# Profound Reviews **Vendor:** Profound **Category:** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Average Rating:** 4.6/5.0 **Total Reviews:** 323 ## About Profound Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search. ## Profound Reviews ### 1. Deep LLM Visibility + Fast Paced Development **Rating:** 4.0/5.0 stars **Reviewed by:** Erik E. | SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 20, 2025 **What do you like best about Profound?** - The best method of calculating Share of Voice and Citation Share across LLMs - Feels like there's a meaningful product update every other week **What do you dislike about Profound?** - Need to work on the actionability of the data (not specific to just Profound, haven't seen a tool that does this well yet) **What problems is Profound solving and how is that benefiting you?** - Profound helps us understand our visibility across LLMs by each product area - Helps us measure the impact of our LLM search strategy ### 2. Profound provided brand visibility in a comprehensive way. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris L. | Head of Marketing and eCommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Profound?** It was easy to move around the platform to evaluate where our brand was presented in LLM prompts and searches. Plus it is helpful to view our brand against competitors. **What do you dislike about Profound?** Some of the agentic setup was a little confusing. More out of the box type tools would be helpful. **What problems is Profound solving and how is that benefiting you?** Visibility into where our brand is showing up in LLM prompts and searches. That helps us understand the exact prompts where we should focus content and relevance around especially if competitors are showing up and we are not. ### 3. A Powerful Tool to Navigate the AI Search Landscape **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Profound?** Profound has helped unlock AI search visibility tracking and analysis capabilities I didn't previously have access to. **What do you dislike about Profound?** There is a slight learning curve with understanding the nuances of the tool. It also doesn't replace traditional SEO tools, so teams still require supplementary tools on top of Profound. **What problems is Profound solving and how is that benefiting you?** It helps to understand a client's AI visibility and provides specific recommendations on how to further increase their presence in LLMs, something that was previously more difficult to identify without the tool. ### 4. great start **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Profound?** Profound is clearly solving a problem that many businesses are having: how do we know what LLM searches are saying about me? They've solved it cleverly - by approximating what people might search for when they're asking about your business. The UI is intuitive and everyone we've talked to has been smart and happy to help us with what we need. **What do you dislike about Profound?** There's a general challenge in the space -- how does my business get visibility into when we're *actually* mentioned in LLM searches and how does it convert into real business? If Profound could give me visibility into what people are *actually* searching for on LLM searches, that would be the holy grail. **What problems is Profound solving and how is that benefiting you?** Profound helps us answer the question: what is being searched for? ### 5. Great tool for identifying emerging trends and gaining insights into customer sentiment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Profound?** Profound is very handy for spotting trends and understanding what customers are thinking. The Relevant Prompts section within the Conversation tab highlights how users phrase their questions, making it easier to optimize the ad copy and identify new keyword opportunities. This helps me identify long-tail keywords and ensures the messaging on the ads aligns more closely with user search intent. **What do you dislike about Profound?** Would love to see more integrations with ad platforms **What problems is Profound solving and how is that benefiting you?** Relevant prompt for keywords helps me refine ad copies to better align with user's search intent. ### 6. Every marketer in 2025 should be using Profound. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Profound?** I use Profound daily to help us understand how the content, community, and communications we’re investing in are laddering to how people discover software tools today. Month over month, more people are using ChatGPT, Perplexity, and Claude over Google; I can’t recommend using a tool like Profound more if you want to get ahead of this trend. **What do you dislike about Profound?** Because it’s so helpful, the only thing is just getting even more features to experiment with. They ship fast so excited to see what else they come up with. **What problems is Profound solving and how is that benefiting you?** Generative AI SEO ### 7. Understanding AI Search Visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Joe K. | Director of SXO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Profound?** Profound has been pivotal in understanding and enhancing our clients’ AI search visibility. They enabled us to provide strategic recommendations that directly influence digital marketing effectiveness. **What do you dislike about Profound?** Exporting data from the dashboard is messy. **What problems is Profound solving and how is that benefiting you?** Knowing where and how businesses show up so we can identify gaps in our current visibility strategy. ### 8. Great team, useful for early insights about AI search **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Profound?** The product is definitely interesting, but a huge plus is that the team is so helpful. It's hard to keep track of trends and what to be monitoring, but their team is incredibly knowledgeable and we feel like we're in good hands that they are staying ahead of the game. **What do you dislike about Profound?