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Optimizely Personalization Reviews & Product Details

Optimizely Personalization Overview

What is Optimizely Personalization?

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, create hyper-targeted web experiences, deliver those experiences in real-time—flicker free, and measure the impact and ROI of your personalization efforts. Building upon these capabilities, web and feature experimentation enable testing of new ideas with insights to inform your broader optimization strategy, as well as targeted delivery to non-web channels like mobile apps. Add Optimizely Data Platform for a single view of the customer for personalization across additional channels, and AI-powered recommendations for 1:1 product and content recommendations based on individual visitor interest and behavior.

Optimizely Personalization Details
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Product Description

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers optimize digital experiences that drive conversions and customer loyalty. Personalization lets you plan and collaborate on personalization programs of any size or scale, create hyper-targeted web experiences, deliver those experiences in real-time—flicker free, and measure the impact and ROI of your personalization efforts.


Seller Details
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,399 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Optimizely Personalization Media

Optimizely Personalization Demo - Experience Templates
Pre-built templates for web page components like count-down timers, banners, exit intent pop-ups, etc. make it easy for marketers to create on-brand experiences for their personalization campaigns in a few easy steps.
Optimizely Personalization Demo - Contextual Multi-arm Bandits
Unlock AI-powered 1:1 personalization by serving the most relevant experience to each individual, increasing engagement and conversion rates.
Optimizely Personalization Demo - Collaboration
Manage and collaborate on your personalization campaigns in one place. Orchestrate your entire program from flexible calendar views, collaborate on new campaigns, and capture ideas from anywhere in the organization.
Optimizely Personalization Demo - Personalization Campaign Results
Measure the effectiveness of your personalization efforts. Get a breakdown of each experience, track key metrics, and measure how well your personalized experiences perform compared to the standard experience.
Optimizely Personalization Demo - Visual Editor
Create personalized experiences and preview exactly waht they'll look like for your audineces with this visual, "what you see is what you get" tool.
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