Optimizely Content Marketing Platform Features
What are the features of Optimizely Content Marketing Platform?
Asset Management
- File Types
Administration
- Workflow Management
- User, Role, and Access Management
- Permissions
Tools
- Audience Insights
Project management
- Task Prioritization
Communication
- Discussions
Content & Documents
- File Sharing
- Notes
- Search
- Versioning
Project Management
- Task Management
- Planning
- Visibility
Planning
- Collaborative Editorial Calendars / Scheduling Content
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Technology Glossary Features
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Optimizely Content Marketing Platform Categories on G2
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Interface and Performance
Import/Export | Import and export large media files or folders into or from the database quickly and efficiently. | Not enough data | |
Organizational Interface | Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display. | Not enough data | |
Search | Based on 10 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Able to search and filter assets by keywords and metadata. | 70% (Based on 10 reviews) | |
File Preview | Able to easily preview large image files and video storyboards. | Not enough data | |
Analytics | Provides insights into the performance of digital content across its entire lifecycle. | Not enough data |
Asset Management
File Types | Based on 11 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Software supports a wide range of file types. | 85% (Based on 11 reviews) | |
Metadata | Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary. | Not enough data | |
File Transformation | Automatically or manually convert files into different sizes or file types within the DAM system. | Not enough data | |
Versioning | Keep track of incrementally changing versions of the same asset. | Not enough data | |
Expiration | Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle. | Not enough data | |
Brand Guidelines | Houses an organization's brand guidelines in a centralized location within the digital asset management platform This feature was mentioned in 10 Optimizely Content Marketing Platform reviews. | 90% (Based on 10 reviews) |
Media Types
Video | The software is optimized to load, preview, search and edit video media files. | Not enough data | |
Audio | The software is optimized to load, preview, search and edit audio media files. | Not enough data | |
Images | Based on 10 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. The software is optimized to load, preview, search and edit image media files. | 85% (Based on 10 reviews) |
Administration
Workflow Management | Based on 11 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval. | 86% (Based on 11 reviews) | |
User, Role, and Access Management | Based on 11 Optimizely Content Marketing Platform reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 11 reviews) | |
Brand Portal | Publish media or media collections to your website or share externally via temporary hyperlink. | Not enough data | |
Integration with Creative Software | Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software. | Not enough data | |
Integration with Marketing Software | Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software. | Not enough data | |
Permissions | Define and manage roles and access rights for the entire system. 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 80% (Based on 11 reviews) | |
Procedures | Maintain procedures for data access and governance. | Not enough data | |
Remote Work | Allow users to use the system online and on mobile devices. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 83% (Based on 10 reviews) |
Tools
Audience Insights | Based on 11 Optimizely Content Marketing Platform reviews. Helps users understand audience demographics and evaluate visitor behavior | 76% (Based on 11 reviews) | |
Social Sharing | Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 73% (Based on 10 reviews) |
Metrics
Entry and Exit Pages | Accurately determine your websites most common entry and exit points, while displaying data elegantly. | Not enough data | |
Sessions | Accurately measure total web traffic and display data logically. | Not enough data | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. | Not enough data | |
Return | Track user return rates and related metrics. | Not enough data | |
Conversions | Track what proportion of users convert to customers via specific actions. | Not enough data | |
Search Rank | Gives users accurate reflection of how their search ratings compare with competitors. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 62% (Based on 10 reviews) |
Platform Basics
Drag & Drop Scheduling | Ability to drag and drop projects and tasks within a marketing calendar. | Not enough data | |
Project and Task Lists Organization | Ability to organize recurring projects and tasks into standardized workflows. | Not enough data | |
Project Templates | Based on 10 Optimizely Content Marketing Platform reviews. Provides marketing project templates, which can include editorial calendars, marketing project plans, creative requests, campaign management, event calendar, etc. | 83% (Based on 10 reviews) | |
Budgeting and Cost Estimation | Provides tracking for marketing campaign costs and the ability to allocate expenses to budgets. | Not enough data | |
Team Member Roles | Ability to assign team members specific roles on specific projects. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 80% (Based on 10 reviews) | |
Automated Alerts and Notficiations | As reported in 10 Optimizely Content Marketing Platform reviews. Ability to send automated alerts and notifications when projects have been updated and/or compelted. | 82% (Based on 10 reviews) |
Content Planning
Content Organization | Based on 10 Optimizely Content Marketing Platform reviews. Ability to organize content and manage approvals during the content creation process. | 85% (Based on 10 reviews) | |
Task Assignment | Based on 10 Optimizely Content Marketing Platform reviews. Ability to assign content tasks to writers, designers, and editors. | 87% (Based on 10 reviews) | |
Content Scheduling | As reported in 10 Optimizely Content Marketing Platform reviews. Ability to schedule content distribution across multiple channels (i.e. social media, email, digital ads, etc.) | 82% (Based on 10 reviews) |
Other Features
Integrations | Ability to integrate with other tools, including project management tools, productivity tools, marketing technology, publishing tools, etc. | Not enough data | |
Reporting | Ability to export all marketing activities to a PDF report to easily share results with relevant stakeholders. | Not enough data |
Automation
Workflows | Provide standard workflows that can be used accross the company. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 83% (Based on 10 reviews) | |
Customization | Allow administrators to configure workflows and processes. This feature was mentioned in 10 Optimizely Content Marketing Platform reviews. | 83% (Based on 10 reviews) | |
Data repository | Deliver a single data repository for all project information. | Not enough data |