** It hasn't always been the easiest UI to use, but they've definitely improved it even in the course of our partnership! **What problems is Profound solving and how is that benefiting you?** Understanding differences between what content ranks for traditional organic search results and what ranks for AI searches. ### 9. Leading the way in AI Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon B. | Director Marketing Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2025 **What do you like best about Profound?** This is an emerging leader in a fast-evolving environment, offering actionable insights and frequent product updates. The support from the account team is also strong. **What do you dislike about Profound?** Better third party connectors for data export. **What problems is Profound solving and how is that benefiting you?** Helping us understand where we stand with all major LLMs. ### 10. High-quality data, reliable insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2025 **What do you like best about Profound?** A clean dashboard that's easy to navigate, easy to understand, and easy to track. The quality of the data is well above the competition, as Profound seems to have the best understanding of how brands and their competitors fit into their industry. This creates action steps that are precise and easy to implement. **What do you dislike about Profound?** The price does make it difficult to recommend to smaller teams who want to integrate AI ranking into their regular SEO efforts. **What problems is Profound solving and how is that benefiting you?** Getting reliable data about how brands and their competitors are performing on AI. Profound is one of the very few platforms that gets it "just right" without having to carefully curate prompt wording to reduce errors. ### 11. A great tool that helps me understand the performance of my website beyond traditional web search **Rating:** 4.0/5.0 stars **Reviewed by:** Prachi B. | Sr Manager Performance Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Profound?** UX - the user interface is very easy to navigate and very intuitive **What do you dislike about Profound?** I would like to see a regional breakdown of the data to understand the impact of our campaigns on organic visibility **What problems is Profound solving and how is that benefiting you?** Organic search performance tracking ### 12. The best AI SEO visibility platform I've come across **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about Profound?** Profound is most useful for getting visibility into how the LLMs are ranking and talking about your specific product, and compares this against your competitors. Does a good job breaking this down by 'topic' and then specific prompt **What do you dislike about Profound?** Still in the very early days of content generation and what's most important: the actionable items (ideally automated) that can be done to improve SEO ranking **What problems is Profound solving and how is that benefiting you?** AI SEO visibility - we want to know how well our platform is ranking across the LLMs over time ### 13. Great insights into AEO decision making **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander G. | Senior Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Profound?** Profound has helped our team to gain visibility how our audience is evaluating products in our space, the challenges they are experiencing and potential needs. **What do you dislike about Profound?** User interface is moderately confusing, it could benefit from refining the views and making deeper insights centrally accessible. **What problems is Profound solving and how is that benefiting you?** Enabling our team to understand topics our potential prospects are exploring, and how our content is showing up in answer engine results. ### 14. Used profound to understand how we rank on LLM **Rating:** 3.0/5.0 stars **Reviewed by:** Joe L. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Profound?** It allows me to see how we rank on LLM and improve. **What do you dislike about Profound?** There are features that are coming soon. **What problems is Profound solving and how is that benefiting you?** How to improve our LLM ranking ### 15. One of the best LLM visibility tools on the market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Profound?** Profound allows us to monitor our visibility, share of voice, citations, and sentiment across all leading LLM models. Using this tool has allowed us to work on improving our AI discovery metrics by 10x in a span of 3 months. Their support team is fantastic and works closely with us both on strategy as well as tool knowledge. **What do you dislike about Profound?** The tool is still evolving and I'd like to see more ability to action on the insights — content generation, content refresh, etc. **What problems is Profound solving and how is that benefiting you?** - improve LLM visibility and sentiment - track which content is getting cited - generate leads via AI search ### 16. Great LLM tracking tool **Rating:** 4.5/5.0 stars **Reviewed by:** Nigel S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Profound?** - Sentiment analysis - LLM bot crawl data - already have Google AI Mode! **What do you dislike about Profound?** would like more fleshed-out hierarchy for "tags" so we can get more granular with prompts **What problems is Profound solving and how is that benefiting you?** give us in-depth data about our clients' search performance ### 17. Interesting insights into AI visibility **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** Profound enables you to gain a picture of your brand's visibility in platforms like ChatGPT as well as benchmark against competitors. The tool offers features that others don't such as conversation explorer and seems to provide the most in-depth data **What do you dislike about Profound?** It is an expensive tool, but this is likely due to it having more data and more features than others **What problems is Profound solving and how is that benefiting you?