling is unmatched and it requires very little human involvement on our end. Profound has empowered our 2-person marketing team to generate more content than most large marketing organizations. Profound's customer support is very responsive; even though we're not a large company, they treat us like a large and important customer. Their insights are also great, as we now know exactly what's missing from our website. The initial setup of Profound is very easy, and I recommend it to all my friends. Review collected by and hosted on G2.com.

Profound could implement ROI tracking so we can show the c-level how our spending on Profound is paying off. Right now we have to do that ourselves to justify the spend. Review collected by and hosted on G2.com.

I find Profound very useful for work, especially with GEO contracts and optimizing target queries. It helps us identify which questions trigger shopping results in LLMs and determine important outlets to be mentioned in. I like how it aggregates across all our target LLMs and provides a useful score, which my clients love because it gives them a high-level view of their performance. The sentiment tab is also valuable, especially when clients want to know what their cited drawbacks are on LLMs and from where these citations are coming. Additionally, the initial setup of Profound was very easy. Review collected by and hosted on G2.com.

It would be nice to be able to see citations broken down more. Right now it just tells you an aggregate across all categories, and it would be nice to get a view on the important citations for sentiment. Review collected by and hosted on G2.com.

I like the breadth of data the platform provides, and I love how it's easy to find areas of opportunity for clients. I love the AI overviews as well, that tell you how performance is, where gains/losses are, etc. I love the integrations with other SEO tools like Ahrefs, Google Search Console, and GA4. The initial setup was very easy. We started with Profound because it had the best data and was the most comprehensive, and I find that really valuable. Review collected by and hosted on G2.com.

I would love to more easily see prompt volumes, difficulty metrics for ranking in/being cited in certain niches, etc. Similar to what Ahrefs and SEMRush do for traditional SEO keywords. I realize Profound may not have the data to provide that yet, but I'm assuming that will be coming over the next few years. Review collected by and hosted on G2.com.

It's one of the most powerful AI search tools I've tried (and I've tried dozens). The prompts it generates are the best of any tool I've tried. Its content creation and new agentic features are the best of any tool I've tried. It gives you a lot of data to understand where you stand in AI search, how people are searching for products like yours, and what you can do to improve. Review collected by and hosted on G2.com.

Sometimes it's too much data, and not the easiest to connect the dots. I wish there was some kind of chat feature where you could talk to your data and see if a hunch makes sense based on the numbers. Their new agentic/workflow features are taking care of some of that. Review collected by and hosted on G2.com.

I like the overall tracking feature in Profound, which helps highlight opportunities for optimizing or creating new content by tracking target prompts. I appreciate the platform's ability to highlight these opportunities for you, and along with manual work, it offers content creation through their AI writers. I also like the workflows you can set up and schedule, which enable more effective AI content creation. The initial setup was pretty easy, which I did alongside another operations person, and their onboarding staff was pretty good to work with, especially Cree. Profound is at the forefront of visibility tracking for LLMs, consistently coming up with new features that make their platform stand out. Review collected by and hosted on G2.com.

The Prompt volume mertic. There's not much insight on how Profound creates those prompt volumes or the data sources, which makes it less trustworthy. It's a small element of the platform, but it could be improved. Review collected by and hosted on G2.com.

I really like the citation level clarity that Profound provides, as it allows us to see which URLs are referenced in AI responses across different platforms with precision. The agent analytics insights are also valuable since they help us understand which pages are most frequently cited and where patterns are forming. Another feature I appreciate is the prompt-level intelligence, which shows how users are actually asking questions and informs decisions on headings, FAQs, and internal linking. Additionally, being able to monitor tracked URLs over time is beneficial for realistically measuring lift after optimizations. The initial setup of Profound was extremely easy, and the team continues to be supportive, helping us navigate the platform and its updates as it refines itself. Review collected by and hosted on G2.com.

Many Profound recommendations lean technical. For example, when using the content optimize tool, a common suggestion is to change the URL or implement schema. It would be great to see more content-level suggestions like 'implement this prompt in the H1'. Review collected by and hosted on G2.com.

I really appreciate how amazing the team at Profound is. They're super receptive to feedback, very collaborative, and always willing to jump on a call to help troubleshoot or discuss new features. The team's openness to feedback and their willingness to iterate quickly in a customer-centric way stand out. The tool itself is essential for us, providing insights that are hard to measure on our own, and it's incredibly easy to track everything we care about with Profound. The ability to track granular details, like topics and prompts, is made incredibly easy with Profound, which is nearly impossible to achieve in-house. Additionally, the product setup was incredibly easy, with the team ensuring we were set up for success from day one. Review collected by and hosted on G2.com.

I think that they're just a young company, so it's not something that can improve right now. It's just that they're growing a lot, and lots of new features are coming. As their feature capabilities expand, like having accuracy analysis on their prompts, I think that'll be something that'll improve the platform a lot. Review collected by and hosted on G2.com.

I really like the depth of insights on Profound; it's useful from a marketer's point of view. I also appreciate that Profound has inbuilt agents that I can set according to my needs to produce and optimize content at scale. You can use these agents to create fresh content, rewrite existing pieces with insights from Profound, and generate reports. The platform allows me to measure the impact of my content and brand visibility in AI search, linking it to revenue. Another feature is its ability to integrate with Google Analytics, which helps me perform an integrated approach to marketing. Review collected by and hosted on G2.com.

I think Profound needs to create more resources to onboard new users. These resources should be in both written and video formats. I guess the learning curve could be a bit steep. Also, the prompt volume feature can be improved. Currently, you can only look for prompts literally, but not semantically. A semantic view will also make it capture the diversity of search behaviors. The load speed of the platform can be improved, too. Review collected by and hosted on G2.com.

Profound helps me uncover gaps in themes I'm not appearing for in AI search for my clients. I appreciate its ability to show the volume and visibility of certain prompts compared to competitors. The competitive benchmarking section is incredibly helpful as it provides data-backed insights to illustrate to my clients why they should target certain topics or gap areas that competitors are typically owning. The trend tracking over time is beneficial for understanding our growing and losing visibility areas. Citation tracking has been especially useful, and the prompt volume feature is immensely helpful as it shows how often certain prompts are being searched for and the size of opportunities different themes present. Additionally, the UI is pretty easy to navigate, requiring only one training session. Review collected by and hosted on G2.com.

The cost has been difficult to sell in to some clients, as it's pretty pricey. Additionally, finding URL level data could be made easier. Review collected by and hosted on G2.com.

I use Profound for AI visibility metrics, competitive landscape, and content optimization. I like that it offers AI search metrics, which is essential for us. I also appreciate Profound's good customer service and their dedicated staff who provide helpful training. The platform is easy to use and allows for customization, which is great. There is the ability to use insights from our metrics to create and optimize content all within one platform. Profound also makes content optimization and opportunity identification from the prompts and categories we like to track. Review collected by and hosted on G2.com.

Right now, there are a handful of features in beta, so that can make some of the ability limited. Also the system does not have a name citation metric. That would be a metric that calculates the amount of times a brand name is mentioned in the cited content or results (As a percentage or a absolute number). Review collected by and hosted on G2.com.