217 Optimove Reviews
Overall Review Sentiment for Optimove
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Optimove's platform is really easy to use. It has everything you need, customers' segmentation, different channels of execution, good reporting, and many more. I've been using Optimove for over 4 years now and there is no other CRM tool on the market that I want to use. Review collected by and hosted on G2.com.
There is no such thing, that I don't like. Review collected by and hosted on G2.com.
The ability to microsegment, easily extracting data and setting up personalized campaigns to meet customer's behavior/pattern. After a campaign has finished running, we have to option to evaluate it in order to find area for improvement. Review collected by and hosted on G2.com.
Data is not updated in real-time, thus not allowing us to create instant campaigns/rewards or triggers. In case of a unplanned downtime, there is no backup server in order to allow us to continue/run our daily campaigns. Review collected by and hosted on G2.com.
Our team uses tools such as the Customer Explorer, Segmentation Explorer, and Cohort Analysis to identify cohorts of interest and then build relevant journeys. We really like Streams and have used it to test things such as different onboarding experiences. We also make use of the Facebook Integration for lookalike modeling. Review collected by and hosted on G2.com.
We use Track and Trigger for popups quite a bit, but feel the reporting could be improved.
Currently, we feel the prioritization is too limiting, especially when you have multiple business stakeholders coordinating different campaigns across different lifecycle stages. The SOJ should help solve this problem. Moreover, Optibot doesn't always optimize for KPIs relevant to our business or specific cohorts. It would be great to add more flexibility here.
I expressed this in my pre-CAB survey, but Optimove still feels like a series of fragmented solutions instead of one cohesive tool. It would be great to have the same or at least the vast majority of the same set of attributes and filters across different dashboards in the tool. For example, everything that's available in the CE is not always available or applicable in the SE or Cohort Analysis views. Review collected by and hosted on G2.com.
Marketing automation to exploit the potential of microsegments that would otherwise be unaddressed Review collected by and hosted on G2.com.
It requires a dedicated team and a complex integration with multiple system to explore the product full potential Review collected by and hosted on G2.com.
As written above, to me, one of the most pleasant surprises was user-friendliness of Optimove.
To my mind, the main pros of this product is the absence of delays during marketing planning as there is no need to wait for data from BI analysts. Each tool is in your hands.
Next strong pros are an efficient way to analyze the impact and execution details of the marketing campaigns/convenient access to the target groups details.
To sum this all up the most key features are:
Funnel explorer (conversion rate/insight on newcomers)
Optibot (pretty handy suggestions)
Customer model (know your customer)
Segmentation explorer (know behaviour of your customer)
Journey builder (convenient, drag and drop design)
Marketing plan (keep your hand on the pulse of the execution of your campaigns)
Customer explorer (track your desired target group for a corresponding promo) Review collected by and hosted on G2.com.
To be honest there is nothing much to dislike.
Of course like in every IT product there may be bugs and issues. However, they are not critical plus optimove guys are doing their best to solve them. Review collected by and hosted on G2.com.
The new campaign builder is very efficient and easy to use. Review collected by and hosted on G2.com.
Overall I think Optimove is a great CRM tool, It could be improved through more personalisation options within the campaign builder. Review collected by and hosted on G2.com.
Working with Optimove for over a year taught me how to better review my campaigns in terms of open&click rate, and analyzing for better results, in one place!
the software is very user friendly and always let you learn more in the academy section Review collected by and hosted on G2.com.
The only comment i have is the technically options i have is when im setting a campaign and i want to se where exacly is all the excluded players are swalled in, which Optimove doesnt have at the moment Review collected by and hosted on G2.com.
Very easy to use, optimove helps your marketing plan materialize and optimize your campaigns with less efforts than other tools on the market. As a marketeer, this is a very cool tool to have fun experimenting with! :) also i love the attitude of everyone working at Optimove, unlike other companies on the market, where once you sign the contract you're left alone. Optimove is the opposite, they always follow your progress and are there to support you. Very customer-centered company! Review collected by and hosted on G2.com.
there is little i dislike but i think the journey builder needs to be further improved Review collected by and hosted on G2.com.
I can reach exactly the target groups that i want by using specific attributes and don't waste budget on unsuccessful campaigns. I like that i can monitor and follow up the campaigns and extract useful insights. Review collected by and hosted on G2.com.
Not real time data, the system can not calculate amounts for timelines that i will provide to the system and not the predefined breakdowns (lifetime, 3 months, 2 weeks). Lack of customization. Absence of an established reaction process on downtimes Review collected by and hosted on G2.com.
