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Ortto Reviews & Product Details

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The platform is very easy to understand and use, and when I encounter any issues, the Ortto team is always friendly and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

That there are some features still missing Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

It help us reach our customers in a very easy way. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto

Hi! Thanks so much for your review, it's great to hear that Ortto is helping your business and that you're having a great experience.

I'd love to hear more about the features that would best help you and your team - I'd encourage you to check out our product roadmap, where customers can request new features or updates and see what's currently in development. https://roadmap.ortto.com/

See how Ortto improved

Ortto Overview

What is Ortto?

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Ortto Details
Product Website
Discussions
Ortto Community
Languages Supported
English
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Product Description

Ortto is easy and visual marketing software for automating the customer journey. Marketers use Ortto to acquire, nurture and grow leads into customers with personalized email, in-app messages, SMS, and postcards.

How do you position yourself against your competitors?

Ortto is purpose-built for marketers, consolidating the stack without compromising on functionality.

It unifies data in a customer data platform that's connected to a robust suite of marketing automation tools so teams can discover insights, then seamlessly take action on them. It also has powerful analytics functionality with an intuitive interface so marketers can easily understand what's working (and why). Powerful AI, thoughtfully integrated into the platform, means teams can improve productivity without reinventing their processes.


Seller Details
Seller
Ortto
Company Website
Year Founded
2015
HQ Location
Sydney, Australia
Twitter
@ortto
176 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Ortto is a platform for an online business that offers marketing, B2C, e-commerce, and SaaS solutions.


James O.
JO
Overview Provided by:

Recent Ortto Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Clean UI, intuitive, excellent service every single time"
The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days. ...
Alex F.
AF
Alex F.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great features and have seen some great benefits to our business"
The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their li...
Daniel G.
DG
Daniel G.Small-Business (50 or fewer emp.)
4.5 out of 5
"Ortto makes it easy to create and automate digital assets in our app"
Its very easy to track users behavior and trigger engagement comms from Ortto. The integration is very smoth.
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Ortto Media

Ortto Demo - Connect your data in a flexible customer data platform.
Empower your team with access to complete, real-time customer data in a CDP that's actually built for marketers.
Ortto Demo - Accelerate growth with personalized omnichannel marketing journeys.
Engage customers at every stage of the lifecycle with a visual marketing automation solution, built on a foundation of complete customer data and AI.
Ortto Demo - Talk to your customers with AI-powered live chat.
Convert, engage, and retain more users with omnichannel conversations across live chat and email. Plus, surface the information they need in an integrated hub of help content.
Ortto Demo - Understand what’s working, and why.
See how campaigns and support conversations are impacting key metrics, and empower your whole team to discover insights that lead to better results.
Ortto Demo - Superior support helps you move faster.
Our top-rated, responsive support team is available on live chat and email 24/6.
Ortto Demo - Trusted to keep your data secure.
We are trusted by leading enterprise organizations for our dedication to exceeding security and privacy standards.
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Video Reviews

591 out of 592 Total Reviews for Ortto

4.4 out of 5
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591 out of 592 Total Reviews for Ortto
4.4 out of 5
591 out of 592 Total Reviews for Ortto
4.4 out of 5

Ortto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OrttoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Civic & Social Organization
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The UI is very clean and intuitive, which makes the process of campaign building very easy and natural - a real benefit in our already busy days.

The customer support is a real standout too, because I've now reached out to the team about 3 or 4 times over the last 12 months and they never fail to address our our queries over live chat promptly, professionally and with a really good nature.

This makes a huge difference in the overall experience and a big part of the reason we continue to use Ortto and recommend it to others. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There are a couple of glitches here and there, but nothing serious.

We find that when we are testing emails some of the publishing looks 'a bit off' compared to the finished product, making it harder to feel sure about the final appearance. In saying this, some of this could be due to various email clients like Outlook365.

While the personal tech support is fantastic and better than most SaaS products we use, the self-serve articles aren't always as helpful. I've found myself a bit frustrated that I can't look up an answer and instead need to start a chat. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Ortto helps us communicate to our entire audience broken up into various subsets. They are distinct audiences and Ortto makes it possible to house all the info in one place, while running various activities/campaigns simply and quickly. Review collected by and hosted on G2.com.

Alex F.
AF
Lotteries &amp; Donor Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Ortto?

The interface is very simple to use even though some of the features are quite advanced. We have recently implemented Ortto and I've found their live chat feature incredibly helpful, their customer support team are very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The platform is more expensive than others we have looked at and some features that are standard with others are not with Ortto. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Capture customer data that would have been otherwise lost. Ability to simplify customer interactions for a high volume ecomerce customer. Review collected by and hosted on G2.com.

