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Ortto Reviews & Product Details - Page 3

Ortto Overview

What is Ortto?

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Ortto Details
Product Website
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Ortto Community
Languages Supported
English
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Product Description

Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

How do you position yourself against your competitors?

Ortto is purpose-built for marketers, consolidating the stack without compromising on functionality.

It unifies data in a customer data platform that's connected to a robust suite of marketing automation tools so teams can discover insights, then seamlessly take action on them. It also has powerful analytics functionality with an intuitive interface so marketers can easily understand what's working (and why). Powerful AI, thoughtfully integrated into the platform, means teams can improve productivity without reinventing their processes.


Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
176 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Ortto is a platform for an online business that offers marketing, B2C, e-commerce, and SaaS solutions.


James O.
JO
Overview Provided by:

Recent Ortto Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Clean UI, intuitive, excellent service every single time"
The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days. ...
Alex F.
AF
Alex F.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great features and have seen some great benefits to our business"
The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their li...
Daniel G.
DG
Daniel G.Small-Business (50 or fewer emp.)
4.5 out of 5
"Ortto makes it easy to create and automate digital assets in our app"
Its very easy to track users behavior and trigger engagement comms from Ortto. The integration is very smoth.
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Ortto Media

Ortto Demo - Connect your data in a flexible customer data platform.
Empower your team with access to complete, real-time customer data in a CDP that's actually built for marketers.
Ortto Demo - Accelerate growth with personalized omnichannel marketing journeys.
Engage customers at every stage of the lifecycle with a visual marketing automation solution, built on a foundation of complete customer data and AI.
Ortto Demo - Talk to your customers with AI-powered live chat.
Convert, engage, and retain more users with omnichannel conversations across live chat and email. Plus, surface the information they need in an integrated hub of help content.
Ortto Demo - Understand what’s working, and why.
See how campaigns and support conversations are impacting key metrics, and empower your whole team to discover insights that lead to better results.
Ortto Demo - Superior support helps you move faster.
Our top-rated, responsive support team is available on live chat and email 24/6.
Ortto Demo - Trusted to keep your data secure.
We are trusted by leading enterprise organizations for our dedication to exceeding security and privacy standards.
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Video Reviews

592 Ortto Reviews

4.4 out of 5
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592 Ortto Reviews
4.4 out of 5
592 Ortto Reviews
4.4 out of 5

Ortto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OrttoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Easy drag and drop templates and design with simple (yet beautiful) design. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There were a lot of trial and errors when it came to srtting up custom IPs Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

drag and drop email templates Review collected by and hosted on G2.com.

Manikar A.
MA
Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Thank You page
What do you like best about Ortto?

It is a very good toll which helps me designing some marketing things and this is the best software helping me Review collected by and hosted on G2.com.

What do you dislike about Ortto?

This tool some times stucks and some times there are some bugs. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Hepls me building new marketing things and heps me designinng the ads which was helping me a lot Review collected by and hosted on G2.com.

ID
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ortto?

The ease of setting it up, the visual journey builder, the AMAZING customer support (their response time via live-chat is literally 2 min which is just unheard of for SAAS companies). Review collected by and hosted on G2.com.

What do you dislike about Ortto?

It's not a 'dislike' but if you have a large customer base, you need to be using email channel fairly frequently to get the best ROI from it as they charge per contact (as opposed to per email sent). If you're an ecommerce brand with email as your primary revenue channel, Ortto is the way to go. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

We used Ortto for our customer journeys (e.g. onboarding, reactivation, retention, customer feedback / NPS) as well as one-off marketing campaigns. It was easy to set up and use and they improved their UI massively with their latest upgrade (from Autopilot to Ortto).

We also used the Segment <> Ortto integration to be able to create segments/audiences and send event-based, super personalised emails. Review collected by and hosted on G2.com.

KJ
Drupal Developer
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Ortto?