** Customers are using LLMs and AI more and more to research and discover, so understanding how often and with what kind of sentiment a brand appears is becoming more and more important ### 18. Helpful learning about AIO **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2025 **What do you like best about Profound?** It’s been great building out a three pronged approach to making our AIO better. Between blog enhancements, creating a Reddit strategy, to improving our Press, we’re all learning a lot from Profound. **What do you dislike about Profound?** It would have been helpful to have been presented a plan as to how to start this. Would also like insights more into other clients success. **What problems is Profound solving and how is that benefiting you?** Creating a Reddit strategy when we didn’t have one. ### 19. Instantly one of our favorite tools. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Profound?** Provides the visibility into something that felt very mysterious and done in an easy way. **What do you dislike about Profound?** Nothing comes to mind. It works great as intended. **What problems is Profound solving and how is that benefiting you?** Visitbilty into AI search results. ### 20. Great Insights and Frequent Updates **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Profound?** The data that we can pull from here for better marketing optimizations is very valuable. They consistently update the application with new useful features to better empower our team on a regular basis. **What do you dislike about Profound?** Haven't found anything specifically yet. **What problems is Profound solving and how is that benefiting you?** It has helped us determine areas of opportunities for our content and where to better optimize to improve AEO visibility. ### 21. Best in class LLM visibility tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Profound?** Our team was eager to embrace the opportunity around LLM usage, but as they say, you can't improve what you don't measure. After assessing several LLM visibility monitoring tools, it quickly became apparent that Profound is leading the charge in this space. I use the platform daily and the find the interface very clean and intuitive. Most importantly, the insights make it easy to quantify the impact of various LLM-focused marketing initiatives. **What do you dislike about Profound?** Since this is a relatively new product, there are still features that have not been developed yet. However, the team is highly responsive to feedback and consistently releases new updates. **What problems is Profound solving and how is that benefiting you?** Profound helps us measure our brand's visibility across generative search platforms and identify opportunities for us to strengthen our presence. ### 22. Valuable insights, easy-to-use interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about Profound?** Profound has helped our team surface useful insights as to what content is being cited. Its recommendations and data have been instrumental in helping us reshape our content strategy for better organic discoverability on a variety of AI platforms. The Profound team is always open to feedback and is continuously iterating and improving the platform. **What do you dislike about Profound?** I can't think of anything to dislike so far but need to write something here. **What problems is Profound solving and how is that benefiting you?** Old-school SEO best practices are too slow now with users shifting to AI platforms to find the information they need. Profound provides recommendations and daily reporting that allows us to see how our published content is performing within a few days, which enables us to adjust our content strategy to better serve what people need. ### 23. Great tool that will be even better in the future **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Profound?** I like that Profound can track LLM citation data. **What do you dislike about Profound?** The tool is still very new and it freezes when the data is too large. **What problems is Profound solving and how is that benefiting you?** To track citation data in LLM platforms. - [View Profound pricing details and edition comparison](https://www.g2.com/products/profound/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-05-18+02%3A02%3A22+-0500&secure%5Bsession_id%5D=0a490edb-96b5-4d9f-84bc-328652d92e51&secure%5Btoken%5D=7ee8728f8ba202cbd129025edf8500ca5e627893c714307013ce16a8aed5293f&format=llm_user) ## Profound Integrations - [Akamai Content Delivery Solutions (CDN)](https://www.g2.com/products/akamai-content-delivery-solutions-cdn/reviews) - [AWS and Cloud Services](https://www.g2.com/products/aws-and-cloud-services/reviews) - [BaseHub](https://www.g2.com/products/basehub/reviews) - [Claude](https://www.g2.com/products/anthropic-claude/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [Cloudflare One (SASE)](https://www.g2.com/products/cloudflare-one-sase/reviews) - [Contentful](https://www.g2.com/products/contentful/reviews) - [Fastly Content Delivery](https://www.g2.com/products/fastly-content-delivery/reviews) - [Ga4Auditor](https://www.g2.com/products/ga4auditor/reviews) - [Gamma](https://www.g2.com/products/gamma-gamma/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Platform (GCP) - Alliance](https://www.g2.com/products/google-cloud-platform-gcp-alliance/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Parallel](https://www.g2.com/products/withparallel-parallel/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [v0](https://www.g2.com/products/vercel-v0/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [YouTube Transcripts](https://www.g2.com/products/youtube-transcripts/reviews) ## Profound Features **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations ## Top Profound Alternatives - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.5/5.0 (3,273 reviews) - [Scrunch AI](https://www.g2.com/products/scrunch-ai/reviews) - 4.6/5.0 (72 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) - 4.4/5.0 (794 reviews)