Optimove Reviews & Product Details

I’ve been using Optimove for over three years to segment audiences and plan campaigns. This year, we started using their Optimail service to build email templates directly on the platform, and it’s been a game-changer. The intuitive design makes it easy to create emails without needing HTML/CSS expertise, and the preview mode simplifies adjustments, saving us tons of time. Overall, it’s made our workflow much more efficient. Review collected by and hosted on G2.com.

There are a couple of things I find challenging with Optimove. First, since we work with multiple languages, it would be incredibly helpful to have the ability to nest content tags within other content tags. Currently, we need to create separate tags for each language, which can be time-consuming and less efficient. Second, managing customer support tickets as part of a team can be frustrating. There’s no centralized system to track our team’s open requests, and replies from support come as separate emails without a thread. This makes it difficult to keep track of multiple tickets, especially when several are active at the same time. Addressing these issues would significantly enhance the experience for teams like ours! Review collected by and hosted on G2.com.

I like how easy it is to visualize campaign results and quickly create different types of visualizations to gain precise and valuable insights from all marketing campaigns. Additionally, I appreciate the ease of creating personalized content using content tags and attributes. I also enjoy how simple it is to create control groups for my campaigns and the automated analysis that Optimove provides, automatically connecting the marketing action to predefined KPIs. Review collected by and hosted on G2.com.

I think there could be an option to cancel a scheduled send when there’s a considerable timeframe before the email is delivered. Currently, it’s only possible to delete the occurrence, but the email is sent anyway. I also believe that the "Planning" view within Mission Control is confusing and not very user-friendly; perhaps a separate area to view the complete schedule of sends for a specific period could be implemented. Additionally, I think the Deliverability Metrics could provide recommendations and tips to improve deliverability for specific ISPs with lower rates. In the same area, a more detailed view by ISP, with filters for device used or operating system, could also be helpful. Review collected by and hosted on G2.com.

What I like best about Optimove is its ability to seamlessly integrate data-driven insights with personalized customer engagement. Its predictive analytics and segmentation tools make it easy to create highly targeted campaigns, while the intuitive interface ensures smooth navigation. The platform's automation features save time and enhance efficiency, enabling me to focus on strategy rather than repetitive tasks. Review collected by and hosted on G2.com.

What I dislike about Optimove is that it can sometimes feel overwhelming for new users due to its many advanced features and complex workflows. The learning curve can be steep, especially for those without prior experience in similar platforms. Additionally, some customizations require technical support, which might slow down certain processes. Review collected by and hosted on G2.com.

I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics.

At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove. Review collected by and hosted on G2.com.

When we deep dive, in order to target a small but perfect group for a campaign, we need to select several criteria, keeping in mind the complex selection of those criteria as well as the priority of the group in order to achieve it. We have noticed an improvement but we need an upgrade in this field. Also, we need to go forward to real time campaigns (at the time data refresh is once per day). Also, it will be really hard to update (with extra or/and different parameters) a running model in Optimove. Review collected by and hosted on G2.com.

The fact we can set up a campaign days, or weeks in advance and let it run once, or repeatedly has decreased our workload dramatically to focus on other things. Previously we had to pull our segments manually from our own database, upload them into our previous ESP and then schedule the email. Optimove allows us to do all this in one convenient place. Review collected by and hosted on G2.com.

The ability to see who exactly is excluded from the campaign sends during the scheduling process. It gives you a number of people expected to be excluded but these could be for a variety of reasons which sometimes isn't easy to find out. Review collected by and hosted on G2.com.

Optimove is a powerful tool for customer relationship management I love how it combines advanced data with predictive analytics to create personalized campaigns. The interface is intuitive, and it lets me automate processes, saving time. Plus, their support team is excellent and responsive. It truly enhances customer retention. Review collected by and hosted on G2.com.

While Optimove is powerful, one drawback is its steep learning curve, especially for new users without experience in advanced CRM tools. Additionally, some integrations require complex technical setups. Lastly, the cost can be high for small businesses or startups with limited budgets. Review collected by and hosted on G2.com.

Optimove is one of the most complete and high-performance platforms for marketing strategies.

One of the most important features is the ability to segment and target users with incredible precision, maximizing the involvement and effectiveness of communication.

The customer support and training offered by their team is also top notch.

I highly recommend Optimove to any business looking for a powerful, versatile solution that can make a real difference. Review collected by and hosted on G2.com.

Nothing to report. The platform fully meets my needs. Review collected by and hosted on G2.com.

As per the title, there's a reason so much of the iGaming industry uses Optimove as their CRM platform of choice. If you feed the data in to it, Optimove's system can offer a world class granular, segmentation recommendation. This enables you to offer automated, heavily personalised customer communications across a full multi-channel offering. Review collected by and hosted on G2.com.

My biggest gripe about Optimove is the over reliance on "Uplift" for reporting purposes. Whilst I agree that using a comparative performance calculation against a Control group is a good way of measuring how a campaign performs, sometimes it is important to easily see the raw data for a campaign.

For example, if you're running 20 granular campaigns targeting 1-time-depositors, it would be good to easily export total deposit amounts across all campaigns over a set period. At present you can see the depositor count and uplift per campaign, but to get total deposits, you'll need to manually access and count each campaign. An infuriation, but a small one compared to the automation on offer. Review collected by and hosted on G2.com.

For over a decade, we've utilized the Optimove marketing platform on a daily basis, which has transformed our customer engagement. From the start, Optimove has enabled our business to thrive in a competitive market, fostering deeper relationships with clients. Integration with other tools were seamless.Our account manager, Rimon Hofstetter, is always available to assist with questions and offers valuable insights to enhance our platform usage.Any new implementation is done in a short period of time Review collected by and hosted on G2.com.

We have not encountered any situation where Optimove was a blocker Review collected by and hosted on G2.com.

Optimove has taken our marketing to the next level with its powerful predictive modeling and seamless cross-channel capabilities. It’s easy to use and delivers real, measurable results in customer retention and campaign ROI.

A special shoutout to our account manager, Harman, for her incredible support and guidance. Her expertise has been instrumental in maximizing the platform’s potential for our business. Review collected by and hosted on G2.com.

While Optimove provides excellent insights and automation, some features aren’t fully real-time yet. Review collected by and hosted on G2.com.