The tool's efficiency and efficacy in performing its functions directly translate to time savings, an essential factor for our organization in reaching our goals. Similarly, it helps us manage our company's marketing efforts by automating our communications with our most promising leads via email. It helps us streamline the management of our company's marketing operations by automating email conversations with our best leaders. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

It should be more interactive and easy to use so that its users understand its value and put it to good use. All companies will be able to work more effectively to achieve their goals. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Ortto helps us streamline our marketing automation processes and better address our customers' questions and concerns promptly. We may have in-depth conversations with our most potential leads and keep in touch with them for a very long time after they've signed a contract with us. It streamlines our company's advertising efforts by automatically following up with our best leads and answering their questions when they enter data about our offerings. Because of its flexibility and ability to standardize procedures, it has been adopted by all departments in our organization. Review collected by and hosted on G2.com.

ML
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The user interface and the great and very quick support Review collected by and hosted on G2.com.

What do you dislike about Ortto?

We've had a problem with the payment provider, but the support team helpded Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Collecting data of our customers, 360* profile, sending cart abandonment flows etc. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto

Thank you for the kind review Matthias! We hope you continue to love using Ortto.

Lucas C.
LC
Digital Marketing Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Easy to use, very user friendly UI.

Good pricing. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Journeys still have some limitations, not as evolved as other tools.

Some of the functions avaiable are not connected to each other.

i.e. Can't use a journey to automate a modal, or create a multi-step modal. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Communicate effectively and fast with our users Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Ortto?

I'm a bit new to the platform and whenever I have questions, the service team is ready to help, no matter how silly my question might be, they're always very friendly, too. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The one thing I wish we could change is that it'd be great if attribution could be retroactively updated for prior 'conversions' (say, if I wanted to change the attribution parameters) Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

It allows us to send journeys for our members whilst creating a visual and easy-to-understand map that helps us visualize and send the correct emails to the correct audience. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The platform is very easy to understand and use, and when I encounter any issues, the Ortto team is always friendly and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

That there are some features still missing Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

It help us reach our customers in a very easy way. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto

Hi! Thanks so much for your review, it's great to hear that Ortto is helping your business and that you're having a great experience.

I'd love to hear more about the features that would best help you and your team - I'd encourage you to check out our product roadmap, where customers can request new features or updates and see what's currently in development. https://roadmap.ortto.com/

See how Ortto improved
IB
Senior Software Engineer
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Ortto?

Thanks to Ortto, I was able to improve my work dynamics and engage new customers through tenacious email marketing efforts. With Ortto's guidance, I was able to launch targeted email campaigns to educate and help my clientele, which resulted in higher customer satisfaction. This is because with Ortto, I can monitor my customers' actions in real time and respond to their specific interests and requests with personalized communications. This interface is unlike anything else out there, and is quite helpful in getting the job done efficiently. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The customer service is the worst part of the program; it is slow and unresponsive, which is not what I need from a software. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Ortto is a tool for information management strategy, and we are using it to provide for social and productive marketing. Our main focus is on campaigns; the medium has enabled us to seize new opportunities, and its uses are undeniably positive. The platform uses cutting-edge technology to study the habits and inclinations of potential buyers, allowing us to tailor our communications to each individual. I think it's a great idea for marketers to use mail as an ally to shape information and disseminate it to all connections for future company searches, because it helps project the brand through campaigns. Review collected by and hosted on G2.com.

DC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

If you're a marketer or marketing team that is looking for a marketing platform that can handle emails, custom email journeys, capture forms and a lot lot more then this really is a great product to consider. We used Pardot as our previous system and we have found Ortto a lot easier to use, and some of the features we get with Ortto (like subject headline analyser) just don't exist in Pardot.

Set up was relatively straight forward and we had our first cadence up and running within a couple of days. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

One thing that Ortto doesn't provide is Landing Pages (preferring to do capture widgets) which is fine, but it would be really useful if it was able to provide this. That said it's not really a bit negative for us as we just create a landing page on our website and put the capture widget onto that.

Overall there isn't anything so far (after 5 months of usage) that I dislike about Ortto. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

For us, Ortto is our customer communication platform. We use it to communicate to our clients on both our desktop application (via email) and our SAAS platform (through email, pop ups and some of the new features released this month). Review collected by and hosted on G2.com.