Project management
Task Prioritization | Set priority levels on tasks so individuals can organize their work. This feature was mentioned in 11 Optimizely Content Marketing Platform reviews. | 86% (Based on 11 reviews) | |
Dependecies | Based on 10 Optimizely Content Marketing Platform reviews. Define dependencies between tasks and the rules to manage them. | 82% (Based on 10 reviews) | |
Planning | Plan and create work breakdown structure (WBS) based on the scope of the project. 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 82% (Based on 10 reviews) | |
Views | Create customized project views for internal and external purposes (eg: for customers). | Not enough data | |
Scheduling | Allocate resources by matching capacity and demand, by project, team, or department. | Not enough data | |
Critical Path | Automatically calculate the critical path for projects and update it when projects change. | Not enough data | |
Dashboards | Deliver dashboards that display project data and KPIs in real time. | Not enough data |
Workload
Resource Allocation | Monitor resource allocation to identify shortages and adjust accordingly. | Not enough data | |
Workspace | Define customizable workspace for teams, departments, and external users. | Not enough data | |
Configuration | Provide drag and drop options to configure workspaces. | Not enough data | |
Insights | Monitor work accross the company and analyze performance. | Not enough data |
Communication & Collaboration
Communication Channels | Support multiple channels for internal and external communications. | Not enough data | |
Document Management | See feature definition | Based on 10 Optimizely Content Marketing Platform reviews. Allow users to share and collaborate on documents and files. | 83% (Based on 10 reviews) |
Collaboration | As reported in 10 Optimizely Content Marketing Platform reviews. Help users meet, share workspaces, and collaborate on tasks. | 82% (Based on 10 reviews) |
Cost Management
Project Budgeting | Associate a budget with a project and allocate it accordingly by task or resource. | Not enough data | |
Time & Expense | Track time and expenses associated with projects or tasks. | Not enough data | |
Profitability | Monitor project proftability by team or department. | Not enough data |
Integration
Front Office | Integrate with CRM, marketing, or customer service software. | Not enough data | |
Back Office | Provide integration with accounting software and ERP systems. | Not enough data | |
External data | Connect to external data sources such as databases or BI software. | Not enough data |
Communication
Discussions | As reported in 12 Optimizely Content Marketing Platform reviews. Ability to involve multiple users in public or private discussions | 81% (Based on 12 reviews) | |
External | Allow external users to use chat and discussions 10 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 77% (Based on 10 reviews) | |
Announcements | Manage news and announcements by company or department | Not enough data |
Content & Documents
File Sharing | See feature definition | Documents can be shared between users and teams This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 83% (Based on 13 reviews) |
Notes | As reported in 11 Optimizely Content Marketing Platform reviews. User can share notes with colleagues or external users | 89% (Based on 11 reviews) | |
Search | Help users find documents and other types of content This feature was mentioned in 13 Optimizely Content Marketing Platform reviews. | 69% (Based on 13 reviews) | |
Versioning | As reported in 13 Optimizely Content Marketing Platform reviews. Keep track of document versions and related changes | 73% (Based on 13 reviews) |
Controls
Custom Views | Create personalized project views for collaboration 11 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 83% (Based on 11 reviews) | |
Followers | Allow users to follow tasks which are not assigned to them | Not enough data | |
User Management | As reported in 10 Optimizely Content Marketing Platform reviews. Define and manage users access to documents and collaboration features | 83% (Based on 10 reviews) | |
Calendars | Based on 11 Optimizely Content Marketing Platform reviews. Manage private and shared calendars and associated events | 71% (Based on 11 reviews) | |
Public Sharing | Make project views available for the public. | Not enough data |
Project Management
Task Management | Include features to create, assign, and manage tasks. 12 reviewers of Optimizely Content Marketing Platform have provided feedback on this feature. | 88% (Based on 12 reviews) | |
Planning | Based on 12 Optimizely Content Marketing Platform reviews. Deliver project plans that can be customized by users. | 85% (Based on 12 reviews) | |
Visibility | As reported in 12 Optimizely Content Marketing Platform reviews. Provide visibility into collaborative processes accross the company | 85% (Based on 12 reviews) | |
Integration | Provide integration with task management and project management software. This feature was mentioned in 10 Optimizely Content Marketing Platform reviews. | 77% (Based on 10 reviews) |
Remote Collaboration
Alignment | As reported in 10 Optimizely Content Marketing Platform reviews. Align remote employees with their colleagues and external users | 85% (Based on 10 reviews) | |
Accountability | As reported in 10 Optimizely Content Marketing Platform reviews. Define and track responsabilities for remote users | 85% (Based on 10 reviews) | |
Connectivity | Based on 10 Optimizely Content Marketing Platform reviews. Allow users to connect to tools that they use remotely | 85% (Based on 10 reviews) |
Planning
Collaborative Editorial Calendars / Scheduling Content | Based on 23 Optimizely Content Marketing Platform reviews. Create editorial calendars that can be accessed by multiple users. Schedule content in advance to post at a later date. | 87% (Based on 23 reviews) | |
Scheduling Integration | Create content plans or calendars for multiple users and schedule content in advance. | Not enough data |
Marketing Campaign Performance
Performance and ROI Tracking | Ability to track marketing campaign performance and return on investment (ROI). This feature was mentioned in 10 Optimizely Content Marketing Platform reviews. | 83% (Based on 10 reviews) | |
Activity Tracking | Ability to compare marketing plans to historical activity. This feature was mentioned in 10 Optimizely Content Marketing Platform reviews. | 85% (Based on 10 reviews) |
Publishing
Execute Content Publication | Ability to publish content either from the source it was created or through a third party. | Not enough data |
Social Media
Social Media Integration | Create and publication of content for social media platforms. | Not enough data |
Generative AI
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Generation | Allows users to generate text based on a text prompt. | Not enough data | |
AI Text Summarization | Condenses long documents or text into a brief summary. | Not enough data | |
AI Text-to-Image | Provides the ability to generate images from a text prompt. | Not enough data |
