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Optimove Reviews & Product Details - Page 18

Optimove Overview

What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.


Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com


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Overview Provided by:

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
217 Optimove Reviews
4.6 out of 5

Optimove Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

Optimove tool is segmenting the users in a clever and analytical way, following the customer's needs and market. Moreover, it offers a wide range of analysis perspectives, allowing you to dive deep down inside the users behaviour.

The support from account managers is never delayed and takes the right time to give the best feedback possible.

The platform is constantly improved and adapted in order to be as much user friendly as possible. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Some aspects of the platform still have a non-up to date interface but there are incoming updates each month. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Through Optimove I'm able to get to know the behavior from the users on my platform and reach out to them with specific and ad-hoc campaigns, tailored for each customer. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimove?

For me the customer journeys are great. I use them all the time and it's so easy to use.

Also, the value predictions on Optimove are great to see what customers are best to target. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Optimove would be even better with real-time data! Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

You will most likely be able to expand your marketing abilities because of Optimove Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We're able to do certain types of promotions with Optimove that we weren't able to do before. Review collected by and hosted on G2.com.

Diana P.
DP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimove?

Optimove takes the CRM automation to the next level. Not only it is intuitive to use, but it's rich of features that allow the CRM Managers to improve their activity and to think forward.

Highly sophisticated campaign flows and journeys are easy to create, analyse and tweak with accuracy and data-driven insights.

The Optibot is a simply brilliant tool to have super userful and granular feedbacks.

The Optimove Team is always available to listen and evolve the platform towards the real market needs and their Customer Support is simply awesome. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Loading times can be a bit long in case of very complex attribute combinations. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

Perfect if you need to bring more complexity in the CRM activity Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove can measure the impact of a campaign across the different life cycles, hence it's possible to understand which is the most effective action/campaign combination and to refine the journey accordingly. Thanks to the self-optimizing option, it's possible to deliver the relevant message to the relevant customer. Review collected by and hosted on G2.com.

MW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

When it comes to the technical part, the absolute best thing is automation easiness. No more excel sheets, just proper target groups, few clicks, and boom! Your promo goes live, and you can focus on more extraordinary ideas. When it comes to daily cooperation, the absolute best thing is the human part, by which I mean our account manager, Noa! :) Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I cannot find anything I diskle for the time being, and I have been using Optimove for over 3 years now. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove helped me with the crucial reporting during our internal transition time, where we had no BI team at disposal, and that helped me deliver extremely decent results. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

Optimove' Microsegmentation and Predictive Algorithm help marketers to get their best from their marketing campaigns.

With Optimove you can easily segmentate your customer-base, discover new niches and send personalized messages.

You can also perform all the marketing actions within one user-friendly interface. You have a campaign management tool with real-time triggers, desktop and mobile notification, recurring campaigns, you can see the migrations of customers, you can identify the churn customer BEFORE they become churn., ... t's like if guys that are building Optimove can see the future. Really. They created an awesome product. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Optimove should be fully integrated in order to use all the features of the product. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Customer' segmentation is an endless activity that you can easily manage with Optimove. In my experience when you use Optimove you will have an increase in the relevant KPI of you business. Review collected by and hosted on G2.com.

MM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

I like the data analysis and amount of data that is easily prepared for you with the dashboards. Also, campaign automation is awesome! It can easily handle all of the marketing assets created. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Sometimes there is too much information given - data overload! Sometimes you don't know if you are forgetting some data as there is so much to keep track of. Also, Optibot could be improved a little with more easy to take actions. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Customer segmentation and building complex user journeys with email marketing. Realized there are more beneficial customers to target and we found them! Review collected by and hosted on G2.com.

MD
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimove?

Optimove provides us with detailed data analysis for our scheduled campaigns, allowing us to make quantitative decisions for future marketing. In terms of ease, Optimove is an end to end product where we can create marketing content, schedule and analysis so we can achieve our KPI’s. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Optimove are always looking to update their software so the user experience is first class however, sometimes there are minor bugs. But bugs aren’t noticeable and the account management team would have already contacted us about it, therefore ensuring that the platform remains first class. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We use Optimove daily, for our CRM activity therefore reaching out to clients so they remain engaged. Optimove also provided detailed webinars about Sporting event and they have been very supportive over Covid. Review collected by and hosted on G2.com.

AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

All the given metrics for gambling that allows you to increase the insights of the business without the need of having a data scientist team.

The possibility of adding different communication channels in the same tool as facebook, email, sms, inbox, push.... Review collected by and hosted on G2.com.

What do you dislike about Optimove?

when integrating new data they dont pay all the attention they should causing then a lot of back and forth having to run several fix Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

it´s helping us to reduce churn rate by automating campaigns. One of the most usuful benefits it´s knowing excatly the impact of CRM campaigns in business KPIs.

Optimove is also helping us by allowing us to integrate different countries in the same optimove instance. Thanks to that we can compare the performance of the differents countries we operate with. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimove?

I really like the Optibot insights tool. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

The inability to schedule the same campaign to various target groups in one go, rather than having to go one by one as this is very time consuming. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

Make more use of the analysis and Optibot tools when you can - they're useful for measuring what does and doesn't work. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

The ability to house campaign scheduling under one roof and not having to schedule from various different places. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
UG
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

Ease of use and powerful insights are its key strength Review collected by and hosted on G2.com.

What do you dislike about Optimove?

More flexibility when building dashboard would come in handy sometimes Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Managing campaigns across different platforms and channels Review collected by and hosted on G2.com.