You must be logged in to access this page.
Save to My Lists

Optimizely Content Marketing Platform Reviews & Product Details - Page 9

Optimizely Content Marketing Platform Overview

What is Optimizely Content Marketing Platform?

Optimizely Content Marketing Platform enables modern marketing organizations to collaboratively and efficiently plan, produce, and manage campaigns and content in a single workspace—powered by agents and thoughtfully-embedded AI.

Optimizely Content Marketing Platform Details
Languages Supported
English
Show LessShow More
Product Description

Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.

How do you position yourself against your competitors?

A 7x leader in the CMP space, Optimizely Content Marketing Platform is purpose-built for marketers with an intuitive and user-friendly interface that gives marketing teams unprecedented visibility into upcoming campaigns and content. The platform provides a single space for collaboration to support the entire campaign and content lifecycle - from planning to creation to publishing - helping marketers to increase output and elevate performance with thoughtfully-embedded AI.


Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,322 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


ED
Overview Provided by:

Optimizely Content Marketing Platform Integrations

(7)
Integration information sourced from real user reviews.

Recent Optimizely Content Marketing Platform Reviews

BS
Brigitte S.Enterprise (> 1000 emp.)
4.5 out of 5
"Great tool to manage your multi-segments & channels marketing campaigns"
What is really great about the platform is that you can manage the whole workflow of a campaign, from teh brief to the results analyzis. It gathers...
MK
Martina K.Enterprise (> 1000 emp.)
5.0 out of 5
"Optimizely CMP is a powerful tool for managing content & consent and ensuring compliance."
I recently had the opportunity to explore and utilize the Optimizely Consent Management Platform (CMP) for my organization's compliance needs. Over...
TY
Tara Y.Mid-Market (51-1000 emp.)
4.5 out of 5
"Has helped streamline our marketing efforts, workflow and project management"
We've been using the Optimizely Content Marketing Platform for over 2 years, and it’s been a game changer for how we manage content, projects and w...

Optimizely Content Marketing Platform Media

Answer a few questions to help the Optimizely Content Marketing Platform community
Have you used Optimizely Content Marketing Platform before?
Yes

81 Optimizely Content Marketing Platform Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Optimizely Content Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
AV
SEM & Paid Social Specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Marketing Platform?

It's got a fantastic interface, the workflow is smooth (and easy to pick up) and it integrates nicely with your CMS and social channels. They also have great customer support who were extremely helpful with setup and training.

Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Marketing Platform?

There are a few bugs that did crop up, but those were a minor nuisance at best. In general, the platform ran quite smoothly. Review collected by and hosted on G2.com.

What problems is Optimizely Content Marketing Platform solving and how is that benefiting you?

It's a great tool for sourcing content and for helping to promote your own content in one easy to use platform (instead of bouncing back and forth between multiple channels). It's also great for client reporting and for analyzing the effectiveness of specific content types and posts. Review collected by and hosted on G2.com.