AK
Web Designer
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Ortto?

Ortto has several great features; for example, it integrates with customer relationship management systems, enables email marketing, and helps generate and qualify sales leads through lead scoring and ROI reporting. Our sales staff benefits greatly from lead tracking and segmentation, as it allows them to send more relevant and targeted messages. I really like the ability to track interaction on channels that are difficult to qualify with personalized remarketing. One of the most useful features is the ability to monitor campaigns in real time; this allows us to make quick adjustments to our tactics, which in turn increases the effectiveness and efficiency of our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Sometimes, technical support does not react quickly enough to fix major issues, which has been a problem for us. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

By integrating Ortto into our marketing automation platform, we were able to launch more accurate campaigns, which in turn increased the caliber of our leads and facilitated better communication among our sales staff. We are now able to better view and manage the sales cycle through detailed lead interaction tracking, which has increased our marketing ROI. It has been an excellent resource for us as we work to improve our marketing automation and email marketing strategies. It's a great choice if you're most concerned with actual automation. Review collected by and hosted on G2.com.

BC
CDO (Marketing and Fundraising)
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Orrto has been great for us to intergreate SMS and email campaigns. Its easy to use and works well. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

As a small charity, the cost is high. It wasnt as straight forward to intergrate with our Salesforce as I would have liked. took longer than i had hoped to get right ,Not having an account manager or someone to help onboard didnt help. . Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Marketing automation Review collected by and hosted on G2.com.

Daniel G.
DG
CRM &amp; Digital Marketing Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Ortto?

Its very easy to track users behavior and trigger engagement comms from Ortto. The integration is very smoth. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

The users data visualisation is limited. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Effectively tracking users behavior, automating marketing comms and analysing data. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Customer support is fantastic, highly responsive and helpful. I think the product in general balances depth and user friendly features well Review collected by and hosted on G2.com.

What do you dislike about Ortto?

I wish I had a better system for seing all of my active campaigns, even if filed into separate folders Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Being able to target and personalize campaigns and then track metrics Review collected by and hosted on G2.com.

Dima M.
DM
Partner Support Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

Versatility in compiling my own reports and efficient too. Inituitive and easy to find data.

Amazing support team Review collected by and hosted on G2.com.

What do you dislike about Ortto?

There is nothing that I dislike about the platform so far. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Sourcing and understanding of data. Review collected by and hosted on G2.com.

Thomas H.
TH
Marketing Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The best part is the amount of functionality they have for different circumstances and support for any issues. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

No real downsides other then form intergrations such as no conditonal form support. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Linking our CRM, Forms, Marketing Data all that together. Review collected by and hosted on G2.com.

Response from James Ohlson of Ortto

Thank you Thomas, we're glad you're enjoying Ortto!

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

The platform is easy to use and has all the functions needed to create email campaign for our company. Customer support was super helpful and responded withing a few minutes. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

Maybe the only improvement could be to add a function to be able to include someone in the CC for links to send an email. (So in an email campaign, there is a button that direct the custoemr to write an email, now it is possible to add someone as a recipient, but not in CC). Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

Creating email campaigns that are sent out to filtered audience automatically, no longer need to do it manually. Review collected by and hosted on G2.com.

Adam G.
AG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Ortto?

I’ve been in web development and support roles for over 20 years. I’ve used thousands of SaaS products and services. I’m delighted with the level of pre-sale and after-sale support at Ortto.

Ortto staff patiently and intelligently answered many many pre-sale questions over a long period.

And the support after we jumped on board has been exceptional from everyone I’ve dealt with at Ortto who have gone above and beyond - actually taking the time to read my questions and understand what I’m asking, anticipate needs, follow-up, be pro-active and offer great advice.

They are also encourage feedback and feature requests and are open about the product roadmap.

We are only about 6 months in, so haven't fully explored all the product has to offeryet, but so far, well done on a great, easy to use product, and an exceptional support team. Review collected by and hosted on G2.com.

What do you dislike about Ortto?

For a smaller business or NFP, it could be on the expensive side. Review collected by and hosted on G2.com.

What problems is Ortto solving and how is that benefiting you?

As an NFP that uses Salesforce, Ortto is helping us with lead generation, retention, scale, supporter satisfaction, connection and engagement. It's enabling us to better understand our supporters and provide value to them, with messaging tailored to their specific needs and interests. Review collected by and hosted on G2.com.