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Optimove Reviews & Product Details - Page 5

Optimove Overview

What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.


Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com


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Overview Provided by:

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
217 Optimove Reviews
4.6 out of 5

Optimove Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Gambling & Casinos
AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

Optimove is a user fiendly platform that is easy to use and easy to teach to new partners. The Customer support is quite reactive and supportive. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

The mission control view could be improved especially for the email campaigns. Having the full view of even the Subject line would help a lot for analyses Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove is helping us to send enagging campaigns, do A/B testing, implement easiloy a control group and have a full view of the KPIs Review collected by and hosted on G2.com.

MF
CRM Supervisor
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Lots of features for customer base segmentation and analysis Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I don't think there are any particular critical issues Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

I don't think there are any particular critical issues Review collected by and hosted on G2.com.

AN
Head of retention and monetization
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimove?

the support we receive

and level of proffesianlisem Review collected by and hosted on G2.com.

What do you dislike about Optimove?

no downside its everything i would expect Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

segmentation/automation of CRM funnels including supporting channels Review collected by and hosted on G2.com.

MM
CRM &amp; Automation Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimove?

it is easy to use , and providing a good useful insights.saves time, The platform is user friendly, and the support team is very good and friendly . A great tool for effective marketing. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

it is really good, just they need to improve the template design options and add ready-made templates. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

i didn't face any serious problem. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
AG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

The platform is intuitive that allows our marketing efforts to be streamlined. The Predictive analysis features allows us to focus on key target groups. Their account manager and support team is responsive, knowledgeable, and genuinely invested our company's success helping us maximize the platform's potential. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I wish that the Cohorts analysis was able to filter by specifc target groups as opposed to a state filter but we utilize other reporting tools to measure performance. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Being able to tailor relevant messaging on dynamic target groups to maximize profitablity. Review collected by and hosted on G2.com.

AC
CRM &amp; Campaign Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

That give us best results comparing other CRM tools. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

That for the moment it isn't real time integrated. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

- Review collected by and hosted on G2.com.

FD
coo
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

We appreciate the team, the support about different question that we pose. We find always a solution about our question and the weekly call is very important for us to improve our knowledge Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Some specific data , maybe there are too much data Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

The analisis of users and the automatition is the best benefit for us Review collected by and hosted on G2.com.

Verified User in Tobacco
UT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Continous partnership, support and ability to understand business needs

New features and easily operated

Customize reports and Customer model Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Product owners could be a more proactive Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove is helping us to look for standardization across markets Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Opti bot suggestions and dashboards, those were clear and really helpful Review collected by and hosted on G2.com.

What do you dislike about Optimove?

We couldn't use all the features. That might not be issue of Optimove, but the platform we were running on. Still, we didn't have the option of real time marketing and we could only use data from the daily data load. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Campaign automation for emails and sms saves a lot of time. It was the main use of Optinove for us. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

What i like about Optimove is the segmentation of customers. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

What I dislike about Optimove is that with the reports it does not show the customers information like the name of the customer. It only displays the customer id. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove allows us to know which product our customers are using and allowing us to communicate with them. Review collected by and hosted on G2.com.