Orlo Features
What are the features of Orlo?
Social Management
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
Campaign Management
- Campaign Dashboard
- Reach
- Bulk Editing
Platform
- Custom Reports
- User, Role, and Access Management
Reports & Dashboards
- Report Exporting
Social Analytics
- Follower Analysis
- Post Performance
Monitoring & Listening
- Social Measurement
Data Management & Analysis
- Sentiment Analysis
- Social Reporting
Technology Glossary Features
View definitions of the features and discover new technology terms.
Orlo Social Marketing Categories on G2
Filter for Features
Social Management
Social Analytics | Reports on the performance of social media posts and campaigns. 17 reviewers of Orlo have provided feedback on this feature. | 75% (Based on 17 reviews) | |
Social Publishing | As reported in 15 Orlo reviews. Allows the creation, management, and scheduling of content to be shared across social media channels. | 79% (Based on 15 reviews) | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 16 reviewers of Orlo have provided feedback on this feature. | 84% (Based on 16 reviews) | |
Social Engagement | See feature definition | As reported in 16 Orlo reviews. Centrally manages social media content and conversations across multiple social channels. | 82% (Based on 16 reviews) |
Social Ads | Provides features for managing and optimizing paid advertisements across social channels. | Not enough data | |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | Not enough data | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Social Functionality
Social Functionality | Based on 10 Orlo reviews. Product functionality for social advertising. | 85% (Based on 10 reviews) |
Campaign Management
Campaign Dashboard | As reported in 11 Orlo reviews. Overview of all media purchases and campaigns in a single interface. | 83% (Based on 11 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 10 reviewers of Orlo have provided feedback on this feature. | 82% (Based on 10 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 11 Orlo reviews. | 77% (Based on 11 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. This feature was mentioned in 11 Orlo reviews. | 76% (Based on 11 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 10 Orlo reviews. | 80% (Based on 10 reviews) | |
Brand Safety | Based on 10 Orlo reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 88% (Based on 10 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Based on 11 Orlo reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 89% (Based on 11 reviews) | |
User, Role, and Access Management | As reported in 11 Orlo reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 98% (Based on 11 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 11 Orlo reviews. | 91% (Based on 11 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 10 reviewers of Orlo have provided feedback on this feature. | 87% (Based on 10 reviews) | |
Customization | As reported in 11 Orlo reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 80% (Based on 11 reviews) | |
Workflow Capability | Based on 10 Orlo reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 85% (Based on 10 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data |
Reports & Dashboards
Report Customizability | Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. This feature was mentioned in 11 Orlo reviews. | 79% (Based on 11 reviews) | |
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 13 reviewers of Orlo have provided feedback on this feature. | 82% (Based on 13 reviews) | |
Scalability | Allows marketer to add, track, and measure a multitude of social media accounts. | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. | Not enough data |
Social Analytics
Competitor Analysis | Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere. | Not enough data | |
Follower Analysis | Analyzes and illustrates follower information such as demographics, location, interests, etc. 11 reviewers of Orlo have provided feedback on this feature. | 73% (Based on 11 reviews) | |
Post Performance | Based on 13 Orlo reviews. Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. | 81% (Based on 13 reviews) | |
Paid Campaign Tracking | Tracks and measures the success of paid advertising initiatives run on social media sites. | Not enough data | |
Attribution | Ties social activity to business results such as leads, conversions, and sales. | Not enough data | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. | Not enough data | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | Not enough data |
Communication
Pop-up Chat | Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | Not enough data | |
Notifications | Delivers notifications to both sides of the conversation. | Not enough data | |
Targeted Emails | Sends automated emails to further engage clients and potential clients. | Not enough data | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. | Not enough data | |
Co-Browsing | Allows agents to join a customer's browser session and navigate through the website with them. | Not enough data |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. | Not enough data | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Process
Mentions | Scours various channels for brand mentions to proactively seek reparative communications. | Not enough data | |
Tickets | Creates and assigns support tickets, scheduling them in a timely manner. | Not enough data | |
Macros | Allows administrators to create templated responses to frequently asked questions. | Not enough data |
Channels
Social | Connects employees with customers through a social media solution. 10 reviewers of Orlo have provided feedback on this feature. | 97% (Based on 10 reviews) | |
Live Chat | Ability to connect agents with customers through email.
| Not enough data | |
Text | Ability to connect agents with customers through text message solution.
| Not enough data |
Insight
Surveys | Provides opportunity for customers to give feedback through a survey. | Not enough data | |
Reporting | As reported in 10 Orlo reviews. Enables administrators to create customized reports reflecting customer satisfaction. | 78% (Based on 10 reviews) | |
Help Desk | Provides a knowledge base or other support channel for disparate team members to work together and provide cohesive solutions. | Not enough data |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | Not enough data | |
Content Library | See feature definition | Allows users to upload and publish brand content from a shared library. | Not enough data |
Shared Inbox | Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. | Not enough data | |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | Not enough data | |
Users and Permissions | Allows administrators to assign permissions for different users or teams to access certain platform features. | Not enough data | |
Content Creation | Provides features for creating or editing social media assets. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Monitoring & Listening
Social Measurement | Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. This feature was mentioned in 13 Orlo reviews. | 81% (Based on 13 reviews) | |
Influencer Identification | Identifies who is talking about your brand along with their influence over social communities. | Not enough data | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Sentiment Analysis | As reported in 12 Orlo reviews. Determines whether mentions of your brand are positive, negative or neutral. | 75% (Based on 12 reviews) | |
Social Reporting | Based on 12 Orlo reviews. Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats. | 83% (Based on 12 reviews) | |
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data |
