Optimove
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4.6 out of 5 stars
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Optimove Reviews & Product Details - Page 15

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Optimove Overview

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What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Discussions
Optimove Community
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

AH
Overview Provided by:
Adi Hagag

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Read more
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
Read more

Optimove Pricing

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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
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Optimove Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Detailed data providing so much valuable insight into the performance of not only single campaign, but also series of campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Sometimes ad hoc tasks or development takes some time from OPtimove side Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Quantification of campaign performance from KPI point of view and it impact for business. It is more easy to see the value created by CRM in the company perspective Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Optimove allows me to easily understand my data and make informed decisions, and facilitates many crm processes i require Review collected by and hosted on G2.com.

What do you dislike about Optimove?

my data is not always accurate and we could use a faster support option for time-sensitive issues Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Our crm operations rely on optimove to facilitate mass message sending and analysis of many data groups Review collected by and hosted on G2.com.

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Mihaela K.
MK
CRM - Sales Team Leader
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Optimove?

Track and monitor every customer's sales journey from start to finish in one place.

Use automation for sales campaigns

Easily set up and access real-time reports so you're always up-to-date with what's happening. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

We do not have real-time data. It is not a very good customer experience. It would be really helpful if we can do this upgrade in the future. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

By gaining access to this feature in Optimove, I could automate our daily tasks (manual campaigns). The process is more efficient and straightforward, and I am more engaged with my team. Review collected by and hosted on G2.com.

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Verified User in Apparel & Fashion
AA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

The AI calculations seem to be top-notch and allow us to work smarter and not harder. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

The interface is slightly confusing and not very intuitive like other CRM platforms I have used. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

There is a large learning curve in being able to understand its full benefits and usage. Once you master that it will work well for you in the long run. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We are always trying to get the most out of each customer lifecycle and Optimove assists greatly with that. I realize we can automate much of our work with this tool. Review collected by and hosted on G2.com.

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MR
VIP Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Optimove?

It gives you the necessary data to analyze, offer promotions and contact your customers. I use it mainly for VIP customers.

With this data, you can build customer loyalty and give them the best experience. In the same way, generating a positive impact on your company. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I like how easy Optimove is to handle.

No dislikes. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

It's perfect to know the customer's value and provide a good service. Review collected by and hosted on G2.com.

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Verified User in Leisure, Travel & Tourism
AL
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

The customer success approach works like a real partnership. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Nothing major to highlight about the product. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Orchestrating CRM cross channels campaign in one place. Review collected by and hosted on G2.com.

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Libi R.
LR
Retention Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about Optimove?

Option to create smart email journeys, and contact customers at the right time. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

The UI is not always intuitive, sometimes too many clicks need to be made in order to get to the right place in the platform. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We can send our clients 'alert' notifications based on the data that is stored in Optimove using Optimail. Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
AG
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimove?

Team members are very receptive to requests and respond in a timely manner Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Different teams to accomplish different tasks - would like consistency Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Customer marketing communications Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
AG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about Optimove?

Easy way to choose my target groups, ability to add new attributes and execution.

Great features for analysis, Review collected by and hosted on G2.com.

What do you dislike about Optimove?

From time to time easy actions like shoe the total target group or copy-paste campaigns take long and the system keep loading for long time. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove:

Of course i will recomend Optimove with others Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Contact costumers by fav time, game, experience for example. Review collected by and hosted on G2.com.

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Andre S.
AS
VIP Accoumt Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Optimove?

Automated campaigns very easy to create! Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I have nothing negative to say about Optimove! It fulfills my daily needs 100%! Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

List/targets of customers to execute ad-hoc campaigns! Review collected by and hosted on G2.com.

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