Optimove
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4.6 out of 5 stars
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Optimove Reviews & Product Details - Page 11

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Optimove Overview

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What is Optimove?

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

Optimove Details
Product Website
Discussions
Optimove Community
Languages Supported
English
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Product Description

The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

Seller Details
Seller
Optimove
Company Website
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,557 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com

AH
Overview Provided by:
Adi Hagag

Recent Optimove Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use and offers a lot of features"
I like that Optimove gives us a lot of different features and at the same time is pretty easy to use. Also I find Optibot as a very helpfull tool.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Asurewin Optimove Review"
What i like about Optimove is the segmentation of customers.
Read more
Avi N.
AN
Avi N.Mid-Market (51-1000 emp.)
4.5 out of 5
"very professional product and customer oriented service"
the super fast and profeesional service Number of Features and Ease of Use
Read more

Optimove Pricing

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Optimove Media

Optimove Demo - Discover Customer Insights
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferenc...
Optimove Demo - Unify your Customer Data
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response his...
Optimove Demo - Optimize Real-Time Marketing Campaigns
Transform your digital platforms into personalized experiences with individualized content recommendations from the first visit. Increase your marketing campaigns’ engagement and effectiveness with personalized and timely messaging. Stay ahead of your audience’s evolving interests by discovering...
Optimove Demo - Personalized Multichannel Campaigns
Optimove empowers marketers to orchestrate highly effective, multi-channel customer communications, at scale. Create customer-led journeys by combining your own messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.
Optimove Demo - Powerful AI insights
Optibot, the world’s first relationship marketing bot, surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within your customer base, Optibot makes it possible to leverage data for ongoing performance ...
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217 Optimove Reviews

4.6 out of 5
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217 Optimove Reviews
4.6 out of 5
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Optimove Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for OptimoveQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Gambling & Casinos
AG
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Easy and intuitive tool that provides segmentation, configuration and monitor of customers and communications Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Lack of flexibility and transparency in some useful calculations Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Calculation of customer segmentations and providing predicitive data that helps improving our communication journeys Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
UG
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

There's a big variety of things you can do in Optimove, it's easy to use and the site is user friendly. The statistics are nice and clear to read. Support replies fast. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Not really anything I dislike at this point. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove is making our email template creation and scheduling easy Review collected by and hosted on G2.com.

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Nikoloz L.
NL
Marketing analyst
Mid-Market(51-1000 emp.)
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What do you like best about Optimove?

Optimove has it all: In depth segmentation, multi channel feature, analytics, built in AI supported content creation and Optibot which analysis and suggests next steps for different campaigns. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

I dont see any clear downside, but Its worth mentioning that because the platform has so many features you need to make sure in the first place that you do initial integration perfectly. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Building a bespoke customer model based on my company needs.Targeting multiple audiences with multi channel approach. Analysing campaigns using test vs control method. Creating user journeys and flows. Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
UG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimove?

Inter company relations, no stupid questions so we're free to ask anything, easy to use.

Very happy with our CSM + Account manager Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Sometimes daily process takes long to finish Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

CRM, Data accumulation, AI journey creation and segmentation Review collected by and hosted on G2.com.

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Dawid K.
DK
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Organic
What do you like best about Optimove?

The most helpful thing about this product is that most of the things you need are in this product, which speeds up the campaign creation process. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Due to the fact that this is a huge product, there are sometimes problems with saving, loading, etc. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Optimove solves the problem of customer selection. Review collected by and hosted on G2.com.

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AP
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

We receive close and attentive treatment from our Account Manager. A major objective of Optimove is to implement new tools that facilitate our professional work in a clear and intuitive manner. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Some functionalities may be able to be updated or improved. Even though there are not many and it does not interfere with daily tasks. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

We launch campaigns, collect data about the campaigns and our users' activities, launch communications... Review collected by and hosted on G2.com.

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Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
What do you like best about Optimove?

The tool is very comprehensive! The clustering, automation, and service win our hearts! Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Nothing displeases me, but the issue of actions could be different. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Centralization of data and automation of campaigns in a single location! Review collected by and hosted on G2.com.

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Verified User in Gambling & Casinos
IG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

Using the cutting-edge platform to add value to our company on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

We can definitely do way more using the platform in our business but more staff are required to maximise this benefit. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Automation of daily and strategic multi-channel campaigns across customer lifecycle stage. Review collected by and hosted on G2.com.

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SF
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Organic Review from User Profile
Incentivized Review
What do you like best about Optimove?

Optimove is using AI to enable personalization of CRM communication. Segments and predictive attributes are very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

Real time capabilities could be advanced. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

Through it's dashboards and campaign analyses it's giving a quick overview of your overall business and CRM impact on it. Review collected by and hosted on G2.com.

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Marina L.
ML
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove?

It's great that you have so different options to control and manage your database for all the crm actions. Review collected by and hosted on G2.com.

What do you dislike about Optimove?

It would be perfect if there were no delays. Review collected by and hosted on G2.com.

What problems is Optimove solving and how is that benefiting you?

It's a great tool to manage the customer database and take actions. Review collected by and hosted on G2.com.

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