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Optimove Reviews & Product Details - Page 4

Optimove Overview

What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.


Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com


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Overview Provided by:

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
217 Optimove Reviews
4.6 out of 5

Optimove Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Caroline M.
CM
Coordenadora de CRM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
What do you like best about Optimove?

What I like most about Optimove is the analytical capability provided by the various report models and how this assists us in decision-making. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I miss being able to visualize the absolute numbers and not just the increase generated. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove assists us in the automation of campaigns and communications. Review collected by and hosted on G2.com.

Magdalena Z.
MZ
Senior Marketing Optimisation Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

I like the fact that the tool is comprehensive and has all the diffrent options to create marketing campaign

Template /Target Groups creation / Real Time Marketing/Mission Control (resuts). I also like the fact that it has Academy where Marketers can learn about the tool. I also would like to add that our Account Manager Liat is always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Optimove has daily update which can be limited. The tool can be rather slow. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

It could be an idea to try figure out how daily update can be changed into Rea Time Review collected by and hosted on G2.com.

SF
Retail and Customer Experience Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Optimove provides a platform that meets all my customer experience needs and is easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I have not had an experience I dislike so far. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove is helping me to maintain the relationship with my customers by communicationg at the right intervals. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimove?

I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Sometimes Optimove works slow and needs lots of time to process data. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove provides me with detalied analythics which helps me to improve my actions and communication to clients. Review collected by and hosted on G2.com.

Avi N.
AN
Head of Retention &amp; Monetization
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimove?

the super fast and profeesional service

Number of Features and Ease of Use Review collected by and hosted on G2.com.

What do you dislike about Optimove?

price/s for services is not on the low end :) Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

with the customer model and segmentation abilities Review collected by and hosted on G2.com.

DG
CRM Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

I like how Optimove has literally thought of everything when it comes to marketing, be it if it is about the emails or the data, there is an option for everything and a chance to learn with all the courses available. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

As this is my first experience with optimove I have yet to find something I don't really like. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove will benefit us in creating a more client journey specific experience and to not remain as manual as we are at the moment. The analytics will also help us have further information and test what works and what doesn't so we will have the information for future campgains. Review collected by and hosted on G2.com.

Erick J.
EJ
CRM Analyst
Gambling & Casinos
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Powerful insights and user-friendly tools Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I have no dislikes the platform functions smoothly Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove helps our businesses connect with customers through targeted marketing and predictive analytics, boosting retention, ROI, and loyalty while simplifying our daily business decision-making Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Optimove enables seamless operations, making it easy to create target groups, track KPIs, and integrate with various channels. The platform’s Optimail feature simplifies content creation. Best of all, having a dedicated customer success manager ensures quick access to expert support and solutions whenever needed. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Implementing real-time campaigns based on player betting patterns or outcomes, rather than just transaction-based triggers, would greatly enhance the user experience and offer more relevant engagement opportunities. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove helps us efficiently identify who to target and when, while automating the entire process. This not only reduces manual tasks but also boosts our overall profitability. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
AG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Optimove?

It is really helpful for creating automated campaigns, segmentation and creating templates in it. Also, our CSM is really helpful and cooperation with her is just a pleasure Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Due to security reasons users are not able to do changes in already launched campaigns. Also, even though our CSM is brilliant, sometimes it is impossible to implement some changes (but only sometime).

Overall it is a very useful tool Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Creating automated customer journeys. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

all of the diffrent analysis for each client life stages and attributes.

gives us a great option to explore our data base and use it in our diffrent marketing campaigns Review collected by and hosted on G2.com.

What do you dislike about Optimove?

that it is less built for our local crowd - israel. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

it gathers all of our data form diffrent platforms in to one place and allow us to analyze and create marketing campaigns. Review collected by and hosted on G2.com.